Turn 14 Distribution
Turn 14 Distribution is a privately-held wholesale distributor of aftermarket automotive and powersports parts, selling exclusively to 7,000+ authorized dealers via four strategically located distribution centers totaling 1.5M sq ft, with proprietary dealer portal technology and DMS integrations.
- Company typePrivate
- Founded2007
- HeadquartersHorsham, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Turn 14 Distribution does
Turn 14 Distribution is a privately-held wholesale distributor of aftermarket automotive and powersports parts, headquartered in Horsham, Pennsylvania. Founded in 2007 by Jon Pulli and Chris Candido, the company operates exclusively as a three-step distributor, selling only to authorized, vetted dealers and explicitly not competing with its retailer base. It serves more than 7,000 active dealer accounts with a line card spanning hundreds of brands and 11 owned/exclusively distributed brands acquired from Tucker Powersports in August 2023, covering sport compact, domestic performance, truck and off-road, Jeep, European performance, cruiser, motorcycle, ATV/UTV, dirt, street, and apparel segments.
The company is built on proprietary technology, including a custom inventory management platform, a precision electronic order picker guidance system, and an in-house dealer portal (Turn14.com) that supports order entry, real-time inventory visibility, drop shipping, and returns. This platform integrates directly with eight dealer management systems (Lightspeed, DX1, ZiiDMS, Commander, Ideal Computer Systems, Lizzy, PowerPro, and Blackpurl) to automate pricing, inventory updates, and invoice flow. Turn 14 operates 1.5 million sq ft of distribution space across four strategically located facilities in Pennsylvania, Texas, Nevada, and Indiana, achieving an order-to-ship window of approximately 10 minutes, same-day in-stock fulfillment, and 100% U.S. continental ground coverage within two days.
Revenue is generated primarily from wholesale margin between acquisition cost and dealer pricing, supplemented by shipping and logistics fees. Pricing is quote-based with volume and quarterly sales-volume discounts, and the company enforces a 100% wholesale channel. Beyond distribution, Turn 14 monetizes its dealer network through cooperative advertising, dedicated Sales Specialist support, marketing collateral, and a tiered sales motion that combines inside sales, field Sales/Market Specialists, and selective new-account onboarding. Operating sustainability investments include on-site solar at Horsham and Hatfield generating over 2.5 MW combined, carbon neutral certification since 2022, and a stated goal of 100% renewable energy by 2025.
Turn 14 Distribution firmographics
Firmographics- Name
- Turn 14 Distribution
- Legal name
- Turn 14 Distribution, Inc.
- Website
- https://turn14.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Turn 14 Distribution is a privately-held wholesale distributor of aftermarket automotive and powersports parts, selling exclusively to 7,000+ authorized dealers via four strategically located distribution centers totaling 1.5M sq ft, with proprietary dealer portal technology and DMS integrations.
- Ownership category
- akta.pro rank
Turn 14 Distribution industry classification
Industry- Product category
- Aftermarket Parts Distribution
- NAICS
- Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312)
- SIC
- Wholesale-Motor Vehicle Supplies & New Parts (5013)
- akta.pro primary industry
- Motorcycle, powersports & ATV parts and accessories distribution (CRAOANAK)
- akta.pro secondary industry
- Recreation Vehicles & Powersports Accessories Distribution (ATV/UTV, Moto, Snowmobile) (CRAOAJAJ)
Keywords
Where Turn 14 Distribution is headquartered
LocationHeadquarters
- HQ city
- Horsham
- HQ country
- United States
- HQ region
- North America
Offices7 records
Markets served
Turn 14 Distribution business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Wholesale Parts Distribution: Turn 14 Distribution generates revenue as a Performance Warehouse Distributor, purchasing aftermarket automotive and powersports parts from manufacturers and reselling exclusively to authorized dealers. Revenue is derived from the margin between wholesale acquisition cost and dealer selling price, with volume-based discounts and quarterly sales volume discount programs affecting pricing. The company is 100% wholesale and does not sell directly to consumers.
- Freight and Logistics Services: The company offers flat rate shipping ($14.99 flat rate shipping mentioned), competitive global freight rates, and same-day in-stock order fulfillment. Revenue includes shipping and logistics-related fees alongside product margins.
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
Turn 14 Distribution product offering
Product offeringCore offering
Turn 14 Distribution is a wholesale performance warehouse distributor purchasing aftermarket automotive and powersports parts from manufacturers and reselling exclusively to authorized dealers. The company operates four regional distribution centers totaling 1.5 million sq ft and serves 7,000+ dealer accounts with same-day in-stock fulfillment, automated DMS integrations, cooperative advertising support, and dedicated Sales Specialists per market segment. It also manages an owned-brand portfolio of 11 powersports brands acquired from Tucker Powersports in 2023.
Product overview
Turn 14 Distribution is a Performance Warehouse Distributor serving both the automotive and powersports aftermarket industries. The company operates a dual-core business model: (1) a proprietary dealer portal platform for order management, inventory tracking, returns, and billing with DMS integrations; and (2) wholesale distribution of aftermarket parts across multiple categories. In automotive, they distribute parts through segments including Sport Compact, Domestic Performance, Truck & Offroad, Jeep, Truck Accessories, European Performance, and Cruiser, featuring owned brands like FASS Fuel Systems, Covercraft, DeatschWerks, Exedy, FORM Lighting, and TURN Offroad alongside 500+ third-party brands. In powersports, they acquired 11 brands from Tucker Powersports in 2023 and hold exclusive distribution rights for owned brands including Answer Racing, FirstGear, Speed and Strength, Kuryakyn, ProTaper, DragonFire Racing, BikeMaster, Biker's Choice, QuadBoss, and TwinPower for motorcycles, ATVs, and UTVs. The company operates 1.5 million sq ft of distribution space across four strategic locations serving 7,000+ active dealer accounts with 2-day delivery coverage.
Differentiator
Problem solved
Functional benefit
Brands
- Powersports Owned Brands: 11 brands acquired from Tucker Powersports including Answer Racing, FirstGear, Speed and Strength, BikeMaster, Biker's Choice, DragonFire Racing, Kuryakyn, ProTaper, QuadBoss, and TwinPower
Products and services
- Performance Parts Distribution Wholesale distribution service for aftermarket automotive performance parts across market segments including sport compact, domestic performance, truck and off-road, Jeep, truck accessories, European performance, and cruiser. Sourced from hundreds of brands and resold exclusively to authorized dealers through four distribution centers in Pennsylvania, Texas, Nevada, and Indiana.
- Powersports Parts Distribution Wholesale distribution service for aftermarket parts, accessories, and apparel serving powersports dealers across motorcycles, ATVs, UTVs, cruisers, dirt bikes, and street bikes. Includes exclusive distribution rights for top-tier powersports brands.
- Turn 14 Dealer Portal Proprietary B2B online platform for authorized dealers providing real-time inventory visibility, order entry, drop shipping capabilities, complex pricing, returns management, and billing. Includes DMS integrations with Lightspeed, DX1, ZiiDMS, Commander, Ideal Computer Systems, Lizzy, PowerPro, and Blackpurl for automated pricing, inventory updates, order transmission, and invoice retrieval.
- Powersports Owned Brands Portfolio (11 brands from Tucker Powersports) Exclusive distribution rights and ownership of 11 powersports brands acquired from Tucker Powersports in August 2023, serving as sole distributor for these brands across North America. Includes Answer Racing, FirstGear, Speed and Strength, BikeMaster, Biker's Choice, DragonFire Racing, Kuryakyn, ProTaper, QuadBoss, and TwinPower, spanning motorcycle/ATV/UTV parts, accessories, and apparel.
- FASS Fuel Systems Fuel system products for performance automotive applications, distributed through Turn 14's authorized dealer network.
- Covercraft Vehicle protection products including covers and cargo organization, distributed through Turn 14's authorized dealer network.
- DeatschWerks Performance fuel system components including fuel pumps, injectors, and fuel pressure regulators distributed through Turn 14's authorized dealer network.
- Exedy Drivetrain components including clutches and transmission parts, distributed through Turn 14's authorized dealer network.
- FORM Lighting Automotive LED lighting products distributed through Turn 14's authorized dealer network.
- TURN Offroad Off-road performance parts and accessories under Turn 14 Distribution's proprietary brand, distributed through the authorized dealer network.
- R1 Concepts Performance Braking Solutions High-performance brake components line added to Turn 14's B2B catalog in March 2026, providing dealers with rotors, pads, calipers, and complete brake kits for daily drivers, trucks, and high-performance street and track applications.
Quantifiable outcome
- 60% of U.S. population receives ground shipping within one day; 100% within two days
- +6 more outcomes
Companies that use Turn 14 Distribution
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
Turn 14 Distribution technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature5 records
Turn 14 Distribution partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered minor and core.
- R1 ConceptsminorR1 Concepts, a provider of high-performance brake components including rotors, pads, calipers, and complete brake kits, was added to Turn 14 Distribution's catalog. Turn 14 customers can order R1 Concepts products through the B2B platform.
- GRIDLIFEcoreGRIDLIFE, a motorsports festival series, partnered with Turn 14 Distribution to introduce the Turn 14 Partner Lounge at select events during the 2025 season. The lounge enhances fan and industry engagement with premium viewing, hospitality, and networking opportunities.
- Tucker PowersportscoreTurn 14 Distribution acquired Tucker Powersports in August 2023. The acquisition gave Turn 14 Distribution ownership of 11 brands and decades of experience from a seasoned team. Turn 14 Distribution serves as the sole distributor for these acquired brands in North America and plans to develop new products for launch in 2024.
- LightspeedcoreDMS integration providing automated pricing and inventory updates for powersports dealers using the Lightspeed platform.
- DX1coreDMS integration providing automated pricing and inventory updates for powersports dealers using the DX1 platform.
- ZiiDMScoreDMS integration providing automated pricing and inventory updates for powersports dealers using the ZiiDMS platform.
- Commander (Dealer Management System)coreDMS integration providing automated pricing and inventory updates for powersports dealers using Commander.
- Ideal Computer SystemscoreDMS integration providing automated pricing and inventory updates for powersports dealers using Ideal Computer Systems.
- Lizzy (Dealer Management System)coreDMS integration providing automated pricing and inventory updates for powersports dealers using Lizzy.
- PowerProcoreDMS integration providing automated pricing and inventory updates for powersports dealers using PowerPro.
- BlackpurlcoreDMS integration providing automated pricing and inventory updates for powersports dealers using Blackpurl.
Scale indicators11 records
Recent moves9 records
Expansion highlights6 records
Turn 14 Distribution competitors and assessment
Company assessmentMarket position
Weaknesses5 records
Competitive moat5 records
Key highlights7 records
Customer concentration
Turn 14 Distribution social profiles
Digital presenceTurn 14 Distribution compliance and trust
Trust signalCompliance1 record
Turn 14 Distribution financial estimates
Financial estimateRevenue estimate
Valuation estimate
Turn 14 Distribution leadership team
Management profileNumber of profiles
Profiles12 records
Turn 14 Distribution subsidiaries and ownership
Company hierarchySubsidiaries1 record
Turn 14 Distribution funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Turn 14 Distribution M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Turn 14 Distribution
What does Turn 14 Distribution do?
Turn 14 Distribution is a wholesale performance warehouse distributor purchasing aftermarket automotive and powersports parts from manufacturers and reselling exclusively to authorized dealers. The company operates four regional distribution centers totaling 1.5 million sq ft and serves 7,000+ dealer accounts with same-day in-stock fulfillment, automated DMS integrations, cooperative advertising support, and dedicated Sales Specialists per market segment. It also manages an owned-brand portfolio of 11 powersports brands acquired from Tucker Powersports in 2023.
Is Turn 14 Distribution a public or private company?
Turn 14 Distribution is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Turn 14 Distribution founded?
Turn 14 Distribution was founded in 2007. It employs 101 to 250 people.
Where is Turn 14 Distribution based?
Turn 14 Distribution is headquartered in Horsham, United States, in the North America region.
How does Turn 14 Distribution make money?
Two revenue lines are on record. Wholesale Parts Distribution is the primary driver. The others are freight and Logistics Services.
Does Turn 14 Distribution have an API?
No public API is recorded for Turn 14 Distribution.
What industry is Turn 14 Distribution in?
Turn 14 Distribution's product category is Aftermarket Parts Distribution. Its primary akta.pro industry code is CRAOANAK, Motorcycle, powersports & ATV parts and accessories distribution, with a secondary code of CRAOAJAJ, Recreation Vehicles & Powersports Accessories Distribution (ATV/UTV, Moto, Snowmobile). Its NAICS code is 42312 and its SIC code is 5013.