Motor State Distributing

Name

Motor State Distributing

Legal name

Motor State Distributing, Inc.

Website

https://motorstate.com

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Watervliet

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Wholesale Parts Distribution: Motor State Distributing generates revenue by distributing high-performance automotive parts and racing components to authorized dealers. They stock and ship parts from hundreds of brand-name manufacturers across multiple racing segments including circle track, drag racing, open wheel, circuit/drift, hot rod, modern muscle, and truck/off-road markets.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Motor State Distributing is a wholesale distributor of high-performance automotive parts and racing components, selling exclusively to approved dealer accounts across more than 35 countries. Founded in 1964, the company stocks and ships parts from hundreds of brand-name manufacturers across multiple racing segments including circle track, drag racing, open wheel, circuit/drift, hot rod, modern muscle, and truck/off-road markets. Dealers access wholesale pricing and order management through the proprietary PriceGuidePro B2B portal.

Product overview

Motor State Distributing operates as a wholesale distributor of high-performance automotive parts since 1964, offering a comprehensive portfolio through multiple branded catalogs and a digital dealer portal (PriceGuidePro). The core offering includes Engine Builder, Circle Track, Drag Racing, Open Wheel, Circuit/Drift, Hot Rod & Early Muscle, Modern Muscle, and Truck and Off-Road market segments. Their primary product is the Circle Track Warehouse distribution service, supplemented by the PriceGuidePro B2B dealer portal for inventory checking and order management. They distribute third-party brands (Hawk Brakes, Royal Purple, PFM, FRG, Competition Engineering) and carry company-owned brands. Additional services include Tech Articles for technical education and Motor State Events including the annual Safety Summit.

Differentiator

Problem solved

Functional benefit

Brands

• Circle Track Warehouse: Performance racing distributor brand for circle track racing parts and equipment.
• PriceGuidePro

Products and services

• PriceGuidePro Dealer Portal B2B self-serve wholesale portal enabling approved dealers to access pricing, check inventory, build orders efficiently, and manage accounts. Available as a web portal and mobile app (PriceGuidePro app for iOS and Android).
• Engine Builder Catalog Comprehensive catalog of engine building parts and equipment covering components from brands such as Comp Cams, Dart, ARP, and Holley, for machine shops and engine builders handling track, street, dragstrip, and trail applications.
• Circle Track Catalog Over 800-page catalog of dirt track and pavement track racing parts and equipment from brands including Wehrs, Schoenfeld, QuickCar, Allstar Performance, and FiveStar, often called the Circle Track racer's bible.
• Drag Racing Catalog Nearly 800-page catalog of drag racing parts for everything from street stock to top fuel dragsters, featuring brands such as MSD Performance, Weld Wheels, Mark Williams, and Allstar Performance.
• Open Wheel Catalog Catalog of sprint car and mini sprint car parts including engine components, safety gear, and specialized titanium parts from brands like Ti22 Performance, MPD Racing, Allstar Performance, Triple X, DMI, King Racing Products, Weld, Winters, and Sanders.
• Circuit/Drift Catalog Over 650 race-proven brands for circuit racing and drift applications including Sparco, CSF Radiators, AIM Sports, Vibrant, Haltech, and Fuelab, for vehicles from Miata to Mustang, Civic to Corvette.
• Hot Rod & Early Muscle Catalog Performance parts catalog for classic hot rods, pro-touring racers, and custom street rods covering nearly 300 brands from fittings to engines and springs to steering wheels, partnering with brands such as Classic Instruments, Lokar, TransDapt, IDIDIT, Pypes, Competition Engineering, ACCEL, and Vintage Air.
• Company-Owned Brands Motor State Distributing's own portfolio of company-owned brands distributed alongside third-party brands, available through the same wholesale dealer network.

Quantifiable outcome

• Six-time SEMA Warehouse Distributor of the Year Award recipient
• +3 more outcomes

Named customers9 records

Segments8 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core and minor.

• PFM (Performance Fluid Motion)coreOthersPFM offers long-style mechanical water pumps for small block Chevy engines, natural aluminum pumps for high-volume applications, and a wide selection of engine components, dress-up kits, and specialty tools.
• Hawk PerformancecoreOthersHawk produces high-performance brake pads for street and track applications, known for high-torque compounds delivering strong, aggressive stopping power with excellent modulation.
• FRG (Fitting Reducing Gear)coreOthersFRG offers premium race hoses and anodized aluminum components made in the USA, including carburetor fuel line kits for Holley Super Sniper carbs.
• ROY (ROYCO)coreOthersROYCO's XPR Series premium synthetic motor oil provides maximum protection under extreme conditions with proprietary Synerlec for reduced friction.
• Competition EngineeringcoreOthersCompetition Engineering specializes in racecar chassis components, offering bolt-on subframe connectors and other performance parts.
• Top Street PerformanceminorOthersTop Street Performance offers engine and electrical components for muscle cars and racing applications with a focus on high-performance and affordable products. Added to Motor State's lineup in August 2025.
• Vapor TrapperminorOthersVapor Trapper offers a rechargeable billet aluminum charcoal canister that has been awarded its first U.S. patent. The product is unique in its category and returning to SEMA 2025.
• SEMAcoreOthersMotor State is a member and supporter of SEMA (Specialty Equipment Market Association), the leading trade organization for the automotive aftermarket.
• PRI (Performance Racing Industry)coreOthersPRI is a founding member organization for performance racing. Motor State holds founding member status.
• AERA (Engine Rebuilders Association)minorOthersAERA is an industry association for engine rebuilders that Motor State supports as a member.
• AWDA (Automotive Warehouse Distributors Association)minorOthersAWDA is an association within the Auto Care Association that Motor State is a member of.
• CAN (Custom Automotive Network)minorOthersCAN is a custom automotive industry network that Motor State supports as a member.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Summit Racing Equipment: The largest US direct-mail and online retailer/wholesaler of performance racing parts and accessories. Closest direct competitor to Motor State, serving overlapping enthusiast and dealer segments across circle track, drag racing, hot rod, and street performance with broader consumer reach.
• Speedway Motors: Long-standing mail-order and wholesale distributor of hot rod, circle track, and street rod parts headquartered in Lincoln, NE. Directly comparable to Motor State's hot rod/early muscle and circle track catalogs with overlapping customer base of fabricators and builders.
• JEGS High Performance: Family-owned performance auto parts retailer/distributor serving drag racing, circle track, hot rod, and off-road markets. Highly comparable in business model and customer base to Motor State, with comparable catalog breadth and racing-enthusiast heritage.
• Turn 14 Distribution: Wholesale distributor of performance aftermarket parts operating a B2B dealer portal model similar to PriceGuidePro. Direct competitor in the warehouse-distribution channel with growing brand portfolio and dealer network.

Broad incumbents

• Holley Performance Products: Publicly traded (NYSE: HLLY) manufacturer and distributor of performance automotive products, owning many of the same brands Motor State distributes (MSD, Hooker, Weiand, Earl's). Vertical competitor that both supplies and competes with Motor State via Holley EFI direct channels.
• O'Reilly Auto Parts: Mass-market auto parts retailer/distributor (NASDAQ: ORLY) with broad aftermarket coverage. While not a performance specialist, O'Reilly's commercial program competes for professional installer and dealer accounts in adjacent categories.
• AutoZone: Largest US auto parts retailer (NYSE: AZO) with broad commercial and DIY distribution. Adjacent incumbent whose commercial programs and growing performance/hard-parts assortment compete for service-shop and small-dealer accounts Motor State serves.
• NAPA Auto Parts: Nationwide auto parts distribution network (GENUINE/NAPA brand) owned by Genuine Parts Company (NYSE: GPC). Broad incumbent whose heavy-duty and commercial programs overlap with Motor State's professional installer and dealer segments.

Emerging players

• Parts iD: Digital-first auto parts distributor with growing performance and specialty categories. A digitally native distributor that competes for the same end customer via ecommerce channels, representing the platform-led threat to traditional warehouse distributors.

Others

• COMP Cams / Competition Cams: Major performance camshaft and valvetrain brand already in Motor State's catalog. Represents the supplier side of the relationship — important for understanding margin dynamics and supply continuity for a Motor State-style aggregator distributor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCEbKTOBi44cG7sr-2TkL2Ew
• Facebookfacebook.com/motor-state-distributing-121960441961
• LinkedInlinkedin.com/company/motor-state-distributing
• Instagraminstagram.com/motorstatedistributing
• TikToktiktok.com/@motorstatedistributing
• Xx.com/motorstate

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Motor State Distributing