Name

Overheard

Legal name

Saint Charlie LLC

Website

https://overheardhq.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Social Media Content Curation

NAICS

Broadcasting and Content Providers (516)

SIC

Periodicals: Publishing Or Publishing & Printing (2721), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Local & City Guide Content Aggregators (MPACAKAJ)

akta.pro secondary industries

Local & Neighborhood Communities (BPAMABAG), Local & Neighborhood Community Platforms (MPACAJAI)

Keywords

• Social media curation
• Urban community content
• Brand partnerships
• Newsletter media
• Merchandise e-commerce

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Brand Partnerships and Collaborations: Overheard partners with brands (Oishii, Le Labo, Paramount Pictures) to create branded content, campaigns, and collaborations. The company provides creative services, event support, and social media content featuring overheard-style material for brand marketing purposes.
2. Merchandise (Shop): Operates an e-commerce shop (overheardshop.com) selling merchandise, likely featuring branded content and city-specific items.
3. Newsletter/Community Subscription: Free newsletter (The Bulletin) building community engagement and user database for future monetization through partnerships and premium offerings.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Overheard curates and shares user-submitted overheard conversations from urban dwellers across multiple cities (Los Angeles, New York, San Francisco, Austin, London, University, Dating). The company operates as a social-first public service organization, distributing content primarily through Instagram, TikTok, and Twitter, complemented by a free community newsletter (The Bulletin) and a merchandise e-commerce shop (overheardshop.com).

Product overview

Overheard is a single, unified social-first public service platform focused on curating and sharing overheard conversations from urban communities. The core Overheard platform (overheardhq.com) serves as the primary interface for community engagement and content discovery. It is supplemented by The Bulletin newsletter for direct subscriber engagement and the Hotline feature for user submissions and contact. The company also maintains a separate shop at overheardshop.com and operates across multiple city chapters including Los Angeles, New York, San Francisco, Austin, London, and University branches.

Differentiator

Problem solved

Functional benefit

Products and services

• Overheard Community Platform A social-first public service platform that curates and shares user-submitted overheard conversations from urban dwellers across multiple city communities (Los Angeles, New York, San Francisco, Austin, London, University, Dating). It serves as the central hub for community engagement, content distribution, and local culture awareness.
• The Bulletin Newsletter A free community newsletter offering subscribers exclusive access to city secrets, dope giveaways, hot singles listings, and other local content delivered to their inbox. Marketed as 'public service announcements to improve your shitty little life.'
• Overheard Shop An e-commerce storefront (overheardshop.com) selling branded merchandise and city-specific products to community members and fans, serving as both a revenue stream and brand extension channel.
• Brand Partnership and Creative Collaboration Services A professional services offering where Overheard partners with consumer brands (such as Oishii, Le Labo, and Paramount Pictures) to create branded content, marketing campaigns, event support, and social media content leveraging the platform's authentic urban voice and engaged audience.

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor.

• OishiiminorGTM or Marketing PartnerOishii, a premium food & beverage brand, partnered with Overheard for a brand campaign. VP Brand + Marketing provided testimonial praising the collaboration as '10/10 would do it again' and describing the team as 'talented, brilliant, incredible, amazing.'
• Le LabominorGTM or Marketing PartnerLe Labo, a luxury fragrance brand, engaged Overheard for a creative collaboration that contributed to the Creative Chief Officer's career success. Testimonial notes the collaboration 'got me a promotion' and team members were described as 'so hot AND good at your jobs.'
• Paramount PicturesminorGTM or Marketing PartnerParamount Pictures' Digital Marketing Team collaborated with Overheard on a program that generated more DM's and texts than any other marketing initiative they ran. Team praised for 'late in the game flexibility' and 'easy streamline process.'

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Humans of New York: Humans of New York is a storytelling platform that curates and publishes street-level human stories from urban environments, primarily via social media and a long-form blog. Like Overheard, it builds a devoted urban audience around authentic public-setting content and monetizes through brand partnerships, books, and merchandise. Both operate as content brands where the city and its residents are the product.
• Betches: Betches is a digital media and consumer brand company targeting young urban women with humorous, culturally fluent content across social, podcast, newsletter, and merchandise channels. Like Overheard, it monetizes via brand partnerships and a loyal community, and it shares a similar Gen-Z / millennial urban-millennial audience, irreverent voice, and direct-to-consumer product extensions.
• Texts From Last Night: Texts From Last Night curates and publishes real text messages from readers, in the same overheard-content category as Overheard but using texts instead of in-person conversations. It pioneered the user-submitted-quote entertainment format and shares Overheard's reliance on community submissions, social distribution, and a snarky editorial voice. Both face the same privacy-by-design and content-fatigue dynamics.

Broad incumbents

• NowThis: NowThis is a digital media company producing short-form social video for younger audiences, monetizing through brand partnerships and platform revenue. It is comparable to Overheard in the social-first, mobile-native, brand-partnership-funded business model, though NowThis operates at greater scale across news and culture rather than overheard-specific content.
• BuzzFeed: BuzzFeed is a large-scale digital media company that creates and curates viral listicles, social content, and lifestyle coverage for younger audiences. It overlaps with Overheard in the social-first content and brand-partnership monetization model but operates at much greater scale across many content categories beyond overheards. BuzzFeed represents the incumbent digital-media model Overheard is a smaller, more niche version of.
• Morning Brew: Morning Brew operates a flagship newsletter business plus several vertical newsletters, monetizing through advertising and events. It is comparable to Overheard in treating the newsletter as an owned-audience asset atop a distinctive editorial voice, though it serves a business-news audience rather than urban culture. Morning Brew represents the newsletter-as-business playbook Overheard's Bulletin is emulating.

Others

• Substack: Substack is the newsletter-publishing platform that powers many independent writer-led publications. It is comparable to Overheard as enabling infrastructure for the Bulletin newsletter and as a competitive platform for paid newsletter businesses that might overlap with Overheard's audience. As an OTHERS peer, Substack is ecosystem-adjacent rather than a direct competitor.
• GroupMe: GroupMe is a group messaging and community platform owned by Microsoft. It is comparable to Overheard in enabling city- and topic-based community formation around shared content, though GroupMe is a general-purpose tool rather than a curated-content brand. As OTHERS, it is adjacent infrastructure for the kind of community engagement Overheard monetizes.

Emerging players

• Whisper: Whisper is an anonymous social app where users share confessions, secrets, and overheard-style thoughts overlaid on images. It is comparable to Overheard in the user-submitted-anonymous-content category and the urban-audience skew, but it is a dedicated app rather than a cross-platform social brand. It represents the mobile-native variant of the overheard-content format.
• Field Notes / The Broke Agent / Sidewalkers: Anonymous industry and city-focused social accounts (e.g., real-estate and entertainment industry gossip accounts) operate as niche community-driven content brands similar to Overheard, with comparable audiences, irreverent voices, and brand-monetization potential. They are EMERGING_PLAYER peers in that they share format and audience but operate in different subject verticals or single industries.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/realoverheardla
• TikToktiktok.com/@overheard
• LinkedInlinkedin.com/company/overheard

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Overheard