Washify
Washify is a cloud-based point-of-sale software product line (under DRB/Vontier) serving single-site and small car wash operators, with unlimited wash plan management, RFID/LPR vehicle identification, marketing automation, and complementary hardware, distributed via DRB's direct sales team across the United States.
- Company typePrivate
- Founded2012
- HeadquartersBoston, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Washify does
Washify is a cloud-based point-of-sale software product line for single-site and small car washes, operated by DRB (a car wash technology company powered by Vontier, a global industrial technology firm focused on mobility and transportation). The platform automates core wash operations — including unlimited wash plan enrollment and recurring monthly billing, vehicle identification at the gate via Radio Frequency Identification (RFID) tags and License Plate Recognition (LPR), real-time reporting and analytics, customer relationship management (CRM), inventory tracking, and employee time and attendance — and is offered for both tunnel and in-bay car wash configurations. A complementary marketing automation suite spans SMS/MMS messaging, email marketing with seasonal templates, branded iOS/Android mobile apps, and e-commerce website plugins enabling operators to sell memberships, gift cards, and wash books online, while an automatic credit card updater polls issuer databases every three days to capture renewed card information without operator or customer intervention. Adjacent modules address detailing scheduling and labor tracking for full-serve and flex-serve operators, fleet and commercial account configuration with per-client discounts, and gas pump / partner gas station integration that allows wash services to be sold outside the operator's owned site.
Washify's business model is a subscription SaaS model for the cloud POS software, supplemented by hardware sales (X Station height-adjustable pay stations, POS Terminals, and Xelerator tablets) and add-on modules (vehicle identification, marketing tools, detail management, CRM, owner's mobile app, gas pump integration, reporting and analytics). Pricing is quote-based and not publicly disclosed; customers contact DRB's direct sales organization via dedicated phone lines (Tunnel Sales: 800-336-6338; In-Bay Sales & Support: 443-561-1200) for custom quotes tied to wash type and operational requirements, with monthly billing cadence. Go-to-market is sales-led inside-and-field sales through the DRB parent organization, supported by content marketing (learning library, success stories, car wash investor e-book) and a social media presence across Facebook, LinkedIn, Twitter, YouTube, and Instagram. Customer segments are primarily single-site SMB car wash operators, with secondary segments in full-serve, flex-serve, and fleet/commercial accounts, and named customers in the materials include Magic Wash (3,000 unlimited members gained using Washify), Complete Autowash Philly, and Mr C's.
Washify firmographics
Firmographics- Name
- Washify
- Legal name
- Washify
- Website
- https://washify.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Washify is a cloud-based point-of-sale software product line (under DRB/Vontier) serving single-site and small car wash operators, with unlimited wash plan management, RFID/LPR vehicle identification, marketing automation, and complementary hardware, distributed via DRB's direct sales team across the United States.
- Ownership category
- akta.pro rank
Washify industry classification
Industry- Product category
- Car Wash POS Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- POS Payment Software & Middleware (Terminal OS, Apps, Device Management) (FSAMADAC)
Keywords
Where Washify is headquartered
LocationHeadquarters
- HQ city
- Boston
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Washify business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Supply Chain
Revenue model
- SaaS Subscription for Car Wash POS Software: Cloud-based point-of-sale software sold as recurring subscription to car wash operators, providing automation, CRM, marketing tools, and reporting capabilities. The software manages unlimited wash plans, customer enrollments, and daily operations.
- Hardware Sales: Sale of complementary hardware including X Station pay stations (height-adjustable), POS Terminals, and Xelerator tablets for point-of-sale and pay station functionality.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Quote-based enterprise pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Washify product offering
Product offeringCore offering
Washify sells a cloud-based point-of-sale (POS) software platform for single-site and small car wash operators, automating daily wash operations, unlimited monthly wash plan enrollment and renewals, customer relationship management, employee time tracking, inventory, and marketing campaigns. The platform is sold on a recurring subscription basis and is paired with Washify-branded hardware including the X Station pay station, POS terminals, and Xelerator tablets for tunnel and in-bay car wash configurations.
Product overview
Washify is a cloud-based car wash point-of-sale platform offered by DRB (a subsidiary of Vontier). The core Washify platform serves as the entry-level POS solution for single-site or small car washes, with integrated add-on modules for unlimited wash plan management, vehicle identification (RFID/LPR), marketing tools (SMS, email, mobile apps, e-commerce), detailing scheduling, reporting/analytics, CRM, owner mobile app, and gas pump integration. The system is designed for both tunnel and in-bay car wash configurations and is complemented by Washify-branded hardware including the X Station pay station, POS Terminal, and Xelerator tablets.
Differentiator
Problem solved
Functional benefit
Products and services
- Washify Cloud-Based Car Wash POS Platform Cloud-based point-of-sale software platform for single-site and small car wash operators (tunnel and in-bay configurations) that automates daily wash operations, manages unlimited monthly wash plans and recurring billing, supports customer relationship management, runs marketing campaigns (SMS, email, mobile apps, e-commerce), and provides real-time reporting and analytics.
- Washify Hardware: X Station Pay Station, POS Terminal, and Xelerator Tablet Hardware offerings sold to complement the Washify POS subscription, including the height-adjustable X Station pay station, POS Terminal, and Xelerator tablets designed for point-of-sale and pay station use in car wash operations.
Quantifiable outcome
- Magic Wash gained 3,000 unlimited wash plan members using Washify
Companies that use Washify
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
Washify technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Washify partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights5 records
Washify competitors and assessment
Company assessmentDirect peers
- Washlava: Cloud-based car wash POS and management platform targeting small and mid-sized car wash operators. Highly comparable to Washify in product scope (POS, unlimited plans, mobile apps) and customer segment (SMB car washes).
- WashCard Systems: Car wash management software provider offering POS, fleet accounts, and membership management for express and self-serve car washes. Directly competes with Washify for the same small-operator customer base with similar feature sets.
- ICS Car Wash Solutions: Provider of car wash point-of-sale and tunnel control solutions, including unlimited wash programs and vehicle identification. Directly competitive in the SMB car wash automation market.
- Micrologic: Provides POS and tunnel control systems for the car wash industry, including RFID/LPR vehicle identification and unlimited wash program management. Closest direct competitor in hardware-integrated car wash automation.
- Positron Systems: Car wash POS software and management systems used by express and self-serve operators. Comparable in targeting the small/independent operator segment with similar membership and automation capabilities.
Broad incumbents
- Sonny's CarWash Equipment: Largest U.S. supplier of car wash equipment, chemicals, and tunnel control systems including POS software. Overlaps with Washify at the POS layer but operates as a broad incumbent serving operators across the entire car wash equipment stack.
Emerging players
- Clean Auto Wash Software: Cloud-based car wash management software targeting small operators with POS and subscription billing features. Emerging player in the same niche that Washify addresses.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Washify social profiles
Digital presenceWashify financial estimates
Financial estimateRevenue estimate
Valuation estimate
Washify leadership team
Management profileNumber of profiles
Washify funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Washify M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Washify
What does Washify do?
Washify sells a cloud-based point-of-sale (POS) software platform for single-site and small car wash operators, automating daily wash operations, unlimited monthly wash plan enrollment and renewals, customer relationship management, employee time tracking, inventory, and marketing campaigns. The platform is sold on a recurring subscription basis and is paired with Washify-branded hardware including the X Station pay station, POS terminals, and Xelerator tablets for tunnel and in-bay car wash configurations.
Is Washify a public or private company?
Washify is a private company. It is classified as corporate owned and is currently operating.
When was Washify founded?
Washify was founded in 2012. It employs 11 to 50 people.
Where is Washify based?
Washify is headquartered in Boston, United States, in the North America region.
How does Washify make money?
Two revenue lines are on record. SaaS Subscription for Car Wash POS Software is the primary driver. The others are hardware Sales.
Who are Washify's main competitors?
Direct peers on record are Washlava, WashCard Systems, ICS Car Wash Solutions, Micrologic and Positron Systems. Sonny's CarWash Equipment is listed as a broad incumbent. Clean Auto Wash Software is listed as an emerging player.
Does Washify have an API?
No public API is recorded for Washify.
What industry is Washify in?
Washify's product category is Car Wash POS Software. Its primary akta.pro industry code is FSAMADAC, POS Payment Software & Middleware (Terminal OS, Apps, Device Management). Its NAICS code is 5132 and its SIC code is 7372.