The SSL Store™

What The SSL Store™ does

The SSL Store™ is the world's largest SSL/TLS certificate distributor, founded in 2007 and operating as a wholly-owned subsidiary of DigiCert, Inc. following a 2019 acquisition. The company aggregates certificate products from the major Certificate Authorities (DigiCert, Sectigo, GeoTrust, Thawte, RapidSSL, Comodo, and QuoVadis) into a single storefront, REST API, and partner portal, exposing more than 110 SKUs spanning Extended Validation, Organization Validation, and Domain Validation TLS, Wildcard and Multi-Domain variants, code signing, S/MIME email and document signing, and Verified/Common Mark Certificates for BIMI. The platform is complemented by proprietary automation — most notably AutoInstall SSL® for cPanel/Plesk and ACME-enabled issuance — and by enterprise certificate management offerings (DigiCert CertCentral, Trust Lifecycle Manager, Sectigo Certificate Manager, Venafi/KeyFactor/AppViewX/ManageEngine integrations). Since 2007 the business has issued over 1 million certificates and served 200,000+ companies across 150+ countries from offices in St. Petersburg (Americas HQ), Amersfoort (EMEA HQ), and Ahmedabad (APAC operations).

The company makes money primarily by reselling certificates to end customers (B2C/B2B direct e-commerce) and, more strategically, to a channel of 8,000+ resellers — web hosts, IT service providers, developers, and domain registrars — at wholesale discounts of up to 90% off MSRP, retaining the spread on Platinum-level CA procurement as its gross margin. Ancillary revenue streams include website backup (CodeGuard), managed security (cWatch Web, SiteLock, HackerGuardian PCI), professional SSL installation at $89.99 per certificate, and enterprise software (Trust Lifecycle Manager, Private CA, IoT/Matter certificates, Cloud Code Signing). The CEO has stated the partner program has generated over $100 million in cumulative partner revenue, and the company markets 24/7/365 expert support, a 30-day money-back guarantee, and price-match guarantee as customer-acquisition levers. The go-to-market is hybrid: self-service e-commerce plus sales-led enterprise accounts (RFQ-based), with a separate affiliate and technology/integration partner motion supporting top-of-funnel and ecosystem-led distribution.

Name

The SSL Store™

Legal name

The SSL Store™

Website

https://thesslstore.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

The SSL Store™ is the world's largest SSL/TLS certificate distributor, aggregating 110+ products from DigiCert, Sectigo, GeoTrust, Thawte, RapidSSL, and Comodo into a single storefront, API, and 8,000+ reseller channel. It serves 200,000+ companies in 150+ countries, operating as a subsidiary of DigiCert.

Ownership category

akta.pro rank

Product category

SSL/TLS Certificate Distribution & PKI Services

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Retail-Computer & Computer Software Stores (5734), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

SSL/TLS Offload & PKI/Certificate Services (ADC‑Integrated) (HDAFAHAI)

akta.pro secondary industry

Vendor & Contract Management (Software/Cloud) (BPAEAOAD)

Keywords

• SSL certificate distribution
• PKI solutions
• Code signing certificates
• Certificate lifecycle management
• Reseller partner program

Headquarters

HQ city

St. Petersburg

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. SSL Certificate Sales: The primary revenue stream from selling SSL/TLS certificates (DV, OV, EV, Wildcard, Multi-Domain) from multiple CAs. Prices range from $16/year for entry-level PositiveSSL DV to $1,406/year for DigiCert Secure Site Pro EV. Resellers access wholesale rates up to 80-90% off MSRP.
2. Code Signing Certificates: Revenue from code signing certificates (standard and EV) used to digitally sign software, drivers, and applications. DigiCert EV Code Signing at $126.48/year, Sectigo Code Signing at $210/year.
3. Email & Document Signing Certificates: S/MIME email certificates and document signing certificates for individuals and businesses, including DigiCert Secure Email for Business at $133/year and DigiCert Secure Email for Individuals at $55.10/year.
4. Website Security Products: Additional security products including CodeGuard Backup (website backup with one-click restore at $1.67/month), cWatch Web managed security service ($233.33/year), HackerGuardian PCI Scan ($72.42/year), SiteLock malware protection ($9.37/month), and TrustedSite certifications.
5. Certificate Management Platforms: Revenue from enterprise certificate lifecycle management platforms including DigiCert CertCentral Enterprise, DigiCert Trust Lifecycle Manager, Sectigo Certificate Manager, and Venafi Driver integration — sold as software/subscription solutions.
6. SSL Installation Service: Professional SSL certificate installation service performed by SSL experts at $89.99 for one certificate on one server, with $40 additional fee per extra server.
7. Mark Certificates: Verified Mark Certificates (VMC) and Common Mark Certificates (CMC) enabling BIMI brand logo display in email clients, priced from $405.60/year (CMC) to $546.72/year (VMC).

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

The SSL Store is the world's largest SSL/TLS certificate distributor, operating as a multi-brand aggregator that resells digital certificates and security products from leading Certificate Authorities (DigiCert, Sectigo, GeoTrust, Thawte, RapidSSL, Comodo, QuoVadis) through a single storefront. The company sells SSL/TLS certificates (DV, OV, EV, Wildcard, Multi-Domain), code signing certificates, email/document signing certificates (S/MIME), BIMI mark certificates, and complementary website security products, while also offering enterprise certificate lifecycle management platforms, PKI services, and a white-label reseller program.

Product overview

The SSL Store™ is a multi-brand SSL/TLS certificate aggregator and digital security marketplace, operating as the world's largest SSL distributor and a subsidiary of DigiCert, Inc. The platform offers access to 110+ products from multiple Certificate Authorities (DigiCert, GeoTrust, Thawte, RapidSSL, Sectigo, Comodo) through one storefront, with wholesale pricing up to 90% off MSRP. The core offering centers on SSL/TLS certificates (Extended Validation, Organization Validation, Domain Validation, Multi-Domain, Wildcard, and Multi-Domain Wildcard variants), supplemented by code signing certificates, email/document signing certificates (S/MIME), and mark certificates for BIMI email branding (VMC and CMC). Website security is supported through CodeGuard Backup (automated backups), SiteLock (malware/vulnerability scanning), cWatch Web (managed security-as-a-service), HackerGuardian PCI scanning, and TrustedSite trust seals. Certificate management is addressed via DigiCert CertCentral, Sectigo Certificate Manager, DigiCert Trust Lifecycle Manager, and DigiCert ONE platforms. Enterprise PKI services include Managed PKI, Private CA, IoT Certificate Management, Device Attestation (Matter), Cloud Code Signing, and PKI Software. The platform provides SSL automation through AutoInstall SSL (for cPanel/Plesk), ACME-enabled certificates, and a REST API for partner integrations. Supporting services include professional installation, free SSL tools, and extensive educational resources through the Hashed Out blog.

Differentiator

Problem solved

Functional benefit

Brands

• Hashed Out: The company's industry-leading blog covering cybersecurity, SSL/TLS, and digital certificate topics with over 1.2 million annual viewers.
• AutoInstall SSL™

Products and services

• SSL/TLS Certificates SSL/TLS certificates in Extended Validation (EV), Organization Validation (OV), Domain Validation (DV), Wildcard, and Multi-Domain variants, sourced from multiple Certificate Authorities (DigiCert, Sectigo, GeoTrust, Thawte, RapidSSL, Comodo) and sold to businesses and individuals for website encryption and trust.
• Code Signing Certificates Digital certificates that authenticate the integrity and publisher identity of software, drivers, and applications; available in standard and Extended Validation (EV) variants from DigiCert, Sectigo, and Comodo.
• Email & Document Signing Certificates (S/MIME) S/MIME email certificates for individuals and businesses that enable digital signing and encryption of email communications, plus document signing certificates for authenticating the integrity of electronic documents.
• Mark Certificates (VMC & CMC) Verified Mark Certificates (VMC) and Common Mark Certificates (CMC) that enable display of trademarked company logos in email sender fields through the BIMI standard, enhancing brand recognition and email open rates.
• Certificate Management Platforms Enterprise-grade platforms for managing the full certificate lifecycle including DigiCert CertCentral Enterprise, DigiCert Trust Lifecycle Manager, Sectigo Certificate Manager, DigiCert ONE, and Enterprise Control Panel — providing inventory, issuance, management, notifications, integration, and automation.
• Managed PKI Fully managed Private CA solutions available in both cloud-based and on-premises deployment options for enterprise organizations needing custom PKI infrastructure.
• Private CA Service enabling organizations to create and manage a Private Certificate Authority without the cost and hassle of building one, supporting internal certificate issuance and management.
• IoT Certificate Management Secure, scalable X.509 certificates specifically designed for IoT devices and connected equipment, providing data encryption, device authentication, firewalls, secure booting, and comprehensive certificate management for connected devices.
• Device Attestation Certificates (Matter) Certificates adding Matter protocol support to IoT devices for easy interconnectivity across smart home and IoT ecosystems.
• Cloud Code Signing Code signing service that integrates with CI/CD pipelines without requiring hardware security modules (HSM) or physical tokens, enabling secure software signing in cloud environments.
• AutoInstall SSL® Proprietary SSL installation plugin for cPanel, Plesk, Linux, and Windows that automates certificate installation with just a few clicks, eliminating manual installation labor for web hosts and their end customers.
• ACME-Enabled SSL Certificates Automated certificate issuance using the ACME (Automated Certificate Management Environment) protocol, enabling integration with Let's Encrypt-style automated systems and DevOps environments.
• SSL Reseller Program Partner program offering wholesale discount rates up to 90% off MSRP, with access to APIs, plugins (AutoInstall SSL, WHMCS, cPanel, Plesk, Blesta), white-label storefronts, and dedicated SSL expert support. Free to join with no contracts or commitments.
• CodeGuard Backup Automatic website backup service with one-click restore functionality, protecting against data loss and enabling quick recovery from incidents.
• cWatch Web Comprehensive managed Security-as-a-Service solution backed by cybersecurity experts, providing all-in-one website protection including malware scanning and removal.
• SiteLock Website security protection for small and mid-sized businesses, offering defense against hackers and malware with daily scanning and vulnerability detection.
• HackerGuardian PCI Scan PCI DSS compliance tool providing ready-to-submit compliance reports with actionable intelligence for vulnerabilities.
• TrustedSite Trust-building service offering proven seals and certifications to demonstrate website security and credibility to visitors.

Quantifiable outcome

• Save up to 90% compared to MSRP through the reseller program
• +4 more outcomes

Named customers13 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature6 records

Partnerships

17 partnerships are on record, tiered core and supporting.

• DigiCertcoreOEM/ Whitelabel/ Licensing PartnerDigiCert is the parent company of The SSL Store following an acquisition. The SSL Store operates as a subsidiary of DigiCert, Inc. and serves as a primary distribution channel for DigiCert's PKI and SSL/TLS products. DigiCert is the world's PKI leader powering 81% of global e-transactions, 97% of Forbes top global banks, and 89% of Fortune 500 companies.
• SectigocoreTechnology or IntegrationSectigo (formerly Comodo CA) is a primary certificate authority partner supplying a full portfolio of SSL certificates (DV, OV, EV, Wildcard, Multi-Domain) and Sectigo Certificate Manager (SCM) for enterprise certificate lifecycle management. Also provides code signing, email signing, and PCI compliance tools (HackerGuardian).
• GeoTrustcoreTechnology or IntegrationGeoTrust is a widely recognized CA brand offering a full portfolio of security products for companies of all sizes. Products include TrueBusiness ID EV/OV, QuickSSL Premium, and related wildcard and multi-domain certificates.
• ThawtecoreTechnology or IntegrationThawte, the world's first international Certificate Authority, offers a wide range of security solutions at budget-friendly prices. Products include SSL Webserver EV/OV, SSL123 DV, wildcard, and code signing certificates.
• RapidSSLcoreTechnology or IntegrationRapidSSL is a CA brand offering fully automated, lightning-fast SSL certificate issuance at very low prices. Known for RapidSSL certificates and RapidSSL Wildcard with fully-automated issuance process.
• TrustedSitesupportingTechnology or IntegrationTrustedSite provides trust-building seals and certifications for websites. Part of the product portfolio offering brand trust signals alongside SSL certificates.
• CodeGuardsupportingTechnology or IntegrationCodeGuard provides automatic website backup with one-click restore functionality. Offered as an add-on security product at $1.67/month through The SSL Store.
• SiteLocksupportingTechnology or IntegrationSiteLock provides website malware scanning and protection against hackers. Offered as a subscription product starting at $9.37/month through The SSL Store.
• QuoVadissupportingTechnology or IntegrationQuoVadis provides additional SSL certificate brand options and related trust services, expanding The SSL Store's product portfolio.
• VenafisupportingTechnology or IntegrationVenafi is the industry-leading platform for machine identity management (private keys and certificates). The SSL Store provides a Venafi Trust Protection Platform driver/certificate authority integration enabling Venafi customers to leverage The SSL Store's CA offerings.
• KeyFactorsupportingTechnology or IntegrationKeyFactor provides machine identity management solutions ensuring mission-critical data from devices, machines, and applications can be trusted. Partnered with The SSL Store for certificate issuance and management integration.
• AppViewXsupportingTechnology or IntegrationAppViewX provides end-to-end automation of key and certificate lifecycles across multi-cloud environments. Integration with The SSL Store enables automated certificate provisioning and management.
• ManageEngine Key Manager PlussupportingTechnology or IntegrationManageEngine Key Manager Plus integration allows The SSL Store customers to connect their enterprise key and certificate management workflows with The SSL Store's CA offerings.
• cPanelcoreTechnology or IntegrationcPanel is supported by The SSL Store's proprietary AutoInstall SSL® plugin, enabling web hosts and their customers to install SSL certificates with a single click directly from the cPanel control panel.
• PleskcoreTechnology or IntegrationPlesk is supported by The SSL Store's proprietary AutoInstall SSL® plugin, enabling web hosts and their customers to install SSL certificates with a single click directly from the Plesk control panel.
• WHMCSsupportingTechnology or IntegrationWHMCS automation module available for SSL Store resellers to automate SSL certificate provisioning and billing within their existing WHMCS-powered hosting platforms.
• BlestasupportingTechnology or IntegrationBlesta plugin available for SSL Store resellers to automate SSL certificate provisioning and billing within their Blesta-powered hosting platforms.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Let's Encrypt: Let's Encrypt is an emerging player in the adjacent ACME-automation segment, providing free DV SSL/TLS certificates with full automation. While not a paid competitor, it represents the structural threat to the SSL Store's DV segment and a complementary ACME integration partner.

Broad incumbents

• Sectigo (Comodo CA): Sectigo is both a partner and broad incumbent: one of the SSL Store's core CA suppliers, but also a direct certificate authority selling its own SSL, code signing, and IoT certificates through its own channels, overlapping with The SSL Store's portfolio.
• GoDaddy SSL: GoDaddy's SSL certificates division is a broad incumbent that sells certificates from multiple CAs as part of its larger domain/hosting website builder stack, reaching hundreds of millions of customers worldwide.
• Entrust Datacard: Entrust is a broad incumbent in the broader PKI/identity space, offering SSL/TLS certificates alongside its larger authentication, encryption, and identity verification portfolio to enterprise and government customers.
• DigiCert: DigiCert is the parent company of The SSL Store and the world's largest CA, selling DigiCert SSL, CertCentral, Trust Lifecycle Manager, and DigiCert ONE directly to enterprise customers — overlapping with The SSL Store's enterprise PKI offering but serving a larger direct enterprise base.

Direct peers

• SSL.com: SSL.com is a direct competitor as a US-based SSL/TLS certificate reseller and CA-affiliated distributor offering DV, OV, EV, wildcard, and multi-domain certificates from multiple brands with comparable pricing and API-driven reseller programs.
• Namecheap (SSL Storefront): Namecheap is a direct competitor that sells SSL certificates (Comodo/Sectigo, RapidSSL, GeoTrust, Thawte, DigiCert) direct-to-consumer through its domain/hosting storefront at competitive pricing, targeting SMBs and resellers globally.
• CheapSSLsecurity (Servertastic): CheapSSLsecurity / Servertastic is a direct competitor SSL certificate reseller offering deeply discounted certificates from major CAs to web hosts, IT providers, and individual SMBs, with a comparable reseller/wholesale program.
• GlobalSign: GlobalSign is a direct competitor as a certificate authority and SSL/TLS distributor offering enterprise and SMB PKI solutions, including SSL, code signing, and S/MIME, with a competing Atlas platform for high-volume certificate management.
• SSL2Buy: SSL2Buy is a direct competitor — a multi-brand SSL certificate reseller operated by CertD Networks offering Comodo/Sectigo, RapidSSL, GeoTrust, Thawte, and DigiCert certificates at wholesale-style pricing to resellers and SMBs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/thesslstore
• Facebookfacebook.com/thesslstoredotcom
• LinkedInlinkedin.com/company/the-ssl-store

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The SSL Store™