Tibber
Tibber is a Norway-headquartered digital electricity retailer operating across Norway, Sweden, Germany, and the Netherlands, serving residential consumers with a mobile app that delivers spot-market-priced electricity, automated device optimization, and grid-balancing revenue through Europe's largest residential virtual power plant.
- Company typePrivate
- Founded2016
- HeadquartersFørde, Norway
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Tibber does
Tibber AS, founded in 2016 and headquartered in Førde, Norway, is a digital electricity retailer operating across Norway, Sweden, Germany, and the Netherlands through wholly-owned subsidiaries (Tibber Norge AS, Tibber AB, Tibber Deutschland GmbH, Tibber Netherlands BV). The company sells electricity to residential consumers via a mobile-first, self-serve app and offers two tariff structures: a 15-minute dynamic spot-pricing tariff that passes wholesale prices through with no consumption markup, and a 12-month fixed tariff with bonus kicks. Its core technology stack combines the proprietary Tibber Pulse and Tibber Bridge hardware for real-time consumption and grid-quality monitoring, an open developer API at developer.tibber.com, and integrations with more than 20 smart-home, EV-charger, thermostat, and battery OEMs.
Tibber firmographics
Firmographics- Name
- Tibber
- Legal name
- Tibber AS
- Website
- https://tibber.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Tibber is a Norway-headquartered digital electricity retailer operating across Norway, Sweden, Germany, and the Netherlands, serving residential consumers with a mobile app that delivers spot-market-priced electricity, automated device optimization, and grid-balancing revenue through Europe's largest residential virtual power plant.
- Ownership category
- akta.pro rank
Tibber industry classification
Industry- Product category
- Retail Electricity Supply
- SIC
- Industrial Instruments For Measurement, Display, And Control (3823)
- akta.pro primary industry
- Customer Energy Engagement (In-Home Displays, Portals, Usage Insights) (EUADAFAH)
- akta.pro secondary industry
- Advanced Metering Infrastructure (AMI) & Smart Metering (EUADAPAB)
Keywords
Where Tibber is headquartered
LocationHeadquarters
- HQ city
- Førde
- HQ country
- Norway
- HQ region
- Europe
Offices4 records
Markets served
Tibber business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Electricity Supply: Tibber sells electricity to customers at the spot market price without adding a markup on consumption. Revenue comes from the margin between wholesale and retail electricity prices, with no profit incentive from increased consumption.
- Margin-free Electricity Pricing: Tibber uses the spot price for the next day for price optimization. Their markup only covers purchase costs, and since they use digital trading technology, they have no margin on customer consumption. This creates alignment with customers to reduce usage.
- Tibber Store (Hardware Sales): Tibber operates an e-commerce store selling smart home devices including Power-ups, EV chargers, thermostats, heating solutions, and energy monitoring hardware like Tibber Pulse.
- Grid Rewards Program: Customers earn money by allowing their EVs and home batteries to participate in grid balancing. Tibber earns revenue by providing grid balancing services to grid operators and shares earnings with participating customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Monthly | 15-Minute Dynamic Pricing Tariff |
| Subscription | Annual | Fixed 12-Month Tariff |
| One time/ perpetual license | Pay-as-you-go | Tibber Pulse Hardware |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Tibber product offering
Product offeringCore offering
Tibber is a digital electricity supplier that sells electricity to residential customers via app-based contracts with 15-minute dynamic spot market pricing or fixed 12-month tariffs, applying no markup on consumption. Its app connects home devices such as EVs, heating systems, and batteries to automate energy optimization, and it operates a virtual power plant (Grid Rewards) that lets customers earn money by participating in grid balancing.
Differentiator
Problem solved
Functional benefit
Brands
- Grid Rewards: A feature that allows Tibber customers to earn money by allowing their electric vehicles and home batteries to participate in balancing the electricity grid, contributing to grid stability and renewable energy integration.
- Tibber Pulse
- Tibber Store
- Tibber Bridge
Products and services
- Electricity Supply Service Digital retail electricity supply with two tariff options: a 15-minute dynamic spot market pricing tariff and a fixed 12-month price guarantee tariff. Available to residential customers across Norway, Sweden, Germany, and the Netherlands via the Tibber mobile app and website.
- Tibber Pulse Internet-connected hardware device developed and produced by Tibber that monitors real-time household electricity consumption and grid quality. Supports HAN, P1, KM, Bridge, IR, and CT models and generates per-second to per-minute consumption, production, voltage, and current data.
- Tibber Bridge
Quantifiable outcome
- Reduce electricity consumption in European homes by 20% by 2025
- +2 more outcomes
Companies that use Tibber
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Tibber technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration27 records
AI capability5 records
Feature6 records
Tibber partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- KiwigridcoreGerman energy software provider that partnered with Tibber as an initial customer for their pan-European VPP platform. The platform integrates, optimizes, and monetizes distributed energy assets including PV systems, batteries, heat pumps, and EV chargers.
- GoodWecoreStrategic cooperation agreement signed in March 2026 to integrate advanced energy storage technology with Tibber's virtual power plant services for dynamic electricity management. Combines GoodWe ESA Series residential storage with Tibber's VPP services.
Scale indicators7 records
Recent moves7 records
Expansion highlights5 records
Tibber competitors and assessment
Company assessmentDirect peers
- Octopus Energy: UK-based digital-first electricity retailer offering dynamic tariffs, smart home integrations, and the Kraken platform for utilities. Most direct competitor to Tibber's model, with similar tech-driven retail approach, VPP ambitions (e.g., Octopus Electric Vehicles), and pan-European expansion.
- OVO Energy: UK-headquartered digital energy retailer with smart metering, EV, and home energy services. Comparable to Tibber as a digital-first challenger with vertical integration into smart home hardware and a focus on renewable energy.
- Awattar (aWATTar): Austria/Germany-headquartered dynamic-tariff electricity supplier offering hourly spot market pricing. Direct peer in the German-speaking and broader European market with a similar no-markup, transparent pricing model and digital customer experience.
- Lichtblick: Germany's largest independent green electricity provider with a focus on renewable energy supply, smart home energy management (Zuhause-Plattform), and home battery storage. Direct competitor in the German market with a similar VPP/grid services angle via Schwarmstrom.
Emerging players
- Enode: Norway-headquartered energy API platform enabling EV chargers, solar, and battery integrations for utilities and energy retailers. Comparable to Tibber's API-first approach and device-agnostic strategy, though operating as a B2B platform rather than a retailer.
- Zaptec: Norway-based EV charging hardware company integrated with Tibber's smart charging. While a hardware partner rather than direct competitor, comparable in the residential smart energy ecosystem and serves overlapping EV owner customers in the Nordics.
- Sonnen (owned by Shell): Germany-based residential battery and VPP company, now part of Shell. Comparable to Tibber's grid arbitrage and VPP thesis, with extensive German residential battery footprint that could be integrated with Tibber's services or used by competitors.
Broad incumbents
- E.ON: Major European utility incumbent operating across electricity retail, networks, and customer solutions in Germany and multiple other countries. Competes with Tibber in retail electricity and increasingly in digital energy services, but with vastly greater scale and balance sheet.
- Vattenfall: Swedish state-owned utility providing retail electricity and energy services in Tibber's home Nordic markets and Germany. Represents the incumbent competitive threat, with growing digital and VPP ambitions of its own.
- EDF: French state-owned integrated utility with retail electricity operations across Europe, including the UK. Competes with Tibber in retail supply and increasingly in flexibility/VPP services; significant resource advantage in grid services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
Tibber social profiles
Digital presenceTibber financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tibber leadership team
Management profileNumber of profiles
Profiles3 records
Tibber subsidiaries and ownership
Company hierarchySubsidiaries4 records
Tibber funding detail
Funding detailFunding overview
Funding rounds8 records
Investors9 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tibber M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tibber
What does Tibber do?
Tibber is a digital electricity supplier that sells electricity to residential customers via app-based contracts with 15-minute dynamic spot market pricing or fixed 12-month tariffs, applying no markup on consumption. Its app connects home devices such as EVs, heating systems, and batteries to automate energy optimization, and it operates a virtual power plant (Grid Rewards) that lets customers earn money by participating in grid balancing.
Is Tibber a public or private company?
Tibber is a private company. It is classified as venture growth investor backed and is currently operating.
When was Tibber founded?
Tibber was founded in 2016. It employs 101 to 250 people.
Where is Tibber based?
Tibber is headquartered in Førde, Norway, in the Europe region.
How does Tibber make money?
Four revenue lines are on record. Electricity Supply is the primary driver. The others are margin-free Electricity Pricing, tibber Store (Hardware Sales) and grid Rewards Program.
Who are Tibber's main competitors?
Direct peers on record are Octopus Energy, OVO Energy, Awattar (aWATTar) and Lichtblick. Emerging players are Enode, Zaptec and Sonnen (owned by Shell). Broad incumbents are E.ON, Vattenfall and EDF.
Does Tibber have an API?
Yes. Tibber provides a public API accessible via developer.tibber.com, enabling customers and third parties to access real-time and historical energy consumption data, device data, and account information. The API uses JSON format and supports both customer access to their own data and third-party applications. Users can retrieve data including consumption (kWh), production, voltage per phase, current per phase, grid voltage, and WiFi signal strength. Third parties can be authorized by customers to access their data through a secure consent flow. The API also supports data export in CSV/Excel formats. Developer documentation is at developer.tibber.com.
What industry is Tibber in?
Tibber's product category is Retail Electricity Supply. Its primary akta.pro industry code is EUADAFAH, Customer Energy Engagement (In-Home Displays, Portals, Usage Insights), with a secondary code of EUADAPAB, Advanced Metering Infrastructure (AMI) & Smart Metering. Its SIC code is 3823.