Autodistribution

What Autodistribution does

Autodistribution is the leading multi-brand automotive parts distributor in France, operating a network of more than 350 retail stores nationwide and serving both individual consumers and professional mechanics, garages, and body shops. Founded in 1962 and headquartered in Arcueil, the company is structured as an S.A.S. (Société par actions simplifiée) and is part of the Parts Holding Europe group. The company employs more than 5,500 people in France, including over 1,200 in-store experts, and offers a catalog of more than 300,000 retail references and approximately 1 million professional references spanning all vehicle brands. Distribution is hybrid, combining physical retail with the autodistribution.fr e-commerce site for consumers and the Autossimo B2B portal for professionals, supported by Click & Collect, up to four daily professional deliveries, and a partner repair network that positions Autodistribution as France's first auto repair network.

The product and services portfolio extends beyond parts into higher-value professional adjacencies: Diag'issimo multi-brand diagnostics (developed with Bosch), Assistance Diag24 technical hotline, Centre Technique Automobile (CTA) workshops, Institut AD training, Cotrolia electronics repair, and private-label brands Isotech and Leverok. Consumer-facing monetization includes direct parts sales, a 12–24 month warranty on products, and the My Piece Auto loyalty/privilege card. The business model is fundamentally distribution-and-retail rather than software or platform, with revenue generated through one-time parts purchases by both consumer and professional customers, supplemented by professional service fees.

The competitive position rests on three pillars: (1) the largest physical distribution footprint in France including overseas territories, (2) brand recognition as the #1 auto parts retailer, and (3) an integrated professional services ecosystem that creates multi-product lock-in for mechanics. The single disclosed acquisition is AD Bosch in May 2019, reinforcing supplier and diagnostic capability. The company is privately held under Parts Holding Europe, with no public listing and no disclosed funding rounds.

Name

Autodistribution

Legal name

AUTODISTRIBUTION S.A.S.

Website

https://autodistribution.fr

Company type

Private

Founded year

1962

Operating status

Operating

Headcount range

51–100 employees

Short description

Autodistribution is France's leading multi-brand automotive parts distributor, operating 350+ retail stores and an e-commerce platform serving individual consumers and professional mechanics with parts, diagnostics, training, and repair services.

Ownership category

akta.pro rank

Product category

Automotive Aftermarket Parts Distribution

NAICS

Motor Vehicle and Motor Vehicle Parts and Supplies Merchant Wholesalers (4231), Automotive Parts and Accessories Retailers (44133), Automotive Parts and Accessories Retailers (441330), Motor Vehicle and Parts Dealers (441)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010), Retail-Auto & Home Supply Stores (5531)

akta.pro primary industry

Automotive Parts, Tires & Workshop Supplies Marketplaces (CRAFAHAD)

akta.pro secondary industries

Automotive Parts & Accessories Online Retailers (CRAFADAK), Auto Body Collision Repair (Cars & Light Trucks) (TLAKAEAA)

Keywords

• Auto parts distribution
• Automotive aftermarket parts
• Multi-brand spare parts
• Car repair services
• Automotive diagnostic tools

Headquarters

HQ city

Arcueil

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Retail Auto Parts Sales: Retail sales of automotive parts to individual consumers through 350+ physical stores and online e-commerce platform. Customers can browse 300,000+ references and purchase in-store or online with Click & Collect pickup.
2. Professional Auto Parts Distribution: B2B sales of auto parts to professional mechanics, garages, and body shops through the Autossimo portal and direct store sales. Features up to 4 daily deliveries and professional-specific pricing.
3. Professional Services: Additional revenue from diagnostic services (Diag'issimo, Assistance Diag), training programs (Institut AD), and repair services at CTA workshops.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels4 records

Core offering

Autodistribution distributes multi-brand automotive spare parts through 350+ retail stores and an e-commerce platform with Click & Collect across France, offering 300,000+ references to consumers and 1 million references to professional buyers. It serves individual vehicle owners via stores, the autodistribution.fr website, and the My Piece Auto loyalty card, while serving professional mechanics, garages, and body shops via the Autossimo B2B portal, up to four daily deliveries, and value-added services such as Diag'issimo diagnostics, Assistance Diag hotline, CTA workshops, Institut AD training, and Cotrolia electronic repair.

Product overview

Autodistribution is a multi-brand auto parts distributor operating a network of over 350 retail stores across France. The company offers a platform-plus-services model combining an e-commerce website (autodistribution.fr) with professional ordering portal (Autossimo), diagnostic tools (Diag'issimo in partnership with Bosch), technical support services (Assistance Diag', CTA centers), and training (Institut AD). For consumers, the offering includes over 300,000 auto parts across all vehicle brands with click-and-collect capability, the My Piece Auto loyalty card, and 12-24 month warranties. For professionals, the ecosystem includes real-time online ordering, multi-brand diagnostic solutions, electronic repair services (Cotrolia), and eco-maintenance programs. The company also markets its own brands (Isotech, Leverok) for equipment and tools.

Differentiator

Problem solved

Functional benefit

Brands

• Isotech: Private label brand for automotive parts.
• Leverok
• My Piece Auto
• Autossimo
• Diag'issimo
• Assistance Diag24
• CTA (Centre Technique Automobile)
• Institut AD
• Eco-entretien
• Cotrolia

Products and services

• Multi-brand retail auto parts distribution Retail auto parts service offering 300,000+ multi-brand references to individual vehicle owners through 350+ stores across France and an online storefront with 24/7 ordering and same-day in-store pickup; includes in-person expert advice and a 12-24 month warranty.
• Autossimo B2B ordering portal Online real-time ordering portal that enables professional mechanics, garages, and body shops to order auto parts directly from their Autodistribution distributor, with access to up to four deliveries per day and professional-specific pricing.
• Diag'issimo multi-brand diagnostic tool Multi-brand automotive diagnostic solution developed in partnership with Bosch that diagnoses electrical and electronic faults on any vehicle make, sold to professional mechanics and accessible through Autodistribution's professional channel.
• Assistance Diag'24 hotline Standalone expert hotline service providing professionals with multi-brand repair assistance and real-time identification of automotive faults and the corresponding spare parts.
• Centre Technique Automobile (CTA) workshops Integrated technical workshops housed in select Autodistribution points of sale that assist professional mechanics with complex fault diagnosis and perform repairs on site.
• Institut AD training Training organization providing instruction and ongoing support for independent multi-brand mechanics, fitters, and bodywork professionals.
• Cotrolia electronic repair service Electronic embedded systems maintenance and repair service, delivered in partnership with Cotrolia, providing professionals across France with day-to-day electronic fault maintenance.
• My Piece Auto privilege card Loyalty/privilege subscription card issued automatically at first purchase, granting exclusive discounts, promotional offers, and exclusive coupons on 300,000+ auto parts references throughout the year.
• Isotech own-brand parts line Autodistribution's own-label brand of automotive parts and equipment distributed through its retail stores and online channels.
• Leverok own-brand tools and equipment line Autodistribution's own-label brand of power tools, workshop tools, and lighting products sold through its retail stores and online channels.

Quantifiable outcome

• 24-month warranty on all products
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• BoschcoreTechnology or IntegrationPartnership for Diag'issimo, a multi-brand automotive diagnostic tool that enables diagnosis of all electrical and electronic faults regardless of vehicle brand. Bosch provides technology expertise for the diagnostic solution.
• Parts Holding EuropecoreOthersParent group of Autodistribution. The group includes multiple distribution networks including Autodistribution, Autoprimo, ACR group, and others.
• Multiple Equipment ManufacturerscoreChannel Partner/ Reseller/ DistributorAutodistribution distributes products from major automotive parts manufacturers including Bosch, Kärcher, Corteco, Walker, Valeo, Michelin, Mobil, NGK, Febi, Monroe, Gates, SKF, Denso, Luk, Champion, and many others. These partnerships enable the multi-brand offering of 300,000+ references.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Mister Auto: French online auto parts retailer with multi-brand catalog serving both consumers and professionals; competes directly with Autodistribution's e-commerce and B2B channels on price and assortment.
• Oscaro: Major French online auto parts marketplace with extensive OEM-compatible catalog; directly overlaps Autodistribution's B2C parts business and competes on price and digital experience.
• Norauto: Vertically integrated French auto parts retailer and service center chain; competes with AD on retail parts sales and on the partner repair network AD operates through garages.
• Feu Vert: French retail chain combining auto parts sales with in-store service centers; overlaps with AD's hybrid retail-and-repair model and competes for both parts customers and installation work.
• Alliance Automotive Group: European multi-brand auto parts distributor with operations in France and other countries; one of Autodistribution's closest direct competitors in wholesale and B2B distribution.
• AD Parts (international AD network): European umbrella for the AD distributor brand outside France; shares the same heritage as Autodistribution and competes with it for cross-border professional accounts while serving as a benchmark.

Broad incumbents

• LKQ Corporation: Global aftermarket auto parts distributor with European operations; broader and larger incumbent offering collision, recycled, and new parts—compares with Autodistribution on multi-channel distribution and catalog breadth.
• Speedy: National French auto service and maintenance chain; an established player that competes with AD on the repair/installation side of the value chain and on consumer brand awareness.
• Würth France: French arm of the global Würth Group supplying fasteners, tools, and auto parts to professional workshops; overlaps with AD's professional channel and Leverok tool portfolio.

Regional players

• IDGARAGES: French independent garage network affiliated with the same Parts Holding Europe parent; operates within AD's distribution ecosystem but competes for end-customer repair relationships in France.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/autodistribution

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Autodistribution