Motor State Distributing
- Company typePrivate
- Founded1964
- HeadquartersWatervliet, United States
- Headcount251–500
- GTM typeB2B
- OfferingServices
Motor State Distributing firmographics
Firmographics- Name
- Motor State Distributing
- Legal name
- Motor State Distributing, Inc.
- Website
- https://motorstate.com
- Company type
- Private
- Founded year
- 1964
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
Where Motor State Distributing is headquartered
LocationHeadquarters
- HQ city
- Watervliet
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Motor State Distributing business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Wholesale Parts Distribution: Motor State Distributing generates revenue by distributing high-performance automotive parts and racing components to authorized dealers. They stock and ship parts from hundreds of brand-name manufacturers across multiple racing segments including circle track, drag racing, open wheel, circuit/drift, hot rod, modern muscle, and truck/off-road markets.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Motor State Distributing product offering
Product offeringCore offering
Motor State Distributing is a wholesale distributor of high-performance automotive parts and racing components, selling exclusively to approved dealer accounts across more than 35 countries. Founded in 1964, the company stocks and ships parts from hundreds of brand-name manufacturers across multiple racing segments including circle track, drag racing, open wheel, circuit/drift, hot rod, modern muscle, and truck/off-road markets. Dealers access wholesale pricing and order management through the proprietary PriceGuidePro B2B portal.
Product overview
Motor State Distributing operates as a wholesale distributor of high-performance automotive parts since 1964, offering a comprehensive portfolio through multiple branded catalogs and a digital dealer portal (PriceGuidePro). The core offering includes Engine Builder, Circle Track, Drag Racing, Open Wheel, Circuit/Drift, Hot Rod & Early Muscle, Modern Muscle, and Truck and Off-Road market segments. Their primary product is the Circle Track Warehouse distribution service, supplemented by the PriceGuidePro B2B dealer portal for inventory checking and order management. They distribute third-party brands (Hawk Brakes, Royal Purple, PFM, FRG, Competition Engineering) and carry company-owned brands. Additional services include Tech Articles for technical education and Motor State Events including the annual Safety Summit.
Differentiator
Problem solved
Functional benefit
Brands
- Circle Track Warehouse: Performance racing distributor brand for circle track racing parts and equipment.
- PriceGuidePro
Products and services
- PriceGuidePro Dealer Portal B2B self-serve wholesale portal enabling approved dealers to access pricing, check inventory, build orders efficiently, and manage accounts. Available as a web portal and mobile app (PriceGuidePro app for iOS and Android).
- Engine Builder Catalog Comprehensive catalog of engine building parts and equipment covering components from brands such as Comp Cams, Dart, ARP, and Holley, for machine shops and engine builders handling track, street, dragstrip, and trail applications.
- Circle Track Catalog Over 800-page catalog of dirt track and pavement track racing parts and equipment from brands including Wehrs, Schoenfeld, QuickCar, Allstar Performance, and FiveStar, often called the Circle Track racer's bible.
- Drag Racing Catalog Nearly 800-page catalog of drag racing parts for everything from street stock to top fuel dragsters, featuring brands such as MSD Performance, Weld Wheels, Mark Williams, and Allstar Performance.
- Open Wheel Catalog Catalog of sprint car and mini sprint car parts including engine components, safety gear, and specialized titanium parts from brands like Ti22 Performance, MPD Racing, Allstar Performance, Triple X, DMI, King Racing Products, Weld, Winters, and Sanders.
- Circuit/Drift Catalog Over 650 race-proven brands for circuit racing and drift applications including Sparco, CSF Radiators, AIM Sports, Vibrant, Haltech, and Fuelab, for vehicles from Miata to Mustang, Civic to Corvette.
- Hot Rod & Early Muscle Catalog Performance parts catalog for classic hot rods, pro-touring racers, and custom street rods covering nearly 300 brands from fittings to engines and springs to steering wheels, partnering with brands such as Classic Instruments, Lokar, TransDapt, IDIDIT, Pypes, Competition Engineering, ACCEL, and Vintage Air.
- Company-Owned Brands Motor State Distributing's own portfolio of company-owned brands distributed alongside third-party brands, available through the same wholesale dealer network.
Quantifiable outcome
- Six-time SEMA Warehouse Distributor of the Year Award recipient
- +3 more outcomes
Companies that use Motor State Distributing
Customer profileNamed customers9 records
Segments8 records
Ideal customer profiles2 records
Motor State Distributing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Motor State Distributing partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- PFM (Performance Fluid Motion)corePFM offers long-style mechanical water pumps for small block Chevy engines, natural aluminum pumps for high-volume applications, and a wide selection of engine components, dress-up kits, and specialty tools.
- Hawk PerformancecoreHawk produces high-performance brake pads for street and track applications, known for high-torque compounds delivering strong, aggressive stopping power with excellent modulation.
- FRG (Fitting Reducing Gear)coreFRG offers premium race hoses and anodized aluminum components made in the USA, including carburetor fuel line kits for Holley Super Sniper carbs.
- ROY (ROYCO)coreROYCO's XPR Series premium synthetic motor oil provides maximum protection under extreme conditions with proprietary Synerlec for reduced friction.
- Competition EngineeringcoreCompetition Engineering specializes in racecar chassis components, offering bolt-on subframe connectors and other performance parts.
- Top Street PerformanceminorTop Street Performance offers engine and electrical components for muscle cars and racing applications with a focus on high-performance and affordable products. Added to Motor State's lineup in August 2025.
- Vapor TrapperminorVapor Trapper offers a rechargeable billet aluminum charcoal canister that has been awarded its first U.S. patent. The product is unique in its category and returning to SEMA 2025.
- SEMAcoreMotor State is a member and supporter of SEMA (Specialty Equipment Market Association), the leading trade organization for the automotive aftermarket.
- PRI (Performance Racing Industry)corePRI is a founding member organization for performance racing. Motor State holds founding member status.
- AERA (Engine Rebuilders Association)minorAERA is an industry association for engine rebuilders that Motor State supports as a member.
- AWDA (Automotive Warehouse Distributors Association)minorAWDA is an association within the Auto Care Association that Motor State is a member of.
- CAN (Custom Automotive Network)minorCAN is a custom automotive industry network that Motor State supports as a member.
Scale indicators7 records
Recent moves5 records
Expansion highlights5 records
Motor State Distributing competitors and assessment
Company assessmentDirect peers
- Summit Racing Equipment: The largest US direct-mail and online retailer/wholesaler of performance racing parts and accessories. Closest direct competitor to Motor State, serving overlapping enthusiast and dealer segments across circle track, drag racing, hot rod, and street performance with broader consumer reach.
- Speedway Motors: Long-standing mail-order and wholesale distributor of hot rod, circle track, and street rod parts headquartered in Lincoln, NE. Directly comparable to Motor State's hot rod/early muscle and circle track catalogs with overlapping customer base of fabricators and builders.
- JEGS High Performance: Family-owned performance auto parts retailer/distributor serving drag racing, circle track, hot rod, and off-road markets. Highly comparable in business model and customer base to Motor State, with comparable catalog breadth and racing-enthusiast heritage.
- Turn 14 Distribution: Wholesale distributor of performance aftermarket parts operating a B2B dealer portal model similar to PriceGuidePro. Direct competitor in the warehouse-distribution channel with growing brand portfolio and dealer network.
Broad incumbents
- Holley Performance Products: Publicly traded (NYSE: HLLY) manufacturer and distributor of performance automotive products, owning many of the same brands Motor State distributes (MSD, Hooker, Weiand, Earl's). Vertical competitor that both supplies and competes with Motor State via Holley EFI direct channels.
- O'Reilly Auto Parts: Mass-market auto parts retailer/distributor (NASDAQ: ORLY) with broad aftermarket coverage. While not a performance specialist, O'Reilly's commercial program competes for professional installer and dealer accounts in adjacent categories.
- AutoZone: Largest US auto parts retailer (NYSE: AZO) with broad commercial and DIY distribution. Adjacent incumbent whose commercial programs and growing performance/hard-parts assortment compete for service-shop and small-dealer accounts Motor State serves.
- NAPA Auto Parts: Nationwide auto parts distribution network (GENUINE/NAPA brand) owned by Genuine Parts Company (NYSE: GPC). Broad incumbent whose heavy-duty and commercial programs overlap with Motor State's professional installer and dealer segments.
Emerging players
- Parts iD: Digital-first auto parts distributor with growing performance and specialty categories. A digitally native distributor that competes for the same end customer via ecommerce channels, representing the platform-led threat to traditional warehouse distributors.
Others
- COMP Cams / Competition Cams: Major performance camshaft and valvetrain brand already in Motor State's catalog. Represents the supplier side of the relationship — important for understanding margin dynamics and supply continuity for a Motor State-style aggregator distributor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Motor State Distributing social profiles
Digital presenceMotor State Distributing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Motor State Distributing leadership team
Management profileNumber of profiles
Profiles1 record
Motor State Distributing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Motor State Distributing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Motor State Distributing
What does Motor State Distributing do?
Motor State Distributing is a wholesale distributor of high-performance automotive parts and racing components, selling exclusively to approved dealer accounts across more than 35 countries. Founded in 1964, the company stocks and ships parts from hundreds of brand-name manufacturers across multiple racing segments including circle track, drag racing, open wheel, circuit/drift, hot rod, modern muscle, and truck/off-road markets. Dealers access wholesale pricing and order management through the proprietary PriceGuidePro B2B portal.
Is Motor State Distributing a public or private company?
Motor State Distributing is a private company. It is classified as family owned and is currently operating.
When was Motor State Distributing founded?
Motor State Distributing was founded in 1964. It employs 251 to 500 people.
Where is Motor State Distributing based?
Motor State Distributing is headquartered in Watervliet, United States, in the North America region.
How does Motor State Distributing make money?
One revenue line is on record: wholesale Parts Distribution.
Who are Motor State Distributing's main competitors?
Direct peers on record are Summit Racing Equipment, Speedway Motors, JEGS High Performance and Turn 14 Distribution. Broad incumbents are Holley Performance Products, O'Reilly Auto Parts, AutoZone and NAPA Auto Parts. Parts iD is listed as an emerging player. COMP Cams / Competition Cams is listed as an others.
Does Motor State Distributing have an API?
No public API is recorded for Motor State Distributing.