What HomeWizard does

HomeWizard is a Netherlands-based designer, manufacturer, and direct-to-consumer retailer of Wi-Fi-connected home energy monitoring hardware, headquartered in Noordwijk and operating since 2011. The company's portfolio centers on smart-meter-interface and submetering devices — the P1 Meter for live electricity and gas, the kWh Meter for solar/EV-charger/heat-pump circuits, the Watermeter, and the Energy Socket smart plug — together with a Plug-In Battery for storing surplus solar power and a dedicated Energy Display. All devices are paired with the HomeWizard mobile app, and a Home Connect integration enables automatic activation of compatible appliances when solar generation exceeds household demand. The company markets a combined "solar day and night" value proposition aimed at residential homeowners seeking visibility into generation, return delivery, self-consumption, gas, and water consumption.

The commercial model is primarily one-time hardware revenue from a localized e-commerce storefront spanning nine European countries (Netherlands, Belgium, Sweden, Luxembourg, Hungary, Finland, Austria, Denmark, and Norway), augmented by an optional Energy+ subscription that unlocks notifications on unusual usage, extended data retention, and solar-triggered device automation. The Renewed program adds a certified-refurbished secondary channel, while accessories such as the active P1 Splitter increase attach rate within the installed base. Distribution is fully direct-to-consumer via owned localized websites with self-serve purchasing, supported by an extensive helpdesk and content-marketing footprint.

The installed base reportedly exceeds 1,000,000 households, supported by 163.2k customer reviews averaging 4.7/5, while headcount remains in the 11–50 range — implying a capital-light operating profile consistent with a profitable or cash-flow-positive specialty hardware brand. The company is privately held with no disclosed parent, investor roster, or M&A activity in the input data, and there is no evidence of AI/ML capabilities beyond rule-based usage notifications.

Name

HomeWizard

Website

https://homewizard.nl

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

HomeWizard designs, manufactures, and sells Wi-Fi-connected home energy monitoring hardware — including smart meters, water meters, smart plugs, and solar storage batteries — directly to over 1,000,000 residential households across 9 European countries, with an optional subscription for enhanced automation.

Ownership category

akta.pro rank

Product category

Consumer Electronics

NAICS

Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512), Electronics and Appliance Retailers (449210)

SIC

Auto Controls For Regulating Residential & Comml Environments (3822)

akta.pro primary industry

Smart Energy Management (Meters, EV Chargers, Solar/Battery Monitors) Retail (CRACAGAI)

akta.pro secondary industries

Home Energy & EV Charging (HEMS, Smart Meters, Batteries, Chargers) (HSAPAQAF), Smart Plugs, Outlets & Energy Monitoring Retail (CRAIAMAJ), Home Automation Hub/Platform Integration for Electrical & HVAC (e.g., HomeKit/Google/Alexa) (HSAOANAI)

Keywords

• Smart energy monitors
• Home energy management
• Solar monitoring devices
• Smart meter accessories
• Energy display hardware

Headquarters

HQ city

Noordwijk

HQ country

Netherlands

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Marketing or Sales, Operations, Personnel

Revenue model

1. Hardware Device Sales: One-time purchase revenue from smart energy monitoring devices including P1 Meter, Energy Display, Plug-In Battery, Energy Socket, kWh Meters, and Watermeter. Products are sold directly through the company's e-commerce platform.
2. Energy+ Subscription: Optional recurring subscription providing enhanced features including notifications for unusual usage patterns, extended data storage, and automatic device switching based on solar power availability. Upsell opportunity from hardware customers.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

HomeWizard designs and sells Wi-Fi connected smart home energy monitoring hardware devices — including the P1 Meter (smart meter interface for electricity and gas), kWh Meters (for solar panels, EV chargers, heat pumps), Watermeter, Energy Display, Energy Socket smart plug, and Plug-In Battery for solar storage — together with the companion HomeWizard App and an optional Energy+ subscription that adds notifications, extended data storage, and solar-based appliance automation. Products are sold directly to residential consumers via the company's own localized e-commerce storefronts across 9 European countries.

Product overview

HomeWizard offers a unified smart home energy management platform comprising hardware devices and a companion app. The product portfolio centers on energy monitoring hardware: the P1 Meter (smart meter interface for electricity/gas), kWh Meter (for solar panels/EV chargers/heat pumps), Watermeter, Energy Display (dedicated monitor), and Energy Socket (smart plug). The Plug-In Battery provides portable solar energy storage. Energy+ is a subscription add-on that extends functionality with notifications, longer data storage, and solar-based device automation. The ecosystem is tied together through the HomeWizard App and includes a Home Connect integration for appliance automation, plus a Renewed program for refurbished devices.

Differentiator

Problem solved

Functional benefit

Products and services

• P1 Meter

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature7 records

Partnerships

One partnership is on record.

• Home ConnectcoreTechnology or IntegrationHomeWizard has a partnership with Home Connect, a connected home ecosystem. Through this integration, HomeWizard users can automatically start compatible devices when solar energy is available. The partnership enables functionality where HomeWizard monitors energy production and triggers Home Connect appliances to operate during optimal solar generation periods, maximizing self-consumption of generated solar power.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Plugwise: Direct Dutch competitor in residential energy management; offers smart metering, solar monitoring, smart plugs, and a home energy display that closely mirror HomeWizard's P1 Meter, kWh Meter and Energy Socket lineup.
• Smappee: Belgian-headquartered smart energy monitoring company with whole-home energy monitors, solar/EV submetering and a Genius smart socket; products and use-cases overlap directly with HomeWizard's energy-monitoring ecosystem.
• Tibber: European energy retailer and smart-home platform that pairs dynamic electricity tariffs with smart meter/P1 integration and device automation; competes for the same residential energy-visibility and solar-optimization use cases.
• Tado°: European smart-home vendor with thermostat and device-control products aimed at residential energy savings; overlapping customer base (energy-conscious European homeowners) and overlap on home automation / device scheduling.
• Loxone: Austrian/Central-European smart-home automation provider offering energy monitoring, smart plugs and home automation that compete with HomeWizard for installer and self-build residential customers.
• Shelly: European smart-home brand offering Wi-Fi relays, smart plugs and energy monitoring devices that overlap with HomeWizard's Energy Socket and energy-metering categories for DIY smart-home customers.

Broad incumbents

• Schneider Electric (Wiser Energy): Global electrical/energy major whose Wiser Energy line offers whole-home energy monitoring, smart controls and integration with solar/EV; broader portfolio but overlaps on HomeWizard's residential energy-management functionality.
• SolarEdge: Solar inverter and energy-monitoring incumbent with a consumer monitoring app and smart-energy devices that compete for visibility into residential solar production, which HomeWizard also addresses via the kWh Meter.

Emerging players

• Sense: US-based whole-home energy monitor (Sense Home Energy Monitor) providing real-time device-level disaggregation; an emerging cross-Atlantic peer with overlapping device-level appliance-monitoring positioning.
• 1komma5° (1point5°): European residential energy transition company offering solar, heat pumps, EV charging, batteries and a home energy management app; an emerging vertically integrated player whose HEMS ambitions overlap with HomeWizard's energy monitoring and solar battery portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/HomeWizard_NL
• Facebookfacebook.com/HomeWizardBV
• LinkedInlinkedin.com/company/homewizard

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HomeWizard