Honeyland
Honeyland is a Singapore-based Solana blockchain gaming platform offering mobile and web games (Crop Drop, Buzz Words, Honey Valleys) with play-to-earn mechanics and NFT-based character collection, serving 300,000 registered users and now operating as a subsidiary of Bravo Ready following its July 2025 acquisition.
- Company typePrivate
- Founded2021
- HeadquartersSingapore, Singapore
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What Honeyland does
Honeyland is a Singapore-based mobile and web gaming platform built on the Solana blockchain, founded in 2021 and developed by Hexagon Studios. The platform offers a portfolio of three games (Crop Drop, Buzz Words, and Honey Valleys) featuring play-to-earn mechanics, NFT-based character collection, and an in-game trading marketplace. The technology stack leverages Solana for high-throughput, low-cost transactions (65,000+ TPS, sub-$0.001 per transaction, sub-second confirmations), Google Firebase for authentication, cloud save, and analytics, and RevenueCat for in-app purchase management across Apple App Store and Google Play.
The business model centers on free-to-play access with in-app purchases for game content, currency, and items, generating transaction-fee-driven revenue. The platform has accumulated 300,000 registered users and maintains an active community presence across Discord, X, Instagram, TikTok, and YouTube. Distribution occurs through mobile app stores and a direct web platform, with some titles currently gated by a private beta password.
In July 2025, Honeyland was acquired by Montreal-based Bravo Ready to integrate the Solana-based game into Bravo Ready's real-money Web3 gaming portfolio. As a wholly-owned subsidiary, Honeyland continues to operate within Bravo Ready's broader gaming ecosystem, which is intended to leverage the existing user base and blockchain trading infrastructure across additional Web3 gaming products.
Honeyland firmographics
Firmographics- Name
- Honeyland
- Legal name
- Honey Land
- Website
- https://honey.land
- Company type
- Private
- Founded year
- 2021
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Short description
- Honeyland is a Singapore-based Solana blockchain gaming platform offering mobile and web games (Crop Drop, Buzz Words, Honey Valleys) with play-to-earn mechanics and NFT-based character collection, serving 300,000 registered users and now operating as a subsidiary of Bravo Ready following its July 2025 acquisition.
- Ownership category
- akta.pro rank
Honeyland industry classification
Industry- Product category
- Blockchain Gaming
- NAICS
- Doll, Toy, and Game Manufacturing (33993)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- GameFi Economies & Token Systems (tokens, staking, sinks/sources, inflation control) (FSAPAGAG)
- akta.pro secondary industry
- Play-to-Earn & Reward Platforms (questing, loyalty, airdrop mechanics) (FSAPAGAH)
Keywords
Where Honeyland is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Markets served
Honeyland business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- In-App Purchases: Honeyland generates revenue through in-app purchases for game content, currency, and items. Payment processing is handled by Apple App Store and Google Play, with RevenueCat managing in-app purchase transactions.
- Play-to-Earn Mechanics: Blockchain-based gaming with NFT character collection and play-to-earn mechanics enabling players to earn rewards through gameplay.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Honeyland product offering
Product offeringCore offering
Honeyland is a Solana-based mobile and web gaming platform featuring a blockchain-based strategy game with play-to-earn mechanics and NFT-based character collection. The platform offers in-game trading and marketplaces within virtual economies, accessible through mobile apps and the honey.land website, with a portfolio of games including Crop Drop, Buzz Words, and Honey Valleys.
Product overview
Honeyland is a unified Web3 gaming platform offering a portfolio of mobile and web-based games built on the Solana blockchain. The core product is the Honeyland blockchain-based strategy game featuring play-to-earn mechanics and NFT-based character collection. The platform expands through additional game modules including Crop Drop, Buzz Words, and Honey Valleys, all accessible within the Honeyland ecosystem. The platform supports in-game economies, trading features, and virtual economies for its registered user base of 300,000 users.
Differentiator
Problem solved
Functional benefit
Brands
- Crop Drop: One of Honeyland's gaming products
- Buzz Words
- Honey Valleys
Products and services
- Honeyland Blockchain-based strategy game built on the Solana blockchain, featuring play-to-earn mechanics, NFT-based character collection, and in-game trading/marketplace capabilities for individual gaming players.
- Crop Drop A mobile/web game within the Honeyland ecosystem, accessible through the Honeyland platform.
- Buzz Words A mobile/web game within the Honeyland ecosystem, accessible through the Honeyland platform.
- Honey Valleys A mobile/web game within the Honeyland ecosystem, accessible through the Honeyland platform.
Quantifiable outcome
- 65,000+ transactions per second processing capacity
- +3 more outcomes
Companies that use Honeyland
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Honeyland technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature4 records
Honeyland partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Bravo ReadycoreMontreal-based Bravo Ready acquired Honeyland in July 2025 to expand its real-money gaming ecosystem. The acquisition aims to strengthen Bravo Ready's portfolio of Web3 gaming products and technology. Honeyland brings 300,000 registered users and trading features built on Solana.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
Honeyland competitors and assessment
Company assessmentEmerging players
- Illuvium: Open-world RPG and auto-battler on Immutable zkEVM with NFT creature collection mechanics. Comparable Web3 gaming platform with NFT-based character collection and play-to-earn mechanics.
- Big Time Studios: Web3 action RPG with NFT-based cosmetics and play-and-own economy. Comparable as an emerging Web3 gaming platform targeting similar casual-to-midcore players with NFT character collections.
Broad incumbents
- Wemade: Korean game publisher operating the WEMIX blockchain platform and a portfolio of blockchain-integrated MMORPGs and casual games. Comparable as a blockchain gaming platform with token-based economies and traditional gaming IP.
- Animoca Brands: Large Web3 gaming conglomerate with a portfolio of hundreds of blockchain games including The Sandbox, REVV Motorsport, and others. Comparable as a major incumbent in the Web3 gaming and NFT space, though broader and more diversified than Honeyland.
Direct peers
- Axie Infinity: Sky Mavis-developed play-to-earn blockchain game on Ronin/Ethereum featuring NFT creatures and token rewards. Directly comparable as a play-to-earn Web3 gaming platform targeting similar player segments with NFT-based economies.
- Decentraland: Decentralized virtual world on Ethereum with NFT-based land, wearables, and play-to-earn activities. Comparable as a Web3 virtual economy platform with NFT-based character/asset collection.
- The Sandbox: Animoca Brands-backed Web3 gaming/metaverse platform with NFT-based assets and user-generated content. Directly comparable Web3 gaming economy with NFT marketplace and virtual land/assets.
- Gala Games: Web3 gaming platform operating multiple blockchain-based games with NFT assets and node-based economies. Directly comparable multi-game portfolio strategy and Web3 gaming distribution model.
- Stepn: Solana-based move-to-earn gaming application using token and NFT mechanics to reward activity. Directly comparable as a Solana-native consumer gaming app with play-to-earn token economics.
Others
- Magic Eden: Leading multi-chain NFT marketplace that has expanded into Web3 gaming and launchpad services. Adjacent comparable as the primary secondary marketplace where Honeyland's NFT characters and items would be traded.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Honeyland social profiles
Digital presenceHoneyland financial estimates
Financial estimateRevenue estimate
Valuation estimate
Honeyland leadership team
Management profileNumber of profiles
Honeyland funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Honeyland M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Honeyland
What does Honeyland do?
Honeyland is a Solana-based mobile and web gaming platform featuring a blockchain-based strategy game with play-to-earn mechanics and NFT-based character collection. The platform offers in-game trading and marketplaces within virtual economies, accessible through mobile apps and the honey.land website, with a portfolio of games including Crop Drop, Buzz Words, and Honey Valleys.
Is Honeyland a public or private company?
Honeyland is a private company. It is classified as corporate owned and is currently acquired.
When was Honeyland founded?
Honeyland was founded in 2021. It employs 11 to 50 people.
Where is Honeyland based?
Honeyland is headquartered in Singapore, Singapore, in the Asia region.
How does Honeyland make money?
Two revenue lines are on record. In-App Purchases are the primary driver. The others are play-to-Earn Mechanics.
Who are Honeyland's main competitors?
Emerging players on record are Illuvium and Big Time Studios. Broad incumbents are Wemade and Animoca Brands. Direct peers are Axie Infinity, Decentraland, The Sandbox, Gala Games and Stepn. Magic Eden is listed as an others.
Does Honeyland have an API?
No public API is recorded for Honeyland.
What industry is Honeyland in?
Honeyland's product category is Blockchain Gaming. Its primary akta.pro industry code is FSAPAGAG, GameFi Economies & Token Systems (tokens, staking, sinks/sources, inflation control), with a secondary code of FSAPAGAH, Play-to-Earn & Reward Platforms (questing, loyalty, airdrop mechanics). Its NAICS code is 33993 and its SIC code is 7990.