Digital Scholar - Digital Marketing Training Institute

What Digital Scholar - Digital Marketing Training Institute does

Digital Scholar is a privately held, India-based digital marketing training institute headquartered in Chennai with additional offline campuses in Mumbai and Dubai, and global reach via live online delivery. Founded by Sorav Jain and co-founded by Rishi Jain, the institute operates an agency-style learning model in which students work on live campaigns for 300+ brand clients managed by parent agency echoVME Digital (which itself reports 13+ years of operation, 160+ in-house experts, and 500+ brand engagements). Curriculum covers digital marketing end-to-end — performance marketing, SEO, social media, content, email, analytics, and automation — augmented by an AI-integrated syllabus spanning ChatGPT, Midjourney, Canva AI, Zapier, n8n, ManyChat, Replit, and a proprietary three-level AI mastery framework progressing from prompt engineering to autonomous agents. Students graduate with a real-brand portfolio and access to 300+ hiring partners.

The business generates revenue through four primary streams: (1) four-month classroom AI + Digital Marketing programs in Chennai (₹59,321 + GST) and Mumbai (₹69,999 + GST); (2) a live online program priced at ₹59,000; (3) a 1-year MBA in Digital Marketing delivered in partnership with a NAAC A++, UGC-approved deemed university at Rs 2.5 lakhs per year, plus short-term and K-12 courses starting at ₹699 and ₹12,000 respectively; and (4) corporate AI training programs delivered to 60+ organizations, covering ChatGPT, Microsoft Copilot, Midjourney, and Meta Ads. Distribution combines direct enrollment through the website, university MoUs (VIT-AP, VELS, DG Vaishnav, MOP Vaishnav), founder-led social media (1M+ combined followers), PR earned media, alumni referrals, and on-ground events. Reported scale includes 395,000+ learners trained, a 4.7/5 Google rating across 3,776+ reviews, 98% student satisfaction, and recognition as India's #1 digital marketing institute by the World Education Summit. The company is bootstrapped and founder-controlled with no disclosed institutional capital.

Name

Digital Scholar - Digital Marketing Training Institute

Legal name

Digital Scholar

Website

https://digitalscholar.in

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Digital Scholar is a Chennai-headquartered digital marketing training institute operating agency-style classroom, online, and MBA programs across India and Dubai, serving individual learners, corporate teams, and university partners through an AI-integrated curriculum and live brand-campaign projects.

Ownership category

akta.pro rank

Product category

Digital Marketing Training

NAICS

Business Schools and Computer and Management Training (6114), Professional and Management Development Training (611430), Computer Training (611420)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Marketing, Communications & Digital Skills Training (EDAGANAM)

akta.pro secondary industries

Training Delivery Providers (In-Person, Virtual, Train-the-Trainer) (BPACANAM), Technical & Digital Skills Training (BPACANAB), Sales, Marketing & Digital Marketing Certifications (EDAAANAF)

Keywords

• Digital marketing training
• AI marketing courses
• Marketing certification programs
• Professional skill training
• Corporate AI training

Headquarters

HQ city

Chennai

HQ country

India

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Infrastructure, Technology or R&D

Revenue model

1. Course Fees - Individual Programs: Revenue from 4-month classroom and online digital marketing programs in Chennai, Mumbai, and Dubai, along with AI courses for kids and short-term certification courses. Programs range from ₹59,000 to ₹1,00,000 with placement assistance included.
2. MBA in Digital Marketing Tuition: 1-year/2-year full-time MBA program in partnership with Popular University (NAAC A++, UGC Approved). Costs Rs 2.5 lakhs per year (Rs 5 lakhs total for 2-year program), with merit-based scholarships available.
3. Corporate Training Programs: AI and digital marketing corporate training for 60+ organizations across India and overseas. Programs cover ChatGPT, Microsoft Copilot, Midjourney, and other enterprise AI tools. Curriculum aligned with India's AI-first workforce agenda.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels8 records

Core offering

Digital Scholar operates an agency-style digital marketing training institute offering 4-month AI-integrated digital marketing certification courses in offline (Chennai, Mumbai, Dubai), live online, and pre-recorded formats, along with a 1-year MBA in Digital Marketing delivered in partnership with VELS University. The institute combines AI tools training (ChatGPT, Midjourney, Zapier), real brand campaign work for 300+ companies managed by its parent agency echoVME Digital, and 100% placement assistance through a network of 300+ hiring partners.

Product overview

Digital Scholar is India's top agency-style digital marketing training institute, founded by Sorav Jain and co-founded by Rishi Jain. The institute offers a portfolio of courses spanning a 4-month AI + Digital Marketing Certification (available as classroom training in Chennai and Mumbai, live online, and offline in Dubai), a 1-Year MBA in Digital Marketing delivered in partnership with VELS University (NAAC A++, UGC-approved), an AI Superkids program for school students, and pre-recorded short-term certification courses. All programs are powered by an AI-integrated curriculum and an agency-style learning model where students work on real brand campaigns. The institute also provides corporate AI training programs for enterprise teams and operates through two sister brands: echoVME Digital (a full-service digital marketing agency) and BuzzFame (an influencer marketing agency). The company reports 375,000+ students trained, 300+ hiring partners, and recognition as India's #1 digital marketing institute by the World Education Summit.

Differentiator

Problem solved

Functional benefit

Products and services

• AI + Digital Marketing Course A 4-month training program for students, professionals, and entrepreneurs covering AI-integrated digital marketing through an agency-style learning model where students work on real campaigns for 300+ brands. Available across Chennai, Mumbai, Dubai, and live online formats.
• AI Superkids (AI Course for Kids) A 4-week weekend AI program for school students designed to introduce children to artificial intelligence in a simple, practical, and age-appropriate way.
• Post Graduate Program in Digital Marketing (MBA) A 1-year full-time MBA in Digital Marketing delivered in partnership with VELS University, combining 390 hours of hands-on digital marketing training with university-recognized business core subjects and placement support.
• Short-Term Certification Courses Pre-recorded short-term certification courses covering digital marketing modules including freelancing, email marketing, automation, and affiliate marketing, available for flexible self-paced upskilling.
• Corporate AI Training Programs Enterprise-level AI and digital marketing upskilling programs for corporate teams, covering generative AI tools, marketing automation, and AI-first workforce capabilities aligned with India's AI agenda.

Quantifiable outcome

• Freelancers earn ₹30K–₹1L per month within 90 days of course completion
• +5 more outcomes

Named customers13 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability9 records

Feature4 records

Partnerships

Eight partnerships are on record, tiered core.

• VIT-AP UniversitycoreStrategic or Co-development PartnerVIT-AP University partnered with Digital Scholar to introduce industry-certified digital marketing modules into its curriculum. These modules equip students with in-demand skills and hands-on experience using real tools and strategies. The collaboration bridges the gap between academic learning and industry expectations, enhancing students' placement in the digital marketing field.
• VELS UniversitycoreStrategic or Co-development PartnerVELS University collaborates with Digital Scholar to deliver certified digital marketing training for UG and PG students. The partnership includes hands-on workshops, industry-relevant modules, and exposure to real brand projects. This academic tie-up ensures students gain practical skills alongside their academic learning, empowering graduates with certifications and experience that boost placement opportunities.
• DG Vaishnav CollegecoreStrategic or Co-development PartnerDG Vaishnav College partnered with Digital Scholar to integrate digital marketing training into its academic framework. This initiative equips students with practical marketing skills aligned with current industry needs. By blending curriculum with real-world tools and techniques, it enhances job readiness and gives students a competitive edge in placements through certification and hands-on exposure.
• M.O.P. Vaishnav College for WomencoreStrategic or Co-development PartnerM.O.P. Vaishnav College for Women collaborates with Digital Scholar to offer a Diploma in Digital Marketing. This program equips students with practical, industry-relevant skills while they pursue their undergraduate degrees. The curriculum blends academic structure with hands-on digital marketing training, enabling students to graduate with both a degree and a professional certification, boosting employability.
• echoVME DigitalcoreStrategic or Co-development PartnerechoVME Digital is the award-winning digital marketing agency founded by Sorav Jain that serves as the parent organization and agency partner for Digital Scholar. With 13+ years of experience and 160+ in-house marketing experts, echoVME provides the real-world agency experience and brand campaigns that form the foundation of Digital Scholar's training methodology. Students benefit from live campaign work for 300+ brands managed by echoVME.
• BuzzFamecoreStrategic or Co-development PartnerBuzzFame is Digital Scholar's influencer marketing arm founded by Sorav Jain. It operates as a full-funnel influencer marketing engine that has executed 300+ customized influencer campaigns with 10,000+ influencer relationships across Instagram, YouTube, and niche platforms. Students learn directly from BuzzFame's expertise in influencer campaign management and brand collaborations.
• Popular UniversitycoreStrategic or Co-development PartnerPopular University (NAAC A++, UGC Approved, Deemed University) partners with Digital Scholar to award the MBA in Digital Marketing degree. The university handles business core subjects (economics, finance, research methods, organizational behavior) while Digital Scholar delivers 7 specialized digital marketing subjects totaling 390 hours. Students attend classes at Digital Scholar's Chennai campus and earn a recognized university degree.
• 60+ Corporate OrganizationscoreStrategic or Co-development PartnerDigital Scholar has conducted corporate AI training programs for 60+ organizations across India and overseas. These include collaborations with educational institutions, government departments, hospitality chains, and leadership communities. The corporate curriculum is aligned with India's AI-first workforce agenda and covers platforms such as ChatGPT, Microsoft Copilot, and Midjourney.

Scale indicators10 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• upGrad: India-based higher-edtech company offering degree and certificate programs including digital marketing, in partnership with universities — overlapping with Digital Scholar's MBA-style offering and corporate upskilling.
• Simplilearn: Large India-rooted edtech offering digital marketing bootcamps and certification programs in collaboration with universities, competing for the same working professional and career-switcher segments across India and globally.
• Digital Vidya: Direct India-based competitor offering digital marketing training and certification programs to professionals and enterprises, with overlapping course formats, pricing tiers, and target learner segments.
• Manipal ProLearn: Part of Manipal Group, offering professional digital marketing certification programs with university-backed credibility, targeting similar working professional and career-transition segments in India.
• Great Learning: India-based professional education provider covering digital marketing and analytics programs for working professionals and fresh graduates, competing on similar course content, placement assistance, and university partnerships.
• Henry Harvin Education: India-based training institute offering digital marketing courses and certifications, competing directly on classroom/online delivery, learner pricing, and corporate training engagements.
• IIDE (Indian Institute of Digital Education): Mumbai-headquartered digital marketing training institute with classroom and online programs serving students, working professionals, and entrepreneurs — a direct competitor in the same price band and learner segments.

Broad incumbents

• Coursera: Global online learning platform offering digital marketing specializations from top universities and companies — competes at the lower-priced, self-paced end of the same learner demand pool.
• NIIT: Established India-based IT and professional training institution with a long-running digital marketing and digital skills portfolio — a broad incumbent with deeper institutional reach and corporate training relationships.
• Udemy: Global marketplace of low-cost digital marketing courses — a broad incumbent that compresses price expectations for entry-level digital marketing training, especially in tier-1 self-serve learners.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/digitalscholar_
• YouTubeyoutube.com/c/DigitalScholarInstitute
• Facebookfacebook.com/digitalscholarindia
• LinkedInlinkedin.com/school/digitalscholar
• Instagraminstagram.com/digital_scholar

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Digital Scholar - Digital Marketing Training Institute