What NP Digital does

NP Digital is a global digital marketing agency founded in 2017 by Neil Patel and Mike Kamo, headquartered in San Diego, California. The firm delivers integrated performance marketing services spanning SEO, paid media, content marketing, creative, social media, and data analytics to over 1,000 enterprise and mid-market clients across 30 countries. Its core technology stack includes proprietary SaaS platforms Ubersuggest (SEO and keyword research) and AnswerThePublic (content and audience intelligence with a recently launched AI Dashboard), which together process over 950 million monthly queries and form a proprietary data asset that informs client strategies. NP Digital also offers an AI Search Optimization / Generative Engine Optimization (GEO) service that optimizes brand visibility in ChatGPT, Gemini, and AI Overviews, and runs a creative division (REBL House) that incorporates AI-driven creative tooling.

NP Digital generates revenue through three streams: enterprise agency retainers typically priced at $60,000-$144,000 annually, subscription-based access to its Ubersuggest and AnswerThePublic SaaS platforms, and professional services from the in-house creative division. Go-to-market is primarily enterprise field sales targeting large global brands such as Unilever, Colgate, Nissan, Mitsubishi, Marriott, CNN, Adobe, and SoFi, complemented by an NP Accel division for SMB self-serve customers and a flagship 2026 partnership with HighLevel targeting the SMB segment. The firm holds Google Premier Partner (8 consecutive years), Meta Business Partner, Microsoft Advertising Select, Amazon Ads Verified, and TikTok Marketing Partner designations, and has been named AdAge Performance Marketing Agency of the Year (2026). Growth has been driven both organically and through four acquisitions since 2022: AnswerThePublic (2022), REBL House (2024), SearchGuru (2024), and Yodel Mobile (2025), expanding its capabilities into APAC, creative, and mobile app marketing.

Name

NP Digital

Legal name

NP Digital

Website

https://npdigital.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

NP Digital is a global digital marketing agency serving 1,000+ enterprise and mid-market brands across 30 countries with integrated SEO, paid media, creative, content, and AI search optimization services, supported by proprietary platforms Ubersuggest and AnswerThePublic.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Public Relations Agencies (541820), Software Publishers (513210)

SIC

Services-Advertising Agencies (7311), Services-Prepackaged Software (7372)

akta.pro primary industry

PR, Reputation Management & Earned Media Platforms (BPAMALAO)

akta.pro secondary industries

Digital PR & Social Media Communications (MPAAADAJ), Digital Publishing Analytics, Personalization & Ad-Tech (MPAJAMAI)

Keywords

• Digital marketing agency
• SEO services
• Paid media management
• Content marketing services
• Conversion rate optimization

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices16 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Agency Services: Integrated digital marketing services including SEO, paid media, creative, content marketing, and data analytics. Revenue generated through agency retainers, project fees, and performance-based contracts with enterprise clients.
2. SaaS Tools (Ubersuggest, AnswerThePublic): Proprietary keyword research and content intelligence platforms providing subscription-based access to marketers and businesses.
3. Creative Services: Performance creative, branding, content production, website design, and graphic/motion design services delivered through REBL House creative division.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels11 records

Core offering

NP Digital is a global performance marketing agency providing integrated digital marketing services including SEO, paid media, content marketing, creative, and data analytics to enterprise brands across 30 countries. The firm also owns and operates two proprietary SaaS tools — Ubersuggest and AnswerThePublic — for keyword research and content intelligence, processing over 950 million monthly queries.

Product overview

NP Digital operates as a global performance marketing agency offering an integrated suite of digital marketing solutions. The portfolio combines proprietary technology platforms (Ubersuggest and AnswerThePublic, acquired in 2022) with service offerings across Data & Analytics, Earned Media, Paid Media, and Creative. The agency's service modules work collaboratively to deliver full-funnel marketing: Data & Analytics powers measurement and optimization; Earned Media (including AI Search Optimization, SEO, ASO, Content Marketing, Digital PR, Influencer Marketing, Social, and Email) drives organic visibility; Paid Media handles advertising across major platforms; and Creative delivers performance-focused creative assets through the in-house REBL House division. This integrated approach connects creative and performance marketing across 30 countries.

Differentiator

Problem solved

Functional benefit

Brands

• Ubersuggest: SEO and keyword research platform
• AnswerThePublic
• REBL House
• Ultralight Creative

Products and services

• Ubersuggest SEO keyword research and analytics platform providing site auditing, keyword suggestions, competitive analysis, and content ideas to improve organic search visibility. Processes over 950MM monthly queries. Acquired as a SaaS asset and now integrated into the agency's data infrastructure.
• AnswerThePublic Content and audience intelligence SaaS platform featuring an AI Dashboard for keyword research, user intent analysis, and sentiment insights across search, social, and shopping platforms. Available via subscription.
• Data & Analytics Solutions Service offering that maps digital marketing analytics to performance goals, including Data Analytics & Insights, Dashboard Development, Conversion Rate Optimization, User Experience, Front End Development, and Ad Operations. Sold as a standalone engagement.
• Earned Media Services Omnichannel earned media solutions including AI Search Optimization, Search Engine Optimization, App Store Optimization, Content Marketing, Digital PR, Influencer Marketing, Organic Social Media, and Email Marketing. Sold as a standalone retainer engagement.
• Paid Media Services Full-funnel paid advertising solutions covering Media Strategy & Planning, Paid Search, Paid Social, Programmatic & Display, Marketplaces, and Streaming across Google, Meta, Amazon, Microsoft, and TikTok platforms. Sold as a standalone retainer engagement.
• Creative Services Creative storytelling and branding solutions including Performance Creative, Branding, Content Production, Website Design, Graphic & Motion Design, and Audio Production, delivered through the in-house REBL House creative division. Sold as a standalone retainer or project engagement.
• AI Search Optimization (GEO) Generative Engine Optimization service ensuring brand content surfaces in conversational and generative AI tools like ChatGPT, Gemini, and AI Overviews through entity optimization, content structuring, E-E-A-T enhancement, and AI citation tracking. Sold as a standalone retainer.
• NP Accel (SMB Digital Marketing Services) Self-serve digital marketing services for SMB and small-business clients through a dedicated NP Accel division, with accessible pricing and streamlined onboarding across SEO, paid media, and content.

Quantifiable outcome

• +2,012% increase in referral traffic from ChatGPT and LLMs
• +10 more outcomes

Named customers24 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability9 records

Feature4 records

Partnerships

Ten partnerships are on record, tiered flagship and core.

• HighLevelflagshipStrategic or Co-development Partner · 29 May 2026Multi-year strategic partnership with Neil Patel and NP Digital to expand AI tools for small and midsize businesses. Patel contributes to product development, content initiatives, international expansion, and AI-focused growth programs. Partnership includes collaboration on AI and SEO features, thought leadership, market expansion, and company events including HighLevel's LevelUp conference and Summer of AI program.
• Ultralight CreativecoreStrategic or Co-development Partner · 27 January 2026Ultralight Creative incorporated into NP Digital's REBL House creative division. Founder Matt Hassell appointed as Global Senior Vice President of Creative and Creative Technologies to oversee development of bespoke creative services combining AI, strategy, and design.
• GooglecoreTechnology or Integration · 1 January 2026Google Premier Partner for 8th consecutive year (2026), placing NP Digital among top 3% of Google Partners. Gains access to exclusive tools, beta opportunities, and dedicated Google support to test new advertising capabilities for clients including Performance Max and AI-powered campaign types.
• Yodel MobilecoreStrategic or Co-development Partner · 9 April 2025UK-based mobile app marketing agency acquired by NP Digital to enhance mobile app marketing capabilities including app store optimization, user acquisition, and consulting. Expands NP Digital's team in London.
• SearchGurucoreStrategic or Co-development Partner · 5 June 2024Singapore-based digital agency acquired by NP Digital to expand presence and capabilities in Asia-Pacific region. Adds 120 digital marketing professionals and enhances capabilities in SEO, paid media, and creative services. Focus on key verticals: finance, insurance, travel, and beauty. Offices in Australia, India, Malaysia, Singapore, and Hong Kong.
• REBL HousecoreStrategic or Co-development Partner · 30 January 2024Canadian creative and branding agency acquired by NP Digital, transforming it into its in-house creative division. Enhances NP Digital's integrated marketing offerings by combining creative services with performance marketing capabilities. Notable clients include Marriott and Hello Fresh.
• Meta (Facebook)coreTechnology or IntegrationMeta Business Partner providing advertising services across Meta platforms including Facebook and Instagram.
• Microsoft AdvertisingcoreTechnology or IntegrationMicrosoft Advertising Select Partner providing advertising services across Microsoft platforms including Bing.
• Amazon AdscoreTechnology or IntegrationAmazon Ads Verified Partner providing advertising services across Amazon platforms and marketplace.
• TikTokcoreTechnology or IntegrationTikTok Marketing Partner providing advertising and creative services on the TikTok platform.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Rise Interactive: A leading US independent digital marketing agency focused on media, analytics, and customer experience — directly comparable to NP Digital's performance-marketing depth and enterprise client orientation.
• iProspect: Dentsu-owned global digital performance marketing agency specializing in SEO, paid media, and content — directly comparable to NP Digital in service mix and enterprise brand focus. Notably, NP Digital's Canada MD Ronnie Malewski previously ran iProspect Canada.
• Wpromote: US-headquartered independent digital marketing agency offering SEO, paid media, and creative services to mid-market and enterprise clients — directly comparable scale, channel mix, and Fortune 500 client overlap with NP Digital.
• Brainlabs: Independent data-led digital marketing agency specializing in paid media, SEO, and analytics — directly comparable to NP Digital in channel mix, data-driven approach, and mid-to-enterprise client focus.
• Croud: Global digital marketing agency offering paid media, SEO, content, and analytics across multiple regions — comparable to NP Digital's multi-country footprint and full-service performance marketing model.
• Tinuiti: Independent full-funnel digital marketing agency focused on paid media, SEO, and commerce — closely aligned with NP Digital on performance-led services, proprietary technology investment, and US mid-market/enterprise customer base.
• Jellyfish: Brandtech Group-owned global digital marketing agency combining media, creative, and data — comparable to NP Digital in integrated full-funnel positioning, enterprise brand clients, and global multi-region presence.

Broad incumbents

• GroupM (WPP): World's largest media investment group within WPP, housing agencies like Wavemaker, Mindshare, and Essence — competes with NP Digital for the same enterprise brand media budgets but at substantially greater scale and with broader service portfolios.
• Publicis Groupe: Global advertising holding company with agencies (Starcom, Digitas, Performics) overlapping heavily with NP Digital in digital media, SEO, and content services — competes for Fortune 500 mandates but operates at vastly larger scale.

Emerging players

• Semrush: Publicly traded SaaS platform for SEO, content, and competitive analysis — directly comparable to Ubersuggest/AnswerThePublic as a keyword research and content intelligence tool, and a partial competitor in the broader marketing technology stack.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/npdigital
• YouTubeyoutube.com/neilpatel
• Facebookfacebook.com/NPDigitalUS
• LinkedInlinkedin.com/company/npdigital
• Instagraminstagram.com/npdigitalglobal

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A4 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NP Digital