Oishii
Oishii is a vertical farming company that grows premium Japanese-style strawberries and other produce indoors using AI-driven, robotics-enabled controlled-environment agriculture, selling direct-to-consumer and through upscale grocery and chef channels across 18 US states and Canada.
- Company typePrivate
- Founded2016
- HeadquartersJersey City, United States
- Headcount251–500
- GTM typeB2C
- OfferingHardware or Manufacturing
Oishii firmographics
Firmographics- Name
- Oishii
- Legal name
- Oishii Farm Corporation
- Website
- https://oishii.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Oishii is a vertical farming company that grows premium Japanese-style strawberries and other produce indoors using AI-driven, robotics-enabled controlled-environment agriculture, selling direct-to-consumer and through upscale grocery and chef channels across 18 US states and Canada.
- Ownership category
- akta.pro rank
Oishii industry classification
Industry- Product category
- Premium Indoor Vertical Farming Produce
- NAICS
- Strawberry Farming (111333), Food Crops Grown Under Cover (11141)
- SIC
- Agricultural Production-Crops (100)
- akta.pro primary industry
- Greenhouse Fruit & Berry Production (Strawberries, Specialty Fruits) (AFAGAHAB)
Keywords
Where Oishii is headquartered
LocationHeadquarters
- HQ city
- Jersey City
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Oishii business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Technology or R&D, Supply Chain, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Direct e-commerce sales of premium berries, tomatoes, and jam: One-time per-pack consumer purchases of Omakase, Koyo, Nikko berries, Rubī Tomato, and an artisanal jam collection (incl. chef collaboration line) via the oishii.com Shopify storefront.
- Specialty grocery retail wholesale: Wholesale/distribution of premium berries to upscale grocery chains such as Whole Foods (NY/NJ/CT/DC) and Fortinos plus other fine grocers in Toronto/Canada at unit prices ranging roughly $4.99–$15 per pack and $12.99 for premium Koyo Berry packs.
- Foodservice / chef and restaurant supply: Supply of premium berries to high-end restaurants and chef accounts (e.g., Miku, Andrea's Cookies, Belle Isle, KWENTO, Minami) for limited-time menu collaborations and pop-ups.
- Co-branded limited-time product collaborations: Revenue from co-developed SKUs such as the Oishii Berry Schmear with PopUp Bagels across 40 locations, sold seasonally and promoted with sampling events.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Omakase Berry (flagship ultra-premium) |
| Unit Pricing | Pay-as-you-go | Mainstream retail berry range (Koyo, Nikko, etc.) |
| Unit Pricing | Pay-as-you-go | Koyo Berry in Canada (Fortinos launch) |
| Unit Pricing | Pay-as-you-go | Artisanal jam collection (Shimano collaboration) |
| Unit Pricing | Pay-as-you-go | Premium retail pricing benchmark |
Go-to-market motion1 record
Distribution channels7 records
Marketing channels7 records
Oishii product offering
Product offeringCore offering
Oishii is an indoor vertical-farming company that grows premium Japanese-style strawberries (Omakase, Koyo, Nikko), the Rubī Tomato, and a small-batch artisanal jam collection at its 237,500 sq ft Ametalas Smart Farm in Phillipsburg, NJ, using AI-driven environmental control, robotics, and recirculating hydroponic systems. Products are sold direct-to-consumer via oishii.com, through upscale grocery (Whole Foods, Fortinos) and foodservice channels, and via limited-time brand collaborations.
Product overview
Oishii operates a single-brand portfolio of premium indoor-farmed produce built on its proprietary Smart Farm™ vertical-farming platform. The product line is anchored by a flagship berry family — the Omakase Berry (chef's favorite), the Koyo Berry (childhood favorite), and the Nikko Berry (family favorite) — with the Rubī Tomato as a non-berry extension, and the recently added Oishii Premium Preserves (Jam Collection) as a value-added CPG line made from upcycled berries. All products are grown indoors at the company's Amatelas Farm in Phillipsburg, New Jersey, without pesticides or GMOs, leveraging AI-driven precision cultivation, robotics (including harvesting technology acquired from Tortuga AgTech in 2025), and mechanical components supplied through strategic partners such as MISUMI/Fictiv and Asahi Kogyo. Distribution spans the company's own Shopify-hosted e-commerce site, retail partners including Whole Foods Market and Fortinos, and restaurant collaborations in New York, Toronto, and other major U.S. cities.
Differentiator
Problem solved
Functional benefit
Brands
- Omakase Berry: Oishii's signature ultra-premium Japanese-style strawberry variety; originally retailed at ~US$50 per box at Michelin-starred restaurants.
- Koyo Berry
- Nikko Berry
- Rubī Tomato
- Smart Farm™
- Oishii Premium Preserves / Oishii Jam Collection
Products and services
- The Omakase Berry Oishii's chef-favorite flagship strawberry variety grown indoors at the Ametalas Smart Farm; originally sold at ~$50 per pack to Michelin-starred NYC restaurants and now positioned within a broader $4.99–$15 per-pack range across the expanded varietal lineup.
- The Koyo Berry Premium Japanese-style strawberry varietal grown in Oishii's vertical farms; retails at $12.99 per pack at Fortinos in Toronto and via the oishii.com storefront, used in Toronto restaurant collaborations.
- The Nikko Berry Family-favorite premium strawberry varietal grown by Oishii indoors; serves as the strawberry base for the Oishii Berry Schmear limited-time collaboration with PopUp Bagels and is featured across the U.S. retail footprint.
- The Rubī Tomato
- Oishii Premium Preserves (Jam Collection) Small-batch artisanal jam collection launched in November 2025 in collaboration with Michelin-starred Chef Yuu Shimano, featuring Japanese-inspired flavors made from Oishii's premium strawberries and upcycling imperfect berries to reduce food waste; sold via Oishii's Shopify-hosted online store.
Quantifiable outcome
- Up to 300x more strawberries per acre than traditional farming
- +5 more outcomes
Companies that use Oishii
Customer profileNamed customers9 records
Ideal customer profiles3 records
Oishii technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature7 records
Oishii partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core, flagship and minor.
- PopUp BagelscoreCo-branded limited-time return of the Oishii Berry Schmear made with Nikko strawberries in whipped cream cheese, sold across all 40 PopUp Bagels locations nationwide from June 18 through July 1, with free sampling at select sites in NYC, Philadelphia, Chicago, Washington, Boston, and Greenwich.
- MISUMI Group (mechanical components & joint R&D)flagshipStrategic partnership to supply mechanical components for Oishii's US vertical farms (including Ametalas) through Fictiv Inc., plus joint research combining MISUMI's standardized industrial-component expertise with Oishii's controlled-environment agriculture tech — covering AI and robotics for environmental control and automated harvesting.
- Fictiv (MISUMI subsidiary)coreSupplies mechanical components through its four global manufacturing centers (acquired by MISUMI in June 2025) to support Oishii's Ametalas Farm and advanced strawberry production systems using AI and robotics for environmental control and automated harvesting.
- Toronto restaurant partners (Miku, Andrea's Cookies, Belle Isle, KWENTO, Minami)minorLimited-time collaborations featuring Koyo Berry in desserts and treats as part of the Canadian Toronto launch (including a Valentine's Day pop-up at Minami).
- Asahi Kogyo Co., Ltd.flagshipInvestment and partnership announced to develop advanced environmental-control technologies with Oishii Farm Corporation. Includes joint research, technology development, and a new research center in Tokyo, supporting sustainable plant-factory agriculture aligned with both companies' next-generation agriculture vision.
- Chef Yuu Shimano (Michelin-starred)coreCollaboration on Oishii's first artisanal jam collection featuring Japanese-inspired flavors and made from premium strawberries, also promoting food-waste reduction via upcycled imperfect berries.
- Whole Foods MarketcoreRetail partnership to bring Oishii berries to Whole Foods locations throughout New York City, New Jersey, Connecticut, and Washington DC.
- ShopifyflagshipPowering the oishii.com online storefront; processes device and order information, payment via Shopify Pay, and integrates cookies for analytics and personalization.
- Fortinos (Loblaw Companies)flagshipExclusive-launch Canadian retail partner for the Koyo Berry across all Fortinos locations in the Greater Toronto Area, supported by additional fine-grocer placements.
Scale indicators8 records
Recent moves9 records
Expansion highlights8 records
Oishii competitors and assessment
Company assessmentDirect peers
- Gotham Greens: Indoor greenhouse operator producing leafy greens, herbs, and dressings, sold through grocery and foodservice. Comparable premium-indoor-produce positioning and direct-to-retail/wholesale model, though focused on greenhouse (sun-supplemented) rather than fully vertical farming.
- Bowery Farming: Indoor vertical-farming operator producing leafy greens and herbs for grocery and foodservice. Closely comparable technology stack and retail channel strategy to Oishii, though Bowery focuses on commodity/leafy produce rather than premium berries.
- Infarm: Indoor vertical-farming company that grew modular in-store and central warehouse farms for herbs and leafy greens across Europe and North America. Comparable controlled-environment-agriculture technology and grocery-anchored distribution model.
- Plenty: Vertical farming company building large indoor farms for leafy greens and berries. Directly comparable in indoor-farm technology and category ambitions; cited alongside Oishii as a high-profile vertical-farming venture, though Plenty has undergone major restructuring.
- 80 Acres Farms: Indoor vertical-farming operator with both leafy greens and a strawberries program, sold through grocery. Comparable indoor-vertical technology and retail partnerships; competes in the same premium-produce-on-shelf aisle as Oishii.
- AeroFarms: Indoor vertical-farming operator using aeroponic systems for leafy greens and herbs. Comparable on controlled-environment cultivation and grocery distribution, and frequently cited alongside Oishii as a sector benchmark (including in Oishii's competitive context).
Regional players
- Spread Co. Japan-based vertical-farming operator (parent of Techno Farm) producing leafy greens for the Japanese market. Comparable vertical-farm tech stack and adjacent to Oishii's planned Japan expansion via the Tokyo Open Innovation Center.
Emerging players
- Smallhold: Indoor specialty-mushroom and microgreen grower using controlled-environment agriculture with a similar DTC and wholesale grocery footprint. Partial overlap on premium indoor-grown produce and subscription/wholesale channels.
Broad incumbents
- AppHarvest: Large-scale indoor/greenhouse produce operator that filed for Chapter 11 in 2023. Useful as a benchmark of the risks facing capital-intensive controlled-environment-agriculture plays and frequently cited in Oishii's own competitive context.
- Driscoll's: Global premium-berry producer and marketer. Comparable on premium-berry branding, grocery distribution, and varietal development, though Driscoll's operates conventional and protected agriculture rather than fully indoor vertical farming.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Oishii social profiles
Digital presenceOishii compliance and trust
Trust signalCompliance1 record
Oishii financial estimates
Financial estimateRevenue estimate
Valuation estimate
Oishii leadership team
Management profileNumber of profiles
Profiles3 records
Oishii subsidiaries and ownership
Company hierarchySubsidiaries1 record
Oishii funding detail
Funding detailFunding overview
Funding rounds8 records
Investors24 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Oishii M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Oishii
What does Oishii do?
Oishii is an indoor vertical-farming company that grows premium Japanese-style strawberries (Omakase, Koyo, Nikko), the Rubī Tomato, and a small-batch artisanal jam collection at its 237,500 sq ft Ametalas Smart Farm in Phillipsburg, NJ, using AI-driven environmental control, robotics, and recirculating hydroponic systems. Products are sold direct-to-consumer via oishii.com, through upscale grocery (Whole Foods, Fortinos) and foodservice channels, and via limited-time brand collaborations.
Is Oishii a public or private company?
Oishii is a private company. It is classified as venture growth investor backed and is currently operating.
When was Oishii founded?
Oishii was founded in 2016. It employs 251 to 500 people.
Where is Oishii based?
Oishii is headquartered in Jersey City, United States, in the North America region.
How does Oishii make money?
Four revenue lines are on record. Direct e-commerce sales of premium berries, tomatoes, and jam is the primary driver. The others are specialty grocery retail wholesale, foodservice / chef and restaurant supply and co-branded limited-time product collaborations.
Who are Oishii's main competitors?
Direct peers on record are Gotham Greens, Bowery Farming, Infarm, Plenty, 80 Acres Farms and AeroFarms. Spread Co. is listed as a regional player. Smallhold is listed as an emerging player. Broad incumbents are AppHarvest and Driscoll's.
Does Oishii have an API?
No public API is recorded for Oishii.
What industry is Oishii in?
Oishii's product category is Premium Indoor Vertical Farming Produce. Its primary akta.pro industry code is AFAGAHAB, Greenhouse Fruit & Berry Production (Strawberries, Specialty Fruits). Its NAICS code is 111333 and its SIC code is 100.