Norauto
Norauto, founded in 1970 in France, is a European multi-brand automotive aftermarket operator running 633 centers across 5 countries that combine retail and workshops to deliver 140+ maintenance, repair, and accessory services for individual car owners and small-business fleets under the Mobivia Group umbrella.
- Company typePrivate
- Founded1970
- HeadquartersSainghin-en-mélantois, France
- Headcount5,001–10,000
- GTM typeB2B and B2C
- OfferingServices
What Norauto does
Norauto is a France-headquartered, multi-brand automotive aftermarket operator founded in 1970 in Englos near Lille by Eric Derville. The company pioneered the hybrid auto-center concept in France, combining a retail store for automotive accessories and maintenance products with a full-service repair workshop under a single roof, and now operates 633 centers across 5 countries with 11,500 collaborators globally (413 centers and 6,500 employees in France). Norauto delivers 140+ maintenance and repair services — including tires, oil changes, brakes, electronic diagnostics, 2-wheel maintenance, and electric-vehicle servicing — for all vehicle brands and types (thermal, hybrid, and electric), supported by 4,500+ own-brand SKUs and 120 ultra-fast EV charging stations (50 and 240 kWh) at its sites.
The technology stack is operationally focused rather than software-centric: it centers on the Move Factory training campus with 130 internal trainers and a digital portal hosting 500 training resources, the Pneu Léonard reconditioned-tire line and refurbished-battery circular-economy programs, and the Norauto Batterie dépannage à domicile mobile battery-breakdown service. Distribution combines 272+ owned centers in France and 141 French franchisees with 144 international franchise locations, alongside a dedicated Norauto Solutions Pro B2B sales motion targeting professional fleets of 1–30 vehicles. Pricing is quote-based for services and usage-based for EV charging, with revenue streams spanning service transactions, hardware sales, franchise royalties, and managed EV-charging services. Norauto is the historic core brand of Mobivia Group, a family-owned independent group with 14 brands in 16 countries and 23,200 employees, governed under Director General Thibaut Lesaffre.
Norauto firmographics
Firmographics- Name
- Norauto
- Legal name
- Norauto France SAS
- Website
- https://norauto-recrute.fr
- Company type
- Private
- Founded year
- 1970
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Norauto, founded in 1970 in France, is a European multi-brand automotive aftermarket operator running 633 centers across 5 countries that combine retail and workshops to deliver 140+ maintenance, repair, and accessory services for individual car owners and small-business fleets under the Mobivia Group umbrella.
- Ownership category
- akta.pro rank
Norauto industry classification
Industry- Product category
- Automotive Maintenance and Repair Services
- NAICS
- Automotive Mechanical and Electrical Repair and Maintenance (81111)
- SIC
- Wholesale-Motor Vehicle Supplies & New Parts (5013)
- akta.pro primary industry
- General Automotive Repair & Maintenance (TLAKAAAA)
Keywords
Where Norauto is headquartered
LocationHeadquarters
- HQ city
- Sainghin-en-mélantois
- HQ country
- France
- HQ region
- Europe
Offices3 records
Markets served
Norauto business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel
Revenue model
- Vehicle Maintenance and Repair Services: Core automotive maintenance and repair services including rapid service, mechanical work, electronic diagnostics, tire services, and more than 140 different vehicle services for all types of light vehicles and utility vehicles.
- Automotive Products and Accessories: Sale of automotive accessories, parts, and equipment through retail centers. Own brand product line of over 4,500 products, selling more than 40 products per minute in France and Europe, celebrating 30 years of own brand.
- Franchise Fees and Royalties: Revenue from franchise operations where independent operators pay for the right to operate under the Norauto brand, with 143 franchisees globally managing centers.
- Electric Vehicle Charging Services: Installation and operation of ultra-fast charging stations (50 and 240 kWh) on Norauto parking lots, with 120 stations installed to support electric vehicle transition.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard vehicle maintenance and repair services |
| Usage-based | Pay-as-you-go | Electric vehicle charging |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
Norauto product offering
Product offeringCore offering
Norauto operates multi-brand auto centers that combine a retail store and a repair workshop under one roof, delivering more than 140 vehicle maintenance and repair services (tires, brakes, oil changes, diagnostics, electric mobility solutions, etc.) alongside 4,500+ own-brand spare parts and accessories. It serves individual motorists through walk-in centers and business fleets through a dedicated Norauto Solutions Pro program, and extends its reach via an extensive domestic and international franchise network.
Product overview
Norauto operates as a multi-service automotive maintenance and equipment platform with a hybrid retail-workshop concept combining a product store and service workshop. The core offering centers on over 140 maintenance and repair services (tires, oil changes, brakes, electronics, diagnostics) for both thermal and electric vehicles. Key differentiated services include the ECO ENTRETIEN certified eco-maintenance program, mobile battery breakdown assistance, 2-wheel vehicle service, and drive-through/pickup options. The company is expanding into electric mobility with ultra-fast charging stations (50-240 kWh) at its locations. Under the Mobivia Group umbrella, Norauto also offers proprietary product brands including Léonard reconditioned tires and refurbished batteries as part of its circular economy initiatives. The company maintains over 400 centers across France (including 141 franchises) and has been pioneering sustainable automotive services for over 50 years.
Differentiator
Problem solved
Functional benefit
Products and services
- Norauto Auto Center (Centre Auto)
Quantifiable outcome
- ISO 14001 certified since 2002
- +5 more outcomes
Companies that use Norauto
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Norauto technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Norauto partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered flagship, core and minor.
- Tour de FranceflagshipNorauto is the technical partner of Tour de France since 2019, providing mobile workshop, tow trucks, and technical assistance for official vehicles. The partnership includes participation in the advertising caravan. Norauto provides 175 interventions annually during the Tour, with 9 vehicles in brand colors and technicians participating each year.
- Mana Ara Program PartnerscoreNorauto's internal solidarity program Mana Ara, launched in 2019, helps people in difficulty gain access to sustainable mobility. Partners include associations and organizations supporting people facing financial hardship to maintain vehicle mobility.
- Mobivia GroupcoreNorauto is the historic brand of Mobivia Group, a family-owned independent group from Northern France. Mobivia encompasses 14 brands and operates in 16 countries with 23,200 employees. Norauto benefits from group scale, shared vision for sustainable mobility, and access to group incubators and startup studios.
- 4L TrophycoreOfficial partner of 4L Trophy, the largest European student car raid. Norauto provides technical assistance at village departures and sponsors the 4L Lab label for eco-responsible projects, supporting 24 binomials financially in 2024.
- Carbone 4coreNorauto follows the Net Zero Initiative methodology developed by Carbone 4, a project supported by ADEME and the French Ministry of Ecology. This partnership guides Norauto's carbon footprint reduction strategy and net zero commitment.
- APF France HandicapcoreNorauto has partnered with APF France Handicap to strengthen disability inclusion initiatives, including workplace adaptations and hiring support for people with disabilities.
- Agefiph, Cap Emploi, Gesat, GeiqcoreNorauto partners with disability employment organizations including Agefiph, Cap Emploi, Gesat, and Geiq for hiring and workplace integration of people with disabilities.
- Fondation MotuleminorPartnership with Fondation Motule supporting the development of production schools (Ecoles de production) focused on 'learning by doing' pedagogy, particularly in the automotive domain through the 'Garages Ecoles' association.
- Mobivia FoundationcoreNorauto participates in the Mobivia Foundation which creates general interest projects for social and professional integration of vulnerable people, focusing on sustainable mobility access and skills development in sustainable mobility professions.
- Lycée Alain Savary (Wattrelos)minorPartnership with Lycée Alain Savary to train electro-technicians via CQP (Certification de Qualification Professionnelle), preparing the next generation of electric and electronic maintenance technicians.
- 20+ Recycling ChannelscoreNorauto has developed partnerships with over 20 recycling channels to enable recycling of used products including batteries, wiper blades, tires, used oil, filters, and batteries. This enables recycling of 35,000 tons of waste annually.
Scale indicators25 records
Recent moves6 records
Expansion highlights7 records
Norauto competitors and assessment
Company assessmentDirect peers
- Point S: Point S is a French and international cooperative of independent tire and auto service centers, competing with Norauto in the same multi-brand light-duty vehicle maintenance category.
- First Stop: First Stop is a European tire and automotive maintenance network with French operations, offering services directly comparable to Norauto's tire, maintenance, and light repair portfolio.
- Feu Vert: Feu Vert is one of France's largest multi-brand auto center chains, directly competing with Norauto in tire, maintenance, and accessory retail across France with a similar store-plus-workshop concept.
- Roady: Roady is a French auto center franchise network affiliated with the Mousquetaires Group, directly competing with Norauto in multi-brand vehicle maintenance and accessory retail.
- Euromaster: Euromaster is a Michelin-owned European tire and auto service network operating in France, directly overlapping with Norauto's tire and maintenance services for passenger vehicles.
- Speedy: Speedy is a major French automotive maintenance and repair franchise network offering rapid service (oil changes, tires, brakes) directly comparable to Norauto's core service offering for light-duty vehicles.
- Midas: Midas is an international franchise-based automotive service chain specializing in maintenance and exhaust/brake repair, competing head-to-head with Norauto in France and Europe.
Broad incumbents
- Carglass: Carglass is a Belron-owned European vehicle glass repair and replacement specialist, operating in adjacent automotive aftermarket services with similar franchise-based retail models as Norauto.
- AD Pièces Autos / Autodistribution: Autodistribution is a major French network of independent parts distributors and repairers, overlapping with Norauto's wholesale parts/accessory offering and competing for repair shop customers.
Regional players
- Kwik Fit: Kwik Fit is a leading European tire and automotive service chain with significant UK presence and French operations, comparable to Norauto in service model and product breadth but stronger in the UK market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Norauto social profiles
Digital presenceNorauto financial estimates
Financial estimateRevenue estimate
Valuation estimate
Norauto leadership team
Management profileNumber of profiles
Profiles2 records
Norauto subsidiaries and ownership
Company hierarchySubsidiaries3 records
Norauto funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Norauto M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Norauto
What does Norauto do?
Norauto operates multi-brand auto centers that combine a retail store and a repair workshop under one roof, delivering more than 140 vehicle maintenance and repair services (tires, brakes, oil changes, diagnostics, electric mobility solutions, etc.) alongside 4,500+ own-brand spare parts and accessories. It serves individual motorists through walk-in centers and business fleets through a dedicated Norauto Solutions Pro program, and extends its reach via an extensive domestic and international franchise network.
Is Norauto a public or private company?
Norauto is a private company. It is classified as corporate owned and is currently operating.
When was Norauto founded?
Norauto was founded in 1970. It employs 5,001 to 10,000 people.
Where is Norauto based?
Norauto is headquartered in Sainghin-en-mélantois, France, in the Europe region.
How does Norauto make money?
Four revenue lines are on record. Vehicle Maintenance and Repair Services are the primary driver. The others are automotive Products and Accessories, franchise Fees and Royalties and electric Vehicle Charging Services.
Who are Norauto's main competitors?
Direct peers on record are Point S, First Stop, Feu Vert, Roady, Euromaster, Speedy and Midas. Broad incumbents are Carglass and AD Pièces Autos / Autodistribution. Kwik Fit is listed as a regional player.
Does Norauto have an API?
No public API is recorded for Norauto.
What industry is Norauto in?
Norauto's product category is Automotive Maintenance and Repair Services. Its primary akta.pro industry code is TLAKAAAA, General Automotive Repair & Maintenance. Its NAICS code is 81111 and its SIC code is 5013.