Renault Retail Group
- Company typePrivate
- Founded-
- HeadquartersMadrid, Spain
- Headcount101–250
- GTM typeB2C
- OfferingServices
Renault Retail Group firmographics
Firmographics- Name
- Renault Retail Group
- Legal name
- Retail Renault Group
- Website
- https://renaultretailgroup.es
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Where Renault Retail Group is headquartered
LocationHeadquarters
- HQ city
- Madrid
- HQ country
- Spain
- HQ region
- Europe
Offices14 records
Markets served
Renault Retail Group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- New Vehicle Sales: Sale of new Renault and Dacia vehicles including passenger cars, SUVs, and commercial vans. Offers the full Renault new vehicle range from urban to commercial vehicles.
- Used Vehicle Sales (Ocasion / Seminuevo): Sale of pre-owned and certified vehicles including 'ocasion' (general used), 'km0' (near-new), and 'seminuevo' (certified, younger vehicles with less than 100,000km and under 5 years old). Vehicles include the Renault SELECTION certified program with warranty, inspection, and roadside assistance.
- After-Sales Service / Posventa: Workshop and maintenance services across all dealership locations in Madrid and Valencia, including mechanical repairs, maintenance, and parts replacement.
- Commercial Vehicles: Sale of light commercial vehicles (furgonetas) including Kangoo, Trafic, and Master vans in petrol, diesel, and electric variants for business customers.
- Vehicle Trade-In: Accepts customer vehicles as part of payment for new or used vehicle purchases, with on-the-spot valuation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | One time/ perpetual license | New Renault Twingo Electric - Urban compact EV |
| Unit Pricing | One time/ perpetual license | New Renault 5 E-Tech Electric |
| Unit Pricing | One time/ perpetual license | New Renault Clio Hybrid |
| Unit Pricing | One time/ perpetual license | New Renault Captur Hybrid |
| Unit Pricing | One time/ perpetual license | New Renault Megane E-Tech Electric |
| Unit Pricing | One time/ perpetual license | New Renault Austral Mild Hybrid |
| Unit Pricing | One time/ perpetual license | New Renault Arkana Full Hybrid |
| Unit Pricing | One time/ perpetual license | New Renault Espace Full Hybrid |
| Unit Pricing | One time/ perpetual license | New Renault Rafale Plug-in Hybrid |
| Unit Pricing | One time/ perpetual license | New Renault Kangoo Combi Commercial Van |
| Unit Pricing | One time/ perpetual license | New Renault Kangoo Furgon Electric - Commercial EV |
| Unit Pricing | One time/ perpetual license | Renault SELECTION - Certified Used Vehicles (Thermal) |
| Unit Pricing | One time/ perpetual license | Renault SELECTION Z.E. - Certified Electric Vehicles |
| Unit Pricing | One time/ perpetual license | Used Electric Vehicles - Price Range |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Renault Retail Group product offering
Product offeringCore offering
Renault Retail Group is the official Renault and Dacia authorized dealer network in Spain, selling new passenger cars, SUVs, and light commercial vans across petrol, hybrid, and full electric powertrains. The company also sells certified pre-owned (Renault SELECTION and SELECTION Z.E.), KM 0, and general used vehicles, and operates workshop/maintenance services, trade-in valuation, and Renault Preference vehicle financing at 13 dealership locations across Madrid and Valencia.
Product overview
Renault Retail Group operates as an authorized Renault and Dacia dealership network in Spain with physical locations in Madrid and Valencia. The product portfolio consists of a unified retail platform offering new vehicles (Renault and Dacia brands across passenger cars, SUVs, and commercial vehicles in petrol, hybrid, and electric powertrains), used vehicles through multiple programs (general ocasión, KM 0 nearly-new, and certified pre-owned via Renault SELECTION), and comprehensive after-sales services including maintenance, repairs, and financing. The Renault SELECTION and Renault SELECTION Z.E. programs provide structured certified pre-owned offerings with standardized warranties and benefits, while the online platform enables vehicle browsing, comparison, favorites management, and online reservation with home delivery options.
Differentiator
Problem solved
Functional benefit
Brands
- Renault SELECTION: Certified pre-owned vehicle program offering vehicles under 5 years old with warranties, multi-point inspections, and European roadside assistance
- Renault SELECTION Z.E.
Products and services
- Renault New Vehicles (Gama Renault) New Renault passenger vehicles including the R5 E-Tech electric, Clio, Captur, Megane E-Tech, Austral, Arkana, Espace, Rafale, Symbioz, and Scenic in petrol, hybrid, plug-in hybrid, and full electric powertrains for individual consumers.
- Renault Electric Vehicles (New and Used) Full range of Renault electric vehicles including 4 E-Tech, 5 E-Tech, Kangoo Combi Electric, Kangoo Furgon Electric, Megane E-Tech, Scenic E-Tech, Twingo Electric, Zoe, and Trafic Furgon Electric.
- Renault Hybrid Vehicles Renault hybrid and plug-in hybrid vehicles including Clio E-Tech full hybrid, Captur E-Tech hybrid, Austral mild hybrid and full hybrid, Arkana full hybrid, Espace full hybrid, Rafale plug-in hybrid, and additional Megane variants.
- Renault Light Commercial Vehicles Renault light commercial vans including Kangoo Combi, Grand Kangoo, Trafic Combi, Trafic Furgon, Master Furgon, Express Furgon, and their electric variants, sold to business customers in petrol, diesel, and electric powertrains.
- Used Vehicles (Vehículos de Ocasión) Pre-owned Renault and Dacia vehicles including cars, SUVs, commercial vans, and electric vehicles with certified quality inspection for individual consumers and businesses.
- KM 0 / Nearly New Vehicles Nearly new vehicles with very low mileage, available immediately with full manufacturer warranty, including Twingo, Clio, Captur, Megane, Scenic, Austral, Espace, and Kadjar models.
- Renault SELECTION Certified Pre-Owned (Thermal) Certified pre-owned program for thermal vehicles under 5 years old with less than 100,000 km (passenger) or 150,000 km (commercial), including up to 48 months warranty on parts and labor with European coverage, free annual check-up, roadside assistance, and 15-day/2,000 km satisfaction exchange.
- Renault SELECTION Z.E. Certified Pre-Owned Electric Certified pre-owned electric vehicle program for Renault and Dacia EVs 0-5 years old with under 100,000 km, featuring up to 96 months/160,000 km battery warranty, free thermal loaner vehicle for 30 days over 2 years, public charging card for Europe's largest network, and home charger installation with €1,000 discount.
- Dacia Vehicles Dacia brand vehicles including Spring electric, Jogger, Duster, Sandero, and Bigster models available as new and used vehicles through the linked Dacia retail site.
- After-Sales Service (Posventa) Vehicle maintenance and repair services at authorized dealerships in Madrid and Valencia locations including mechanical repairs, scheduled maintenance, and parts replacement for Renault and Dacia vehicles.
- Vehicle Financing (Renault Preference) Vehicle financing solutions arranged through RCI Banque SA including purchase financing, lease options, and flexible payment plans for both new and used vehicles (e.g., 7.50% TIN, 8.71% TAE on Renault Arkana example).
- Vehicle Trade-In (Tu Coche a Cambio)
Quantifiable outcome
- 1 in 6 Renault or Dacia vehicles in Spain is sold through Retail Renault Group
- +2 more outcomes
Companies that use Renault Retail Group
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Renault Retail Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Renault Retail Group partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Renault SAS / Renault GroupcoreRetail Renault Group operates as an authorized official dealership (Concesionarios Oficiales Renault) for Renault SAS and the Renault Group in Spain. The company sells the full range of new Renault vehicles, operates workshops, and sells certified pre-owned vehicles under Renault's SELECTION and SELECTION Z.E. programs with manufacturer-backed warranties and support.
- DaciacoreRetail Renault Group also sells Dacia vehicles alongside Renault, as evidenced by Dacia models (Duster, Jogger, Spring, Sandero, Bigster) appearing in their used vehicle inventory and the link to daciaretailgroup.es referenced on their website.
- MITECO / CAE (Certificados de Ahorro Energético)minorThe Spanish Ministry for the Ecological Transition (MITECO) administers the CAE (Certificates of Energy Savings) program through which Renault provides subsidies of €800 (after tax) for customers purchasing 100% electric vehicles who scrap or trade in a combustion vehicle.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Renault Retail Group competitors and assessment
Company assessmentBroad incumbents
- Inchcape plc: Global multi-brand automotive distributor and retailer operating across Europe, Asia and the Americas. Although far larger and more diversified than Renault Retail Group, it competes in the same broad activity of authorized-brand new vehicle distribution and after-sales.
- Group 1 Automotive: US-headquartered international automotive retailer with new/used vehicle sales, F&I, and parts/service across multiple OEM franchises. Comparable revenue model, though operating in a different (largely US/UK) geography and with multi-franchise diversification that Renault Retail Group lacks.
- Berkshire Hathaway Automotive: Multi-brand US automotive dealership group operating under Berkshire Hathaway. Comparable new/used/service revenue mix, but vastly larger scale and US-only footprint.
- Lithia Motors / Driveway: Large US and international multi-franchise automotive retailer with a growing digital channel. Comparable end business — new/used vehicle sales plus F&I and service — though at vastly greater scale and with a different OEM mix.
Emerging players
- Auto1 Group: European digital used-car platform (Autohero, Auto1.com) operating pan-European. An emerging alternative to traditional dealers for used-vehicle transactions; partial overlap with Renault Retail Group's 'ocasion' and SELECTION used-vehicle streams, and a potential partner or competitor depending on Renault's channel strategy.
Direct peers
- Grupo Salvador Caetano: Iberian (Portugal-rooted) multi-brand automotive retail and distribution group. Closest structural analogue to Renault Retail Group: combination of OEM-aligned dealership operations, after-sales, and distribution across multiple Iberian regions, with similar revenue mix of new, used, and services.
- Stellantis &You: OEM-owned (Stellantis) official dealer group operating retail and workshop locations in the UK and Europe. Comparable business model: authorized-brand dealership and after-sales service network for one or more sister brands (Fiat, Peugeot, Citroën, etc.), directly mirroring Renault Retail Group's role inside the Renault/Dacia ecosystem.
Others
- Cox Automotive: Global automotive services and technology provider (Manheim auctions, Autotrader, dealer software). An ecosystem enabler rather than a direct competitor — directly comparable to the back-office and remarketing functions that Renault Retail Group relies on for used-vehicle inventory and certified-preowned programs.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Renault Retail Group social profiles
Digital presenceRenault Retail Group compliance and trust
Trust signalCompliance1 record
Renault Retail Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Renault Retail Group leadership team
Management profileNumber of profiles
Renault Retail Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Renault Retail Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Renault Retail Group
What does Renault Retail Group do?
Renault Retail Group is the official Renault and Dacia authorized dealer network in Spain, selling new passenger cars, SUVs, and light commercial vans across petrol, hybrid, and full electric powertrains. The company also sells certified pre-owned (Renault SELECTION and SELECTION Z.E.), KM 0, and general used vehicles, and operates workshop/maintenance services, trade-in valuation, and Renault Preference vehicle financing at 13 dealership locations across Madrid and Valencia.
Is Renault Retail Group a public or private company?
Renault Retail Group is a private company. It is classified as corporate owned and is currently operating.
When was Renault Retail Group founded?
Renault Retail Group was founded in -1. It employs 101 to 250 people.
Where is Renault Retail Group based?
Renault Retail Group is headquartered in Madrid, Spain, in the Europe region.
How does Renault Retail Group make money?
Five revenue lines are on record. New Vehicle Sales are the primary driver. The others are used Vehicle Sales (Ocasion / Seminuevo), after-Sales Service / Posventa, commercial Vehicles and vehicle Trade-In.
Who are Renault Retail Group's main competitors?
Broad incumbents on record are Inchcape plc, Group 1 Automotive, Berkshire Hathaway Automotive and Lithia Motors / Driveway. Auto1 Group is listed as an emerging player. Direct peers are Grupo Salvador Caetano and Stellantis &You. Cox Automotive is listed as an others.
Does Renault Retail Group have an API?
No public API is recorded for Renault Retail Group.