PropertyMetrics
PropertyMetrics is a bootstrapped, web-based commercial real estate software and education company that provides proforma analysis, offering memorandum creation, online courses, and free templates to CRE investors, brokers, appraisers, developers, and lenders globally.
- Company typePrivate
- Founded2011
- HeadquartersJacksonville Beach, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What PropertyMetrics does
PropertyMetrics is a privately held, bootstrapped software and education company founded in 2011 and headquartered in Jacksonville Beach, Florida. It builds 100% web-based tools for commercial real estate (CRE) professionals, with its flagship product PMX Proforma enabling users to build, share, and analyze CRE proformas online — handling complex multi-tenant leases, reimbursements, equity waterfalls, development costs, and construction loan draws, while computing real-time IRR, NPV, DSCR, and equity multiples. The company has expanded the platform into adjacent products: PMX Publisher for drag-and-drop creation of branded offering memorandums and brochures, a separate online course platform covering investment analysis, lease modeling, loan underwriting, and development analysis, and a library of free downloadable Excel/Word templates and online financial calculators that function as a top-of-funnel content marketing engine.
The underlying technology stack is deliberately simple and dependency-light: a fully cloud-based web application requiring no downloads, installations, or VPN, accessible from any browser on Mac, Windows, iPad, Android, and mobile. The company operates with 1–10 employees and serves thousands of CRE professionals across five primary personas — investors, appraisers, brokers, developers, and lenders — plus secondary segments such as aspiring students and Mac users. Customer concentration is diffuse, with named users spanning students, individual investors, 30-year industry veterans, MAI appraisers, a regional bank lender, and a CRE attorney, and no single customer appears to represent a material share of revenue.
The business model is product-led growth with a free 7-day trial and a low monthly subscription for the core software, supplemented by one-time purchases of online courses (with payment plans and a 60-day guarantee), premium Microsoft Word marketing templates ($99–$159 per bundle), and lifetime access to educational content. The company is founder-operated with no disclosed external funding, no parent or subsidiary structure, no patents or trademarks listed, and no formal partnerships — distribution is entirely direct via the PropertyMetrics website, the course subdomain, and a content/SEO-driven email newsletter and social media presence. Revenue is not publicly disclosed, and the company serves a global market digitally despite its US-only operational footprint.
PropertyMetrics firmographics
Firmographics- Name
- PropertyMetrics
- Legal name
- PropertyMetrics LLC
- Website
- https://propertymetrics.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- PropertyMetrics is a bootstrapped, web-based commercial real estate software and education company that provides proforma analysis, offering memorandum creation, online courses, and free templates to CRE investors, brokers, appraisers, developers, and lenders globally.
- Ownership category
- akta.pro rank
PropertyMetrics industry classification
Industry- Product category
- Commercial Real Estate Analysis Software
- NAICS
- Offices of Real Estate Appraisers (531320)
- SIC
- Real Estate (6500)
- akta.pro primary industry
- Real Estate Valuation & Appraisal (commercial/residential) (FSAEAHAJ)
- akta.pro secondary industries
- Real Estate Transaction Advisory & Due Diligence (FSAEAJAJ), Real Estate Valuation & Appraisal (BPAHANAC)
Keywords
Where PropertyMetrics is headquartered
LocationHeadquarters
- HQ city
- Jacksonville Beach
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
PropertyMetrics business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Marketing or Sales, Operations, Infrastructure, Personnel
Revenue model
- Software Subscription (PMX Proforma): Monthly subscription for commercial real estate investment analysis software. One low monthly rate with no contracts or upfront fees. Free 7-day trial available. Subscribers get full access to proforma building, DCF modeling, equity waterfall calculations, and PDF/Excel export capabilities.
- Software Subscription (PMX Publisher): Subscription or one-time access for commercial real estate brochure and offering memorandum software. Enables creation of presentation-quality marketing documents including flyers, offering memos, market reports, and development proposals.
- Online Courses: Self-paced online commercial real estate courses covering investment analysis, lease modeling, loan underwriting, development analysis, and Excel basics. One-time purchase with lifetime access. 60-day risk-free guarantee. Payment plans available (3 equal monthly payments).
- Marketing Templates: One-time purchases of Microsoft Word-based commercial real estate marketing templates. Options include: Flyers Only ($99), Offering Memos Only ($99), or All Templates bundle ($159). Includes high-resolution retailer logo library. 30-day money-back guarantee.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | PMX Proforma Software - Standard Subscription |
| Subscription | Monthly | PMX Publisher Software |
| One time/ perpetual license | Pay-as-you-go | 6 CRE Flyer Templates |
| One time/ perpetual license | Pay-as-you-go | 3 Offering Memorandum Templates |
| One time/ perpetual license | Pay-as-you-go | All 9 Templates Bundle |
| One time/ perpetual license | Pay-as-you-go | Individual Online Courses |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
PropertyMetrics product offering
Product offeringCore offering
PropertyMetrics builds and sells web-based commercial real estate analysis and marketing software (PMX Proforma and PMX Publisher) that lets users build, share, and export real estate proformas, DCF models, equity waterfalls, and offering memorandums online. The company also sells self-paced online commercial real estate courses and premium Word-based marketing templates.
Product overview
PropertyMetrics offers a suite of commercial real estate software and educational products. The core offerings are PMX Proforma (valuation and analysis software) and PMX Publisher (marketing document creation), which work together to allow users to build proformas and automatically import them into branded marketing materials. The company also provides online CRE courses and free resources including templates, spreadsheets, calculators, ebooks, and quizzes. PMX Proforma handles complex lease modeling, DCF analysis, equity waterfalls, and development cost tracking, while PMX Publisher enables creation of professional brochures and offering memorandums.
Differentiator
Problem solved
Functional benefit
Brands
- PMX Proforma: Web-based commercial real estate valuation and analysis software for creating and sharing proformas online.
- PMX Publisher
Products and services
- PMX Proforma Web-based commercial real estate valuation and analysis software that lets users build, share, and export proformas online. Handles complex leases, reimbursements, development costs, and loan structures, and calculates IRR, DSCR, equity multiple, and other key financial metrics. Designed for CRE investors, appraisers, brokers, developers, and lenders.
- PMX Publisher Web-based commercial real estate brochure and offering memorandum software that creates presentation-quality flyers, offering memos, market reports, development proposals, and case studies via a drag-and-drop editor with templated document structures. Targets CRE brokers and listing teams.
- Commercial Real Estate Courses Self-paced online commercial real estate courses covering investment analysis, lease modeling, loan underwriting, development analysis, and Excel fundamentals, taught by CRE practitioners with video lessons, Excel templates, and case studies. Sold as one-time purchases with lifetime access.
- CRE Flyer and Offering Memorandum Templates Premium Microsoft Word-based commercial real estate flyer and offering memorandum templates with customizable colors, fonts, auto-generated table of contents, professional layouts, and a 30-day money-back guarantee. Sold as standalone one-time purchases.
Quantifiable outcome
- Build a complete CRE proforma in minutes, not hours
- +3 more outcomes
Companies that use PropertyMetrics
Customer profileNamed customers10 records
Segments7 records
Ideal customer profiles6 records
PropertyMetrics technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
PropertyMetrics partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights5 records
PropertyMetrics competitors and assessment
Company assessmentEmerging players
- Blooma: Blooma is a CRE deal management and underwriting platform for commercial lenders and brokers, offering financial analysis, document management, and workflow automation. It overlaps PropertyMetrics' lender and broker use cases with a more enterprise-oriented deal pipeline focus.
- Dealpath: Dealpath is a CRE deal management platform for investment sales brokers, lenders, and investors, with integrated underwriting, pipeline tracking, and data room functionality. It overlaps PropertyMetrics' broker and investor workflows at a more enterprise, team-collaboration tier.
- Cherre: Cherre is a real estate data and analytics platform connecting investors, owners, and operators with property, financial, and market data. It is adjacent to PropertyMetrics' analytics focus but serves larger institutional clients with deeper data integration requirements.
- Brevitas: Brevitas is a commercial real estate deal marketplace with built-in underwriting and proforma tools for investors, brokers, and lenders. It overlaps PropertyMetrics' analysis functionality while extending into deal sourcing, listing, and capital raise workflows.
- Apto: Apto is a CRM and deal management platform purpose-built for commercial real estate brokers. It overlaps PropertyMetrics' broker segment with customer relationship and pipeline management, complementing rather than directly replacing PMX Proforma's analysis capabilities.
Direct peers
- Lever CRE: Lever CRE is a web-based commercial real estate underwriting and analysis platform built for brokers, investors, and lenders. It directly competes with PMX Proforma on browser-based DCF modeling, lease roll input, and investor-ready reporting in the same SMB and mid-market CRE segments.
- Argus (Altus Group): Argus Enterprise is the dominant commercial real estate valuation and DCF analysis software, used widely across institutional CRE, REITs, and appraisal firms. PropertyMetrics directly positions PMX Proforma as a simpler, web-based, more affordable alternative to Argus, and a customer testimonial explicitly compares the two.
- A.CRE: A.CRE (Adventures in CRE) provides commercial real estate education and analysis tools, including accelerator courses and modeling templates. It directly overlaps PropertyMetrics' course + templates + software offering, targeting the same aspiring and early-career CRE professionals.
Broad incumbents
- RealPage: RealPage is a large, diversified provider of software and data analytics for the real estate industry, spanning property management, asset management, and resident services. It is a broad incumbent in adjacent CRE software categories that could expand into the analysis/valuation niche PropertyMetrics serves.
Others
- TheGuarantors: TheGuarantors provides commercial real estate lease guarantee and insurance products, adjacent to but not directly competing with PropertyMetrics. Included as an ecosystem participant serving the same broker and CRE tenant/investor base PropertyMetrics targets.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
PropertyMetrics social profiles
Digital presencePropertyMetrics financial estimates
Financial estimateRevenue estimate
Valuation estimate
PropertyMetrics leadership team
Management profileNumber of profiles
Profiles1 record
PropertyMetrics funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PropertyMetrics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PropertyMetrics
What does PropertyMetrics do?
PropertyMetrics builds and sells web-based commercial real estate analysis and marketing software (PMX Proforma and PMX Publisher) that lets users build, share, and export real estate proformas, DCF models, equity waterfalls, and offering memorandums online. The company also sells self-paced online commercial real estate courses and premium Word-based marketing templates.
Is PropertyMetrics a public or private company?
PropertyMetrics is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was PropertyMetrics founded?
PropertyMetrics was founded in 2011. It employs 1 to 10 people.
Where is PropertyMetrics based?
PropertyMetrics is headquartered in Jacksonville Beach, United States, in the North America region.
How does PropertyMetrics make money?
Four revenue lines are on record. Software Subscription (PMX Proforma) is the primary driver. The others are software Subscription (PMX Publisher), online Courses and marketing Templates.
Who are PropertyMetrics's main competitors?
Emerging players on record are Blooma, Dealpath, Cherre, Brevitas and Apto. Direct peers are Lever CRE, Argus (Altus Group) and A.CRE. RealPage is listed as a broad incumbent. TheGuarantors is listed as an others.
Does PropertyMetrics have an API?
No public API is recorded for PropertyMetrics.
What industry is PropertyMetrics in?
PropertyMetrics's product category is Commercial Real Estate Analysis Software. Its primary akta.pro industry code is FSAEAHAJ, Real Estate Valuation & Appraisal (commercial/residential), with a secondary code of FSAEAJAJ, Real Estate Transaction Advisory & Due Diligence. Its NAICS code is 531320 and its SIC code is 6500.