Trafficstars
- Company typePrivate
- Founded2014
- HeadquartersLimassol, Cyprus
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
Trafficstars firmographics
Firmographics- Name
- Trafficstars
- Legal name
- TrafficStars Ltd.
- Website
- https://trafficstars.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Trafficstars industry classification
Industry- Product category
- Programmatic Advertising Network
- NAICS
- Advertising Agencies (54181), Media Buying Agencies (54183), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising (7310), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Ad Networks & Exchanges (Programmatic RTB) (BPAMALAA)
- akta.pro secondary industries
- Programmatic Display & Video (DSP/RTB) (BPAFACAC), Demand-Side Platforms (DSP) (BPAMALAB), Mobile/App Install & CPA Networks for Betting (MPAEAMAJ)
Keywords
Where Trafficstars is headquartered
LocationHeadquarters
- HQ city
- Limassol
- HQ country
- Cyprus
- HQ region
- Europe
Offices1 record
Markets served
Trafficstars business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations
Revenue model
- Advertising Revenue (CPM, CPC, CPA): The platform operates as an ad network and RTB marketplace where advertisers pay for ad impressions (CPM), clicks (CPC), or conversions (CPA). Publishers monetize their traffic inventory through the same platform.
- Traffic Monetization for Publishers: Publishers can monetize their traffic inventory through multiple ad formats including banners, native ads, video ads, popunder, interstitial, and push notifications, earning revenue based on impressions and engagement.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Tier 1 GEO pricing (US, UK, Canada, Germany, Australia) |
| Unit Pricing | Pay-as-you-go | Tier 2 GEO pricing |
| Unit Pricing | Pay-as-you-go | Tier 3 GEO pricing (SEA, Africa) |
| Subscription | Pay-as-you-go | Minimum starting investment |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Trafficstars product offering
Product offeringCore offering
TrafficStars operates a self-serve premium ad network and real-time bidding (RTB) marketplace that connects advertisers with publishers globally. The platform supports multiple ad formats (banner, native, pre-roll, interstitial, push, popunder) and pricing models (CPM, CPC, CPA), processing over 10 billion daily ad impressions across more than 200 countries. It also provides publisher-side monetization tools and an API for programmatic campaign management.
Product overview
TrafficStars is a self-serve premium ad network and RTB (Real-Time Bidding) marketplace operating as a unified platform for both advertisers and publishers. The core TrafficStars platform connects advertisers seeking high-quality traffic with publishers monetizing their inventory across 200+ countries, processing over 10 billion daily ad impressions. The platform supports multiple ad format modules — Popunder Ads, Banner Ads, Native Ads, Pre-Roll Video Ads, Interstitial Ads, Push Notification Ads, Video Ads, and Display Ads — which advertisers can deploy individually or in combination through the self-serve interface. Specialized vertical traffic products for iGaming, Dating, Casino, Gambling, Forex, Nutra, Adult/Advertising, Cannabis, and Porn Video/PornHub ads extend the platform's reach into restricted verticals often blocked on mainstream platforms. Supporting modules include the Optimizer/Autobidder (automated real-time bid optimization), Retargeting capabilities (pixel-based and lookalike audience re-engagement), and the Postback System (server-to-server tracking integration with third-party trackers). Publisher-facing tools include MasterSpot Solution 2.0 (unified single-code monetization wrapper for all ad formats) and the broader Publisher Monetization platform for traffic monetization with 100% fill rates. The RTB Advertising/Programmatic Buying module provides programmatic access to the exchange via VAST, OpenRTB, and header bidding protocols. CPA Ad Networks and CPC/Click Traffic products offer performance-oriented pricing models for affiliates and media buyers. Advanced targeting capabilities span GEO, device, OS, browser, carrier, connection type, time-of-day, zone-level, and IP range targeting. The platform is gambling-friendly and adult-friendly, distinguishing it from mainstream walled gardens.
Differentiator
Problem solved
Functional benefit
Products and services
- TrafficStars Ad Network and RTB Marketplace A self-serve premium ad network and RTB marketplace connecting advertisers with publishers globally, supporting multiple ad formats and pricing models with over 10 billion daily impressions across 200+ countries.
- Publisher Monetization Platform Publisher-side platform enabling website owners and app developers to monetize their traffic inventory through multiple ad formats with 100% fill rates and automatic payouts.
- RTB Advertising and Programmatic Buying Real-time bidding infrastructure enabling programmatic ad buying and selling with access to billions of daily impressions through second-price and first-price auctions, with advanced impression-level targeting.
- MasterSpot Solution 2.0 Next-generation publisher monetization tool that lets publishers manage all ad formats (banner, native, video, push, popunder, interstitial) through a single code integration.
- Popunder Ads Non-intrusive ad format opening in a new browser window behind the active one. Delivers massive volumes of traffic at low CPMs ($0.5–2.00), ideal for FTD acquisition campaigns.
- Banner Ads Standard display ad formats including 300x250, 728x90, and responsive mobile banners (300x100) for visibility, retargeting, and brand-building purposes.
- Native Ads Non-obtrusive, cost-effective ad format that integrates seamlessly with surrounding content, cited as a high-CTR format for gambling and casino traffic campaigns.
- Pre-Roll Video Ads In-stream video advertisements that automatically play before selected video content. Available as skippable (15–30 seconds) and non-skippable (6–20 seconds) formats with 60–80% completion rates.
- Interstitial Ads Full-screen mobile takeovers displayed between page or app transitions, achieving CTRs of 2–5%. Ideal for time-sensitive betting offers and mobile casino campaigns.
- Push Notification Ads Notifications delivered to a user's device, even when not browsing. Supports iOS push notifications without subscription requirements.
- Video Ad Network Comprehensive video advertising solution spanning in-stream pre-roll, mid-roll, post-roll, out-stream/in-page video, and interstitial video formats with 10B+ daily impressions across 190+ countries and 100% fill rates.
- Display Ad Network Programmatic display advertising solution enabling advertisers to run banner, native, and visual ad formats across a global publisher network via RTB.
- CPC Traffic Cost-per-click traffic product allowing advertisers to pay only for each click on their ad. Advertisers can start with as little as $100 minimum deposit.
- CPA Ad Networks Performance-focused mobile CPA campaign solution supporting payouts triggered by specific actions (registrations, deposits, purchases, app installs).
- iGaming Traffic Specialized gambling and casino traffic targeting casino players, sportsbook users, and crypto gambling audiences. Supports crypto creatives (BTC/USDT) and provides 10B+ monthly impressions under gambling-friendly policies.
- Dating Traffic Dating vertical traffic targeting users for online dating, adult dating, and AI companion app campaigns under TrafficStars' permissive adult-friendly policies.
- Casino Traffic Intent-driven casino and betting traffic targeting users actively seeking real-money gaming experiences. Supports high-ROI campaigns for FTD acquisition with compliance tools.
- Gambling Traffic Broad gambling vertical traffic including sports betting, casino, poker, and esports betting, with GEO targeting for regulated markets and crypto gambling creatives.
- Forex Traffic Finance vertical traffic targeting users interested in forex trading, financial products, and investment platforms.
- Nutra Traffic
Quantifiable outcome
- 30-40% of bot traffic filtered through anti-fraud systems
- +2 more outcomes
Companies that use Trafficstars
Customer profileNamed customers7 records
Segments7 records
Ideal customer profiles4 records
Trafficstars technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration29 records
AI capability7 records
Feature6 records
Trafficstars partnerships and signals
Strategic signalScale indicators5 records
Recent moves5 records
Expansion highlights6 records
Trafficstars competitors and assessment
Company assessmentDirect peers
- Clickadu: Clickadu is a self-serve ad network offering popunder, push, banner, and video ad formats with global reach. It is comparable as a direct competitor for performance marketers and affiliates seeking cross-vertical traffic sources.
- HilltopAds: HilltopAds operates an ad network with strong coverage of popunder, push, and in-page push formats across mainstream and restricted verticals. It overlaps with TrafficStars on traffic types, customer personas, and reliance on restricted-vertical advertising budgets.
- ExoClick: ExoClick is an ad network specializing in mainstream and adult traffic, providing display, video, native, and popunder formats. It competes directly with TrafficStars in restricted verticals and serves a similar advertiser and publisher base.
- Galaksion: Galaksion is a self-serve ad network specializing in push notifications and popunder formats with global reach. It directly overlaps TrafficStars' flagship formats and serves the same affiliate/media-buyer customer base.
- PropellerAds: PropellerAds is a self-serve ad network offering popunder, push notifications, interstitials, and native ads globally. It targets the same affiliate/performance-buyer persona and overlaps materially with TrafficStars' format portfolio and vertical focus.
- Adsterra: Adsterra is a global ad network serving popunder, push, banner, and direct-link formats with strong presence in restricted verticals (gambling, adult, VPN). It is cited as a named long-term enterprise partner of TrafficStars and competes head-to-head for the same demand and supply pools.
- PopAds: PopAds is a popunder-focused ad network optimized for high-volume traffic monetization. It competes directly with TrafficStars' popunder product line and targets the same publisher monetization and advertiser use cases.
- Adcombo: Adcombo is a CPA affiliate network that runs lead-gen and performance campaigns, particularly in nutra and sweepstakes verticals, and has a public testimonial as a TrafficStars partner. It is comparable because it is both a customer/competitor in performance marketing supply and depends on ad networks for traffic.
Broad incumbents
- Media.net: Media.net operates a contextual ad marketplace powering display and native ads at scale. While its vertical focus differs from TrafficStars', it serves as a relevant incumbent benchmark for ad-marketplace business models and competes indirectly for advertiser budgets.
- Magnite (formerly Rubicon Project): Magnite is a large public SSP that operates programmatic ad exchange infrastructure referenced in TrafficStars' cookie integrations. It is a comparable incumbents in the programmatic/RTB layer, though operating at much greater scale and broader (mainstream) vertical scope.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Trafficstars social profiles
Digital presenceTrafficstars financial estimates
Financial estimateRevenue estimate
Valuation estimate
Trafficstars leadership team
Management profileNumber of profiles
Profiles1 record
Trafficstars funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Trafficstars M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Trafficstars
What does Trafficstars do?
TrafficStars operates a self-serve premium ad network and real-time bidding (RTB) marketplace that connects advertisers with publishers globally. The platform supports multiple ad formats (banner, native, pre-roll, interstitial, push, popunder) and pricing models (CPM, CPC, CPA), processing over 10 billion daily ad impressions across more than 200 countries. It also provides publisher-side monetization tools and an API for programmatic campaign management.
Is Trafficstars a public or private company?
Trafficstars is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Trafficstars founded?
Trafficstars was founded in 2014. It employs 51 to 100 people.
Where is Trafficstars based?
Trafficstars is headquartered in Limassol, Cyprus, in the Europe region.
How does Trafficstars make money?
Two revenue lines are on record. Advertising Revenue (CPM, CPC, CPA) is the primary driver. The others are traffic Monetization for Publishers.
Who are Trafficstars's main competitors?
Direct peers on record are Clickadu, HilltopAds, ExoClick, Galaksion, PropellerAds, Adsterra, PopAds and Adcombo. Broad incumbents are Media.net and Magnite (formerly Rubicon Project).
Does Trafficstars have an API?
Yes. TrafficStars provides a public-facing API that allows seamless integration with external platforms, enabling access to TrafficStars' features and data for streamlined campaign management. Authentication is handled via session tokens (api_token, access_token_id, refresh_token) stored in browser cookies. The API supports programmatic campaign management, real-time bidding access, and server-to-server postback tracking. Documentation is available at docs.trafficstars.com. Developer documentation is at docs.trafficstars.com/#/_auth.
What industry is Trafficstars in?
Trafficstars's product category is Programmatic Advertising Network. Its primary akta.pro industry code is BPAMALAA, Ad Networks & Exchanges (Programmatic RTB), with a secondary code of BPAFACAC, Programmatic Display & Video (DSP/RTB). Its NAICS code is 54181 and its SIC code is 7310.