Sidas

What Sidas does

Sidas is a French specialty manufacturer of foot comfort products, founded in 1975 and headquartered in Voiron, France. The company designs, produces, and sells insoles, technical athletic socks, foot care products (creams, gels, toe protectors), ski boot protectors, and accessories targeted at running, trail running, skiing, hiking, cycling, golf, and daily-use consumers across more than 50 countries. Its core technology is the proprietary 3Feet® system, which classifies feet into low, mid, and high arch types and offers a distinct insole variant for each — differentiated from mass-market single-arch insoles. The technology stack is reinforced by the FeetBox EVO 3D foot-scanning analysis system and the Custom Live bespoke insole service, the latter enabling retailer- and lab-driven custom fitting.

Sidas operates a primarily direct-to-consumer e-commerce model through its owned sidas.com storefront with localized versions for dozens of markets (France, Germany, Spain, Italy, UK, USA, Australia, Japan, and Latin American markets including Argentina, Brazil, Chile, Mexico). Distribution is supplemented by a physical retail store-locator network of specialty sporting goods stockists. Product pricing follows a one-time unit-pricing model with no subscription component, ranging from approximately €12.90 for discounted technical socks to €59.95+ for premium 3D trail insoles, with a €50 free-shipping threshold and a 2-year product guarantee. Marketing combines paid and organic digital channels, content marketing via blog and SIDAS TV video series, email newsletters, and a community-led growth model anchored by professional athlete ambassadors spanning trail running and skiing disciplines. The company has a single disclosed strategic partnership of note: a co-development arrangement with Salomon for the 3D Trail+ trail-running insole.

The company is privately held with no disclosed funding rounds, no public valuation data, and an employee count reported in the 11-50 range. Ownership, founder, and investor information is not disclosed in available sources. Sub-brands Colibri (lightweight running socks) and Sidas Race (high-performance racing ski products) indicate portfolio segmentation by use-case intensity rather than separate corporate entities.

Name

Sidas

Legal name

Sidas

Website

https://sidas.com

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

11–50 employees

Short description

Sidas is a French specialty manufacturer (founded 1975, Voiron) that designs and sells proprietary insoles, technical socks, and foot care products for runners, skiers, hikers, and cyclists, distributing through D2C e-commerce and specialty retail in over 50 countries.

Ownership category

akta.pro rank

Product category

Footwear Accessories & Insoles

NAICS

Footwear Manufacturing (3162), Shoe Retailers (45821)

SIC

Footwear, (No Rubber) (3140), Retail-Shoe Stores (5661), Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Footwear Components & Materials (Uppers, Soles, Laces, Insoles) (CRAAACAK)

akta.pro secondary industries

Outdoor Clothing & Footwear Retail (Camping/Hiking/Climbing) (CRAMAMAK), Comfort, Orthopedic & Medical Footwear (CRAAACAG)

Keywords

• Sport insoles
• Technical socks
• Foot protectors
• Heated insoles
• Footwear accessories

Headquarters

HQ city

Voiron

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales: Sidas generates revenue through direct-to-consumer sales of foot comfort products including insoles, socks, foot care items, and footwear accessories. Products are sold at one-time purchase prices with no subscription component.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Sidas designs, manufactures, and sells sport-specific foot comfort products, principally insoles, technical athletic socks, and foot protectors across running, trail, hiking, ski, cycling, golf, multisport, and daily-life categories. Its portfolio is differentiated by proprietary 3Feet® arch-typed insoles, Custom Live custom-fit insoles, FeetBox EVO 3D foot analysis, and battery-powered heated insoles and socks for cold-weather sports.

Product overview

Sidas is a foot comfort specialist offering a unified portfolio centered on insoles, socks, and foot protection products. The core product lines include 3Feet® Technology insoles (available for running, hiking, trail, and everyday use, designed for different arch types), heated ski insoles, Custom Live custom-fit insoles, and technical socks across multiple sports categories. Supporting products include foot care creams, toe protections, gel pads, and ski protections. The company also offers foot analysis technology through FeetBox EVO and has collaboration products like the Salomon 3D Trail+ insole. Collections are organized by sport (skiing, running, hiking, cycling, golf, football) and by technology (3Feet®, Colibri, Sidas Race).

Differentiator

Problem solved

Functional benefit

Brands

• Sidas Race: A collection/product line under the Sidas brand focused on racing performance.
• Colibri

Products and services

• Running insoles

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• SalomoncoreStrategic or Co-development PartnerSidas collaborated with Salomon on the 'SIDAS x Salomon Trail running Team' for the 3D Trail+ insole, combining Salomon's trail running expertise with Sidas' foot comfort technology for a co-branded product.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Balega: Premium running sock brand with technical features for endurance and trail. Directly comparable to Sidas' Colibri and Run collection sock lines for the running specialty channel.
• Powerstep: Orthotic-focused insole manufacturer with sport, comfort, and medical lines. Comparable product breadth and similar mid-market price positioning to Sidas' comfort and ski insole ranges.
• Feetures: Performance athletic sock brand with sport-specific designs for running, hiking, and recovery. Directly comparable to Sidas' socks portfolio including trail running, marathon, and multisport lines.
• Superfeet: Premium insole specialist offering sport-specific and custom-fit insoles across running, hiking, skiing, and work categories. Closest direct competitor to Sidas' core insole business with similar proprietary fitting technology and retail partnerships.
• Currex: Sport-specific insole brand offering arch-typed variants (Low/Mid/High) for running, hiking, ski, and golf. Directly comparable to Sidas' 3Feet®-based segmentation strategy and similar D2C/retail distribution model.
• Sof Sole: Insole and foot care brand offering sport, comfort, and custom-fit products. Comparable product mix and similar retail distribution through sporting goods chains.

Others

• Salomon: Strategic partner and co-developer on the 3D Trail+ insole. While Salomon is itself a performance footwear and trail-running brand, the relationship makes them an ecosystem peer whose strategy directly affects Sidas' trail portfolio.

Regional players

• Icebreaker: Merino-based performance apparel and sock brand (owned by VF Corporation) with strong ski and outdoor positioning. Adjacent comparable for Sidas' ski sock and outdoor sock lines, though Icebreaker is apparel-led.

Broad incumbents

• Dr. Scholl's: Mass-market foot care and insole brand owned by Bayer. Competes across Sidas' comfort and everyday insole categories with significantly larger distribution and brand awareness.
• Smartwool: Established performance sock brand (owned by VF Corporation) with ski, hiking, and running lines. Comparable technical sock offering and broader retail footprint than Sidas' socks business.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Sidas_Sport
• YouTubeyoutube.com/@sidassport
• Facebookfacebook.com/SidasYourFootCompany
• LinkedInlinkedin.com/company/13300785
• Instagraminstagram.com/sidasyourfootcompany
• TikToktiktok.com/@sidas_yourfootcompany

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sidas