Omelet

What Omelet does

Omelet is an independent creative agency headquartered at 1370 N. Saint Andrews Place, Los Angeles, providing integrated campaigns, brand strategy, and creative production services to enterprise and mid-market clients. The agency operates through its core creative practice and two wholly-owned specialized divisions: Cheat Code, its gaming division focused on content, creator partnerships, and game-launch campaigns, and Omelet Assembly, an in-house craft and post-production unit. Its client book spans technology (Google across AI Pro, YouTube Premium, Play, and Small Business; Asana), entertainment and gaming (Netflix, Warner Bros Hogwarts Legacy, Scopely Monopoly GO!, Diablo Immortal / Activision-Blizzard), retail (Walmart, under a seven-year partnership), and insurance (Guardian — the first brand campaign in the client's 158-year history). Industry recognition includes AdAge Editor's Pick, The Drum Ad of the Day, Fast Company's World's 50 Most Innovative Companies (via its Walmart work), Variety, and Adweek.

The agency's technical capabilities center on creative production across video, CG animation, social content, integrated campaigns, and what it brands an "AI-first" creative workflow. This workflow is implemented on top of third-party Google AI tools — specifically Gemini, Flow, Whisk, Music FX, Veo Gen, and Nano Banana — used to prototype and iterate ads. A flagship AI-first DR campaign with Google AI Pro reportedly produced 126 shipped assets at 68% less time and 60% less cost than previous direct-response campaigns, demonstrating process gains rather than proprietary model ownership. Production partnerships with specialist firms (Unit9, Impossible Objects) and award-winning directors (Joe Sill, Edward Andrews, Karin Fong) extend the agency's execution range for high-end launches.

Omelet is a privately held California LLC (Omelet, LLC) with no disclosed external funding, parent company, or institutional investors. Revenue is generated through project-based professional services engagements, with new business directed via a dedicated [email protected] channel reflecting a consultative, relationship-driven sales motion; pricing is quote-based and not publicly disclosed. The go-to-market is enterprise field sales, supported by a portfolio-driven website. The leadership team comprises CEO Thas Naseemuddeen, Executive Board Chair Don Kurz, CFO Naj Allana, CMO Sarah Ceglarski, CSO Pete Talaba, Chief Innovation Officer Ricardo Diaz, Executive Creative Directors Chelsea Kauth and Josh Smutko, Head of Production Zeynep Taslica, Director of People & Culture Abba Binns, Group Brand Director Sarah Donze, and Creative Directors Raul Montes, Jimmy Barker, and Florian Bodet.

Name

Omelet

Legal name

Omelet, LLC

Website

https://omelet.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

51–100 employees

Short description

Omelet is an independent Los Angeles creative agency providing integrated campaigns, brand strategy, AI-assisted production, and gaming-focused creative through its Cheat Code and Omelet Assembly divisions, serving enterprise clients including Google, Netflix, Walmart, and Warner Bros.

Ownership category

akta.pro rank

Product category

Creative Advertising Services

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industry

Activation/Experiential Creative Agencies (MPAAAAAO)

Keywords

• Creative advertising services
• Integrated marketing campaigns
• Brand strategy consulting
• Gaming content production
• Post-production services

Headquarters

HQ city

Culver City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Creative Agency Services: Omelet generates revenue through providing integrated creative campaign services to major brands, including strategy, creative development, video production, social content, and campaign execution across multiple channels.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Omelet is an independent creative agency that develops and executes integrated advertising campaigns, brand strategies, social/influencer programs, original content, and corporate communications for major enterprise brands. The agency operates two specialized divisions—Cheat Code (gaming-focused creative) and Omelet Assembly (craft and post-production)—and employs an AI-first creative production process built around generative AI tools for rapid prototyping and iteration.

Product overview

Omelet is an independent creative advertising agency based in Los Angeles offering a comprehensive suite of creative services. The agency operates through two specialized divisions: Cheat Code (gaming) and Omelet Assembly (craft/post-production). Core service offerings include Brand Strategy, Communications Strategy, Social & Influencer Strategy, Research & Analysis, Integrated Campaigns, Original Content, Corporate Communications, and Digital & Innovation. The agency serves major brands including Google, Netflix, Walmart, YouTube, Scopely, Guardian, Asana, and Warner Bros.

Differentiator

Problem solved

Functional benefit

Brands

• Cheat Code: The agency's gaming division
• Omelet Assembly

Products and services

• Cheat Code (Gaming Division) Omelet's specialized gaming division that delivers creative campaigns, content, integrations, and creator partnerships for video game publishers and studios launching new titles. Used by clients such as Scopely (Monopoly GO!), Warner Bros (Hogwarts Legacy), and Google Play (Diablo Immortal).
• Omelet Assembly (Craft and Post-Production Division) Omelet's in-house craft and post-production division focused on video production, animation, and finishing services that handle the final execution of creative campaigns for the agency's brand clients.
• Integrated Creative Campaigns End-to-end integrated advertising campaign services combining brand strategy, communications strategy, social/influencer strategy, research, original content, corporate communications, and digital/innovation for enterprise brand clients such as Google, Netflix, Walmart, Guardian, and Asana.
• AI-First Creative Production AI-accelerated creative production service that uses Google generative AI tools (Gemini, Flow, Whisk, Music FX, Veo Gen) to rapidly prototype, iterate, and produce advertising creative assets at reduced time and cost for enterprise brand clients.

Quantifiable outcome

• 68% less time and 60% less cost than previous Google DR campaigns with 126 shipped assets
• +3 more outcomes

Named customers10 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eleven partnerships are on record, tiered minor.

• Unit9minorImplementation/ SI/ Consulting PartnerProduction partner for Netflix Extraction 2 helicopter billboard stunt. Unit9 was AdAge's Production Company of the Year. Omelet collaborated with legendary stunt helicopter pilot Fred North on the high-stakes 40-foot, 2000-lb billboard extraction using a military-grade Blackhawk helicopter.
• Impossible ObjectsminorImplementation/ SI/ Consulting PartnerWorld-building production company partnered with Omelet for Diablo Immortal x Google Play Battle at Home Screen campaign. Animated content built in Epic Games' Unreal Engine 4, composited in real-time on set.
• Joe SillminorStrategic or Co-development PartnerDirector Joe Sill collaborated with Omelet and Impossible Objects on the Diablo Immortal campaign, bringing world-building expertise to the mobile game launch.
• Edward AndrewsminorStrategic or Co-development PartnerAward-winning VFX director who partnered with Omelet on Asana's first major brand campaign. His VFX expertise helped design memorable animated monsters and integrate them into live-action scenes.
• Karin Fong (Imaginary Forces)minorStrategic or Co-development PartnerAcclaimed director and animator of Imaginary Forces who created the three-part animated short film series for Google Small Business Heroes of Small Business campaign.
• Tobe NwigweminorGTM or Marketing PartnerMulti-hyphenate hip hop artist enlisted to narrate and create custom track for Heroes of Small Business campaign, released as single on streaming platforms.
• Eight Social CreatorsminorGTM or Marketing PartnerSocial content creators collaborated on Heroes of Small Business campaign, adding to sound design, riffing on music, and sharing small businesses they love.
• Marc Rebillet, DangMattSmith, Lynn Davis (Cooking with Lynja)minorGTM or Marketing PartnerUp-and-coming content creators featured in YouTube Premium All YouTube. No Interruptions. campaign, leveraging their audiences for campaign reach.
• SaweetieminorGTM or Marketing PartnerViral rapper and mega-talented artist featured in YouTube Premium campaign leveraging her music video for Closer single as part of mixed media campaign.
• Rob BaileyminorGTM or Marketing PartnerUK artist known for distinctive imagery created by combining shapes and colors. Teamed up with Omelet to create original art for Guardian out-of-home campaign.
• Fred North (Stunt Helicopter Pilot)minorImplementation/ SI/ Consulting PartnerLegendary stunt helicopter pilot who flew the 40-foot, 2000-lb Extraction 2 billboard over Los Angeles beaches using military-grade Blackhawk helicopter.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• 72andSunny: Independent, LA-headquartered creative agency known for brand-building campaigns for major tech, entertainment, and consumer brands. Closest direct peer to Omelet in size, geography, and integrated campaign model.
• Anomaly: Independent creative agency with offices in LA and NYC, known for integrated brand campaigns and entertainment marketing. Comparable to Omelet in operating model and enterprise client mix.
• Wieden+Kennedy: Iconic independent creative agency known for large-scale brand campaigns (Nike, etc.). Similar independence positioning and ability to handle major enterprise creative launches, though larger and more global than Omelet.
• Mother: Independent creative agency network with an LA office, producing integrated campaigns and brand work for major global clients. Matches Omelet's independence positioning and integrated full-service offering.

Emerging players

• Joan Creative: Independent creative agency with a strong portfolio of integrated brand campaigns for major entertainment and consumer brands. Comparable in size and independent positioning to Omelet.
• GUT: Independent, Latin American-rooted creative agency expanding into the US market with integrated brand work. Comparable in independence and integrated offering, though earlier-stage in US enterprise footprint than Omelet.
• Preacher: Independent creative agency in Austin known for brand campaigns for tech and consumer clients. Comparable mid-sized independent creative peer with similar integrated campaign approach.
• Special US: Independent creative agency with strong entertainment and tech client mix, including gaming-adjacent work. Comparable to Omelet's Cheat Code gaming division focus and entertainment client roster.

Broad incumbents

• Accenture Song: Global creative, tech, and marketing services platform that now houses Droga5. Represents the holding-company-scale competitive context Omelet operates against for enterprise integrated campaigns.
• Droga5 (Accenture Song): Formerly independent creative agency now part of Accenture Song, known for bold integrated campaigns. Comparable creative output and enterprise client roster, though now embedded within a larger services platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/thisisomelet
• Facebookfacebook.com/OmeletLA
• LinkedInlinkedin.com/company/40979

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Omelet