Xenith
- Company typePrivate
- Founded2004
- HeadquartersLowell, United States
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
Xenith firmographics
Firmographics- Name
- Xenith
- Legal name
- Xenith, LLC
- Website
- https://xenith.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Xenith industry classification
Industry- Product category
- Football Protective Equipment
- NAICS
- Sporting Goods Retailers (45911)
- SIC
- Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Protective Armor & Impact Protection Retail (Body/Back/Chest) (CRAMANAC)
- akta.pro secondary industries
- Helmets & Protective Headgear Retail (Motorcycle/ATV/Snow) (CRAMANAB), Safety Accessories & Wearables Retail (Neck Braces, Hydration, Earplugs) (CRAMANAL)
Keywords
Where Xenith is headquartered
LocationHeadquarters
- HQ city
- Lowell
- HQ country
- United States
- HQ region
- North America
Markets served
Xenith business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Direct Product Sales: Revenue generated from direct-to-consumer sales of football helmets, shoulder pads, accessories, and non-tackle headgear through the xenith.com e-commerce platform. Products are sold at various price points with one-time purchase pricing.
- Authorized Dealer Sales: Sales through authorized dealers, Amazon, Walmart, and other retail partners who resell Xenith products to end consumers.
- Team Sales and Helmet Reconditioning: Institutional sales to teams and organizations, including helmet reconditioning services for existing equipment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Xenith Loop non-tackle headgear - $55 |
| Unit Pricing | Pay-as-you-go | Flyte 2 TD youth shoulder pads - $110 |
| Unit Pricing | Pay-as-you-go | Velocity 2 JV youth shoulder pads - $165 |
| Unit Pricing | Pay-as-you-go | Velocity 2 adult shoulder pads - $200 |
| Unit Pricing | Pay-as-you-go | Velocity 2 Pro shoulder pads - $240 |
| Unit Pricing | Pay-as-you-go | Xenith Pro shoulder pads - $275 |
| Unit Pricing | Pay-as-you-go | X2E+ Varsity and Youth helmets - $299 |
| Unit Pricing | Pay-as-you-go | Shadow Varsity and Youth helmets - $449 |
| Unit Pricing | Pay-as-you-go | Shadow XR Varsity and Youth helmets - Starting at $549 |
| Unit Pricing | Pay-as-you-go | Velocity Back Plate accessory - $55 |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Xenith product offering
Product offeringCore offering
Xenith designs, manufactures, and sells American football protective equipment, including football helmets (X2E+, Shadow, Shadow XR in varsity and youth variants), shoulder pads (Flyte 2, Velocity 2, Velocity 2 Pro, Xenith Pro lines), and non-tackle headgear (Xenith Loop) for flag football and 7-on-7. The company also offers accessories such as back plates and facemasks, and provides helmet reconditioning services for institutional buyers. Products are sold primarily direct-to-consumer through xenith.com, with supplemental distribution via authorized dealers and major online marketplaces.
Product overview
Xenith is a football equipment manufacturer offering a comprehensive product portfolio of protective gear for American football. The product line consists of three core categories: football helmets (X2E+, Shadow, and Shadow XR lines available in both varsity and youth sizes), shoulder pads (Flyte 2, Velocity 2, Velocity 2 Pro, and Xenith Pro models), and non-tackle headgear (Xenith Loop for flag football and 7v7). The helmet lineup leverages proprietary single-stage Aware-Flow shock absorbers and Adaptive Fit System technology. Shoulder pads range from lightweight youth models to heavy-duty lineman options. All current Xenith helmets carry 5-star ratings from Virginia Tech Helmet Ratings. The company also offers accessories including back plates and facemasks. Note: In April 2025, Riddell Sports Group acquired the assets of Xenith LLC.
Differentiator
Problem solved
Functional benefit
Products and services
- Flyte 2 Youth shoulder pads designed for tackle football, offering lightweight protection with a universal cut and injection-molded design for superior fit and mobility. Priced at $110.
- Velocity 2 JV Junior varsity shoulder pads featuring universal cut and injection-molded design that hugs the body, never loses shape, and delivers mobility and comfort for RB, WR, and DB positions. Priced at $165.
- Velocity 2 Lightest, most versatile adult shoulder pads with universal cut and injection-molded design offering superior fit, mobility, comfort, and performance for QB, RB, WR, and DB positions. Weight: 3.59 pounds. Priced at $200.
- Velocity 2 Pro Professional-grade adult shoulder pads providing maximum arm mobility and flexibility while maintaining lightweight construction and sturdy protection. Weight: 3.5 pounds. Priced at $240.
- Xenith Pro All-purpose varsity shoulder pad designed for versatile use across positions. Weight: 5.2 pounds. Available in SKILL, ALL PURPOSE, and LINEMAN variants. Priced at $275.
- X2E+ Varsity Football helmet leveraging single-stage Aware-Flow shock absorbers designed to adapt to high and low-level impacts, controlling energy more efficiently than air bladders or dense foam. Features Adaptive Fit System and 5-star Virginia Tech rating. Priced at $299.
- X2E+ Youth Youth version of the X2E+ helmet with single-stage Aware-Flow shock absorbers, Adaptive Fit System, and lightweight performance design. 5-star Virginia Tech rated. Priced at $299.
- Shadow Varsity Varsity football helmet featuring advanced protective design with XRS-21S facemask options and available in multiple color combinations. 5-star Virginia Tech rated. Priced at $449.
- Shadow Youth Youth version of the Shadow helmet providing advanced protective design with XRS-21S facemask compatibility. Priced at $449.
- Shadow XR Varsity Premium varsity football helmet with enhanced protective features and XRS-21S facemask. Top-rated model with 4.8 stars from 60 reviews. 5-star Virginia Tech rated. Starting at $549.
- Shadow XR Youth Youth version of the premium Shadow XR helmet with enhanced protective features and XRS-21S facemask. Starting at $549.
- Xenith Loop Industry's first purpose-built protective headgear specifically designed for non-tackle football (flag football, 7-on-7, passing league). Features KINETIX technology co-developed with BASF that molds to the head for superior fit and intelligently stiffens on impact. Halo silhouette creates breathable, precision fit without uncomfortable chinstrap. Top rated in 2022 Virginia Tech Flag Football Headgear Ratings. Priced at $55.
- Velocity Back Plate Decorative back plate accessory for Velocity shoulder pads. Priced at $55.
Quantifiable outcome
- All Xenith helmets received 5-star ratings from Virginia Tech Helmet Ratings
- +1 more outcomes
Companies that use Xenith
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Xenith technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Xenith partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Riddell Sports GroupcoreIn April 2025, Riddell Sports Group acquired the assets of Xenith LLC to integrate Xenith's advanced helmet technologies into Riddell's portfolio. This represents a significant acquisition that brings Xenith's protective equipment technology under Riddell's ownership, enhancing Riddell's competitive edge in athlete protection. The Xenith website now redirects customers to Riddell.com for future updates, indicating Xenith operates as part of Riddell's portfolio.
- BASFcoreXenith worked with material science partner BASF to develop KINETIX technology, which is used inside the Xenith LOOP non-tackle headgear. This strategic partnership combined BASF's material science expertise with Xenith's protective equipment design capabilities to create intelligent materials that adapt to different impact conditions.
- Virginia Tech Helmet RatingscoreVirginia Tech Helmet Ratings provides independent safety testing and ratings for football helmets. All Xenith helmets have achieved 5-star ratings (the highest rating) from Virginia Tech's testing program. The Xenith LOOP also achieved #1 ranking in the 2022 Virginia Tech Flag Football Headgear Ratings. This independent certification provides credibility and third-party validation of Xenith's safety claims.
Scale indicators2 records
Recent moves7 records
Expansion highlights5 records
Xenith competitors and assessment
Company assessmentDirect peers
- Schutt Sports: Major manufacturer of football helmets, facemasks, and shoulder pads competing head-to-head with Xenith across the varsity, youth, and reconditioning segments. Closest direct competitor in the helmet sub-category.
- Douglas Pads & Sports: Specialized manufacturer of football shoulder pads and protective equipment. Most directly comparable to Xenith's shoulder pad portfolio (Flyte 2, Velocity 2 series) and a direct competitor in institutional team sales.
- Champro Sports: Manufacturer of football helmets, shoulder pads, and protective gear across price tiers from youth to varsity. Comparable product mix and target buyer (programs, teams, individual consumers) to Xenith.
- Riddell: The dominant U.S. football helmet and protective equipment manufacturer. Direct competitor across football helmet, pad, and reconditioning categories, and now parent company of Xenith following the April 2025 acquisition.
- Gamebreaker: Established non-tackle / flag football headgear brand and one of the leading direct competitors to the Xenith Loop in the rapidly growing non-tackle segment.
Emerging players
- Cutters Sports: Manufacturer of football gloves, mouthguards, and protective accessories sold through sporting goods retail. Comparable youth/amateur football customer base and partial product overlap with Xenith's accessories.
- Battle Sports Science: Emerging player in football protective gear with a strong presence in mouthguards and accessory protection. Comparable target customer (youth and amateur football) with partial product overlap.
Broad incumbents
- Rawlings: Broad-line sporting goods incumbent that supplies footballs and team-level equipment through scholastic and league channels. Overlaps with Xenith on team sales motion but does not specialize in football helmets or pads.
- Wilson Sporting Goods: Major incumbent sporting goods manufacturer that produces footballs, gloves, and selected protective equipment. Overlaps with Xenith on football-team sales channels but operates as a broad-line, not specialty, player.
- Adidas (Football): Global sportswear incumbent with a football equipment and apparel line. Sells protective gear and team products through the same scholastic and program channels as Xenith, but as part of a broad portfolio rather than a focused helmet/pad specialist.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Xenith social profiles
Digital presenceXenith compliance and trust
Trust signalCompliance1 record
Xenith financial estimates
Financial estimateRevenue estimate
Valuation estimate
Xenith leadership team
Management profileNumber of profiles
Xenith funding detail
Funding detailFunding overview
Funding rounds3 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Xenith M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Xenith
What does Xenith do?
Xenith designs, manufactures, and sells American football protective equipment, including football helmets (X2E+, Shadow, Shadow XR in varsity and youth variants), shoulder pads (Flyte 2, Velocity 2, Velocity 2 Pro, Xenith Pro lines), and non-tackle headgear (Xenith Loop) for flag football and 7-on-7. The company also offers accessories such as back plates and facemasks, and provides helmet reconditioning services for institutional buyers. Products are sold primarily direct-to-consumer through xenith.com, with supplemental distribution via authorized dealers and major online marketplaces.
Is Xenith a public or private company?
Xenith is a private company. It is classified as corporate owned and is currently operating.
When was Xenith founded?
Xenith was founded in 2004. It employs 101 to 250 people.
Where is Xenith based?
Xenith is headquartered in Lowell, United States, in the North America region.
How does Xenith make money?
Three revenue lines are on record. Direct Product Sales are the primary driver. The others are authorized Dealer Sales and team Sales and Helmet Reconditioning.
Who are Xenith's main competitors?
Direct peers on record are Schutt Sports, Douglas Pads & Sports, Champro Sports, Riddell and Gamebreaker. Emerging players are Cutters Sports and Battle Sports Science. Broad incumbents are Rawlings, Wilson Sporting Goods and Adidas (Football).
Does Xenith have an API?
No public API is recorded for Xenith.
What industry is Xenith in?
Xenith's product category is Football Protective Equipment. Its primary akta.pro industry code is CRAMANAC, Protective Armor & Impact Protection Retail (Body/Back/Chest), with a secondary code of CRAMANAB, Helmets & Protective Headgear Retail (Motorcycle/ATV/Snow). Its NAICS code is 45911 and its SIC code is 3949.