What ZingPlay does

ZingPlay is an online entertainment gaming portal that operates as a product team within VNG Corporation (Công ty Cổ phần VNG), one of Vietnam's leading technology companies. Established in 2008 and headquartered in Ho Chi Minh City with an international entity, ZINGPLAY INTERNATIONAL PTE LTD, registered in Singapore, the platform serves casual and social gamers in Vietnam and other Southeast Asian markets including Thailand and Indonesia. Its stated mission is to bring Vietnamese games to global audiences, and it operates under the brand with a history of nearly 15 years of market presence.

The platform offers a portfolio of 30+ game titles spanning multiple genres, including traditional Vietnamese card games (Tú Lơ Khơ, Tiến Lên, Crazy Tiến Lên, Poker Việt Nam), board games (Chinese Chess / Cờ Tướng, Ludo / Cờ Cá Ngựa, Cờ Tỷ Phú), arcade and shooting games (iFish, iCá, Cá Béo), billiards (Bida), and casual life-simulation titles (Sky Garden / Khu Vườn Trên Mây, Sinh Tử Môn, Thời Loạn). Distribution runs through the web portal at play.zing.vn and native mobile applications on iOS and Android, with login supported via Facebook, Google, and Zing ID. The technology stack is a multi-tenant gaming platform rather than AI-driven infrastructure, and platform features include ranked matchmaking channels, friend invites, leaderboards, and in-platform events such as the ZingPlayLand virtual amusement park. The company holds Vietnamese content approval license 03/QĐ-TCTT from the Ministry of Information and Communications.

ZingPlay's business model is freemium, generating revenue through virtual goods and in-app purchases such as character customization, power-ups, and gameplay advantages, supplemented by transaction fees from game publishing across Southeast Asia. Pricing is not publicly disclosed and no formal pricing tiers exist; the platform is free to use with optional paid enhancements and a dedicated payment site (pay.zingplay.com). User acquisition follows a product-led growth motion driven by social login, app store presence, community events, and cross-promotion within the broader VNG ecosystem. Customer concentration is dispersed across a long tail of consumer gamers with no enterprise contracts identified. In 2025, ZingPlay announced the closure of two titles (Xếp Hình effective March 2025 and Thời Loạn effective July 2025), citing changes in business plans and ineffective business performance respectively, indicating active portfolio rationalization rather than expansion.

Name

ZingPlay

Legal name

ZINGPLAY INTERNATIONAL PTE LTD

Website

https://play.zing.vn

Company type

Private

Founded year

2008

Operating status

Operating

Short description

ZingPlay is Vietnam's leading online gaming portal, operated by VNG Corporation, offering 30+ casual mobile and web games — including card, board, and arcade titles — to consumers in Vietnam, Thailand, and Indonesia through free-to-play with in-app purchases.

Ownership category

akta.pro rank

Product category

Online Casual Gaming

NAICS

Amusement Arcades (713120), Amusement Arcades (71312)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Mobile & F2P Game Studios (MPAFAAAB)

akta.pro secondary industry

Mobile Game Publishing & App Game Stores (BPAMAKAB)

Keywords

• Casual mobile games
• Online gaming portal
• Free-to-play games
• Card and board games
• Multiplayer social games

Headquarters

HQ city

Ho Chi Minh City

HQ country

Vietnam

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Virtual Goods and In-App Purchases: Free-to-play model with virtual currency and items available for purchase within games, including character customization, power-ups, and gameplay advantages.
2. Game Publishing: Publishing and operating games across Vietnam and Southeast Asian markets including Thailand and Indonesia.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

ZingPlay operates a free-to-play online gaming portal hosting 30+ casual and traditional game titles including Vietnamese card games (Tiến Lên, Tú Lơ Khơ, Poker Việt Nam), board games (Cờ Tướng/Chinese Chess, Cờ Cá Ngựa/Ludo, Cờ Tỷ Phú), fish-shooting arcade games (iFish, Cá Béo), billiards, and simulation games (Sky Garden). The platform is accessible via web and mobile apps (iOS/Android) and monetizes through in-app virtual goods and currency purchases.

Product overview

ZingPlay is a multi-genre online gaming portal operated by VNG Corporation, established in 2008. The platform offers over 30 game titles across diverse genres including traditional Vietnamese card games (Tú Lơ Khơ, Tiến Lên, Crazy Tiến Lên, Poker Việt Nam), board games (Chinese Chess/Cờ Tướng, Ludo/Cờ Cá Ngựa, Cờ Tỷ Phú), arcade games (iFish/iCá fish shooting, Cá Béo), billiards, and casual games (Sky Garden/Khu Vườn Trên Mây, Sinh Tử Môn). The platform operates on both web and mobile (iOS/Android), serving markets in Vietnam and Southeast Asia. ZingPlay also includes social features like friend invites, leaderboards, daily rewards, and virtual item gifting.

Differentiator

Problem solved

Functional benefit

Brands

• Cờ Tướng ZingPlay: Chinese Chess online game with traditional and hidden chess modes
• iFish ZingPlay
• Cờ Cá Ngựa ZingPlay
• Khu Vườn Trên Mây (Sky Garden)
• ZingPlayLand
• Tú Lơ Khơ
• Tiến Lên
• Crazy Tiến Lên
• Poker Việt Nam
• Bida
• Cờ Tỷ Phú
• Sinh Tử Môn
• iCá

Products and services

• Sky Garden (Khu Vườn Trên Mây) A casual life simulation game set in the sky where players engage in real-life activities such as farming, decorating, and social interactions, distinguishing it from traditional farm simulators. Targeted at casual gamers seeking light entertainment.
• iFish ZingPlay (iCá) Fish-shooting arcade game with 11 cannons of varying power, gorgeous themed visuals, special BOSS effects, and a 9-player 'Bầu Cua' (Gourd Crab Fish Tiger) mini-game. Marketed as having over 10 million players worldwide. Targeted at arcade and casual gamers.
• Chinese Chess (Cờ Tướng) Online Chinese Chess (Xiangqi) battlefield with two game modes — Traditional and Hidden Chess — vertical board interface, ranked matchmaking channel system, and ability to spectate games from top-ranked players. Attracts several hundred thousand loyal players daily. Targeted at traditional board game enthusiasts.
• Cờ Cá Ngựa (Ludo) Digital 3D version of traditional Ludo board game with chibi character system featuring diverse skills, premium dice collection, and weekly leaderboard with rewards. Targeted at family and casual gamers.
• Cờ Tỷ Phú (Millionaire Chess) Monopoly-style board game with travel-themed gameplay, class reunion events, and voice chat features. Targeted at family gamers and traditional board game enthusiasts.
• Bida (Billiards) Digital billiards/pool game featuring themed pool cues such as the Phoenix Cue and themed gameplay events. Targeted at casual and sports game enthusiasts.
• Tú Lơ Khơ Traditional Vietnamese card game featuring online multiplayer and ZingPlay's social card-game infrastructure. Targeted at fans of Vietnamese traditional card games.
• Tiến Lên Popular Vietnamese card game (Coming Up) featuring online multiplayer with friends and ranked play. Targeted at fans of Vietnamese traditional card games.
• Crazy Tiến Lên (Sâm Lốc) Variant of Tiến Lên featuring Three Card/Three Locations (Sâm Lốc) gameplay mechanics. Targeted at Vietnamese card game enthusiasts seeking fresh variants.
• Poker Việt Nam (Mau Binh) Vietnamese poker (Mau Binh / Chinese Poker) card game featuring online multiplayer. Targeted at Vietnamese card game and poker enthusiasts.
• Cá Béo 3D fish-shooting arcade game with multiple shooting modes, themed fish characters, and special effects. Targeted at fans of arcade shooting games.
• Sinh Tử Môn Casual game in the ZingPlay ecosystem that gained significant user attention upon launch. Targeted at casual gamers.

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• VNG Corporation (Công ty Cổ phần VNG)coreStrategic or Co-development PartnerZingPlay is a product team under VNG Corporation, one of the leading technology companies in Vietnam. VNG provides the broader ecosystem including authentication (Zing ID), payment infrastructure, and publishing capabilities across Southeast Asian markets.

Scale indicators5 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Gosu.vn: Vietnamese online gaming and esports portal with PC/web casual games and a freemium model serving Vietnamese consumers. Closest domestic peer competing for the same Vietnamese casual gaming wallet.
• Garena (Sea Limited): Singapore-based gaming platform that operates as a multi-game portal across Southeast Asia with both first-party and published titles and a comparable freemium/IAP monetization model. Directly comparable regional scale and category to ZingPlay.
• PlayPark (Asiasoft): Thai-operated online gaming portal offering a library of casual, board and card games across SEA, with freemium monetization and web/mobile distribution analogous to ZingPlay's portal model. Strong peer in terms of product category and SEA focus.

Broad incumbents

• Tilting Point: Mobile game publisher that invests in and scales live freemium games globally; comparable business-model peer even though geographically broader than ZingPlay.
• IGG Inc. Global mobile gaming publisher with strong SEA/APAC presence and freemium strategy across casual and midcore titles; analogous peer at broader scale and regional orientation.
• King (Activision Blizzard / Microsoft): Mobile casual gaming giant behind Candy Crush with a multi-game portfolio and freemium virtual goods monetization; broader global incumbent but highly comparable in product category and revenue model.
• Zynga (Take-Two Interactive): Large established mobile/social casual gaming publisher (Words With Friends, FarmVille) with a freemium/IAP business model across web and mobile, analogous to ZingPlay but at global rather than regional scale.
• VNG Corporation: Parent entity of ZingPlay and a broader Vietnamese internet platform (Zalo, Zing MP3, payments) with gaming as one of several business lines; a broad incumbent whose gaming division directly encompasses ZingPlay.

Emerging players

• iDreamSky Technology Holdings: Mobile game publisher focused on Asia with a portfolio of casual and licensed mobile titles; comparable as a regional mobile-casual publisher rather than a single-game studio.
• LINE Games: Mobile and PC game publishing arm of LINE/LY Corporation operating casual-to-midcore games across Asia with similar freemium mechanics and Asia-region user base as ZingPlay.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/fanpagezingplay
• LinkedInlinkedin.com/company/zingvn

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ZingPlay