What Battery Associates does

Battery Associates (B.A) is an impact-led, private for-profit company founded in 2020 and headquartered in Dublin, Ireland, with a secondary office in Malta. The company operates a community-driven business built around three branded divisions: BatteryPRO (a global network of vetted battery experts providing consulting and expert network services to companies, governments, and international organizations), BatteryLAB (an innovation platform producing open-source hardware including the BA-CC1 Rev3 cloud-connected battery cycler, the BatteryDEV competition platform, and the Ethical Battery Rating system), and BatteryEDU (an educational division anchored by BatteryMBA, a 12-week online program for aspiring battery leaders). The company monetizes through professional services (consulting engagements), cohort-based educational program tuition (with need-based partial scholarships and group discounts), hardware sales (battery cyclers), event sponsorships and registrations (Battery Day), and content/media (Battery Insiders podcast, monthly newsletters, white papers). Distribution is remote-first and digital-native, reaching a community spanning 60+ countries with 870+ BatteryMBA alumni, 4,900+ cumulative Battery Day delegates, and a verified expert network across 20+ countries.

The underlying technology stack combines a Wix-based digital presence, the Battery Cycler Cloud Platform (IoT-connected, subscription-based data monitoring), and the RingCentral events platform underpinning Battery Day. Customer segments span companies across the battery value chain (auto OEMs like JLR, manufacturers like CATL), battery testing and analytics firms (Thermo Fisher, Ingun), government and policy makers, and aspiring professionals entering the battery sector. The GTM motion is multi-modal: community-led (BatteryPRO network, content), event-driven (Battery Day, industry show participation), sales-led (BatteryPRO consulting), and product-led (BatteryMBA enrollment, hardware sales). Strategic positioning targets the workforce and knowledge gaps in the global battery transition, with the founder (Dr. Simon Engelke) personally anchoring the brand via podcast and event presence. The company is self-funded with no disclosed institutional backing, operates with a small (1-10) global remote team, and has repeat corporate sponsorship and membership from Thermo Fisher, IndX, Siemens, Dyson, Circulor, ACCURE, TWAICE, Bruker, Rockwell Automation, and Optel Group.

Revenue signals are opaque: no revenue, ARR, funding rounds, or pricing are disclosed. Co-branded activities (Battery Day 2025 at 1,100+ delegates from 60+ countries; BatteryMBA at 870+ alumni from 60+ countries) suggest a multi-million-dollar annual run rate, but the small headcount and absence of institutional capital indicate a bootstrapped, community-scaled operation rather than a venture-backed growth company at this stage.

Name

Battery Associates

Legal name

Battery Associates Powering Battery Innovation

Website

https://battery.associates

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Battery Associates is a Dublin-based, founder-led impact company (founded 2020) operating BatteryPRO consulting, BatteryLAB open-source battery innovation projects, and BatteryEDU training anchored by the BatteryMBA 12-week program (870+ alumni across 60+ countries), serving companies, governments, and professionals across the global battery value chain.

Ownership category

akta.pro rank

Product category

Battery Consulting and Education Services

NAICS

Management Consulting Services (54161), Other Management Consulting Services (541618), Environmental Consulting Services (54162)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Lifecycle Analytics, LCA & Circularity Consulting (Footprinting, Material Flow Analysis) (EUAFACAK)

akta.pro secondary industry

Battery Second-Life, Testing & Repurposing (EV-to-Stationary) (EUAIAIAK)

Keywords

• Battery consulting services
• Battery education programs
• Battery innovation projects
• Open-source battery cycler
• Battery industry events

Headquarters

HQ city

Dublin

HQ country

Ireland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Consulting Services (BatteryPRO): Battery strategy consulting services provided to companies, government bodies, and international organizations seeking battery insights and expertise. Includes workshops and expert network services through a vetted global network of battery professionals.
2. BatteryMBA Educational Programs: 12-week online educational program training aspiring battery leaders. Revenue generated through program enrollment fees. Partial scholarships and group discounts available.
3. Innovation Projects (BatteryLAB): Open-source hardware and software projects including battery cyclers, generating revenue through hardware sales and platform subscriptions.
4. Expert Network Services: Vetted expert network connecting companies with battery specialists for consulting engagements and knowledge sharing.
5. Battery Day Event: Annual flagship online event generating revenue through registrations, sponsorships, and partnerships with industry leaders.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels8 records

Core offering

Battery Associates delivers expert consulting, education, and innovation services across the sustainable battery value chain. It operates through three divisions—BatteryPRO (consulting and an expert network), BatteryLAB (innovation projects including an open-source battery cycler, BatteryDEV, and the Ethical Battery Rating), and BatteryEDU (educational programs such as BatteryMBA). The offering combines advisory engagements, hands-on training, open hardware, and a global community of battery professionals.

Product overview

Battery Associates operates as a multi-service impact-led company focused on sustainable battery innovation, structured around three strategic divisions: BatteryPRO (global network of battery experts offering consulting services and an Expert Network), BatteryLAB (platform for innovative battery projects including an open-source battery cycler, BatteryDEV competition, and Ethical Battery Rating system), and BatteryEDU (educational training programmes, notably the 12-week BatteryMBA online programme). The company also hosts the annual Battery Day event, produces the Battery Insiders Podcast, publishes monthly newsletters and white papers, and facilitates community engagement across the battery value chain. The portfolio centres on education, consulting, and community-building rather than a unified software product.

Differentiator

Problem solved

Functional benefit

Brands

• BatteryPRO: Global network of battery experts providing consulting services and expert network services.
• BatteryLAB
• BatteryEDU
• BatteryMBA
• Battery Day
• Battery Insiders

Products and services

• BatteryPRO Consulting division offering expert advisory services and access to a curated expert network for battery-related strategy, technology, and policy projects. Targets companies, governments, and organizations needing battery domain expertise.
• BatteryLAB Innovation arm running open-source battery projects including the BA-CC1 Rev3 cloud-connected battery cycler, the BatteryDEV platform, and the Ethical Battery Rating (EBR) initiative. Targets researchers, startups, and organizations advancing battery sustainability.
• BatteryEDU Education division that develops and runs structured learning programs (including BatteryMBA) to train the next generation of battery professionals across technology, business, and policy. Targets individuals pursuing careers in the battery industry and corporate learners.
• BatteryMBA Structured educational program covering battery technology, business, and policy, with a global alumni network of 870+ members across 60+ countries. Targets aspiring and current battery professionals seeking formal training and networking.
• BA-CC1 Rev3 Battery Cycler Open-source cloud-connected battery cycler hardware enabling accessible battery testing and data collection. Targets researchers, labs, startups, and educational users needing affordable, transparent testing equipment.
• BatteryDEV Platform supporting battery development workflows and data sharing within BatteryLAB projects. Targets researchers and partner organizations collaborating on battery innovation.
• Ethical Battery Rating (EBR) Rating system assessing ethical and sustainability dimensions of batteries and battery-related organizations. Targets manufacturers, buyers, and policymakers seeking transparent evaluation of battery ethics and sustainability.
• Battery Day Flagship annual conference/convene event bringing together the global battery community for talks, networking, and showcases. Targets battery professionals, sponsors, and partner organizations.

Quantifiable outcome

• 870+ BatteryMBA alumni trained from 60+ countries with affiliations at major battery and automotive companies
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

21 partnerships are on record, tiered minor and core.

• SiemensminorOthersPast Battery Day sponsor. Siemens has been featured as a sponsor and supporter of the Battery Day event series.
• Thermo Fisher ScientificcoreOthersFeatured sponsor and knowledge partner for Battery Day events. Contributes keynote presentations on battery characterization and analytical solutions. Company member providing content for newsletters and educational materials.
• IndX (Engineering Industries eXcellence)coreOthersCompany member and event sponsor contributing content on digital ecosystems for battery manufacturers. Featured in newsletters with articles on digitalization and manufacturing execution systems.
• DysonminorOthersPast Battery Day sponsor for the event series.
• CirculorminorOthersPast Battery Day sponsor, contributing to battery supply chain traceability discussions.
• ACCUREminorOthersPast Battery Day sponsor focused on battery analytics.
• TWAICEminorOthersPast Battery Day sponsor and knowledge partner in predictive battery analytics.
• Creonia CellsminorOthersPast Battery Day sponsor presenting on electrode manufacturing technology.
• Optel GroupminorOthersPast Battery Day sponsor and knowledge partner on battery passport and supply chain traceability.
• Store-dotminorOthersPast Battery Day sponsor in battery innovation.
• VoltaiqminorOthersPast Battery Day sponsor in battery analytics.
• VolyticaminorOthersPast Battery Day sponsor in battery diagnostics.
• SystemiqminorOthersPast Battery Day sponsor and knowledge partner.
• BrukerminorOthersPast Battery Day sponsor in analytical instruments.
• SpherityminorOthersPast Battery Day sponsor in digital identity solutions.
• Rockwell AutomationminorOthersPast Battery Day sponsor in industrial automation.
• Scaleup4EuropeminorOthersMedia partner featured on Battery Associates homepage, supporting the company's visibility in the European startup ecosystem.
• Volta FoundationminorOthersPast knowledge partner for Battery Day events, contributing to battery industry knowledge sharing.
• Metal.com (Shanghai Metals Market)minorOthersPast knowledge partner providing market intelligence for Battery Day events.
• SolarPower EuropeminorOthersPartner organization for battery storage events and content, collaborating on SolarPower Summit and Battery Storage Day sessions.
• InguncoreOthersCompany member contributing content on battery testing solutions. Featured in newsletters with articles on BCP-690 battery contact testing series.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Volta Foundation: Non-profit battery industry community that runs research, events, and educational programs targeting the same professional audience as Battery Associates. Directly comparable on community-building, content, and battery sector education, and explicitly listed as a past Battery Day knowledge partner.
• Rho Motion: Specialist battery market intelligence and consulting firm serving automakers, investors, and policymakers. Closely comparable on the BatteryPRO consulting and market intelligence offering, with overlapping customer base in battery strategy and EV/ESS market sizing.
• Benchmark Mineral Intelligence: Battery supply chain intelligence and price assessment provider covering lithium, cells, and EV markets. Comparable to Battery Associates on the data, research, and policy advisory layer of BatteryPRO, and serves a similar enterprise audience of OEMs and investors.
• Adamas Intelligence: Battery materials and EV demand research firm offering subscription intelligence and bespoke consulting. Directly comparable to BatteryPRO on market intelligence, and overlaps with Battery Associates on serving cathode, anode, and cell-industry clients.
• Avicenne Energy: Battery and energy storage market consulting and events firm with decades of sector presence. Comparable on consulting, custom research, and industry events, and competes for the same BatteryPRO and Battery Day audience of strategics and suppliers.
• Interact Analysis: Industrial market research firm covering batteries, EV, and intralogistics with subscription research and consulting. Comparable to BatteryPRO on subscription intelligence and to BatteryEDU on workforce development thought leadership.

Broad incumbents

• Wood Mackenzie: Large global energy and natural resources research and consulting firm. Overlaps with BatteryPRO on energy storage, EV, and battery materials strategy consulting for enterprise and government clients, but at significantly larger scale and broader scope.
• BloombergNEF: Global energy transition research provider with deep coverage of batteries, EVs, and storage. Competes with BatteryPRO on policy and market intelligence engagements, and overlaps on flagship events serving similar battery and EV audiences.

Emerging players

• Systemiq: Systems-change advisory firm focused on circular economy and sustainability, including battery materials. Listed as a Battery Day knowledge partner, directly comparable on the sustainability and circularity consulting adjacency to BatteryPRO and EBR.

Others

• SolarPower Europe: European solar and energy storage industry association partnering with Battery Associates on battery storage events. Comparable as an adjacent industry association convening the same European energy storage ecosystem, even though its primary remit is solar rather than batteries.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@BatteryAssociates
• LinkedInlinkedin.com/company/batteryassociates

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Battery Associates