Harland Beer

What Harland Beer does

Harland Brewing Co. (doing business as Harland Beer) is a privately-held craft brewery founded in 2018 and headquartered in San Diego, California. The company operates six tasting room and restaurant locations across distinct San Diego submarkets — Scripps Ranch (headquarters), Bay Park, South Park, 4S Ranch (its first full-service restaurant, opened January 2026), One Paseo, and The Clubhouse — each offering draft beer flights and pints, full food service ranging from breakfast to dinner, and on-site merchandise sales. Beyond its owned venues, Harland distributes draft and packaged beer to over 400 bars, restaurants, liquor stores, and grocers across California and Arizona, with chain-level placement at Total Wine, BevMo!, Trader Joe's, Whole Foods, and Costco. The brand's core product lineup centers on three flagships: a Japanese-style rice lager brewed with puffed jasmine rice and toasted rice flakes fermented with Imperial Yeast Urkel (5% ABV), a West Coast IPA with tropical fruit character (6.7% ABV), and a Hazy IPA built on oats, wheat, and Southern Cross, Citra, and Mosaic hops (6.5% ABV). The product surface is extended through specialty releases (sours, stouts, hard seltzers) and collaboration brews such as the Colorform West Coast IPA with Carlsbad-based Burgeon Beer Co. and the Crone Zone light lager with MLB player Jake Cronenworth of the San Diego Padres, the latter paired with a co-branded apparel capsule.

The business model is a hybrid of direct-to-consumer and wholesale. Direct revenue is captured through on-premise draft beer sales, full-service food sales, takeout and delivery via ToastTab, and a Shopify-powered e-commerce store for branded merchandise (apparel priced at $25-$70, accessories at $1-$25, and drinkware at $24-$25). Wholesale revenue flows through a regional distributor and reseller network across California and Arizona, with no disclosed enterprise contracts and no parent-company ownership. Pricing on draft beer varies by serving size (5oz pours at $3.75-$6.00, 10oz pours at $8.00-$10.50, 16oz pints at $7.00-$11.00, crowlers at $13.50-$17.50) and is supported by happy-hour discounts ($1 off pints Monday-Friday 3-6pm at select locations) and a weekday lunch special bundling a burger or sandwich, fries, and a beer for $20. The company maintains a single disclosed funding event from November 2020 with Canter Capital (undisclosed amount) and reports a headcount of 11-50 employees; co-founder and CEO Jeff Hansson leads the organization. There is no disclosed revenue figure, no subsidiaries, and no AI/ML capability in-house — the technology stack relies entirely on Shopify and ToastTab third-party platforms.

Name

Harland Beer

Legal name

Harland Brewing Co.

Website

https://harlandbeer.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Harland Beer is a San Diego-based craft brewery operating six tasting room and restaurant locations and distributing to over 400 retail accounts across California and Arizona, with a core lineup built around a Japanese-style rice lager, a West Coast IPA, and a Hazy IPA, plus specialty collaborations including a co-branded line with Padres player Jake Cronenworth.

Ownership category

akta.pro rank

Product category

Craft Beer

NAICS

Breweries (31212), Beer and Ale Merchant Wholesalers (42481), Drinking Places (Alcoholic Beverages) (7224)

SIC

Malt Beverages (2082), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Beer Brewing & Brands (CRADAIAA)

akta.pro secondary industry

Alcoholic Beverage Tours & On-site Experiences (Brewery/Winery/Distillery) (THAFALAK)

Keywords

• Craft beer brewing
• Craft brewery products
• Tasting room operations
• Wholesale beer distribution
• Branded beer merchandise

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. On-site Beer and Food Sales: Revenue from tasting room draft beer sales and full-service restaurant food sales across 6 San Diego locations. Each venue offers beer flights, pints, crowlers, and food menus ranging from bar snacks to full entrees.
2. Off-site Distribution: Wholesale distribution of canned and bottled beer to over 400 bars, restaurants, liquor stores, and retailers across California and Arizona, including chains like Total Wine, BevMo!, Trader Joe's, Whole Foods, and independent craft beer establishments.
3. Merchandise Sales: E-commerce and on-site sales of branded merchandise including apparel (t-shirts, hoodies, flannels), hats, accessories (socks, stickers, keychains), and drinkware (travel mugs, water bottles). Features collaboration items with athlete Jake Cronenworth.
4. Online Food Ordering: Digital ordering platform through ToastTab for takeout and delivery from tasting room restaurants, enabling additional revenue capture beyond walk-in dining.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Harland Brewing Co. is a craft brewery that manufactures and sells three flagship beers (Japanese Lager, West Coast IPA, and Hazy IPA) along with seasonal and collaboration brews. It operates six tasting room/restaurant locations across San Diego for direct draft beer and food sales, distributes to 400+ bars, restaurants, and retailers across California and Arizona, and sells branded merchandise through an e-commerce storefront.

Product overview

Harland Brewing Co. is a craft brewery based in Scripps Ranch, San Diego, operating multiple tasting rooms and a full-service restaurant. The company's product portfolio centers on three core beers: the Japanese Lager (5% ABV), West Coast IPA (6.7% ABV), and Hazy IPA (6.5% ABV). They operate five distinct tasting room locations (Scripps Ranch headquarters, Bay Park, South Park, 4S Ranch restaurant, and The Clubhouse) offering draft beer, food menus, and retail merchandise. The 4S Ranch location is their first full-service restaurant. Beyond their flagship beers, Harland offers seasonal and specialty releases including sours, stouts, hard seltzers, and collaboration brews like the Harland x Cronenworth line featuring Jake Cronenworth. The company maintains an e-commerce operation powered by Shopify selling branded apparel and accessories, and distributes to retail locations across Arizona and California through their store locator.

Differentiator

Problem solved

Functional benefit

Products and services

• Japanese Lager Signature rice lager (5% ABV) crafted using puffed jasmine rice and toasted rice flakes, fermented with Urkel from Imperial Yeast, offering a clean and crisp profile inspired by Okinawa lagers. Targeted at craft beer enthusiasts aged 21+ seeking distinctive Japanese-style lagers.
• West Coast IPA Flagship West Coast IPA (6.7% ABV) featuring tropical fruit notes of pineapple, mango, and coconut, balanced by classic West Coast hops delivering a dank, resinous undertone. Targeted at craft beer enthusiasts seeking a drinkable IPA.
• Hazy IPA Hazy IPA (6.5% ABV) brewed with oats and wheat for a smooth and creamy mouthfeel, showcasing bright aromas of citrus, gooseberry, and white wine without overwhelming bitterness. Brewed with Southern Cross, Citra, and Mosaic hops. Targeted at craft beer enthusiasts who prefer less bitter IPAs.
• Harland x Cronenworth Collaboration Collaboration beer line with MLB player Jake Cronenworth featuring the Harland Crone Zone American Light Lager (4.5% ABV) alongside a branded merchandise capsule (apparel, hats, hoodies, keychains, kids apparel). Targeted at craft beer enthusiasts and Padres fans in the San Diego market.
• Branded Merchandise Branded merchandise line sold via the Shopify-powered e-commerce storefront and on-site at tasting rooms, including apparel (t-shirts, hoodies, flannels), hats, accessories (socks, stickers, keychains), and drinkware (travel mugs, water bottles) priced from $1 to $70. Targeted at brand-loyal craft beer consumers and fan collectors.
• Tasting Room and Restaurant Service On-site hospitality service across six San Diego locations (Scripps Ranch, Bay Park, South Park, 4S Ranch, One Paseo, The Clubhouse) offering draft beer flights, pints, crowlers, and full food menus with breakfast service at South Park and The Clubhouse. Includes happy hour discounts and private event hosting. Targeted at adult diners and craft beer consumers.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core and flagship.

• Jake CronenworthcoreGTM or Marketing PartnerMLB player Jake Cronenworth (San Diego Padres) collaboration on the Crone Zone light lager beer, described as 'the perfect baseball beer.' Includes a full merchandise capsule line (t-shirts, hoodies, hats, keychains, kids apparel) and co-branded marketing. The partnership leverages Cronenworth's athletic profile for cross-promotional brand awareness in the San Diego market.
• Burgeon Beer Co.flagshipStrategic or Co-development PartnerCollaboration with Carlsbad-based Burgeon Beer Co. (2026 San Diego Beer News Champion Brewery) on the Colorform West Coast IPA, brewed with Simcoe, Motueka, Southern Cross & Waimea hops. Both breweries are prominent San Diego craft beer brands with complementary styles.
• Jake Cronenworth (#9)coreGTM or Marketing PartnerAthlete endorsement collaboration creating the 'Harland x Cronenworth' brand extension. Products include specialty apparel with Cronenworth's number (#9) and branded merchandise. The partnership was announced in 2024 and continues with ongoing product releases.

Scale indicators3 records

Recent moves7 records

Expansion highlights3 records

Broad incumbents

• Stone Brewing: Large, established San Diego craft brewery with broad distribution and on-premise locations; a much bigger incumbent operating in the same regional market with overlapping IPA-led portfolio.
• Ballast Point Brewing: Iconic San Diego craft brewery (now Constellation-owned) with broad California distribution and on-premise presence; competes for the same taps, shelf space, and consumer attention.

Direct peers

• Burgeon Beer Co. Carlsbad-based San Diego craft brewery and named 2026 San Diego Beer News Champion Brewery; a direct local peer with overlapping IPA-forward portfolio and existing collaboration partner (Colorform West Coast IPA).
• Karl Strauss Brewing Company: Foundational San Diego craft brewery operating multiple brewpub/tasting room locations across Southern California with full food service — directly comparable multi-venue, food-led model.
• Modern Times Beer: San Diego craft brewery with tasting rooms and a food-forward, specialty-ingredient positioning (coffee, experimental lagers) that parallels Harland's specialty Japanese Lager angle.
• Coronado Brewing Company: San Diego-area craft brewery with multiple tasting room/restaurant locations and broad SoCal distribution — a comparable multi-venue + wholesale model.
• Pizza Port Brewing: Iconic San Diego craft brewery operating brewpub locations with full food service — directly comparable as a craft brewery-plus-pizzeria hybrid.
• AleSmith Brewing Company: San Diego craft brewery competing in the same local market with broad California distribution and a flagship IPA lineup similar in positioning to Harland's West Coast IPA.
• Latitude 33 Brewing Company: San Diego craft brewery operating a tasting room in North County (Vista) with broad local distribution — comparable scale and footprint to Harland.
• Green Flash Brewing: Long-established San Diego craft brewery with broad distribution and tasting room operations, competing head-to-head for the same on- and off-premise accounts.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/harlandbeer

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Harland Beer