Veep
Veep is a managed marketplace connecting businesses with vetted fractional, advisory, and project-based operating partners. The company serves founders, VC/PE investors, and Series A-C companies via subscription fractional placements, fixed-price finance sprints, and fundraising support.
- Company typePrivate
- Founded2024
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Veep does
Veep (The Veep Group, LLC) is a managed marketplace that connects businesses with vetted fractional, advisory, and project-based operating partners. Founded in 2024 and headquartered in New York, the company targets founders, startup CEOs, VC/PE investors, and high-growth companies (Series A-C), with secondary reach into Fortune 500 enterprises. Its core offering is a curated roster of senior independent operators — former founders, scale-stage leaders, and F500 executives — that clients can engage on fractional, interim, or project-based terms, matched within 72 hours and onboarded in under 10 days.
The product surface spans five service lines: Fractional Talent Placement (the core marketplace, with partners billing through Veep at their own rates plus a 15% service fee); Veep Capital (fundraising coaching, story/model/deck support, and embedded fractional fundraising leads for Seed to Series A founders); Finance Sprints (fixed-price engagements including a $499 Strategic Finance Assessment and $10K-$20K Finance Foundations); Managed Projects (Veep-assembled teams running strategic initiatives end-to-end); and Dynamic Rosters (flexible operating-partner pools for VC/PE portfolios). Underlying technology is described as a managed marketplace without a proprietary AI matching platform or disclosed software stack; delivery is human-led via consultative direct sales with "Book a Call" CTAs.
The business model is capital-light professional services revenue. Pricing combines subscription (monthly fractional engagements, billed in advance) and unit pricing (fixed-fee sprints). No revenue figures, funding rounds, or headcount beyond the 1-10 employee range are disclosed. Customer acquisition relies on organic digital channels (website, LinkedIn, the "Zero to Something" newsletter) and partner referrals rather than paid advertising, with a 30-day satisfaction guarantee on placements under 25% capacity and 2 free hours per month for additional Veep support as conversion levers.
Veep firmographics
Firmographics- Name
- Veep
- Legal name
- The Veep Group, LLC
- Website
- https://veep.work
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Veep is a managed marketplace connecting businesses with vetted fractional, advisory, and project-based operating partners. The company serves founders, VC/PE investors, and Series A-C companies via subscription fractional placements, fixed-price finance sprints, and fundraising support.
- Ownership category
- akta.pro rank
Where Veep is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Veep business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Fractional Executive Placement: Veep charges a 15% service fee on top of the monthly rates set by Operating Partners. Simple monthly billing is issued in advance at the start of each billing cycle. Clients can scale capacity up or down as needed, with 2 hours of additional Veep support available free per month.
- Fundraising Services: Veep Capital provides fundraising coaching and materials to Seed to Series A founders. Services include refining raise story, building financial models, crafting investor materials, and coaching for close. For founders needing more support, they embed a fractional fundraising lead to manage outreach and deal momentum.
- Finance Sprints: Targeted, high-velocity engagements designed to solve specific operational hurdles. Includes Strategic Finance Assessment ($499 for 1-2 week engagement) and Finance Foundations ($10-20K for 2-3 month engagement). These are fixed-price professional service engagements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Finance Assessment Sprint |
| Subscription | Monthly | Finance Foundations Engagement |
| Subscription | Monthly | Fractional Executive Placement |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Veep product offering
Product offeringCore offering
Veep is a managed marketplace that connects businesses with vetted fractional, advisory, and project-based executive talent (Operating Partners) for engagements across Finance, People, Marketing & Revenue, Operations, and Product. Service lines include Fractional Talent Placement, Veep Capital (fundraising coaching for Seed–Series A founders), Finance Sprints (fixed-price diagnostic and foundations engagements), Managed Projects, and Dynamic Rosters for VC/PE portfolio support. Veep monetizes via a 15% service fee on Operating Partner rates and fixed fees for sprints, with engagements typically scoped and matched within 72 hours.
Product overview
Veep is a managed marketplace platform connecting businesses with vetted consultants and executives (Operating Partners) for fractional, advisory, and project-based executive services. The core platform serves as the marketplace hub, supplemented by specialized service offerings including Veep Capital (fundraising support for Seed to Series A founders), Finance Sprints (strategic finance assessment and foundations), Fractional Talent Placement (advisory and interim leadership roles), Managed Projects (Veep-assembled project teams), and Dynamic Rosters (flexible talent pools for VC/PE portfolios). The portfolio spans multiple functional areas including Finance, People, Marketing & Revenue, Operations, and Product/Tech.
Differentiator
Problem solved
Functional benefit
Products and services
- Veep Platform Managed marketplace platform connecting businesses (Clients) with vetted consultants and executives (Operating Partners) for fractional, advisory, and project-based services. Available to founders, operators, and investors via consultative sales.
- Fractional Talent Placement Placement service that connects businesses with vetted fractional, interim, or advisory executive talent across Finance, People, Marketing & Revenue, Operations, and Product functions, with engagements matching within 72 hours and onboarding in under 10 days.
- Veep Capital (Fundraising Coaching) Fundraising coaching and support service for Seed to Series A founders, including refine-raise-story work, financial modeling, investor materials, and pitch coaching; optionally embeds a fractional fundraising lead to manage outreach and deal momentum.
- Finance Sprints Fixed-price, high-velocity finance engagements including Strategic Finance Assessment (1–2 week diagnostic review with 5-vector financial health check and CFO-led 1-hour working session) and Finance Foundations (2–3 month accounting clean-up, financial modeling, KPI dashboards, and embedded CFO execution support).
- Managed Projects End-to-end project execution service where Veep assembles and manages a team of Operating Partners to launch and lead strategic projects for a client, delivering outcomes rather than recommendations.
- Dynamic Rosters (VC/PE) Service for VC/PE firms and internal initiatives to build flexible, scaled rosters of vetted operating partners who can be deployed across portfolio companies, managed by Veep.
Quantifiable outcome
- Save 40-80% versus executive search or full-time hires
- +4 more outcomes
Companies that use Veep
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles4 records
Veep technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Veep partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Pioneer Federal Credit UnionminorPioneer Federal Credit Union (Mountain Home, Idaho, $734M assets) is launching earned wage access through a partnership with embedded fintech Veep. The partnership enables the credit union to offer short-term liquidity through Veep's AI-powered financial wellness scoring platform, helping members avoid high-cost payday loans. Pricing is approximately $3 per access. This appears to be a separate Veep entity focused on fintech/EWA rather than the fractional executive marketplace.
Scale indicators6 records
Recent moves5 records
Expansion highlights5 records
Veep competitors and assessment
Company assessmentDirect peers
- Toptal: Toptal operates an invite-only marketplace connecting companies with top freelance talent including executives, consultants, and operators. Highly comparable to Veep's curated roster of fractional operating partners serving high-growth companies.
- Catalant: Catalant (formerly MBA&Company) runs a marketplace for independent consultants and fractional executives serving enterprises and private equity. Closely mirrors Veep's fractional talent, interim leadership, and project-based engagement model.
- A.Team: A.Team is a curated marketplace that assembles fractional teams of operators, product builders, and growth leaders for startups and enterprises. Directly comparable to Veep's managed project and fractional execution model.
- Braintrust: Braintrust is a user-owned talent marketplace for vetted tech and business professionals including fractional leaders. Comparable to Veep's curated network model with a similar focus on quality and flexibility.
Broad incumbents
- Gerson Lehrman Group (GLG): GLG operates a large expert network marketplace for advisory, consulting, and research engagements with senior professionals. Overlaps with Veep's advisory and fractional executive offering but at much larger scale and broader scope.
- Heidrick & Struggles: Heidrick & Struggles is a global executive search firm serving enterprise clients on C-suite and fractional/interim placements. A traditional incumbent competing against Veep's marketplace-based fractional placement model.
- Korn Ferry: Korn Ferry is a global organizational consulting firm with executive search, talent assessment, and interim/executive on-demand offerings. Broad incumbent whose interim leadership practice overlaps directly with Veep.
- Egon Zehnder: Egon Zehnder is a global executive search and leadership advisory firm with interim and fractional placement capabilities serving Fortune 500 clients. Comparable to Veep's enterprise fractional offering.
Emerging players
- Opus Protera: Opus connects early- and growth-stage companies with fractional operators and advisors across finance, GTM, and product functions. Comparable emerging marketplace targeting a similar founder/Series A–C customer.
- Chief Outsiders: Chief Outsiders is a fractional CMO and executive marketplace serving mid-market and growth-stage companies. Directly comparable to Veep's fractional C-suite placement model across functional areas.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Veep social profiles
Digital presenceVeep financial estimates
Financial estimateRevenue estimate
Valuation estimate
Veep leadership team
Management profileNumber of profiles
Profiles4 records
Veep funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Veep M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Veep
What does Veep do?
Veep is a managed marketplace that connects businesses with vetted fractional, advisory, and project-based executive talent (Operating Partners) for engagements across Finance, People, Marketing & Revenue, Operations, and Product. Service lines include Fractional Talent Placement, Veep Capital (fundraising coaching for Seed–Series A founders), Finance Sprints (fixed-price diagnostic and foundations engagements), Managed Projects, and Dynamic Rosters for VC/PE portfolio support. Veep monetizes via a 15% service fee on Operating Partner rates and fixed fees for sprints, with engagements typically scoped and matched within 72 hours.
Is Veep a public or private company?
Veep is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Veep founded?
Veep was founded in 2024. It employs 1 to 10 people.
Where is Veep based?
Veep is headquartered in New York, United States, in the North America region.
How does Veep make money?
Three revenue lines are on record. Fractional Executive Placement is the primary driver. The others are fundraising Services and finance Sprints.
Who are Veep's main competitors?
Direct peers on record are Toptal, Catalant, A.Team and Braintrust. Broad incumbents are Gerson Lehrman Group (GLG), Heidrick & Struggles, Korn Ferry and Egon Zehnder. Emerging players are Opus Protera and Chief Outsiders.
Does Veep have an API?
No public API is recorded for Veep.