TrustedSite

What TrustedSite does

TrustedSite, LLC is a Miami Beach-headquartered, privately held certification and cybersecurity company that provides website trust and security verification services primarily to e-commerce businesses. The company's core product, TrustedSite Certification, performs weekly security scans (malware, phishing, malicious links) and verifies business legitimacy and merchant reliability, awarding certifications (Certified Secure, Verified Business, Issue-Free Orders, Spam-Free, Data Protection, Trusted Reviews) that certified sites display as trustmarks on their pages. The technology stack centers on continuous scanning infrastructure with asynchronous SVG-based trustmark delivery designed to minimize site performance impact; insurance-backed Shopper Identity Protection (up to $100,000 coverage via Voyager Indemnity) is layered on as a premium differentiator.

The company operates a product-led, horizontal go-to-market motion built on a freemium model: a free tier provides two core certifications and a floating trustmark for sites under 500 monthly visits, while the Pro plan adds up to seven additional certifications, the full trustmark suite, Diagnostics, and Search Submission, priced by monthly visit volume with usage-based CPM overages beyond a 999-visit buffer. Distribution is primarily self-serve through native applications on all major e-commerce platform marketplaces (Shopify, WordPress/WooCommerce, BigCommerce, Magento, Weebly, Ecwid, GoDaddy, TiendaNube), supplemented by an enterprise sales motion for larger accounts. The brand carries 20+ years of heritage tracing from the 2002 ScanAlert/HackerSafe technology through McAfee's 2008 acquisition and the 2013 management spin-off that formed TrustedSite.

TrustedSite reports 400,000+ certified businesses across its customer base, including recognizable enterprise logos (Dollar Tree, Experian, SurveyMonkey, Omaha Steaks, Penske) alongside long-tail SMB customers. The company is SOC 2 Type II compliant, operates as a PCI DSS Approved Scanning Vendor through its related Halo Security product, and supports remote-first operations with a headcount in the 11-50 range. Consumer-facing extensions (TrustedSite Inbox, Safe Browsing Chrome extension) represent incremental product surface beyond the core merchant certification offering.

Name

TrustedSite

Legal name

TrustedSite, LLC

Website

https://trustedsite.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

TrustedSite is a website trust and security certification platform serving e-commerce businesses. It offers weekly security scanning, business legitimacy verification, and earned trust badges distributed through a freemium subscription model across major e-commerce platforms.

Ownership category

akta.pro rank

Product category

Website Trust and Security Certification

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Marketplace & Platform Trust & Safety (Buyer/Seller Abuse) (HDADALAI)

akta.pro secondary industry

Risk Intelligence, Threat Monitoring & Crisis Response (Harmful trends, coordinated abuse) (BPAAALAN)

Keywords

• Website trust certification
• Security trust badges
• Ecommerce trustmarks
• Conversion rate optimization
• PCI compliance scanning

Headquarters

HQ city

Miami Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Subscription - Pro Plan: Monthly or annual subscription plans for TrustedSite Certification Pro, priced based on monthly website visit volume. Plans include varying visit limits with additional CPM charges for overages beyond the 999-visit buffer.
2. Usage-based Overage Billing: When sites exceed their monthly visit allocation, they are billed at a CPM (cost per thousand visits) rate determined at subscription creation. Charges appear as separate transactions from the base subscription fee.
3. Freemium - Free Plan: Free tier providing Certified Secure and Verified Business certifications plus floating trustmark for up to 500 visits per month. Serves as acquisition channel for Pro upgrades.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

TrustedSite operates a website trust and security certification platform for e-commerce businesses. It runs weekly security scans and verifies business legitimacy and merchant reliability, then enables certified sites to display visual trustmarks (floating, banner, and engagement badges) throughout the customer journey to address consumer concerns and increase conversion rates. The platform is delivered as a freemium-to-paid subscription with volume-based pricing tied to monthly website visits, supported by integrations across major e-commerce platforms (Shopify, WordPress/WooCommerce, BigCommerce, Magento, Weebly, Ecwid, GoDaddy, TiendaNube).

Product overview

TrustedSite is a trust and security certification platform for e-commerce websites. The core product, TrustedSite Certification, verifies sites for security (Certified Secure), business legitimacy (Verified Business), and merchant reliability (Issue-Free Orders). Certified sites display trustmarks—visual indicators including floating badges, banners, and engagement trustmarks—that appear throughout the customer journey. The platform offers tiered pricing: a free plan (2 certifications, up to 500 visits/month) and a Pro plan (up to 8 certifications, full trustmark system, expanded visit limits). Additional offerings include Shopper Identity Protection (up to $100,000 insurance coverage), Diagnostics, Search Submission, TrustedSite Inbox (email safety monitoring), and the Safe Browsing browser extension. The company also offers Halo Security as a related product for PCI compliance scanning. Integration is available across major e-commerce platforms including Shopify, WordPress/WooCommerce, BigCommerce, Ecwid, Magento, Weebly, and TiendaNube.

Differentiator

Problem solved

Functional benefit

Products and services

• TrustedSite Certification Earned trust and security certification program for e-commerce websites. Sites are continuously scanned (weekly security scans) for malware, phishing, and malicious links, and verified for business legitimacy and merchant reliability. Certified sites earn individual certifications (Certified Secure, Verified Business, Issue-Free Orders, Shopper Identity Protection, Spam-Free, Data Protection, Trusted Reviews) and display trustmarks (floating, banner, engagement, testimonials, identity protection) throughout the customer journey to address consumer concerns and improve conversion.
• Shopper Identity Protection Identity-theft and fraud insurance coverage of up to $100,000 provided to shoppers for 90 days after a purchase on a TrustedSite-certified site. Backed by Voyager Indemnity Insurance Company. Available to US and Canada residents, excluding MN, TX, and NY residents. Displayed as a dedicated identity-protection trustmark.
• Halo Security PCI DSS compliance scanning service and network security products offered under the Halo Security sister brand by the same company (TrustedSite, LLC). TrustedSite operates as a PCI DSS Approved Scanning Vendor (ASV), with Halo Security as the dedicated vehicle for ASV and PCI compliance scanning offerings.
• TrustedSite Inbox Consumer-facing email subscription monitoring service that previews emails from websites before users subscribe, helping consumers identify potential spam risks. Includes a Chrome browser extension component and underpins the Spam-Free certification awarded to low-risk sites.
• Safe Browsing Browser Extension Chrome browser extension that helps consumers stay safe online by identifying TrustedSite-certified trusted sites.

Quantifiable outcome

• Sites using trustmarks see conversion increases of 2-30%
• +6 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core.

• ShopifycoreTechnology or IntegrationShopify app integration allowing merchants to easily install TrustedSite certification and trustmarks from the Shopify admin. Supports both Shopify and Shopify Plus platforms.
• WordPress / WooCommercecoreTechnology or IntegrationWordPress plugin integration enabling sites using WordPress to install and manage TrustedSite trustmarks and certifications.
• BigCommercecoreTechnology or IntegrationBigCommerce app integration for merchants on the BigCommerce platform to add TrustedSite certification.
• GoDaddycoreTechnology or IntegrationGoDaddy Websites + Marketing integration allowing GoDaddy customers to add TrustedSite trustmarks through the GoDaddy Site Editor using custom HTML code snippets.
• Voyager Indemnity Insurance CompanycoreStrategic or Co-development PartnerInsurance provider for the Shopper Identity Protection service, offering up to $100,000 coverage for identity theft and fraud for customers who make purchases on TrustedSite certified sites.

Scale indicators7 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Cloudflare: Cloudflare provides CDN, DDoS protection, WAF, and SSL that deliver many of the underlying trust signals TrustedSite certifies. While not a direct trust-badge competitor, its free tier commoditizes baseline website security and increasingly threatens the trust layer that TrustedSite sells.
• Sectigo: Sectigo is a major SSL/TLS certificate authority and website trust provider, serving SMB and enterprise customers. Comparable in the data protection and SSL certification dimensions of TrustedSite's product line, though it does not provide trust badges directly.
• Better Business Bureau (BBB): BBB provides business legitimacy ratings and accreditation that overlap with TrustedSite's Verified Business certification. It is an established incumbent in business trust signaling, though primarily US-centric and not e-commerce-native.
• GoDaddy Web Security: GoDaddy owns Sucuri and bundles website security plus trust features with its Website Builder and Commerce products. As a strategic integration partner of TrustedSite and a competitor in security scanning, it represents both distribution and competitive risk.

Emerging players

• TrustArc (formerly TRUSTe): TrustArc offers privacy compliance, consent management, and trust certifications. It overlaps with TrustedSite's data protection and compliance posture, particularly around GDPR/DPF compliance noted in the company's certifications.
• Trustpilot: Trustpilot is an integrated review platform and an explicit TrustedSite partner for the Trusted Reviews certification. It competes for the trust-signal budget on e-commerce sites and represents both an ally (integration) and a threat (standalone adoption vs. bundled offering).
• Yotpo: Yotpo is a reviews, ratings, and visual marketing platform for e-commerce brands. It overlaps with TrustedSite's Trusted Reviews certification and competes for the trust-and-conversion budget of Shopify/WooCommerce merchants.

Direct peers

• Sucuri: Sucuri (owned by GoDaddy) offers website malware scanning, firewall, and remediation, often bundled with trustmark-adjacent security signals. Comparable to TrustedSite's security scanning technology and overlapping SMB e-commerce customer base.
• SiteLock: SiteLock provides automated website security scanning, malware removal, and trust seals for SMB and mid-market websites. It is the closest direct competitor to TrustedSite's Certified Secure certification and weekly scanning model, and has historically competed head-to-head on Shopify, WordPress, and Magento marketplaces.
• Norton Shopping Guarantee (formerly Symantec Safe Web): Symantec (now Gen Digital/NortonLifeLock) operated the Safe Web trustmark and now Norton Shopping Guarantee, which combines site verification, purchase guarantees up to $20K, and trust badges. It is a direct analog to TrustedSite's Shopper Identity Protection ($100K) and trustmark bundles.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/trustedsite
• LinkedInlinkedin.com/company/trustedsite
• Facebookfacebook.com/trustedsitecom

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TrustedSite