What BRG Sports does

BRG Sports is a private, for-profit sporting equipment company founded in 2006 and headquartered in Scotts Valley, California, operating with between 1,001 and 5,000 employees. Its flagship brand, Riddell, manufactures American football protective equipment — primarily helmets, shoulder pads, and accessories — alongside apparel, collectibles, and professional reconditioning services. Riddell serves football players and programs across the full competitive spectrum, from youth leagues through high school, college, and all 32 NFL franchises, with named customers including the New England Patriots and Seattle Seahawks.

The product portfolio centers on proprietary safety and fit technology platforms: Axiom 3D (3D custom fitting), SpeedFlex (flexible shell with quick-release), Insite (helmet impact/fit monitoring for concussion prevention), Precision Fit (personalized fitting), and Diamond (proprietary shell construction). The catalog spans varsity helmets priced up to $1,649.99, youth helmets from $429.99, position-specific shoulder pads from $339.99 to $699.99, accessories ($74.99–$89.99), padded apparel, and team-specific collectibles. Riddell is recognized as a market leader in football equipment alongside Nike and Adidas, operating in a market projected to reach $27.39 billion by 2030 at a 5.7% CAGR.

BRG Sports generates revenue primarily through direct hardware sales via a multi-channel go-to-market model: consumer e-commerce (riddell.com), physical GameDay retail stores, an enterprise field sales force of team representatives, and a Team Portal with credit and certificate infrastructure for institutional procurement. Dan Arment serves as President and CEO. Strategic activity includes the acquisition of Xenith LLC to consolidate competing helmet brands, the launch of a Custom Apparel and Uniform builder, and ongoing technology platform development.

Name

BRG Sports

Legal name

Riddell

Website

https://brgsports.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

BRG Sports, through its Riddell brand, manufactures football protective equipment (helmets, shoulder pads, accessories, apparel) using proprietary safety and fit technologies, selling to NFL franchises, college programs, high schools, and youth leagues via e-commerce, team reps, and GameDay retail stores.

Ownership category

akta.pro rank

Product category

Football Protective Equipment

NAICS

Sporting and Athletic Goods Manufacturing (33992), Sporting Goods Retailers (459110)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

American Football Equipment Retail (CRAMAEAD)

akta.pro secondary industries

Team Sports Protective Gear & Sports Medicine Retail (CRAMAEAJ), Team Sports Equipment & Uniforms Retail (CRAMABAE)

Keywords

• Football protective equipment
• Football helmets
• Shoulder pads
• Sports safety technology
• Athletic protective gear

Headquarters

HQ city

Scotts Valley

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Helmet Sales: Sale of football helmets ranging from youth to varsity models, with prices from $429.99 to $1,649.99 depending on model and customization
2. Shoulder Pad Sales: Sale of protective shoulder pads for various positions including QB/WR, RB/DB, and linemen models, priced from $339.99 to $699.99
3. Accessories Sales: Sale of helmet accessories including face masks, chin straps, hardware, back plates, and rib protectors ranging from $74.99 to $89.99
4. Apparel Sales: Sale of football apparel including padded shirts, practice jerseys, padded girdles, game pants, and practice pants
5. Reconditioning Services: Reconditioning services for existing helmets and equipment to maintain safety standards
6. Collectibles: Sale of replica and authentic helmets for NFL and college teams as collectibles, ranging from $39.99 to $809.99

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

BRG Sports, through its Riddell brand, manufactures and sells football protective equipment including varsity and youth football helmets, position-specific shoulder pads, helmet accessories (face masks, chin straps, hardware, back plates, rib protectors), padded apparel, and replica/collectible helmets. It also provides helmet reconditioning services and operates GameDay retail stores, serving youth, high school, college, and professional football programs including all 32 NFL franchises.

Product overview

Riddell, a brand under BRG Sports, is a leading manufacturer of football protective equipment offering a comprehensive portfolio centered around helmets and shoulder pads. The product line spans varsity and youth helmets including Axiom 3D, Axiom, SF Echo, SpeedFlex, Speed Icon, Speed Classic Icon, and various ND6 and Youth variants. Shoulder pad offerings include Custom Power (CPK, CPX, PMX), Stock PMX, SPK+, SPX, and Smoke for varsity, plus Surge, FLYTE 2, and Pursuit for youth. Supporting products include face masks, chin straps, hardware, back plates, rib protectors, and padded apparel (Power Wt Padded Shirt/Girdle, Scamper Practice Jersey, Drive/Rush Practice Pants). The company also offers collectibles including NFL and college team helmets in various sizes, plus limited editions. Technology platforms include Insite (impact monitoring), Precision Fit, and Diamond (custom fitting systems), complemented by professional reconditioning services and GameDay Stores for on-site sales.

Differentiator

Problem solved

Functional benefit

Products and services

• Axiom 3D Football Helmet Premium varsity football helmet featuring advanced 3D custom fit technology for maximum protection and comfort; priced at $1,649.99.
• Axiom Football Helmet Varsity football helmet offering superior impact protection with advanced comfort features; priced at $1,009.99.
• SF Echo Football Helmet Varsity football helmet with innovative design for enhanced safety and performance.
• SpeedFlex Football Helmet Popular varsity football helmet known for its flexible fit system and advanced protective features; priced at $554.99.
• Speed Icon Football Helmet Varsity helmet offering streamlined protection with iconic styling.
• Speed Classic Icon Football Helmet Classic varsity football helmet combining traditional design with modern safety technology.
• SpeedFlex ND6 Youth Helmet Youth football helmet featuring SpeedFlex design with ND6 technology for younger players.
• Speed ND6 Youth Helmet Youth helmet with ND6 safety features and optimized fit for developing players.
• Jet ND6 Youth Helmet Lightweight youth football helmet designed for speed and agility.
• SpeedFlex Youth Helmet Youth-sized SpeedFlex helmet delivering professional-grade protection for young athletes; priced at $429.99.
• Speed Icon Youth Helmet Youth helmet featuring Speed Icon design with age-appropriate safety features.
• Speed Classic Icon Youth Helmet Classic-styled youth helmet combining traditional aesthetics with modern protection.
• Victor-i Youth Helmet Youth football helmet with innovative protective technology for beginning players.
• Custom Power CPK Shoulder Pads Customizable varsity shoulder pads offering position-specific protection for quarterbacks and wide receivers; priced at $699.99.
• Custom Power CPX Shoulder Pads Customizable varsity shoulder pads designed for linemen with extended protection.
• Custom Power PMX Shoulder Pads Custom varsity shoulder pads with premium construction for elite performance.
• Stock PMX Shoulder Pads Ready-to-wear varsity shoulder pads with professional-grade protection; from $389.99.
• SPK+ Shoulder Pads Varsity shoulder pads with enhanced performance features for skilled positions.
• SPX Shoulder Pads Varsity shoulder pads offering balanced protection and mobility.
• Smoke Shoulder Pads Varsity shoulder pads featuring lightweight construction for speed positions.
• Surge Youth Shoulder Pads Youth shoulder pads designed for developing athletes with adjustable fit.
• FLYTE 2 Youth Shoulder Pads Lightweight youth shoulder pads with advanced impact absorption technology.
• Pursuit Youth Shoulder Pads Youth shoulder pads offering reliable protection for recreational and competitive play.
• Face Masks Replacement and upgrade face masks compatible with Riddell helmets for enhanced visibility and protection; from $74.99.
• Chin Straps Helmet chin straps ensuring secure fit and impact management.
• Helmet Hardware Replacement hardware components for Riddell helmets including bolts, screws, and fittings.
• Back Plates Protective back plates extending shoulder pad coverage for additional spine protection; from $74.99.
• Rib Protectors Supplemental rib protection accessories for enhanced torso safety.
• Power Wt Padded Shirt Integrated padded performance shirt with built-in impact protection for training.
• Scamper Practice Jersey Lightweight practice jersey designed for skill development and training sessions.
• Power Wt Padded Girdle Padded compression girdle with integrated hip and tailbone protection for practice.
• Drive Game Pant Game-ready padded pants offering professional-level protection during competition.
• Rush Practice Pant Durable practice pants with padding designed for repeated training use.
• NFL Collectible Helmets Authentic and replica NFL team helmets available in full size, mid size, and mini size; from $39.99 to $809.99.
• College Collectible Helmets Authentic and replica college football team helmets in various sizes for collectors.
• Limited Edition Helmets Special release and limited edition helmets and memorabilia for enthusiasts and collectors.
• GameDay Stores On-site retail presence at games and events offering immediate equipment access, fitting services, and team merchandise.
• Helmet Reconditioning Service Professional helmet inspection, cleaning, and recertification service maintaining equipment safety standards.

Quantifiable outcome

• Projected market growth to $27.39 billion by 2030 at 5.7% CAGR indicates strong market position
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Xenith LLCcoreStrategic or Co-development PartnerRiddell Sports Group acquired Xenith LLC, expanding their portfolio of protective football equipment and strengthening their market position in the helmet and safety equipment space. This acquisition demonstrates strategic expansion through consolidation of complementary brands.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Others

• Under Armour:
• Bauer Hockey: Leading hockey equipment manufacturer specializing in helmets and protective gear. Comparable in advanced helmet engineering, custom fitting, and tiered (youth to pro) product strategy.
• Easton (Easton Diamond Sports / Hockey): Manufacturer of protective and team-sport equipment (hockey, baseball, softball) with comparable OEM sports-equipment capabilities and team-channel distribution. Relevant as a sibling-category peer in protective team-sport equipment.

Broad incumbents

• NIKE: Named alongside Riddell as a leading football-equipment brand. While Nike is a broad athletic apparel and footwear giant, it competes across team uniforms, training gear, and increasingly protective equipment, with much greater global reach and marketing spend.
• adidas: Also identified as a market leader in football equipment alongside Riddell. Competes primarily through team apparel, footwear, and balls, but its scale and licensing relationships with leagues create overlap at the team procurement level.
• Wilson Sporting Goods: Iconic sporting goods manufacturer with deep relationships in football (balls, gloves, protective gear). Comparable in being a long-tenured equipment maker serving team-sport customers across multiple categories.

Direct peers

• Xenith: Direct competitor in football helmets, now a wholly-owned BRG Sports subsidiary. Highly comparable product category and target market, illustrating the consolidation trend in the space.
• Schutt Sports: Long-standing direct competitor in football helmets, shoulder pads, and protective equipment. Competes head-to-head with Riddell at the high school, college, and pro levels on similar product lines.

Regional players

• Rawlings: Sporting goods manufacturer with overlapping team-sport equipment and protective gear. Comparable business model in team-sport equipment manufacturing, with stronger presence in baseball/softball but also present in football categories.

Emerging players

• Vicis: Engineering-led challenger in football helmets with a novel impact-dampening design. Targets the same pro and college buyer with a technology-led value proposition, raising the innovation bar for incumbents like Riddell.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/RiddellSports
• YouTubeyoutube.com/user/RiddellSports
• Facebookfacebook.com/RiddellSports
• LinkedInlinkedin.com/company/eastonbell-sports

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BRG Sports