Soudal
Soudal is Europe's largest independent manufacturer of sealants, polyurethane foams, and adhesives, serving professional contractors, retail/DIY consumers, and industrial assembly customers across 140+ countries via 70 subsidiaries and 29 manufacturing sites.
- Company typePrivate
- Founded1966
- HeadquartersTurnhout, Belgium
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Soudal does
Soudal SA is a Belgian family-owned manufacturer of construction chemicals, founded in 1966 in Turnhout by Vic Swerts, who remains Chairman. The company produces sealants (mastics), polyurethane (PU) foams, and adhesives for three end markets: professional construction contractors, retail/DIY consumers, and industrial assembly customers. Soudal describes itself as Europe's largest independent manufacturer in these categories and reports 29 manufacturing sites across 5 continents, 70 sales subsidiaries worldwide, and a workforce of approximately 4,100 employees. End-user presence spans more than 140 countries, served through a hybrid go-to-motion that combines direct professional sales, distributor/wholesale channels for industrial assembly, and retail channels for DIY consumers.
The product portfolio comprises three core lines — sealants/mastics, PU foams, and adhesives — augmented by acquired brands: Durante Adesivi (Italian industrial adhesives specialist, majority stake acquired January 2024) and Sharp Chemicals (Japanese sealants manufacturer, majority stake acquired January 2025). Both acquisitions were minority-to-majority equity transactions intended to extend technical capability and geographic reach in specialized industrial adhesives and Asia-Pacific sealants respectively. Revenue mechanics are one-time product sales through these channels; no subscription, licensing, or platform pricing is disclosed. The business is privately held, family-controlled, and operates without any disclosed external institutional or private equity ownership.
Soudal invests in long-cycle brand visibility through title sponsorship of professional cycling teams Soudal Quick-Step and AG Insurance – Soudal, both extended through at least 2030, alongside technical partnerships with apparel brands Castelli and Nuncas. Operational footprint is supported by regional entities including a Dubai-based Middle East headquarters and Casablanca-based Maroc subsidiary, with UK logistics capacity expanded via a 10-year, 50,000 sq ft lease at Indurent Park Tamworth in August 2025. No revenue, AI, or digital platform disclosures are present in the source data.
Soudal firmographics
Firmographics- Name
- Soudal
- Legal name
- Soudal SA
- Website
- https://soudal.com
- Company type
- Private
- Founded year
- 1966
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Soudal is Europe's largest independent manufacturer of sealants, polyurethane foams, and adhesives, serving professional contractors, retail/DIY consumers, and industrial assembly customers across 140+ countries via 70 subsidiaries and 29 manufacturing sites.
- Ownership category
- akta.pro rank
Soudal industry classification
Industry- Product category
- Construction Chemicals (Sealants, Adhesives, and PU Foams)
- NAICS
- Urethane and Other Foam Product (except Polystyrene) Manufacturing (32615), Urethane and Other Foam Product (except Polystyrene) Manufacturing (326150), Custom Compounding of Purchased Resins (325991)
- SIC
- Adhesives & Sealants (2891), Plastics Foam Products (3086)
- akta.pro primary industry
- Polyurethane (PU) Rigid Foam Manufacturing (IMANAIAD)
- akta.pro secondary industries
- Polyurethanes (MDI/TDI, Polyols, PU Systems) (IMAEADAH), Polyurethane (PU) Flexible Foam Manufacturing (IMANAIAC)
Keywords
Where Soudal is headquartered
LocationHeadquarters
- HQ city
- Turnhout
- HQ country
- Belgium
- HQ region
- Europe
Offices4 records
Markets served
Soudal business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Construction Chemical Products: Manufacture and sale of sealants, PU-foams, and adhesives to professional contractors, retail/DIY consumers, and industrial assembly customers. Products are sold through direct sales, distributors, and retail channels globally.
Go-to-market motion1 record
Distribution channels3 records
Soudal product offering
Product offeringCore offering
Soudal manufactures and sells sealants (mastics), polyurethane (PU) foams, and adhesives for professional contractors, retail/DIY consumers, and industrial assembly customers. The company operates 29 manufacturing sites across 5 continents and 70 subsidiaries worldwide, distributing products in over 140 countries through direct sales, retail channels, and industrial distributors.
Product overview
Soudal is Europe’s largest independent manufacturer of sealants, polyurethane (PU) foams, and adhesives, serving both professional contractors and consumers. The company operates as a family-owned Belgian enterprise founded in 1966, offering a portfolio of core product lines including sealants/mastics, PU foams, and adhesives. The product portfolio is complemented by acquired brands such as Durante Adesivi (Italian industrial adhesives specialist) and Sharp Chemicals (Japanese sealants manufacturer), which expand Soudal's technical capabilities and geographic reach in specialized market segments.
Differentiator
Problem solved
Functional benefit
Products and services
- Sealants (Mastics)
Companies that use Soudal
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Soudal technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Soudal partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- CastellicoreCastelli, the Italian cycling apparel brand, extended its three-year partnership with Soudal Quick-Step Pro Cycling Team and AG Insurance – Soudal for eight years of total collaboration. The partnership includes joint product development through wind tunnel and real-world testing, as well as safety initiatives with distinctive electric green visibility elements in race kits. Both parties emphasize shared commitment to performance, innovation, and racing safety.
- AG InsurancecoreAG Insurance and Soudal extended their title sponsorships of the AG Insurance – Soudal women's cycling team through the 2030 season. The Belgian squad, launched in 2019 as a development program and now at UCI Women's WorldTour level, received a multi-year financial foundation enabling longer-term sporting and structural decisions.
- NuncasminorNuncas, an Italian specialist in fabric and technical sportswear care founded in 1920, became official partner for performance clothing maintenance for both Soudal Quick-Step and AG Insurance – Soudal teams. Nuncas will provide its Sportswear range products to support riders and staff, aligning with the Wolfpack team's sustainability commitment through responsible product solutions.
- IndurentminorIndurent signed a 10-year lease with Soudal Group for 50,000 sq ft of industrial and logistics space at Indurent Park Tamworth in Staffordshire. The new facility operates alongside Soudal's existing Tamworth operations and marks a significant expansion of UK warehousing capacity.
- NP Digital AustraliaminorNP Digital Australia secured Soudal Australia as a client for multi-channel retainers spanning SEO, paid media, and content strategy, with higher average deal values and broader multi-service engagements.
- Sharp ChemicalscoreSoudal acquired a majority stake in Japanese sealants manufacturer Sharp Chemicals in January 2025. This acquisition strengthens Soudal's position in Asia's technically demanding construction chemicals market.
- Durante AdesivicoreSoudal acquired a majority stake in Durante Adesivi, an Italian manufacturer specializing in adhesives for various industries. The acquisition expands Soudal's production and sales activities and reinforces its international market position in adhesives.
Scale indicators5 records
Recent moves6 records
Expansion highlights4 records
Soudal competitors and assessment
Company assessmentBroad incumbents
- Henkel: German multinational with a leading Adhesive Technologies division spanning industrial, professional, and consumer adhesives and sealants. Directly comparable to Soudal in the adhesives and sealants core, but operates at vastly greater scale and with broader technology depth.
- Bostik (Arkema): Adhesives business of French specialty chemicals group Arkema, serving industrial, construction, and consumer markets with sealants, mastics, and adhesives. Comparable in product mix and customer base, with the backing of a large chemicals parent.
- 3M: Diversified industrial conglomerate with a significant adhesives and sealants portfolio serving construction, automotive, and industrial customers. A broad incumbent player with overlapping capabilities in sealants and construction chemicals.
- Illinois Tool Works (ITW): Diversified industrial manufacturer with adhesives-related businesses serving construction, automotive, and industrial assembly. Broad incumbent with comparable industrial-adhesives and assembly customer overlap.
Direct peers
- Sika: Swiss specialty chemicals company focused on construction chemicals including sealants, adhesives, and waterproofing systems. Sika is one of Soudal's closest direct competitors in construction sealants and chemical solutions globally.
- Mapei: Italian family-owned manufacturer of adhesives, sealants, and chemical products for the construction industry. Highly comparable to Soudal in heritage, ownership structure, and product portfolio focused on construction professionals.
- H.B. Fuller: US-listed global formulator and manufacturer of industrial and specialty adhesives serving packaging, construction, and assembly markets. Overlaps with Soudal in the industrial-adhesives segment where Durante Adesivi competes.
- Tremco (RPM International): RPM International's Tremco and Euclid Chemical businesses manufacture construction sealants, waterproofing, and concrete repair products. Closely comparable to Soudal in professional-grade construction sealants and specialty chemical solutions.
- Selena Group: Polish manufacturer of construction chemicals including polyurethane foams, sealants, and adhesives with significant European and emerging-market presence. A direct peer in the construction foams and sealants categories.
Regional players
- Wacker Chemie: German specialty chemical company producing polymer binders, silicones, and construction chemical inputs. Adjacent comparability to Soudal through shared polyurethane and polymer chemistry supply chains and European end-markets.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Soudal social profiles
Digital presenceSoudal financial estimates
Financial estimateRevenue estimate
Valuation estimate
Soudal leadership team
Management profileNumber of profiles
Profiles1 record
Soudal subsidiaries and ownership
Company hierarchySubsidiaries4 records
Soudal funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Soudal M&A and investment
M&A and investmentM&A1 record
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Soudal
What does Soudal do?
Soudal manufactures and sells sealants (mastics), polyurethane (PU) foams, and adhesives for professional contractors, retail/DIY consumers, and industrial assembly customers. The company operates 29 manufacturing sites across 5 continents and 70 subsidiaries worldwide, distributing products in over 140 countries through direct sales, retail channels, and industrial distributors.
Is Soudal a public or private company?
Soudal is a private company. It is classified as family owned and is currently operating.
When was Soudal founded?
Soudal was founded in 1966. It employs 1,001 to 5,000 people.
Where is Soudal based?
Soudal is headquartered in Turnhout, Belgium, in the Europe region.
How does Soudal make money?
One revenue line is on record: construction Chemical Products.
Who are Soudal's main competitors?
Broad incumbents on record are Henkel, Bostik (Arkema), 3M and Illinois Tool Works (ITW). Direct peers are Sika, Mapei, H.B. Fuller, Tremco (RPM International) and Selena Group. Wacker Chemie is listed as a regional player.
Does Soudal have an API?
No public API is recorded for Soudal.
What industry is Soudal in?
Soudal's product category is Construction Chemicals (Sealants, Adhesives, and PU Foams). Its primary akta.pro industry code is IMANAIAD, Polyurethane (PU) Rigid Foam Manufacturing, with a secondary code of IMAEADAH, Polyurethanes (MDI/TDI, Polyols, PU Systems). Its NAICS code is 32615 and its SIC code is 2891.