What Makro Nederland does

Makro Nederland is a B2B wholesale operator serving hospitality professionals, entrepreneurs, and associations across the Netherlands, operating 16 physical cash-and-carry locations alongside a B2B online marketplace, a dedicated Horeca Bezorgservice with kitchen-level delivery, and self-service fuel stations at seven sites. The assortment exceeds 50,000 food and non-food SKUs in-store and expands to hundreds of thousands of articles via the makro.nl/marketplace, with exclusive private-label ranges under METRO Chef, METRO Professional, Aro, and the Tarrington House–Sigma–Rioba family. Access to physical locations is gated by a KVK-verified Makro-pas, while private consumers can only purchase via the online marketplace, making the core customer base professional and registered.

Name

Makro Nederland

Legal name

Makro Nederland

Website

https://makro.nl

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Makro Nederland operates a Dutch B2B wholesale business serving hospitality professionals, entrepreneurs, and associations through 16 physical stores, an online marketplace, and dedicated delivery. A METRO AG subsidiary, it offers 50,000+ food and non-food products plus private-label brands.

Ownership category

akta.pro rank

Product category

Cash and Carry Wholesale

NAICS

Other Gasoline Stations (45712)

SIC

Wholesale-Professional & Commercial Equipment & Supplies (5040)

akta.pro primary industry

Commercial Refrigeration & HVAC (Foodservice) Wholesale (AFAIALAI)

Keywords

• Wholesale food distribution
• Horeca supply services
• Professional kitchen equipment
• Hospitality bulk procurement
• Cash and carry wholesale

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Wholesale Food & Non-Food Sales: Bulk wholesale sales of food and non-food products to professional customers (horeca/hospitality, entrepreneurs, associations) through physical stores and online marketplace. Revenue generated through per-transaction product sales with volume/bulk discounts available. Product range exceeds 50,000 SKUs across food, non-food, and fresh categories.
2. Fuel Sales: Self-service fuel stations located adjacent to 7 Makro locations (Amsterdam, Best, Breda, Delft, Duiven, Groningen, Nuth). Open 24/7, offering the cheapest fuel prices in the region. Revenue from fuel sales to both Makro cardholders and non-cardholders.
3. Horeca Bezorgservice Delivery Revenue: Delivery service for hospitality customers with personal account management, custom pricing, and scheduled deliveries. Revenue integrated with wholesale product sales for hospitality operators.
4. Membership/Subscription Fees: Makro-pas (business card) required for in-store purchases. Free membership with KVK registration. Separate Makro Goldcard and Horeca-pas for specialized customer segments with extended opening hours and dedicated facilities.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Makro Nederland operates 16 physical wholesale cash-and-carry stores and a B2B online marketplace serving professional hospitality (horeca) operators, entrepreneurs, self-employed professionals, and associations across the Netherlands. It offers more than 50,000 food and non-food articles in-store and hundreds of thousands of articles online, complemented by a dedicated Horeca Bezorgservice kitchen-level delivery operation, exclusive own-brand ranges, and seven 24/7 self-service fuel stations with the lowest fuel prices in the region.

Product overview

Makro Nederland is a B2B wholesale operator for horeca professionals and entrepreneurs in the Netherlands, offering more than 50,000 food and non-food articles. The portfolio combines a physical store network of 16 locations with a digital platform comprising the Makro Webshop/Marketplace (operated by METRO Markets GmbH), the Makro App for mobile access, and the MijnMakro personal account portal. Own-brand offerings span METRO Chef (fresh/frozen food), METRO Professional (kitchen equipment and horeca accessories), Aro (value food staples), and the combined Tarrington House – Sigma – Rioba brands (BBQ/outdoor, office furniture, coffee accessories). Supporting services include the Horeca Bezorgservice (delivery to kitchen), DISH digital hospitality tools, Scan & Go in-store functionality, and fuel stations at seven locations. Products are distributed across three main categories: Vers (fresh produce, meat, fish, dairy), Food (pantry, frozen, beverages), and Non-Food (kitchen equipment, disposables, cleaning, office supplies, garden/BBQ).

Differentiator

Problem solved

Functional benefit

Brands

• METRO Chef: Private label food brand offering fresh and food products for professional use
• METRO Professional
• Aro
• Tarrington House
• Rioba

Quantifiable outcome

• >98% product availability on professionally selected assortment for Horeca Bezorgservice customers
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• DISHcoreStrategic or Co-development PartnerDISH is a digital platform for hospitality entrepreneurs integrated into Makro's service offering. It enables QR-code ordering, online reservation systems, digital guest registration, and digital menu cards. Makro offers DISH as part of its digital services portfolio to help hospitality businesses digitize their operations. The partnership provides Makro customers with tools for revenue optimization and guest experience improvement.
• METRO Markets GmbHcoreOthersMETRO Markets GmbH operates the Makro Webshop (makro.nl/marketplace) as a separate entity within the METRO group. It is listed on the website as the operator of the webshop service: 'De Webshop betreft een dienst van METRO Markets GmbH, een bedrijf dat deel uitmaakt van de METRO group.' Both Makro Nederland and METRO Markets use cookies and share online-generated information for advertising purposes.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sligro Food Group: Sligro is the leading Dutch foodservice wholesaler operating cash-and-carry stores and delivery services to horeca, with comparable product breadth (food and non-food) and the same target customer base of Dutch hospitality operators. It is the most direct competitor to Makro Nederland.
• Hanos: Hanos is a Dutch cash-and-carry wholesaler serving hospitality and catering professionals with multiple locations in the Netherlands and Belgium. It offers similar food/non-food product categories and B2B focus as Makro.
• Bidfood Netherlands: Bidfood Netherlands is part of Bidcorp and provides foodservice distribution to Dutch hospitality operators including restaurants, hotels, and catering. It directly competes with Makro in the Dutch horeca delivery market.

Broad incumbents

• METRO AG: METRO AG is the parent company of Makro Nederland and operates wholesale/cash-and-carry businesses across Europe and Asia. It is the broader incumbent in foodservice wholesale that consolidates Makro's operations within its €30B+ revenue group.
• Booker Wholesale: Booker is the UK's largest wholesale operator and a Tesco subsidiary, serving caterers, retailers, and small businesses with cash-and-carry stores and delivery. Comparable customer base and business model to Makro's UK-positioned equivalent.
• Sysco Corporation: Sysco is the largest foodservice distributor in North America, serving restaurants, hotels, and healthcare facilities. Geographically distant but operates the same B2B foodservice distribution model as Makro at a much larger scale.
• US Foods: US Foods is a major US foodservice distributor serving restaurants and hospitality operators. Comparable B2B foodservice distribution model and customer base to Makro, though operating at larger scale in a different geography.
• Costco Wholesale: Costco is a global membership-based wholesale club serving both B2B and B2C customers with broad product assortments including fresh food and non-food. Comparable membership model and broad product breadth to Makro's membership-based wholesale stores.
• PriceSmart: PriceSmart operates membership wholesale clubs in Latin America and the Caribbean, offering bulk food and non-food to businesses and consumers. Comparable wholesale club model to Makro's membership-based physical stores.

Regional players

• JJ Food Service: JJ Food Service is a UK-based online foodservice wholesaler offering next-day delivery to hospitality operators. While UK-focused, it shares Makro's B2B foodservice distribution model and customer type but does not directly compete in the Netherlands.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCkRrm36OJC3fZ6UDWy_wyKA
• Facebookfacebook.com/makro.Ned
• LinkedInlinkedin.com/company/makro-nederland
• Instagraminstagram.com/makronl
• Xx.com/MakroNederland

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Makro Nederland