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Webgains

Full company profile

uuid000bdh5

Namestring
Webgains
Legal namestring
Webgains Limited
Websiteurl
webgains.com
Company typeenum
Private
Founded yearint
2004
Descriptiontext

Webgains is a UK-based affiliate marketing network connecting 1,800+ advertisers with over 250,000 publisher partners across more than 150 countries. Founded in 2004 and headquartered in Bristol, the company operates as a wholly-owned subsidiary of ad pepper media International N.V., a publicly listed European digital marketing group on the Frankfurt Stock Exchange (ticker ADPN). Webgains positions itself as a "service-first" network, combining direct enterprise sales for advertisers with a self-serve platform (platform.webgains.io) for publishers, supported by dedicated account management across offices in Bristol, New York, Paris, and Madrid.

The core platform is the Webgains Affiliate Marketing Platform, a performance-based marketing system that connects advertisers with diverse publisher types including cashback sites, content creators, voucher sites, price comparison engines, influencers, and email marketers. Its technical stack includes the Webgains Resilient Tracking Suite, a 100% GDPR-compliant attribution system, and supports multi-language network contracts in English, French, Italian, Spanish, German, Polish, and Dutch. Adjacent products include Webgains Academy (training and certification), the Affiliate Calculator (revenue estimation tool), and regular product updates such as the Winter Edition 2026 release. The platform integrates with major marketing technology stacks including Google Tag Manager, Google Analytics, Google Ads, Facebook Pixel, and LinkedIn Insight Tag, and is hosted on AWS and Pulsant infrastructure.

The company generates revenue through transaction-based commissions from advertisers for sales facilitated through publisher partnerships. Named customers span major enterprise brands across multiple verticals including Carhartt, Victoria's Secret, illy, Bosch, Target, RAC, Butlins, H.Samuel, Heals, and Tropicfeel. Webgains has held B Corp certification since 2023, is a member of the German digital economy association BVDW, and has received industry recognition including the OMR Top 100 2026 listing and GPMA Finalist 2025.

Short descriptiontext

Webgains is a UK-based affiliate marketing network and subsidiary of ad pepper media International N.V., connecting 1,800+ advertisers with 250,000+ publishers across 150+ countries via a performance-based, commission-driven platform.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
101–250
akta.pro rankint
HeadquartersLondon, United Kingdom
HQ citystring
London
HQ countrystring
United Kingdom
HQ regionstring
Europe
Markets served

Serves global market

Offices4 records

Each record includes

City, Country, Type, Description, Source

Keyword5 values
affiliate marketing network, performance marketing platform, publisher affiliate programs, commission-based marketing, advertiser affiliate solutions
Industry2 codes
1Influencer/Creator Marketplaces & Brand Deal Platforms
CodeMPACABAIPrimaryYes
2Content Aggregation, Curation & RSS Platforms
CodeBPAMAJAIPrimaryNo
NAICS code1 code
  • Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers51621
SIC code2 codes
  • Services-Advertising7310
  • Services-Advertising Agencies7311
Product category
Affiliate Marketing Platform
Social media profiles3 records
GTM motion2 records

Each record includes

Type, Description, Source

Revenue model1 record
1Affiliate Network Commission
TypeTransaction Fee
Description

Webgains operates as an affiliate network earning commissions from advertisers for facilitating sales through publisher partnerships. Advertisers pay sales-based remuneration for performance marketing activities. The company takes a share of the transaction value or earns fixed fees per conversion.

webgains.com:443
Marketing channels7 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels3 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
GTM typeB2B
B2B
Offering typeSoftware
Software
Core offering1 text field

Webgains operates a service-first affiliate marketing network that connects more than 1,800 advertisers with over 250,000 publishers across 150+ countries, enabling performance-based customer acquisition through cashback, voucher, content, price comparison, influencer, and email publishers. The platform is supported by the GDPR-compliant Webgains Resilient Tracking Suite, dedicated account management, and standardized multi-language network contracts.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 4 values shown
  • 99.9% Platform uptime
+3 more records
Product overview1 text field

Webgains operates as a service-first affiliate marketing network offering a unified platform connecting advertisers with over 250,000 publisher partners across more than 150 countries. The core product is the Webgains Affiliate Marketing Platform, which enables performance-based marketing through multiple publisher types (cashback, content, voucher, price comparison, influencer, email) across verticals including Fashion, Health & Beauty, Travel, Electronics, and Food & Beverage. The platform is supported by the Webgains Resilient Tracking Suite for GDPR-compliant attribution, Webgains Academy for training and certification, and the Affiliate Calculator for revenue estimation. Regular product updates (e.g., Winter 2026 edition) document new features and enhancements. The platform is accessible in multiple languages and provides over 1,800 advertiser programs.

Product and service3 records
1Webgains Affiliate Marketing Platform
CategoryAffiliate Marketing Platform
Description

An affiliate marketing platform that connects 1,800+ advertisers with 250,000+ publishers across 150+ countries, enabling performance-based customer acquisition across verticals such as Fashion, Health & Beauty, Travel, Electronics, and Food & Beverage. Used by brands, agencies, and publishers.

2Webgains Academy / KnowledgeHub
CategoryTraining and Education
Description

An educational platform offering affiliate marketing training, platform guides, best-practice resources, and certificates of participation, supporting both English and localized language versions for advertisers, agencies, and publishers.

3Affiliate Calculator
CategoryMarketing Tools
Description

A free online tool that allows prospective and current affiliates to calculate potential affiliate revenue based on defined parameters such as traffic volume and commission rates.

Scale indicator4 records

Each record includes

Type, Value, Description, Source

Partnership6 partners
1ad pepper media International N.V.
Strategic tierCoreTypeOthers
Description

Webgains is a wholly-owned subsidiary of ad pepper media International N.V., a publicly listed European digital marketing company. This parent-subsidiary relationship provides strategic alignment and corporate governance within the ad pepper media group of companies.

2TopCashback
Strategic tierMinorTypeChannel Partner/ Reseller/ Distributor
Description

One of 250,000+ publisher partners in the Webgains network. Cashback website driving customer acquisition for advertisers.

3Shopiarize
Strategic tierMinorTypeChannel Partner/ Reseller/ Distributor
Description

Publisher partner in the Webgains network. Price comparison and shopping discovery platform.

4Lyst
Strategic tierMinorTypeChannel Partner/ Reseller/ Distributor
Description

Publisher partner. Fashion discovery platform driving sales for fashion and lifestyle advertisers.

5Klarna
Strategic tierMinorTypeChannel Partner/ Reseller/ Distributor
Description

Publisher partner. Buy Now Pay Later provider also utilizing affiliate marketing for customer acquisition.

6VoucherCodes
Strategic tierMinorTypeChannel Partner/ Reseller/ Distributor
Description

Publisher partner. Coupon and deals website driving sales for advertisers across multiple verticals.

Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight4 records

Each record includes

Type, Description

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Competitive moat5 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers12 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment3 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile3 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

Integration8 records

Each record includes

Title, Type, Description, Source

AI maturity
App detail

Has app

Feature2 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles1 record

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

Subsidiaries2 records

Each record includes

Name, Acquired on, Relationship type, Type, Business focus

No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Webgains

Affiliate Marketing Platformwebgains.com

Webgains is a UK-based affiliate marketing network and subsidiary of ad pepper media International N.V., connecting 1,800+ advertisers with 250,000+ publishers across 150+ countries via a performance-based, commission-driven platform.

What Webgains does

Webgains is a UK-based affiliate marketing network connecting 1,800+ advertisers with over 250,000 publisher partners across more than 150 countries. Founded in 2004 and headquartered in Bristol, the company operates as a wholly-owned subsidiary of ad pepper media International N.V., a publicly listed European digital marketing group on the Frankfurt Stock Exchange (ticker ADPN). Webgains positions itself as a "service-first" network, combining direct enterprise sales for advertisers with a self-serve platform (platform.webgains.io) for publishers, supported by dedicated account management across offices in Bristol, New York, Paris, and Madrid.

The core platform is the Webgains Affiliate Marketing Platform, a performance-based marketing system that connects advertisers with diverse publisher types including cashback sites, content creators, voucher sites, price comparison engines, influencers, and email marketers. Its technical stack includes the Webgains Resilient Tracking Suite, a 100% GDPR-compliant attribution system, and supports multi-language network contracts in English, French, Italian, Spanish, German, Polish, and Dutch. Adjacent products include Webgains Academy (training and certification), the Affiliate Calculator (revenue estimation tool), and regular product updates such as the Winter Edition 2026 release. The platform integrates with major marketing technology stacks including Google Tag Manager, Google Analytics, Google Ads, Facebook Pixel, and LinkedIn Insight Tag, and is hosted on AWS and Pulsant infrastructure.

The company generates revenue through transaction-based commissions from advertisers for sales facilitated through publisher partnerships. Named customers span major enterprise brands across multiple verticals including Carhartt, Victoria's Secret, illy, Bosch, Target, RAC, Butlins, H.Samuel, Heals, and Tropicfeel. Webgains has held B Corp certification since 2023, is a member of the German digital economy association BVDW, and has received industry recognition including the OMR Top 100 2026 listing and GPMA Finalist 2025.

Webgains firmographics

Firmographics
Name
Webgains
Legal name
Webgains Limited
Website
https://webgains.com
Company type
Private
Founded year
2004
Operating status
Operating
Headcount range
101–250 employees
Short description
Webgains is a UK-based affiliate marketing network and subsidiary of ad pepper media International N.V., connecting 1,800+ advertisers with 250,000+ publishers across 150+ countries via a performance-based, commission-driven platform.
Ownership category
akta.pro rank

Webgains industry classification

Industry
Product category
Affiliate Marketing Platform
NAICS
Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)
SIC
Services-Advertising (7310), Services-Advertising Agencies (7311)
akta.pro primary industry
Influencer/Creator Marketplaces & Brand Deal Platforms (MPACABAI)
akta.pro secondary industry
Content Aggregation, Curation & RSS Platforms (BPAMAJAI)

Keywords

  • Affiliate marketing network
  • Performance marketing platform
  • Publisher affiliate programs
  • Commission-based marketing
  • Advertiser affiliate solutions

Where Webgains is headquartered

Location

Headquarters

HQ city
London
HQ country
United Kingdom
HQ region
Europe

Offices4 records

Markets served

Webgains business model

Business model
GTM type
B2B
Offering type
Software
Cost components
Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

  1. Affiliate Network Commission: Webgains operates as an affiliate network earning commissions from advertisers for facilitating sales through publisher partnerships. Advertisers pay sales-based remuneration for performance marketing activities. The company takes a share of the transaction value or earns fixed fees per conversion.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Webgains product offering

Product offering

Core offering

Webgains operates a service-first affiliate marketing network that connects more than 1,800 advertisers with over 250,000 publishers across 150+ countries, enabling performance-based customer acquisition through cashback, voucher, content, price comparison, influencer, and email publishers. The platform is supported by the GDPR-compliant Webgains Resilient Tracking Suite, dedicated account management, and standardized multi-language network contracts.

Product overview

Webgains operates as a service-first affiliate marketing network offering a unified platform connecting advertisers with over 250,000 publisher partners across more than 150 countries. The core product is the Webgains Affiliate Marketing Platform, which enables performance-based marketing through multiple publisher types (cashback, content, voucher, price comparison, influencer, email) across verticals including Fashion, Health & Beauty, Travel, Electronics, and Food & Beverage. The platform is supported by the Webgains Resilient Tracking Suite for GDPR-compliant attribution, Webgains Academy for training and certification, and the Affiliate Calculator for revenue estimation. Regular product updates (e.g., Winter 2026 edition) document new features and enhancements. The platform is accessible in multiple languages and provides over 1,800 advertiser programs.

Differentiator

Problem solved

Functional benefit

Products and services

  • Webgains Affiliate Marketing Platform An affiliate marketing platform that connects 1,800+ advertisers with 250,000+ publishers across 150+ countries, enabling performance-based customer acquisition across verticals such as Fashion, Health & Beauty, Travel, Electronics, and Food & Beverage. Used by brands, agencies, and publishers.
  • Webgains Academy / KnowledgeHub An educational platform offering affiliate marketing training, platform guides, best-practice resources, and certificates of participation, supporting both English and localized language versions for advertisers, agencies, and publishers.
  • Affiliate Calculator A free online tool that allows prospective and current affiliates to calculate potential affiliate revenue based on defined parameters such as traffic volume and commission rates.

Quantifiable outcome

  • 99.9% Platform uptime
  • +3 more outcomes

Companies that use Webgains

Customer profile

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Webgains technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Integration8 records

Feature2 records

Webgains partnerships and signals

Strategic signal

Partnerships

Six partnerships are on record, tiered core and minor.

  • ad pepper media International N.V.coreOthersWebgains is a wholly-owned subsidiary of ad pepper media International N.V., a publicly listed European digital marketing company. This parent-subsidiary relationship provides strategic alignment and corporate governance within the ad pepper media group of companies.
  • TopCashbackminorChannel Partner/ Reseller/ DistributorOne of 250,000+ publisher partners in the Webgains network. Cashback website driving customer acquisition for advertisers.
  • ShopiarizeminorChannel Partner/ Reseller/ DistributorPublisher partner in the Webgains network. Price comparison and shopping discovery platform.
  • LystminorChannel Partner/ Reseller/ DistributorPublisher partner. Fashion discovery platform driving sales for fashion and lifestyle advertisers.
  • KlarnaminorChannel Partner/ Reseller/ DistributorPublisher partner. Buy Now Pay Later provider also utilizing affiliate marketing for customer acquisition.
  • VoucherCodesminorChannel Partner/ Reseller/ DistributorPublisher partner. Coupon and deals website driving sales for advertisers across multiple verticals.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Webgains competitors and assessment

Company assessment

Market position

Strengths4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Webgains social profiles

Digital presence

Webgains financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Webgains leadership team

Management profile

Number of profiles

Profiles1 record

Webgains subsidiaries and ownership

Company hierarchy

Subsidiaries2 records

Webgains funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Webgains M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Webgains

What does Webgains do?

Webgains operates a service-first affiliate marketing network that connects more than 1,800 advertisers with over 250,000 publishers across 150+ countries, enabling performance-based customer acquisition through cashback, voucher, content, price comparison, influencer, and email publishers. The platform is supported by the GDPR-compliant Webgains Resilient Tracking Suite, dedicated account management, and standardized multi-language network contracts.

Is Webgains a public or private company?

Webgains is a private company. It is classified as corporate owned and is currently operating.

When was Webgains founded?

Webgains was founded in 2004. It employs 101 to 250 people.

Where is Webgains based?

Webgains is headquartered in London, United Kingdom, in the Europe region.

How does Webgains make money?

One revenue line is on record: affiliate Network Commission.

Does Webgains have an API?

No public API is recorded for Webgains.

What industry is Webgains in?

Webgains's product category is Affiliate Marketing Platform. Its primary akta.pro industry code is MPACABAI, Influencer/Creator Marketplaces & Brand Deal Platforms, with a secondary code of BPAMAJAI, Content Aggregation, Curation & RSS Platforms. Its NAICS code is 51621 and its SIC code is 7310.

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