Tilting Point
Tilting Point is a privately-held mobile game publisher founded in 2012 that publishes 80+ free-to-play IP-driven games across mobile, console, and streaming platforms, serving consumer gamers and independent game developers through its non-dilutive UA Funding program.
- Company typePrivate
- Founded2012
- HeadquartersNew York, United States
- Headcount251–500
- GTM typeB2B and B2C
- OfferingSoftware
What Tilting Point does
Tilting Point is a privately-held mobile game publisher founded in 2012 and headquartered in Miami, FL, with additional offices in New York, Barcelona, Montreal, Tel Aviv, and Seoul, and 350+ employees globally. The company publishes a portfolio of over 80 free-to-play mobile games built on licensed premium IP, including Avatar: Realms Collide, SpongeBob: Krusty Cook-Off and SpongeBob Adventures: In a Jam, Star Trek: Timelines, Warhammer: Chaos & Conquest, Godzilla x Kong: Titan Chasers, Narcos: Cartel Wars, MasterChef: Learn to Cook!, and Cypher 007. Its technology stack comprises proprietary mobile game development and advertising SDKs with analytics and ad mediation integration, deployed across Apple App Store, Google Play, Netflix, Apple Arcade, Nintendo Switch, Xbox, PlayStation, Steam, and Epic Games Store. Tilting Point operates through three internal studios — Tilting Point Games, AN Games (acquired 2022, MMO strategy / 4X), and Joy Factory Games — and runs a non-dilutive UA Funding program that provides user acquisition capital to external developers in exchange for publishing rights rather than equity.
The business model is freemium-first, monetizing through in-app purchases (virtual goods, currency, subscriptions) and in-game advertising via third-party networks. Tilting Point serves two customer segments: consumer mobile gamers (general, casual, midcore, and strategy audiences, including a children/family segment via Budge Studios with COPPA compliance) and independent game developers seeking capital, publishing expertise, and platform reach. Revenue is supported by strategic relationships with Netflix and Apple Arcade for exclusive editions, and by deep ties to major IP licensors. The company raised $235M from General Atlantic in 2021 to fund developer signings, co-development, and studio acquisitions, and in October 2025 deployed $30M into non-gaming apps (Quiet's Clean Manager and an undisclosed lifestyle app), extending the UA Funding model beyond mobile gaming. Notable compliance exposure includes a 2024 $500,000 California AG settlement over children's data handling via misconfigured SDKs.
Tilting Point firmographics
Firmographics- Name
- Tilting Point
- Legal name
- Tilting Point Media LLC
- Website
- https://tiltingpoint.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Tilting Point is a privately-held mobile game publisher founded in 2012 that publishes 80+ free-to-play IP-driven games across mobile, console, and streaming platforms, serving consumer gamers and independent game developers through its non-dilutive UA Funding program.
- Ownership category
- akta.pro rank
Tilting Point industry classification
Industry- Product category
- Mobile Game Publishing
- NAICS
- Software Publishers (5132)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Mobile Game Publishing & App Game Stores (BPAMAKAB)
- akta.pro secondary industries
- Strategy/4X/Management Game Studios (MPAFAAAK), Publisher-Owned Direct-to-Consumer Stores (MPAFACAK)
Keywords
Where Tilting Point is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
Tilting Point business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure, Supply Chain
Revenue model
- Free-to-play mobile games with in-app purchases: Core revenue from free-to-play mobile games where players can make in-app purchases for virtual goods, currency, subscriptions, and premium content. Revenue generated through gameplay monetization and digital goods sales.
- Advertising revenue: Revenue from displaying third-party ads and Tilting Point's own ads within games. Uses advertising SDKs and ad networks for targeted and contextual advertising.
- Non-gaming app investment: Investment in non-gaming apps including Quiet's Clean Manager ($12 million) and an undisclosed lifestyle app ($18 million), totaling $30 million investment in 2025
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free-to-play access with optional in-app purchases |
| Subscription | Monthly | Digital goods and virtual currency purchases |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels4 records
Tilting Point product offering
Product offeringCore offering
Tilting Point publishes free-to-play mobile, console and streaming games built around licensed entertainment IP (Avatar, SpongeBob, Star Trek, Warhammer, Narcos, Godzilla, MasterChef, James Bond), distributed across the Apple App Store, Google Play, Netflix, Apple Arcade, Xbox, PlayStation, Nintendo Switch, Steam and Epic Games Store. The company also runs a non-dilutive UA Funding program that provides marketing capital to independent game developers, and operates internal studios (Tilting Point, AN Games, Joy Factory Games) that co-develop and publish titles across casual and midcore genres.
Product overview
Tilting Point is a top mobile game publisher offering a diverse portfolio of over 80 titles across multiple platforms including mobile, console, and streaming services. The company's product ecosystem centers on IP-driven games spanning various genres: 4X strategy (Avatar: Realms Collide), MMO strategy (Warhammer: Chaos & Conquest, Star Trek: Timelines), casual cooking simulations (SpongeBob: Krusty Cook-Off, MasterChef: Learn to Cook!), adventure/building games (SpongeBob Adventures: In a Jam), and RPGs (Godzilla x Kong: Titan Chasers). Tilting Point operates through three internal studios (Tilting Point Games, AN Games, Joy Factory Games) and supports a UA Funding program for non-dilutive user acquisition financing. The company expanded into non-gaming apps in 2025 with investments in lifestyle applications. Games are available across Apple App Store, Google Play, Netflix, Apple Arcade, Nintendo Switch, Xbox, PlayStation, Steam, and Epic Games Store.
Differentiator
Problem solved
Functional benefit
Brands
- UA Funding: Non-dilutive user acquisition funding program for developers and publishers launched in 2016. Provides flexible capital without equity or complicated terms to scale marketing.
- Tilting Point Studios
Products and services
- Avatar: Realms Collide 4X strategy game set in the Avatar universe where players recruit legendary benders, forge alliances, and lead the fight to restore balance against dark Spirit World cult forces. Developed by AN Games.
- Godzilla x Kong: Titan Chasers Multiplayer RPG where players join the Titan Chasers as elite explorers, mercenaries and thrill-seekers to battle for survival and control, defeating and capturing monsters, forging alliances, and expanding territory.
- Star Trek: Timelines Strategy game where players build their dream crew from iconic Star Trek characters, upgrade ships, battle through space, and complete epic missions, including PvP ship battles.
- SpongeBob: Krusty Cook-Off Cooking game where players help SpongeBob master the art of cooking, run their own Krusty Krab, and explore iconic Bikini Bottom locations. Available on mobile, Netflix, Nintendo Switch, Xbox and PlayStation.
- SpongeBob Adventures: In a Jam Adventure and building game where players join SpongeBob and friends across Bikini Bottom and beyond, collecting resources, crafting items, rebuilding the town, and customizing buildings.
- Warhammer: Chaos & Conquest MMO strategy game where players command a Chaos horde, build a fortress capable of conquering the Empire of Man, recruit legendary warlords, and explore iconic Warhammer locations.
- Cypher 007 Spy-themed action game set in the James Bond universe where players relive iconic 007 moments, complete missions, collect gadgets and gear, and fight to escape the Mind Trap to stop the Cypher program.
- Narcos: Cartel Wars Strategy game set in the Narcos universe where players build their cartel empire, manage operations, engage in strategic warfare to dominate rival cartels, form alliances, and navigate the complexities of the drug trade.
- MasterChef: Learn to Cook! Cooking simulation game where players step into the kitchen as a pro chef, cook over 120 global recipes, compete in challenges, and unlock new outfits, premium ingredients, and upgrades.
- UA Funding Non-dilutive user acquisition funding program that provides flexible capital for developers and publishers to grow their games and apps with no equity and no complicated terms.
Companies that use Tilting Point
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles2 records
Tilting Point technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration31 records
AI capability1 record
Feature4 records
Tilting Point partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Budge StudioscoreAcquired Canadian mobile games developer Budge Studios to expand into edutainment vertical. Enables Tilting Point to reach new children-focused audience and leverage Budge Studios' popular IP.
- AN GamescoreAcquired Korean game developer AN Games to expand catalog and access Asian markets. Deal aims to grow AN Games' operations, user base, and platform reach, leveraging Tilting Point's publishing expertise.
- NetflixcoreTrusted Netflix partner for exclusive game editions. Tilting Point developed custom editions of Narcos: Cartel Wars Unlimited and SpongeBob: Krusty Cook-Off exclusively for the Netflix gaming platform.
- Apple ArcadecoreTrusted Apple Arcade partner developing and designing titles exclusively for the platform, including MasterChef: Learn to Cook! and Cypher 007.
Scale indicators9 records
Recent moves7 records
Expansion highlights6 records
Tilting Point competitors and assessment
Company assessmentDirect peers
- Scopely: Mobile game publisher and developer with a portfolio of hit F2P titles (Monopoly GO, Stumble Guys, Marvel Strike Force). Most directly comparable peer: similar scale, IP-driven strategy, freemium model, and platform breadth across mobile, console, and emerging channels.
- Jam City: Mobile game developer and publisher focused on IP-driven titles including Disney, Harry Potter, and Marvel games. Closely comparable business model: licensed IP, F2P mechanics, multi-platform distribution, and a similar mid-cap profile to Tilting Point.
- Kabam: Mobile game developer/publisher of midcore and strategy titles (Marvel Contest of Champions, Disney Mirrorverse). Comparable on IP licensing and midcore mobile strategy, though now part of Netmarble's broader portfolio.
- Rovio Entertainment: Mobile game developer/publisher anchored by the Angry Birds franchise, now part of Sega. Comparable as an IP-driven mobile publisher with multi-platform reach and similar mid-cap scale.
- Machine Zone (MZ): Mobile game publisher known for MMO strategy titles like Game of War and Mobile Strike. Comparable on the MMO strategy/4X mobile publishing segment that Tilting Point's AN Games also targets.
- N3TWORK: Mobile game publisher and developer focused on F2P titles. Comparable as a mid-cap mobile publisher with a similar emphasis on developer partnerships and platform diversification, though now more focused on Legendary Entertainment's blockchain gaming efforts.
Broad incumbents
- Zynga: One of the largest mobile game publishers globally (now owned by Take-Two). Comparable in F2P mobile publishing at scale, multi-IP portfolio, and freemium mechanics, but operates at significantly larger scale and broader scope than Tilting Point.
- Playtika: Public mobile game publisher with F2P social/casual casino and casual titles. Comparable as a scaled mobile publisher leveraging data-driven UA, though Playtika leans more heavily into social casino verticals than Tilting Point's IP-driven strategy.
- Electronic Arts (EA Mobile): Major games publisher with a significant mobile division (EA Sports FC Mobile, Apex Legends Mobile). Comparable as a broad incumbent with IP-driven mobile titles and platform partnerships, but operates at vastly greater scale and across all gaming platforms.
- Take-Two Interactive: Major games publisher (owns Zynga, 2K, Rockstar). Indirectly comparable as the parent of Tilting Point's closest scaled peer (Zynga) and similarly leverages IP-driven mobile publishing at scale.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Tilting Point social profiles
Digital presenceTilting Point compliance and trust
Trust signalCompliance2 records
Tilting Point financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tilting Point leadership team
Management profileNumber of profiles
Profiles11 records
Tilting Point subsidiaries and ownership
Company hierarchySubsidiaries3 records
Tilting Point funding detail
Funding detailFunding overview
Funding rounds3 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tilting Point M&A and investment
M&A and investmentM&A6 records
Investments3 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tilting Point
What does Tilting Point do?
Tilting Point publishes free-to-play mobile, console and streaming games built around licensed entertainment IP (Avatar, SpongeBob, Star Trek, Warhammer, Narcos, Godzilla, MasterChef, James Bond), distributed across the Apple App Store, Google Play, Netflix, Apple Arcade, Xbox, PlayStation, Nintendo Switch, Steam and Epic Games Store. The company also runs a non-dilutive UA Funding program that provides marketing capital to independent game developers, and operates internal studios (Tilting Point, AN Games, Joy Factory Games) that co-develop and publish titles across casual and midcore genres.
Is Tilting Point a public or private company?
Tilting Point is a private company. It is classified as private equity controlled and is currently operating.
When was Tilting Point founded?
Tilting Point was founded in 2012. It employs 251 to 500 people.
Where is Tilting Point based?
Tilting Point is headquartered in New York, United States, in the North America region.
How does Tilting Point make money?
Three revenue lines are on record. Free-to-play mobile games with in-app purchases are the primary driver. The others are advertising revenue and non-gaming app investment.
Who are Tilting Point's main competitors?
Direct peers on record are Scopely, Jam City, Kabam, Rovio Entertainment, Machine Zone (MZ) and N3TWORK. Broad incumbents are Zynga, Playtika, Electronic Arts (EA Mobile) and Take-Two Interactive.
Does Tilting Point have an API?
No public API is recorded for Tilting Point.
What industry is Tilting Point in?
Tilting Point's product category is Mobile Game Publishing. Its primary akta.pro industry code is BPAMAKAB, Mobile Game Publishing & App Game Stores, with a secondary code of MPAFAAAK, Strategy/4X/Management Game Studios. Its NAICS code is 5132 and its SIC code is 7990.