What Interact Analysis does

Interact Analysis is a privately-held, UK-based market intelligence firm founded in 2017 that specializes in primary research across the global intelligent automation value chain. The company's core methodology is direct engagement with industry users, suppliers, and thought leaders, deliberately contrasting itself against data-scraping and internet-based report providers (the firm brands itself 'IA not AI'). It operates across three primary research verticals — Industrial Automation Technology, Robotics & Warehouse Automation, and Commercial Vehicles Intelligence — covering the automation stack from factory production technology through warehouse storage and distribution to transportation of finished goods. The product portfolio includes syndicated market reports, custom research projects, a 'Voice of Market – Intelligence' primary-research product, and recurring quarterly trackers covering manufacturing output, US production, manufacturing building stock, and semiconductor demand in robotics.

The firm generates revenue through a subscription-based model for published reports and a professional-services model for bespoke custom research. Distribution is entirely direct-to-enterprise, delivered via field sales, an online client portal, and a heavy trade-show presence at events including Automate, Hannover Messe, LogiMAT, Modex, CeMAT, and SPS. Named enterprise clients include Eaton, Bonfiglioli, Körber Logistics, Kollmorgen, Seegrid, Bosch Rexroth, BMW AG, KION Group, Dana Incorporated, and Cleaver Brooks, spanning industrial automation, logistics, motion control, mobile robotics, material handling, automotive, and commercial vehicles. The company also operates localized Chinese and Japanese websites alongside its English platform, and holds mutual alliances with A3 (Association for Advancing Automation), ITR Economics, AGMA Foundation, and PMMI.

The firm is led by co-founders Ash Sharma (Co-Founder & MD, Senior Research Director — Intelligent Automation) and Tim Dawson (Co-Founder & Senior Research Director), with Adrian Lloyd as CEO. Senior research managers and analysts are based in the UK and China, with the company operating from UK offices in Wellingborough (principal place of business) and Corby (registered office). Headcount is in the 51–100 range. No public funding rounds beyond a $1M seed in 2017 are disclosed, and no parent company, private equity sponsor, or institutional investor is identified.

Name

Interact Analysis

Legal name

INTERACT ANALYSIS GROUP HOLDINGS LIMITED

Website

https://interactanalysis.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Short description

Interact Analysis is a UK-based, privately-held market intelligence firm providing primary research on the global intelligent automation value chain — spanning industrial automation, robotics, warehouse automation, and commercial vehicles — to enterprise clients through syndicated reports, custom research, and quarterly trackers.

Ownership category

akta.pro rank

Headquarters

HQ city

Northampton

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Revenue model

1. Market Intelligence Reports: Subscription-based and one-time purchase access to published market research reports covering robotics, warehouse automation, industrial automation, and commercial vehicles sectors
2. Custom Research: Tailored research projects conducted for specific client needs, providing bespoke market analysis and strategic intelligence

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Interact Analysis is a market intelligence provider that delivers B2B research, market trackers, and primary research services for the industrial automation, robotics & warehouse automation, and commercial vehicle sectors. The firm produces subscription-based research reports, custom research projects, and Voice of Market intelligence built on direct industry interviews with component manufacturers, system integrators, and end users across the automation value chain.

Product overview

Interact Analysis is a market intelligence firm providing research and analysis for the global technology and automation sectors. The company operates a platform-based model offering multiple research products including comprehensive market reports, custom research services, and voice-of-market intelligence. Their core portfolio covers three primary verticals: Industrial Automation Technology, Robotics & Warehouse Automation, and Commercial Vehicles Intelligence. The Research Products form the foundation, supported by Custom Research and Voice of Market – Intelligence modules that provide tailored analysis and primary research capabilities. They also offer specialized quarterly trackers for robotics semiconductor components, manufacturing output, and building stock data. The company differentiates through primary research methodologies, speaking directly with industry stakeholders rather than relying on data scraping.

Differentiator

Problem solved

Functional benefit

Products and services

• Research Products Subscription-based research products covering industrial automation, robotics, warehouse automation, and commercial vehicles for business stakeholders needing market sizing, forecasts, and competitive analysis.
• Custom Research Tailored, in-depth market studies and bespoke research projects produced to individual client specifications for industrial automation and adjacent markets.
• Voice of Market – Intelligence Primary research service based on direct, in-depth interviews with end users, OEMs, and channel partners to deliver original market intelligence and customer insight.
• Manufacturing Industry Output (MIO) Tracker Market output tracker for manufacturing industry activity, supporting industrial automation analysis.
• US Production Market Tracker U.S. production-focused market tracker for industrial automation technology.
• Manufacturing Building Stock Database Database product tracking manufacturing building stock to support automation market sizing.
• Semiconductor Components in Robotics Quarterly Tracker Quarterly tracker monitoring semiconductor component trends within the robotics market.
• Collaborative Robot Market Reports Market reports covering the global collaborative robot segment.
• Mobile Robots Market Reports Market reports covering the global mobile robots segment.
• Industrial Robots Market Reports Market reports covering the global industrial robots segment.
• Warehouse Automation Market Intelligence Market intelligence offering covering the global warehouse automation sector.
• Low Voltage Drives Market Intelligence Market intelligence offering covering the low voltage drives segment of industrial automation.
• Industrial Software Market Study Market study covering industrial software for automation applications.

Named customers10 records

Segments3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• A3 (Association for Advancing Automation)coreStrategic or Co-development PartnerNorth America's leading automation trade association for robotics, AI, machine vision and industrial AI industries. Serves as the hub of automation resources including tradeshows and training, and represents the 'voice' of the automation industry to policy makers, media and the public globally.
• ITR EconomicsminorStrategic or Co-development PartnerPrivate consulting and research firm founded in 1948, offering economic intelligence to reduce risk and drive profitable business decisions with over six decades of knowledge on long-term economic trends.
• AGMA (American Gear Manufacturers Association) FoundationminorStrategic or Co-development PartnerNon-profit organization developing qualified engineering and operator-level transmission employees, keeping the industry current with emerging technology through research and education projects.
• PMMIminorStrategic or Co-development PartnerGlobal organization and main resource for the packaging and processing industry, uniting manufacturing companies worldwide through world-class PACK-EXPO trade shows, media groups and business drivers units.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Berg Insight: Berg Insight is an independent IoT and mobility market research firm with similar primary-research methodology and subscription-based report model - covering adjacent segments like connected vehicles and telematics that overlap with commercial vehicle intelligence.
• ARC Advisory Group: ARC Advisory Group is a market research and advisory firm focused on industrial automation, manufacturing, and supply chain - directly competing with Interact Analysis in industrial automation research and serving similar enterprise manufacturing clients.
• ABI Research: ABI Research provides technology market intelligence across robotics, automation, and industrial IoT - directly comparable in methodology (primary research-led), enterprise client base, and coverage of automation and robotics verticals.
• Omdia: Omdia is a global technology research firm covering industrial automation, robotics, and intelligent manufacturing - a direct competitor in automation market intelligence with overlapping coverage of factory automation and warehouse robotics segments.

Regional players

• Wood Mackenzie: Wood Mackenzie is a research and consultancy firm covering energy and industrials - adjacent to Interact Analysis's commercial vehicle and industrial automation intelligence with overlapping enterprise customer profiles in heavy industry and electrification.

Emerging players

• Mordor Intelligence: Mordor Intelligence is a market research firm covering industrial automation, robotics, and warehouse automation - an emerging competitor with a similar subscription-report business model but broader and less specialized coverage of automation.
• MarketsandMarkets: MarketsandMarkets is a global market research firm covering industrial automation and robotics markets - an emerging competitor with similar subscription-report revenue model and enterprise client base but less specialized vertical depth.

Broad incumbents

• IDC (International Data Corporation): IDC is a major global market intelligence firm with dedicated robotics and industrial automation research practices - a much larger incumbent competing for the same enterprise research budgets but with a much broader IT and technology coverage.
• Gartner: Gartner is a leading global research and advisory firm with significant industrial automation and supply chain technology coverage - a dominant incumbent competing for enterprise intelligence budgets though not specializing as deeply in automation as Interact Analysis.
• S&P Global Market Intelligence / IHS Markit: S&P Global (including legacy IHS Markit) provides broad market intelligence including industrial automation and automotive coverage - a much larger incumbent with overlapping subject matter but a wider portfolio of products and services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCc0w8jCGmw9shkLXgLnhiog
• LinkedInlinkedin.com/company/interact-analysis
• Xx.com/IA_Analysis

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Interact Analysis