What Skip-Line does

Skip-Line (SKIPLINE, LLC) is a privately held manufacturer of electronic control systems and data management technology for long-line road marking vehicles, founded in 1969 by Vic Shinsel in La Grande, Oregon. The company invented the original electronic skip timer and is described as the leading manufacturer of electronic controls for long-line (large) road-marking vehicles in North America since the mid-1970s. In January 2020, Skip-Line merged with Spec-Rite Systems, a data technology company pioneering road marking management, to combine its hardware expertise with Spec-Rite's data management capability under a unified smart striping vision.

The product portfolio centers on the SC-12 Control System as the central controller of a smart paint truck, supporting hydraulic and pneumatic pressures, temperature control, application rates, lights, cameras, and linear actuators. Surrounding modules include the HDVO high-definition video overlay for real-time striping guidance, the DL-18 Data Logger, LLAMA (Long-Line Automated Material Application) for automatic mil-thickness control, STINGRAY laser-accurate thermoplastic monitoring, the ACCU-BEAD flow sensor co-developed with Graco, and the StripeCAM HD camera. All hardware integrates with the Spec-Rite Online cloud platform, which provides contractors and DOTs with material usage tracking, line accuracy reporting, paint thickness visibility, and fleet monitoring from PC or smartphone. The company also offers GC-12 grinder control, MGT-14 and MST-14 timers, and retrofit/upgrade paths (e.g., SC-12 RetroCore from legacy SM-5 systems).

Skip-Line generates revenue through four streams: hardware sales of control systems, data loggers, and sensors; Spec-Rite Online software subscriptions; professional services for installation, training, calibration, and fleet assessments; and retrofit upgrades for existing paint truck fleets. Its go-to-market combines OEM-embedded partnerships (MRL Equipment, EZ Liner, Arrow Striping, Hog Technologies, M-B Corporation) that allow contractors to specify Skip-Line by name when ordering new trucks, Graco's distribution channel for ACCU-BEAD, international distribution through Core Equipment Inc. in Canada and Skip-Line ANZ in Australia/New Zealand, plus direct enterprise sales to road marking contractors and state DOTs across North America.

Name

Skip-Line

Legal name

SKIPLINE, LLC

Website

https://skipline.com

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

11–50 employees

Short description

Skip-Line, founded in 1969 in La Grande, Oregon, manufactures electronic control systems and the Spec-Rite Online cloud platform for long-line road marking vehicles. The company distributes its smart-striping hardware through OEM partnerships and direct sales to road marking contractors and DOTs across North America.

Ownership category

akta.pro rank

Product category

Road marking electronic controls and pavement striping equipment

NAICS

Motor Vehicle Electrical and Electronic Equipment Manufacturing (33632), Instrument Manufacturing for Measuring and Testing Electricity and Electrical Signals (334515)

SIC

Industrial Instruments For Measurement, Display, And Control (3823)

akta.pro primary industry

Telematics/ELD & Onboard Data Recorder Diagnostics / Compliance Checks (TLAKANAE)

Keywords

• Road marking equipment
• Pavement striping controls
• Electronic skip timers
• Fleet management software
• Highway safety technology

Headquarters

HQ city

La Grande

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Technology or R&D, Personnel, Supply Chain, Marketing or Sales

Revenue model

1. Hardware Systems (Control Systems, Data Loggers, Sensors): Skip-Line generates primary revenue from selling proprietary hardware systems including SC-12 Control System, DL-18 Data Logger, HDVO, MST-14 Mini Skip Timer, MGT-14 Grind Timer, and accessory products. These are sold as complete systems or individual components to paint truck operators and OEMs.
2. Spec-Rite Online Software Platform: Cloud-based software platform for pavement markings management that integrates with hardware systems. Provides data visualization, reporting, and job tracking capabilities for contractors.
3. Professional Services (Installation, Training, Calibration): Onsite installation assistance, training programs, fleet assessments, and calibration services provided by Skip-Line technicians to ensure proper system setup and operation.
4. Retrofits and Upgrades: Retrofit technology for upgrading existing paint trucks to smart striping capabilities, including SC-12 RetroCore upgrade path from SM-5 system.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Skip-Line manufactures electronic control systems, real-time monitoring sensors, and cloud-based data management software for road marking and pavement striping vehicles. Its product portfolio spans proprietary hardware controllers (SC-12, DL-18, HDVO, MST-14, GC-12, MGT-14), precision sensors (ACCU-BEAD, STINGRAY, LLAMA, StripeCAM HD), and the Spec-Rite Online cloud platform for job tracking and reporting. Products are embedded at the OEM level in new paint trucks through partnerships with leading manufacturers, and Skip-Line also provides installation, training, calibration, retroreflectivity testing, and retrofit upgrade services.

Product overview

Skip-Line offers a comprehensive Smart Paint Truck technology portfolio for road striping operations, combining proprietary hardware controllers, data logging devices, and cloud-based software management. The core SC-12 Control System serves as the central nervous system of striping trucks, managing paint application, pressures, temperatures, and diagnostics. Supporting hardware includes the HDVO for video guidance, DL-18 Data Logger for material tracking, LLAMA for mil thickness control, STINGRAY for thermoplastic monitoring, and ACCU-BEAD (co-branded with Graco) for bead flow monitoring. All devices integrate with the Spec-Rite Online cloud platform for fleet-wide visibility and reporting. The company also offers paint truck retrofits to upgrade legacy equipment to Smart Paint Truck capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• Smart Paint Truck™: Technology platform enabling paint trucks to become smart striping machines with real-time monitoring and control.
• Spec-Rite Online
• ACCU-BEAD™
• STINGRAY™

Products and services

• SC-12 Control System Integrated electronic control system serving as the central nervous system of road striping trucks, providing advanced skip timing, hydraulic and pneumatic pressure control, temperature management, application rate control, and diagnostic features for nearly all striping truck functions.
• SC-12 RetroCore Single-box paint truck upgrade combining striping engine, network hub, power filter, and I/O box; provides a direct upgrade path from the SM-5 system to the SC-12 platform with backwards-compatible form factor and no rewiring required.
• HD Video Overlay (HDVO) Zero-delay high-definition video guidance system providing real-time striping assistance with customizable guidance crosshairs, multi-camera feeds, peripheral control, and live operating information for paint truck operators.
• DL-18 Data Logger Heavy-duty data logger that integrates Skip-Line smart equipment with the Spec-Rite Online cloud platform, providing real-time, customizable on-the-job reporting and material usage tracking for paint truck operations.
• LLAMA (Long-Line Automated Material Application) Standalone hardware product that maintains consistent mil thickness while painting by automatically adjusting paint pressure in real time, integrating with HDVO and DL-18 on road marking trucks.
• STINGRAY Thermoplastic Monitoring Laser-accurate thermoplastic monitoring system providing real-time feedback on line width and thickness during application to prevent misapplications and ensure road markings meet specifications; available for new trucks and retrofit installations.
• ACCU-BEAD Flow Sensor Patented, IP67-rated bead flow sensor delivering real-time, per-gun monitoring of bead flow rates, integrating with DL-18 Data Logger and Spec-Rite Online; co-branded with Graco and designed for retrofit onto any existing bead gun system.
• StripeCAM HD 1080P HD analog camera with starlight technology, wide dynamic range, and remote zoom/focus controlled from HDVO touchscreen in an IP67-rated rugged aluminum enclosure for striping trucks.
• Spec-Rite Online Cloud-based pavement markings management software platform that integrates with Skip-Line Smarter Striping hardware to provide visibility to material usage, line accuracy, paint thickness, and real-time crew monitoring from PC or smartphone.
• MST-14 Mini Skip Timer Compact, full-color skip timer for hand-control devices suited to smaller road-marking vehicles with basic data logging and striping control capabilities.
• GC-12 Grinder Control System Comprehensive networked control system for pavement grinding, grooving, and line removal vehicles with integrated skip timing capabilities.
• MGT-14 Grind Timer Multi-purpose controller with full-color sunlight-readable display for road marking removal, grooving, and rumble strip equipment supporting up to two heads.
• Installation, Training, and Calibration Services Onsite installation assistance, fleet assessments, equipment calibration, and crew training services delivered by Skip-Line technicians to ensure proper setup, calibration, and operation of smart striping systems on customer trucks.
• Paint Truck Retrofits and Highway Retroreflectivity Testing Retrofit installation services that upgrade existing road marking trucks with Skip-Line smart control systems, plus highway retroreflectivity testing services to verify road marking visibility and compliance under real-world conditions.

Quantifiable outcome

• Users save up to $5,000 per truck per day in material costs with STINGRAY thermoplastic monitoring
• +4 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature9 records

Partnerships

Nine partnerships are on record, tiered flagship, core and regional.

• Spec-Rite SystemsflagshipStrategic or Co-development Partner · 1 January 2020In January 2020, Skip-Line merged with Spec-Rite Systems, a data technology company pioneering road marking management. Combined hardware (Skip-Line) and data management (Spec-Rite) created unified vision for smarter, safer pavement markings.
• MRL EquipmentcoreOEM/ Whitelabel/ Licensing PartnerMRL Equipment is a paint truck OEM partner that integrates Skip-Line technology into new road marking vehicles. Contractors can request Skip-Line technology by name when ordering new trucks from MRL.
• EZ LinercoreOEM/ Whitelabel/ Licensing PartnerEZ Liner incorporates Skip-Line technology into their paint truck products, enabling customers to access smart striping capabilities through a trusted OEM brand.
• Arrow StripingcoreOEM/ Whitelabel/ Licensing PartnerArrow Striping OEM partner integrating Skip-Line systems into their striping equipment product line.
• Hog TechnologiescoreOEM/ Whitelabel/ Licensing PartnerHog Technologies OEM partner for Skip-Line technology integration in road marking vehicles.
• M-B CorporationcoreOEM/ Whitelabel/ Licensing PartnerM-B Corporation OEM partner integrating Skip-Line technology into their pavement marking equipment.
• GracocoreChannel Partner/ Reseller/ DistributorGraco distributes ACCU-BEAD flow sensor through their distribution network. Collaboration recognized in AsphaltPro's 15 Top Products of 2025. Graco is a global leader in fluid handling systems since 1926.
• Core Equipment Inc.regionalChannel Partner/ Reseller/ DistributorInternational distribution partner for Canada, covering St. Catharines, ON. Provides Skip-Line products and services to Canadian road marking contractors.
• Skip-Line ANZregionalChannel Partner/ Reseller/ DistributorDistribution partner for Australia and New Zealand, based in Whangaparaoa. Serves road marking market across ANZ region.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• 3M Company: Diversified industrial conglomerate whose Transportation Safety Division supplies road marking materials, reflective sheeting, and traffic safety products. Comparable to Skip-Line as a large incumbent serving the same DOT and road marking end customers, even though 3M's focus is on materials rather than electronic control systems.
• SWARCO AG: Austrian-headquartered global traffic systems group with a sizable road marking, signage, and traffic management portfolio. Comparable to Skip-Line as a much larger, multi-product incumbent in the same pavement marking value chain, though SWARCO spans far more end markets and geographies.
• Graco Inc. Global leader in fluid handling systems (founded 1926) and Skip-Line's co-branding and distribution partner on ACCU-BEAD. Comparable as a much larger industrial player that overlaps with Skip-Line's material-flow and sensor technology and could move upstream into striping controls if strategically motivated.

Direct peers

• Hofmann (Wirtgen Group / Vögele): German road marking equipment brand within the Wirtgen Group (a John Deere company). Direct competitor in self-propelled and truck-mounted road marking machines and a benchmark for European-installed control technology on striping vehicles.
• Hog Technologies: Florida-based manufacturer of road marking, removal, and line striping equipment. Direct comparable in truck-mounted striping systems, with a product line that overlaps Skip-Line's at the vehicle level while also being an integration partner.
• MRL Equipment: North American paint truck OEM that integrates Skip-Line controls into its striping vehicles. Direct comparable as a competing/partnering truck builder targeting the same road marking contractor customer base, and a key channel partner for Skip-Line today.
• Geveko Markings: Danish road marking materials and systems supplier serving contractors and authorities across Europe. Comparable to Skip-Line in the road marking value chain, with overlap in preformed and structured markings and the same regulatory/safety-driven buyer base.
• Borum (Aebi Schmidt Group): Danish manufacturer of road marking machines now part of the Aebi Schmidt Group. Direct competitor in long-line road marking equipment for highways and airfields, the same buyer profile as Skip-Line's OEM and contractor customers.
• EZ Liner Industries: US paint truck and striping equipment manufacturer that embeds Skip-Line systems. Direct peer in the OEM segment of long-line road marking vehicles, competing for the same DOT and contractor fleet deals.

Others

• Epoke (Tim Group): Danish manufacturer of winter road maintenance equipment (spreader/sprayer technology for de-icing). Adjacent comparable as a specialist electronics-and-control-system supplier to specialty municipal vehicles, with technology and customer profile similar to Skip-Line's, but serving a different application.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@skip-line2170
• Facebookfacebook.com/SkipLineInc
• LinkedInlinkedin.com/company/skip-line-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Skip-Line