What Plan International Nederland does

Plan International Nederland (legal entity: Stichting Plan International Nederland) is the Dutch national fundraising and programme-affiliate office of the global Plan International federation, headquartered at Baarsjesweg 224, 1058 AA Amsterdam. The organisation is a registered Dutch foundation (Stichting) and operates as a non-profit, holding ANBI, CBF, ISO 9001, and Partos credentials. Its core mission is advancing children's rights and gender equality, with a specific programmatic focus on girls' rights in 80 countries across Africa, Asia, and Latin America. The organisation's stated beneficiary base includes nearly 1 million globally sponsored children and more than 49 million children and young people reached through programmes.

The revenue model rests on five streams: monthly child sponsorship at EUR 28.50 per month (with optional EUR 32 / EUR 36 tiers), one-time and recurring donations at suggested tiers of EUR 6 / 15 / 30 / 50, a webshop of symbolic gifts priced from EUR 5 to EUR 5,000, bespoke corporate partnerships, and legacy/bequest giving. Distribution runs through owned digital channels (planinternational.nl, email newsletter), social platforms (Facebook, Instagram, YouTube, LinkedIn), the Nationale Postcode Loterij lottery partnership, and event-driven campaigns such as Nacht Tegen Seksueel Geweld. The product surface includes a donation platform, a sponsorship sign-up flow, the symbolic-gift webshop, and programmatic outputs delivered through institutional alliances (Down to Zero Alliance, Girls Advocacy Alliance, TUI Academy, EU/ECHO-funded Safer Schools).

Programme delivery occurs primarily through multi-stakeholder alliances with Terre des Hommes, Defence for Children–ECPAT, Free a Girl, ICCO (Cordaid), the Dutch Ministry of Foreign Affairs, and the European Commission (ECHO). Core operating geographies for programmes span Bangladesh, Nepal, Ecuador, Peru, Bolivia, Colombia, Ethiopia, Malawi, Dominican Republic, Sudan, South Sudan, Cameroon, Togo, Ghana, Sierra Leone, and Venezuela. The technology stack is conventional martech — Google Analytics, Google Ads, Meta pixels, and Billy Grace — with no proprietary AI/ML layer disclosed. Plan International Nederland is governed by a Supervisory Board (Raad van Toezicht) and Advisory Board (Raad van Advies), with Garance Reus-Deelder serving as Directeur.

Name

Plan International Nederland

Legal name

Stichting Plan International Nederland

Website

https://planinternational.nl

Company type

Private

Founded year

1975

Operating status

Operating

Short description

Plan International Nederland (Stichting Plan International Nederland) is the Dutch national affiliate of the global Plan International federation, raising funds through child sponsorship, donations, and a webshop to advance girls' rights and gender equality programmes across 80 countries.

Ownership category

akta.pro rank

Product category

International Development and Humanitarian Aid

NAICS

Grantmaking Foundations (813211), Grantmaking and Giving Services (81321)

SIC

Services-Social Services (8300)

akta.pro primary industry

International Grantmaking & Development Foundations (BPAGAKAH)

akta.pro secondary industries

Scholarship & Fellowship Foundations and Trusts (EDADAHAC), Social Justice & Human Rights Grantmaking Foundations (BPAGAKAN)

Keywords

• Child sponsorship programs
• Humanitarian aid services
• Girls rights advocacy
• Charitable fundraising
• International development cooperation

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Child sponsorship: Monthly child sponsorship programme at EUR 28.50 per month. Sponsors receive welcome materials, updates, and can correspond with their sponsored child.
2. Donations (one-time and recurring): Individual donations accepted as one-time or monthly contributions via iDEAL, Wero, or SEPA direct debit. Donation amounts suggested at EUR 6, 15, 30, 50 or custom.
3. Webshop (symbolic gift catalogue): Symbolic gift catalogue (e.g., school supplies, goats, footballs, menstrual kits) priced EUR 5–5,000. Revenue is directed to Plan International's project portfolio worldwide.
4. Corporate partnerships: Dedicated corporate collaboration programme inviting companies to partner with Plan International on girls' rights initiatives.
5. Legacies and bequests: Support via testamentary bequests ('nalatenschap') and tax-advantaged giving.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Stichting Plan International Nederland (Dutch foundation, ~100 staff) operates as the Netherlands national committee of the global Plan International federation, raising funds through recurring child sponsorship (€28.50/month), one-off and legacy donations, and a webshop selling symbolic gifts (school kits, water filters, menstrual kits, birth certificates). Funds support long-term community programmes and humanitarian projects in 80+ countries with a focus on girls' rights, gender equality, and child safeguarding.

Product overview

Plan International Nederland operates primarily as a charitable organization focused on girls' rights and development. The core digital offerings consist of a donation platform (one-time and monthly giving), a child sponsorship program (starting at €28.50/month with regional and demographic preferences), and an online webshop selling symbolic gifts where purchase proceeds fund specific development projects. The product portfolio includes educational support items (school supplies, textbooks, full study year sponsorship at €1,500), humanitarian aid products (emergency kits, water filters, blankets), agricultural supplies (chickens, goats, climate-resistant seeds), menstrual health products (sanitary pads, menstrual kits, school sanitation facilities), and training programs (sales training, TUI Academy vocational education). The organization also runs advocacy programs including the Down to Zero alliance against child sexual exploitation, the Safer Schools project in Latin America, and the Girls Advocacy Alliance. The platform uses Google Analytics, Google Ads, Meta pixels, and Billy Grace for web analytics and marketing.

Differentiator

Problem solved

Functional benefit

Products and services

• Donatieplatform (Donation Platform) Online donation platform offering one-off donations, monthly recurring giving, legacy/bequest giving, and major-gift options (€32/€36 recurring tiers, suggested €6/€15/€30/€50 amounts) for individual supporters of Plan International Nederland.
• Kindsponsorprogramma (Child Sponsorship Programme) Recurring child-sponsorship subscription at €28.50 per month (with tiered options up to €36) that links an individual sponsor in the Netherlands to a specific child, providing sustained funding for the child's education, health, and protection in Plan International programme countries.
• Webshop voor symbolische cadeaus (Symbolic Gifts Webshop) Online shop selling symbolic, named "gifts" (school kits, football training, birth certificate, sanitation, menstrual kits, water filters, anti-child-marriage packages, etc.) priced individually (e.g., €20–€100) that fund specific programme items for children and communities.
• Schoolspullen voor één kind (School supplies for one child) Symbolic gift providing a set of school supplies (books, pencils, bag) for one child in a Plan International programme country.
• Voetbaltraining (Football training) Symbolic gift funding a football training session for children as part of Plan International's sports-for-development programming.
• Geboortebewijs (Birth certificate) Symbolic gift funding the registration and issuance of a birth certificate for a child without official documentation, supporting legal identity and rights.
• Sanitaire voorzieningen voor meisjes op school (School sanitation for girls) Symbolic gift funding sanitary facilities (toilets, washrooms) for girls in schools, supporting safe attendance and menstrual hygiene management.
• Een heel studiejaar (One full school year) Symbolic gift funding one full year of schooling (tuition, materials, support) for a child in a Plan International programme country.
• Menstruatiekit (Menstrual hygiene kit) Symbolic gift funding a reusable menstrual hygiene kit for a girl, supporting period dignity and continued school attendance during menstruation.
• Noodhulpkit (Emergency relief kit) Symbolic gift funding an emergency relief kit (food, hygiene items, shelter basics) for a family affected by disaster or crisis.
• Waterfilter (Water filter) Symbolic gift funding a household water filter providing clean drinking water for a family in a Plan International programme country.
• Verkooptraining voor jonge vrouwen (Sales training for young women) Symbolic gift funding a sales and entrepreneurship training course for a young woman, supporting economic empowerment.
• Maandverband (Sanitary pads) Symbolic gift funding a supply of sanitary pads for girls in Plan International programme countries, supporting menstrual hygiene management.
• Anti-kindhuwelijkpakket (Anti-child-marriage package) Symbolic gift funding an anti-child-marriage programme package (community engagement, education, legal support) to protect girls from early marriage.

Quantifiable outcome

• Nearly 1 million sponsored children supported
• +6 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• TUI Academy (Dominican Republic)coreStrategic or Co-development Partner · 1 January 2017A vocational training programme for vulnerable youth in the Dominican Republic, established by Plan International and the TUI Care Foundation in partnership with INFOTEP (Dominican Institute for Vocational Training) and Blue Diamond Resorts. The third edition ran 2023–2025, training 180 young people aged 18–29 in tourism skills, with at least 60% being young women. Includes life skills, internships, and childcare for young mothers.
• Down to Zero AlliancecoreStrategic or Co-development PartnerThe Down to Zero Alliance is a multi-country initiative addressing sexual exploitation of children in 12 countries across Latin America and Asia. Partners include Terre des Hommes, Plan International, Defence for Children-ECPAT, Free a Girl, ICCO (part of Cordaid), and the Dutch Ministry of Foreign Affairs. The alliance focuses on youth-led advocacy, community protection systems, and government/business lobbying.
• Girls Advocacy Alliance (GAA)coreStrategic or Co-development PartnerA collaboration between Plan International, Defence for Children – ECPAT, and Terre des Hommes focused on eliminating gender-based violence and promoting girls' rights through youth advocates and community mobilisation.
• Safe OnlineminorStrategic or Co-development PartnerPartnership addressing online sexual exploitation of children, particularly in the Philippines. Plan International contributes to prevention and response efforts.
• Terre des HommescoreStrategic or Co-development PartnerLong-standing alliance partner in child rights programmes, including the Down to Zero Alliance and Girls Advocacy Alliance.
• Defence for Children – ECPATcoreStrategic or Co-development PartnerAlliance partner in child protection, active in the Down to Zero Alliance and Girls Advocacy Alliance.
• Free a GirlcoreStrategic or Co-development PartnerAlliance partner in the Down to Zero Alliance, focused on freeing girls from sexual exploitation.
• ICCO (part of Cordaid)coreStrategic or Co-development PartnerAlliance partner in the Down to Zero Alliance, contributing to child protection and development programming.
• European Union (ECHO)coreStrategic or Co-development PartnerECHO (European Civil Protection and Humanitarian Aid Operations) funds humanitarian projects implemented by Plan International. In Ethiopia, the ECHO-funded project reaches ~80,000 people (60,000 children). The EU also funds the Safer Schools project in Colombia, Ecuador, Peru, and Bolivia.
• Nationale Postcode LoterijcoreGTM or Marketing PartnerDutch charity lottery whose participants support Plan International Nederland through lottery participation, providing a significant fundraising channel.
• TUI Care FoundationcoreStrategic or Co-development PartnerCo-founder and funder of the TUI Academy in the Dominican Republic alongside Plan International.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• War Child: Dutch-headquartered NGO focused on children affected by armed conflict; overlap with Plan Nederland on child sponsorship, donations, webshop, and Dutch individual/corporate donor base.
• Terre des Hommes: Dutch child-rights NGO with overlapping donor audience and active alliance partner in Down to Zero and Girls Advocacy Alliance; competes for similar Dutch donors while co-funding programmes.
• Save the Children Nederland: Dutch national office of Save the Children; runs child sponsorship, donations, and webshop fundraising on virtually the same model and donor segment as Plan International Nederland.
• Defence for Children – ECPAT: Dutch child-rights organisation and active co-partner in the Down to Zero and Girls Advocacy Alliances; competes for similar thematic funding and Dutch donor attention on child protection.

Emerging players

• Free a Girl: Dutch-origin NGO focused on the same issue area (girls' rights / sexual exploitation) and a direct Down to Zero Alliance partner; smaller scale but overlapping donor pool and cause-marketing channels.

Broad incumbents

• Cordaid: Dutch development organisation with ICCO having merged in; competes for corporate partnerships and Dutch Ministry of Foreign Affairs grants, and is an active co-funder (through ICCO) of the Down to Zero Alliance with Plan.
• UNICEF Nederland: Dutch national committee of UNICEF, the global children's rights UN agency. Direct peer in child sponsorship, recurring donations, webshop-style symbolic gifts, and corporate partnerships in the Netherlands.
• Oxfam Novib: Large Dutch development NGO with similar recurring donor base, webshop, and corporate partnership offering; comparable scale and ANBI/CBF credentials, but broader thematic mandate rather than a girls' rights focus.
• Amref Flying Doctors: Dutch fundraising office of Amref Health Africa; comparable Dutch sponsorship model, webshop, and ANBI/CBF credentials, though thematically focused on health rather than gender.

Others

• Giro555 / Samenwerkende Hulporganisaties: Dutch umbrella alliance of major disaster-response NGOs; not a direct competitor on sponsorship but competes for the same pool of Dutch episodic/emergency donations that Plan Nederland targets via its campaigns.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/PlanNL
• Facebookfacebook.com/planinternationalnl
• LinkedInlinkedin.com/company/plan-nederland
• Instagraminstagram.com/planinternationalnl

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Plan International Nederland