Leaders Life Insurance Company

What Leaders Life Insurance Company does

Leaders Life Insurance Company is a Tulsa, Oklahoma-based private insurance carrier that underwrites and distributes voluntary worksite benefits, primarily individual term life insurance to age 100, group term life, group accident, and individual and group short-term disability coverage. The company serves employer groups, associations, and individual employees across 15 states in the South and Midwest, originating in 1989 to provide life insurance to QuikTrip Corporation employees and subsequently building a distribution model around State Marketing Directors, a Premier Partner broker network of 1,100+ brokers, and direct worksite enrollment for 3,000+ workplace groups.

The product suite is designed to be sold as a coordinated bundle, with Group Term Life available only when paired with Term to Age 100, Short-term Disability, or Group Accident. Coverage amounts for individual Term Life to Age 100 range from $10,000 to $150,000 with guaranteed level premiums; group products are priced via proposal based on group demographics and feature multi-year rate guarantees. Leaders Life holds an A.M. Best Financial Strength Rating of A (Excellent) with a stable outlook, assigned in June 2017, and operates through a Tulsa headquarters and a secondary office in Oklahoma City with a headcount of 11-50 employees.

The business operates on a recurring premium-based revenue model: insurance premiums are collected from employer groups and individuals enrolled in voluntary worksite benefits, with monthly billing cadence on subscription-style individual policies. The company was historically affiliated with Farm Bureau Life Insurance Company of Michigan under the ultimate parent Michigan Farm Bureau, and was acquired in May 2025 by Truss Peak, a private equity sponsor that has committed capital, actuarial expertise, and operational resources to support continued state expansion and new product development while retaining the incumbent management team.

Name

Leaders Life Insurance Company

Legal name

Leaders Life Insurance Company

Website

https://leaderslife.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Leaders Life Insurance Company is a Tulsa-based voluntary worksite benefits insurer offering term life, group life, group accident, and short-term disability products to employer groups and associations across 15 U.S. states through a network of 1,100+ brokers and State Marketing Directors.

Ownership category

akta.pro rank

Product category

Voluntary Worksite Benefits Insurance

NAICS

Direct Life Insurance Carriers (524113), Direct Health and Medical Insurance Carriers (524114)

SIC

Life Insurance (6311)

akta.pro primary industry

Worksite Supplemental Life Insurance (Voluntary Life) (FSAIAMAF)

akta.pro secondary industries

Worksite Disability Insurance (STD/LTD) (FSAIAMAD), Worksite Accident Insurance (FSAIAMAA)

Keywords

• Voluntary worksite benefits
• Term life insurance
• Group accident insurance
• Short-term disability
• Insurance brokerage services

Headquarters

HQ city

Tulsa

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Insurance Premiums: Leaders Life generates revenue through insurance premiums collected from employer groups and individuals enrolled in their voluntary worksite benefit products including term life insurance, group accident, and short-term disability coverage.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Leaders Life Insurance Company sells voluntary worksite benefits insurance products including Term Life Insurance to Age 100, Group Term Life, Group Accident, Individual Wage Protector (Short-Term Disability), and Group Voluntary Short-Term Disability. Products are primarily distributed through employer groups and associations across 15 states in the South and Midwest via a network of brokers and State Marketing Directors.

Product overview

Leaders Life Insurance Company offers a unified portfolio of voluntary worksite benefits insurance products designed for employers and associations. The core product suite includes: Term Life Insurance to Age 100 (flagship product with spouse and child coverage options), Group Term Life, Group Accident, Individual Wage Protector (short-term disability), and Group Voluntary Short-Term Disability. The products are designed to be offered together as a comprehensive benefits package, with many products available in conjunction with one another (e.g., Group Term Life requires pairing with Term to Age 100, Short-term Disability, or Group Accident). The company serves the South and Midwest regions and is expanding nationally.

Differentiator

Problem solved

Functional benefit

Products and services

• Term Life Insurance to Age 100 Individual term life insurance with guaranteed level premium to age 100. Coverage amounts range from $10,000 to $150,000. Includes spouse and child/grandchild coverage options. Offered through employer groups to provide lasting financial security for policyholders and their loved ones.
• Group Term Life Group Term Life Insurance providing competitive rates with small group access and a multi-year rate guarantee. Available to employer groups in conjunction with other Leaders Life voluntary products. Requires a proposal based on group demographics.
• Group Accident Accident Only Insurance providing 24-hour or Off-The-Job coverage with affordable premiums. Designed to provide financial security to employees and their families when accidents occur. Distributed through employer groups and associations.
• Individual Wage Protector Voluntary Short-term Disability insurance providing a weekly benefit for non-work-related accidents or illnesses. Designed for employees not currently collecting disability benefits who are regularly working for the employer at least 20 hours per week.
• Group Voluntary Short-Term Disability Voluntary Group Short-Term Disability insurance providing a weekly benefit for non-work-related accidents or illnesses. Available to employer groups for their employees who work at least 24 hours per week and are not currently collecting disability benefits.

Quantifiable outcome

• Serving over 1,100 brokers and over 3,000 workplace groups
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Farm Bureau Life Insurance Company of Michigan (FBL Michigan)coreStrategic or Co-development PartnerLeaders Life is a life insurance affiliate of Farm Bureau Life Insurance Company of Michigan (FBL Michigan). The ultimate parent of both companies is the Michigan Farm Bureau. This affiliation provides strategic backing and potential operational synergies.
• QuikTrip CorporationcoreChannel Partner/ Reseller/ DistributorLeaders Life began operations in Tulsa, OK in 1989 addressing a need for quality life insurance for employees of QuikTrip Corporation, a renowned convenience store chain known for its exceptional customer service. This initial partnership launched Leaders Life's business model of serving employee groups.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• AFLAC: AFLAC is the dominant U.S. worksite voluntary benefits carrier offering accident, disability, and life insurance through employer-based payroll deduction, mirroring Leaders Life's core GTM. Direct competitor for the same employer groups and brokers.
• Unum Group: Unum is a leading carrier of group disability, group life, and voluntary benefits sold through employer groups and brokers. Comparable product suite to Leaders Life with greater scale and brand recognition.
• Lincoln Financial Group: Lincoln Financial offers group life, disability, and voluntary worksite benefits through broker distribution. Overlapping product portfolio and similar employer-broker sales motion make it a key comparable.
• Allstate Benefits: Allstate Benefits (formerly American Heritage Life) sells voluntary accident, disability, and life insurance through worksite enrollment with employer groups. Closely aligned with Leaders Life's distribution model and product set.
• Cigna Group Insurance: Cigna's supplemental health and voluntary benefits division offers accident, critical illness, disability, and life products sold through brokers and employer groups. Directly competes in the same voluntary worksite category.
• Globe Life: Globe Life (formerly Torchmark) is a holding company for life and supplemental health insurers focused on middle-income American families. Comparable voluntary and worksite life insurance distribution model.
• Mutual of Omaha: Mutual of Omaha offers individual and group life, disability, and accident coverage through brokers and employer groups. Similar mutual/PE-style orientation toward middle-market voluntary benefits.
• Assurity Life Insurance: Assurity is a mutual insurer offering individual and group life, disability, and critical illness sold through worksite and broker channels. Comparable size and product positioning to Leaders Life.
• Kansas City Life Insurance Company: Kansas City Life is a regional life insurer offering individual and group life insurance through independent agents. Similar scale and regional focus to Leaders Life in voluntary and small-group life.
• National Western Life Insurance Group: National Western Life is a regional life insurer focused on life insurance and annuity products through independent agents. Comparable scale and product mix to Leaders Life's voluntary life offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Leaders Life Insurance Company