Oxfam Novib

What Oxfam Novib does

Oxfam Novib (legal name Stichting Oxfam Novib) is the Dutch member of the Oxfam International Confederation, a non-profit foundation headquartered in The Hague and founded in 1956. The organisation runs programmes across more than 90 countries through the 20-member Oxfam confederation, focusing on four themes: equal rights and opportunities, climate justice, fair economy, and humanitarian aid and recovery. Its core products are a charitable donation platform (one-time and recurring donations starting from €6/month), a fair-trade e-commerce webshop (shop.oxfamnovib.nl), a petition and campaign mobilisation toolset, telephone-based donor outreach via four specialised bureaus, and the physical Oxfam World Shop retail network in the Netherlands. Underlying technology is standard martech—Google Analytics 4, Google Ads, Hotjar, VWO, OptinMonster, WhatsApp, and mainstream social channels—with no proprietary technology product.

The business model blends individual donations, ANBI-certified legacies and bequests (100% tax-free), webshop merchandise sales, and institutional grants. The flagship is the €71 million FAIR for ALL 'Power of Voices' partnership with the Dutch Ministry of Foreign Affairs (2021-2025) executed with SOMO, TWN-Africa, and Huairou Commission across 14 countries. A five-year African Activist for Climate Justice (AACJ) consortium and a Swedish government-funded transboundary rivers programme in South Asia anchor additional grant revenue. For FY2024/2025, Oxfam Novib allocated €162.1 million to programmes, with €9.7 million spent on fundraising and €2.2 million on management and administration; it claims 94 cents of every euro goes directly to programmes. In 2024 the Court of Appeal and in 2025 the Dutch Supreme Court ruled in Oxfam Novib's favour in its F-35 arms export litigation against the Dutch state, an advocacy action that has become central to its public positioning.

Name

Oxfam Novib

Legal name

Stichting Oxfam Novib

Website

https://oxfamnovib.nl

Company type

Private

Founded year

1956

Operating status

Operating

Headcount range

251–500 employees

Short description

Oxfam Novib is the Dutch member of the Oxfam International Confederation, raising donations and grants in the Netherlands to fund humanitarian aid, climate justice, fair economy, and equal rights programmes across more than 90 countries through partner organisations and direct delivery.

Ownership category

akta.pro rank

Product category

Humanitarian Aid & International Development

NAICS

Grantmaking Foundations (813211), Human Rights Organizations (813311), Social Advocacy Organizations (8133)

akta.pro primary industry

International Grantmaking & Development Foundations (BPAGAKAH)

akta.pro secondary industries

Social Justice & Human Rights Grantmaking Foundations (BPAGAKAN), Environmental & Climate Grantmaking Foundations (BPAGAKAM), Grantmaking & Philanthropic Funds (Institutional Donors) (BPADAOAB)

Keywords

• Humanitarian aid
• Development programs
• Climate justice advocacy
• Fair trade products
• Poverty alleviation

Headquarters

HQ city

Den Haag

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Public donations: Oxfam Novib raises funds from individual donors in the Netherlands through one-time and recurring donations (monthly/annual), with donation options starting at €6/month or €10/€15 one-time. The organization states that 94 cents of every euro goes directly to programmes fighting inequality.
2. Government and institutional grants: Oxfam Novib receives funding from governments and institutional donors such as the Dutch Ministry of Foreign Affairs (e.g., 'Power of Voices' partnerships), the Swedish government (transboundary rivers programme), and other international donor organisations. €9.7 million was allocated to fundraising from these sources in FY 2024/2025.
3. Legacies and bequests: Oxfam Novib actively promotes legacy giving (nalatenschappen). Legacies are 100% tax-free as Oxfam Novib is an ANBI (Algemeen Nut Beogende Instelling). The organization can act as executor via Centrum Nalatenschappen.
4. E-commerce (webshop): The Oxfam Novib Shop (shop.oxfamnovib.nl) sells fair trade products including calendars, books, clothing, accessories, food and drink, and subscriptions. Revenue from merchandise sales supports the organisation's mission.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels10 records

Core offering

Oxfam Novib is a Dutch non-profit foundation that raises funds through individual donations, institutional grants, and fair trade product sales to deliver humanitarian aid, climate justice programming, economic justice advocacy, and equal rights campaigns. It operates as the Dutch member of the Oxfam International Confederation, executing large-scale multi-country programmes (e.g., FAIR for ALL, AACJ) through partner civil society organisations in over 90 countries, while also engaging more than 500,000 Dutch supporters via petitions, events, and campaigns.

Product overview

Oxfam Novib is a Dutch non-governmental organization that operates a portfolio of interconnected digital engagement products centered around its charitable mission. The core offering is a Donation Platform enabling one-time and recurring financial contributions to humanitarian relief and development programs. Supporting this is a Webshop selling fair trade products (calendars, books, clothing, accessories, food and drink) with proceeds funding the organization's campaigns. Additional digital engagement products include Email and Newsletter Communication for supporter updates, a Telemarketing Service for donor outreach, a Petition Platform for campaign mobilization, and Campaign Mobilization event tools. All products serve the organization's four core themes: equal rights and opportunities, climate justice, a fair economy, and humanitarian aid and recovery.

Differentiator

Problem solved

Functional benefit

Products and services

• Oxfam Novib Donation Platform

Quantifiable outcome

• 94 cents of every euro goes directly to programmes fighting inequality
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

Partnerships

15 partnerships are on record, tiered flagship and core.

• PAXflagshipStrategic or Co-development Partner · 1 February 2023PAX is co-plaintiff with Oxfam Novib and The Rights Forum in legal action against the Dutch state regarding the indirect export of F-35 fighter jet parts to Israel. The case has proceeded through the Court of Appeal (February 2024 ruling in plaintiffs' favour), cassation appeal (October 2025 Hoge Raad ruling), and a subsequent kort geding (summary proceedings).
• The Rights ForumflagshipStrategic or Co-development Partner · 1 February 2023The Rights Forum is co-plaintiff with Oxfam Novib and PAX in the F-35 legal case against the Dutch state, arguing that arms exports to Israel violate international humanitarian law.
• SOMO (Centre for Research on Multinational Corporations)flagshipStrategic or Co-development Partner · 1 January 2021SOMO is a key consortium partner in the FAIR for ALL programme (€71M, 2021–2025), a 'Power of Voices' partnership with the Dutch Ministry of Foreign Affairs. SOMO focuses on corporate accountability and fair value chains, contributing research and advocacy expertise.
• Third World Network-Africa (TWN-Africa)flagshipStrategic or Co-development Partner · 1 January 2021TWN-Africa is a consortium partner in the FAIR for ALL programme, providing expertise on trade policy, economic justice, and African development perspectives. The programme covers 14 countries including Brazil, South Africa, Mozambique, Ghana, Nigeria, Kenya, Uganda, OPT, India, Vietnam, Indonesia, Cambodia, Myanmar, and the Netherlands.
• Huairou CommissionflagshipStrategic or Co-development Partner · 1 January 2021The Huairou Commission is a consortium partner in the FAIR for ALL programme, focusing on grassroots women's leadership, land rights, and community resilience. They implement Village Action Group models in India and support women farmers globally.
• Panafrican Climate Justice Alliance (PACJA)coreStrategic or Co-development Partner · 1 January 2021PACJA is the lead southern-led organisation in the African Activist for Climate Justice (AACJ) five-year programme, implemented in eight African countries and funded by the Dutch Ministry of Foreign Affairs. Oxfam Novib is part of the consortium alongside Natural Justice, FEMNET, Africa Youth Commission, and PACJA.
• Natural JusticecoreStrategic or Co-development Partner · 1 January 2021Natural Justice is a consortium partner in the AACJ programme, focusing on environmental justice and community rights in Africa.
• FEMNET (African Women's Development and Communication Network)coreStrategic or Co-development Partner · 1 January 2021FEMNET is a consortium partner in the AACJ programme, contributing gender and women's rights expertise to climate justice advocacy across Africa.
• Africa Youth Commission (AYC)coreStrategic or Co-development Partner · 1 January 2021AYC is a consortium partner in the AACJ programme, engaging youth in climate justice advocacy across eight African countries.
• Women on Farms Project (WFP)coreStrategic or Co-development PartnerWFP is a South African partner under the FAIR for ALL programme, working on land rights, labour rights, and feminist reparations for women farm workers in the Western Cape. WFP organised protests at South African Parliament calling for wealth tax on the richest 1%.
• Swayam Shikshan Prayog (SSP)coreStrategic or Co-development PartnerSSP is an Indian partner under the Huairou Commission/FAIR for ALL programme, implementing Village Action Groups for grassroots women's empowerment and climate resilience across seven Indian states.
• Palestinian Farmers Union (PFU)coreStrategic or Co-development PartnerPFU is a FAIR for ALL partner advocating for fair agricultural tax policies for Palestinian farmers, successfully securing tax exemptions and refund policies benefiting 1,000–1,400 livestock breeders with a 16% income increase.
• Transparency International Kenya (TI-K)coreStrategic or Co-development PartnerTI-K is a FAIR for ALL partner working on the ASM (Artisanal and Small-Scale Mining) gemstones and gold value chains in Kenya, supporting women miners in Turkana, Taita-Taveta, and Kwale counties.
• Association of Women in Mining and Extractives in Kenya (AWEIK)coreStrategic or Co-development PartnerAWEIK is a FAIR for ALL partner working alongside TI-K to empower ASM women miners in Kenya, ensuring fair market access and revenue sharing.
• Institute of Public Finance Kenya (IPFK)coreStrategic or Co-development PartnerIPFK is a FAIR for ALL partner contributing fiscal and financial expertise to the ASM women miners programme in Kenya.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Oxfam Great Britain (Oxfam GB): The largest Oxfam confederation member and Oxfam Novib's closest structural peer — same federated structure, fundraising/advocacy model, four-theme programmatic focus (equality, climate, economy, humanitarian), and confederation-wide systems. Direct comparison along revenue model, GTM, and policy positioning.
• Cordaid: Dutch Catholic development NGO headquartered in The Hague with structurally similar profile: ANBI-recognised, member of international networks, large institutional donor mix (Dutch MoFA), programmatic work on economic justice, fragile states, and humanitarian response. Directly comparable on size, donor base, and policy engagement.
• Save the Children Netherlands: Dutch affiliate of an international confederation (Save the Children International) competing for the same Dutch individual donors, ANBI status, Dutch MoFA grants, and donor trust scores. Direct peer on humanitarian and child-rights delivery in conflict zones and GTM (webshop + recurring donations).
• Hivos: Dutch development organisation (The Hague) with overlapping portfolio on climate justice, gender equality, fair economy, and civic space in the Global South — actively funded under the same Dutch MoFA 'Power of Voices' framework. Closely comparable on funding mix, country footprint, and advocacy positioning.
• CARE Nederland: Dutch affiliate of CARE International with structurally similar operations: institutional funding from Dutch MoFA, individual donor programmes, humanitarian relief, and women's empowerment focus. Comparable in scale and confederation model.
• Plan International Netherlands: Dutch affiliate of Plan International, with strong fundraising operations in the Netherlands, ANBI status, Dutch MoFA partnership framework participation, and programmatic overlap on girls' rights and humanitarian response. Comparable donor acquisition motion and country delivery.
• UNICEF Netherlands (UNICEF Nederland): Dutch national committee of UNICEF with mass-market recurring donor base, webshop, ANBI status, and similar institutional partnerships. Comparable at scale and GTM, although serving as a UN-aligned multilateral rather than an independent confederation member.
• Oxfam International Secretariat: Confederation-level coordination body for the 20 Oxfam affiliates including Oxfam Novib. Functionally comparable as the strategic centre through which Oxfam Novib operates its multi-country programmes and shared advocacy positioning.

Broad incumbents

• ActionAid International: Global anti-poverty federation with federated national affiliates (including Netherlands). Overlaps with Oxfam Novib on feminist organising, climate justice, and rights-based programming — comparable on programmatic themes and donor mobilisation, although headquartered outside the Netherlands.

Emerging players

• Amnesty International Netherlands: Dutch section of a global human rights organisation with strong advocacy arm (legal campaigns, petitions) — comparable to Oxfam Novib's F-35 case and rights-based legal mobilisation, though with a narrower humanitarian-development remit.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/oxfamnovib
• YouTubeyoutube.com/channel/OxfamNovib
• Facebookfacebook.com/oxfamnovib

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oxfam Novib