Makro

What Makro does

Makro (MAKRO Cash & Carry ČR s.r.o.) is a Czech wholesale cash-and-carry operator serving registered business customers — restaurants, hotels, caterers (HoReCa), retailers, hospitals, schools, and government institutions — under a B2B-only model that requires a valid Czech business ID (ICO) and a Makro membership card. The company is a wholly-owned subsidiary of German wholesale conglomerate METRO AG, operating as a private limited company (s.r.o.) in the Czech Republic, with its flagship Prague-Stodůlky location covering 10,085 m² of sales area and 5 dedicated distribution loading ramps (opened November 17, 1999). The core offering is self-service wholesale shopping across 30,000+ SKUs of food and non-food products, complemented by the Makro distribuce delivery service (next-day delivery, 95% guaranteed availability) and the 24/7 m-objednávka online ordering platform.

The product and service architecture is built around tiered membership (Blue Card, Gold Card with 33,333 CZK minimum monthly turnover, and Makro Distribuce with 50,000 CZK minimum), an extensive private-label portfolio (METRO Chef, METRO Premium, METRO Professional, Fine Life, RIOBA, ARO, Sommelier Select, Tarrington House, MASO Made by makro, and the České pole local sourcing initiative), and a digital ecosystem including the Moje Makro mobile app, DISH restaurant-management tools, makro scan self-checkout, eHACCP food-safety training, and the makro Akademie professional education platform.

The business model generates revenue through wholesale product sales (transaction-based), delivery service fees, and membership-driven recurring revenue tied to turnover thresholds. Go-to-market combines self-service warehouse visits, field sales representative coverage of HoReCa premises, and digital ordering via m-objednávka and the Moje Makro app. Marketing spans owned digital channels (makro.cz, Facebook, Instagram, YouTube), email newsletters, printed catalogues and flyers, the Makro Akademie educational platform, and influencer-driven consumer programs such as 'Cook Like a Pro' (featuring influencer Kovy and chef Dominik Unčovský). Recent strategic activity in 2026 has centered on private-label line extensions (Fine Life Ice Cream, METRO Chef frozen desserts and Czech apricots, Power Up Energy Hybrid), community-building events (MAKRO Czech Gastro Fest fifth edition in April 2027), and the 'České pole' local farmer partnership initiative.

Name

Makro

Legal name

MAKRO Cash & Carry ČR s.r.o.

Website

https://makro.cz

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

MAKRO Cash & Carry ČR is a Czech B2B wholesale operator (subsidiary of METRO AG) serving registered business customers — HoReCa operators, retailers, hospitals, schools, and institutions — through self-service warehouses, a delivery service, and a 30,000+ SKU assortment including proprietary private-label brands.

Ownership category

akta.pro rank

Product category

Wholesale Cash & Carry (B2B Foodservice and Retail Supply)

NAICS

Grocery and Related Product Merchant Wholesalers (4244)

SIC

Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

Shelf-Stable Packaged Foods Wholesale (Canned, Dry, Snacks) (AFAIABAB)

akta.pro secondary industries

Meat, Poultry & Seafood Wholesale Distribution (CRAOAAAD), Nonfood Grocery & HBC Wholesale (Paper, Cleaning, Personal Care) (AFAIABAL)

Keywords

• Cash and carry wholesale
• Foodservice distribution
• B2b wholesale supply
• Private label brands
• Horeca procurement

Headquarters

HQ city

Prague

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Wholesale product sales: Revenue generated from direct sales of food and non-food products to registered business customers through Cash & Carry warehouse format. Customers purchase in bulk at wholesale prices. The company offers over 30,000 product items including fresh produce, frozen foods, beverages, and non-food items.
2. Makro distribuce delivery service: Delivery service with guaranteed 95% product availability and next-day delivery capability. Orders placed through the m-objednavka platform, by phone, or via sales representatives. Service includes personal customer support and purchasing optimization.
3. Membership tiers: Tiered membership card system with Blue Card (no minimum monthly turnover), Gold Card (minimum 33,333 CZK monthly turnover), and Makro Distribuce (minimum 50,000 CZK monthly turnover). Higher tiers unlock additional benefits including preferential fuel discounts, dedicated parking, and priority service.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Makro operates a Cash & Carry wholesale business selling food and non-food products to registered business customers (restaurants, hotels, caterers, retailers, hospitals, schools, government institutions) through self-service warehouse stores across the Czech Republic. The offering comprises over 30,000 product items including fresh produce, meat, fish and seafood, frozen foods, beverages, and non-food equipment, supplemented by a dedicated delivery service (makro distribuce) and a portfolio of proprietary own-brand sub-brands spanning premium, professional, and value tiers.

Product overview

Makro is a Czech wholesale cash-and-carry operator (MAKRO Cash & Carry ČR s.r.o.) serving registered business customers — restaurateurs, retailers, hotels, hospitals, and institutions — through a self-service warehouse model with over 30,000 SKUs of food and non-food products. The product portfolio is organized around: (1) the core wholesale service, supplemented by a delivery service (makro distribuce / m-objednávka); (2) a portfolio of own-brand sub-brands spanning quality tiers — METRO Chef (premium specialties for professional chefs), METRO Premium (high-end ingredients), METRO Professional (kitchen equipment and outdoor furniture), Fine Life (quality-at-value foods and household goods including ice creams), ARO (value frozen foods), RIOBA (coffee solutions), Sommelier Select (wines), and Tarrington House (non-food consumer goods); and (3) digital and service add-ons including DISH (restaurant management software), the Moje makro mobile app (digital card and loyalty), makro scan (self-checkout), eHACCP (food safety training), makro Akademie (professional cooking education), and MAKRO Czech Gastro Fest (annual culinary event). The MakroGEN and Cook Like a Pro initiatives support the gastronomy community and consumer engagement respectively.

Differentiator

Problem solved

Functional benefit

Brands

• METRO Chef: Speciality of premium quality for professional chefs
• METRO Premium
• METRO Professional
• Fine Life
• RIOBA
• ARO
• Frux
• Sommelier Select
• Tarrington House
• MASO Made by makro
• Chytrý kuchař (Smart Chef)

Products and services

• MAKRO Cash & Carry Wholesale Self-service wholesale warehouse offering over 30,000 food and non-food products to registered Czech business customers (restaurateurs, retailers, hotels, hospitals, schools, government institutions) at wholesale prices, with extended opening hours.
• makro distribuce delivery service Wholesale delivery service enabling business customers to order products 24/7 via the m-objednávka online platform, by phone, or through a sales representative, with guaranteed 95% product availability and next-day delivery.
• METRO Chef (premium own brand)

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered minor and core.

• McCainminorOthersMcCain products featured in Makro promotions, including crispy cheese snacks P!CKERS (Mini Smoky Cheese Donuts and Mac & Cheese Bites). Partnership for promotional campaigns in the retail flyers.
• České pole farmerscoreStrategic or Co-development PartnerInitiative supporting local Czech farmers and agricultural products. Makro collaborates with Czech farmers to source and promote traditional Czech crops like potatoes (Agria, Sunita varieties), apricots from Velké Bílovice, and other local produce under the 'České pole' label.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Sligro Food Group: Netherlands-listed Cash & Carry and foodservice wholesaler serving HoReCa and institutional customers in the Benelux with a comparable hybrid self-service/delivery model and broad food-and-non-food assortment.
• Selgros Cash & Carry: Cash & Carry operator with a Czech presence operating warehouse-style stores for registered business customers — directly comparable assortment, customer base, and B2B membership model.
• Transgourmet: European foodservice distribution and Cash & Carry group (Coop subsidiary) active in multiple European markets with delivery-led foodservice operations; directly comparable customer segments and product mix.

Broad incumbents

• Costco Wholesale: Global Cash & Carry/membership-warehouse leader; larger incumbent with overlapping Cash & Carry mechanics and own-brand depth, though broader consumer reach rather than pure HoReCa B2B focus.
• Sysco Corporation: World's largest broadline foodservice distributor serving restaurants, hotels, healthcare, and education — same end customers and B2B distribution mechanics, but delivery-led rather than Cash & Carry.
• US Foods: Major US broadline foodservice distributor serving independent restaurants and HoReCa operators — comparable customer base and own-brand private-label depth (e.g., Stock Yards).
• Bidvest Group: Diversified foodservice and distribution conglomerate with a large Cash & Carry and broadline foodservice presence — comparable B2B operating model and diversified end-market exposure.

Regional players

• Eurocash Group: Poland's largest wholesale distributor operating Cash & Carry and traditional trade wholesale formats across a comparable Central European foodservice and retail customer base.

Others

• METRO AG: German parent company operating the MAKRO/METRO Cash & Carry global network; the closest large-scale analogue of Makro ČR's model, though here the relationship is parent-sub rather than competitor.
• Bunzl plc: Global distribution and wholesale group focused on foodservice packaging, cleaning, and hospitality supplies — adjacent rather than directly competing, since Bunzl does not carry fresh food but overlaps in non-food HoReCa supplies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/MakroCR
• Facebookfacebook.com/makro.cz
• Instagraminstagram.com/makro_cr
• Xx.com/makrocr

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Makro