MN2S

What MN2S does

MN2S is a London-headquartered global talent agency founded in the late 1990s that connects brands with musicians, DJs, sports personalities, celebrities, voice-over artists, and independent record labels. The company serves three primary customer segments: brands seeking celebrity talent for marketing campaigns, product launches, corporate events, and brand activations; talent (musicians, athletes, reality TV personalities, actors, influencers) seeking booking representation and career management; and independent record labels requiring distribution and PR support. Its roster spans 40+ music genres, and the company claims service coverage across more than 150 countries with multilingual agents.

The company's core product is a sales-led booking service operated through dedicated booking agents handling enterprise accounts and inside sales teams managing mid-market and SMB inquiries via phone, email, and online forms. Ancillary revenue-generating services include brand partnerships (facilitating ambassadorships and collaborations), a PR agency offering press release writing and media outreach, social media management, digital music distribution and label services for independent labels, product licensing, and video production. In late 2024, MN2S added an AI-assisted talent search interface to its website, enabling natural-language roster queries, and expanded its service menu to include a dedicated influencer marketing line. No proprietary technology platform, patents, trademarks, or certifications are disclosed.

MN2S earns revenue primarily through transaction-based commissions on talent bookings, supplemented by professional-services fees for label distribution, PR, social media management, and creative services. Pricing is bespoke and negotiated per engagement based on talent profile, event scope, and duration, with no published tiered pricing. The company operates without external institutional capital, remains founder-led (David Elkabas, Sharron Elkabas, and Tim Burnett), and has grown organically over 30+ years. The legal entity, MN2S Management Limited, is a private limited company incorporated in England and Wales, with operational offices in Miami (US headquarters) and London (UK/EMEA headquarters).

Name

MN2S

Legal name

MN2S management Limited

Website

https://mn2s.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

MN2S is a London- and Miami-based global talent agency founded in the late 1990s that books musicians, DJs, sports personalities, and celebrities for brand campaigns, events, and endorsements across 150+ countries, alongside label services, PR, and social media management.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure, Others

Revenue model

1. Talent Booking Commission: MN2S earns commission fees from booking talent for brand campaigns, product launches, events, appearances, and speaking engagements. The agency connects brands with celebrities and manages the booking process.
2. Label Services: Music label services including distribution and public relations for artists on the roster.
3. Social Media Management: Social media management services for talent clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

MN2S is a global talent agency that connects brands, venues, and event organizers with musicians, DJs, celebrities, sports personalities, and entertainment figures for personal appearances, endorsements, media engagements, and speaking events. The agency supplements its booking business with brand partnership brokering, public relations, social media management, music distribution for independent labels, product licensing, and video production services.

Product overview

MN2S is a global talent agency operating as a multi-service agency rather than a unified software platform. The core offering consists of talent booking services across music, sports, and entertainment, supported by ancillary services including Brand Partnerships (connecting brands with talent for campaigns and ambassadorships), PR Agency services, Social Media Management, Label Services (digital music distribution for independent labels), Product Licensing, and Video Production & Creative Services. These services are delivered through dedicated rosters for Talent, Speakers, Live performances, and DJs. The company operates offices in Miami and London while serving clients in over 150 countries.

Differentiator

Problem solved

Functional benefit

Products and services

• Booking Agency A talent booking service that connects brands, venues, and events with celebrities, musicians, DJs, and personalities for personal appearances, media engagements, and endorsements.
• Brand Partnerships Service that creates brand partnerships by connecting brands with talent to reach new audiences, facilitating celebrity branding partnerships, collaborations, brand ambassadorships, and influencer activations.
• PR Agency Public relations services including press release writing and distribution, media outreach, and PR campaign management for music artists, labels, celebrities, and brands.
• Social Media Management Social media campaign planning, content creation, posting, and management services for artists, celebrities, music venues, and brands across channels including Facebook, Instagram, and Twitter.
• Label Services Digital music distribution and label services enabling independent record labels to distribute music to streaming platforms and stores, manage rights, and maximize royalties.
• Product Licensing Service facilitating licensing opportunities for the use of brand intellectual property, products, or celebrity likeness.
• Video Production & Creative Services Video production and creative services for brand campaigns, promotional content, and event documentation.
• Speakers Bureau Booking service for keynote speakers, after-dinner speakers, panel participants, moderators, and motivational speakers for corporate events and conferences.
• Live Roster Booking service for live music performances including bands, vocalists, and live entertainment acts.
• DJ Roster Booking service for DJs across multiple genres including acid house, jazz, hip-hop, house, techno, trance, and more, including celebrity DJ options.

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor.

• Youth MusicminorOthersYouth Music is a UK-based national charity that funds and supports music-making for young people. MN2S supports the organization as part of its corporate social responsibility initiatives.
• Nordoff RobbinsminorOthersNordoff Robbins is the UK's largest charity focused on music therapy, providing music therapy sessions to vulnerable people. MN2S has a charitable partnership supporting their mission.
• World HelpminorOthersWorld Help is a Christian humanitarian organization working to fulfill physical and spiritual needs around the world. MN2S supports their humanitarian efforts through charitable partnerships.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• WME (William Morris Endeavor): One of the world's largest talent and entertainment agencies representing actors, musicians, athletes, and creators globally. Overlaps directly with MN2S's core booking business but at significantly greater scale, with broader verticals including film, TV, and sports.
• Creative Artists Agency (CAA): Global full-service entertainment and sports agency representing artists, athletes, and brands across all major verticals. Comparable talent-booking model to MN2S with deeper resources, integrated brand consulting, and deeper Hollywood relationships.
• United Talent Agency (UTA): Major global talent and entertainment agency representing artists, athletes, creators, and brands. Directly competes for the same brand-booking and endorsement budgets MN2S targets, with stronger positioning in film, TV, and music.
• Wasserman (Wasserman Music): Global sports, music, and entertainment agency with significant music touring and brand-endorsement capabilities. Competes with MN2S for musician bookings and brand partnership mandates, especially in North America.
• Endeavor: Parent of WME and broader entertainment/sports holdings, representing the integrated, publicly-traded competitor archetype. Indirect peer through ownership of agencies that compete head-to-head with MN2S for global brand budgets.

Direct peers

• Paradigm Talent Agency: Independent talent agency with strength in music, comedy, and literary representation. Closest structural analog to MN2S — privately held, mid-sized, multi-vertical — but with deeper North American roots.
• Primary Talent International: UK-based international booking agency representing comedians, musicians, and presenters with offices in London and beyond. Directly comparable in scale, geography, and music/comedy roster focus to MN2S.
• The Agency Group: Music-focused booking agency representing artists for live performances, tours, and brand engagements. Comparable in music-booking core service and roster-based commission model, though with a US/Canada concentration.
• Sound Talent Group: Independent booking agency focused on DJs, electronic music, and live entertainment talent. Closest analog to MN2S's DJ-booking origins and electronic music roster depth.

Emerging players

• Atom Talent: Smaller, digitally-native talent management firm focusing on influencer and creator representation. Represents the tech-enabled, lower-fee segment of the market that could pressure MN2S on mid-market bookings.

Market position

Strengths5 records

Weaknesses3 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/mn2sofficial
• Facebookfacebook.com/mn2sofficial
• LinkedInlinkedin.com/company/mn2s
• Instagraminstagram.com/mn2sofficial
• Xx.com/Mn2S

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MN2S