What FACTORY PR does

FACTORY PR is a privately held communications agency founded in the early-to-mid 2000s and headquartered at 920 Broadway in Manhattan's Flatiron District, with additional offices in Los Angeles (Beverly Boulevard) and a forthcoming Miami location. The firm delivers integrated communications services across public relations, influencer and creator partnerships, digital and social strategy, experiential marketing, VIP and talent relations, brand partnerships, executive communications, crisis and reputation management, and health and biotech communications. It serves clients across fashion and luxury, beauty and lifestyle, technology and startups, hospitality and real estate, and health and wellness verticals, including named enterprise accounts such as ASOS (ten-year Agency of Record), IKEA, On Running (with Roger Federer's partnership), Fontainebleau Las Vegas, and GU, alongside startup engagements such as Henry Rose (with Michelle Pfeiffer), Loop Earplugs, 21Seeds, and Tally Health.

The agency's underlying technology stack is non-proprietary; it relies on industry-standard media databases, social media management platforms, and analytics tools to support campaign execution and measurement rather than any developed platform or licensed product. Operations are organized around specialized divisions for Corporate Communications, Creative Production, and Digital Strategy, with the LA office dedicated to Hollywood integration and celebrity work, and the incoming Miami office positioned around technology, finance, art, and wellness clients with a LATAM cross-border remit.

Factory PR generates revenue through professional services engagements billed on project, retainer, or multi-year AOR bases, with publicly indicated budget tiers of $10k-$20k (entry-level), $20k-$50k (mid-tier), and above $100k (enterprise). The firm operates as an independent private company with no disclosed venture or private equity funding, no parent organization, and no subsidiaries, and it acquired the PR Daily Awards and Top Agencies Awards recognition in 2025.

Name

FACTORY PR

Legal name

Factory PR

Website

https://factorypr.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

FACTORY PR is a privately held integrated communications agency with offices in New York, Los Angeles, and Miami, delivering public relations, influencer partnerships, digital and social strategy, experiential marketing, and VIP and celebrity services to fashion, beauty, technology, hospitality, and wellness brands.

Ownership category

akta.pro rank

Product category

Public Relations Services

NAICS

Public Relations Agencies (541820), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Digital PR & Social Media Communications (MPAAADAJ)

akta.pro secondary industries

Social Media & Community Management (PR-led) (BPAFADAM), Influencer PR & Seeding (Gifting/Press Kits) (MPAAAHAG), Reputation Management & Online PR (BPAFADAN)

Keywords

• Public relations services
• Influencer marketing
• Experiential marketing
• Media relations
• Crisis communications

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Public Relations Services: Factory PR generates revenue through professional communications and public relations services billed on a project, retainer, or campaign basis. Services include media relations, influencer partnerships, experiential activations, strategic storytelling, digital/social strategy, VIP relations, and crisis management. The agency offers different service packages at various price points ranging from $10k-20k to >$100K engagement levels.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Factory PR is a communications agency that delivers integrated public relations, influencer and creator partnerships, digital and social strategy, experiential marketing and events, executive communications, crisis and reputation management, and VIP and talent relations. The agency serves fashion, beauty, technology, hospitality, health and wellness, and art-sector brands from offices in New York (headquarters), Los Angeles, and Miami.

Product overview

Factory PR operates as a communications agency offering integrated strategic services across public relations, digital strategy, influencer partnerships, and experiential marketing. The company structures its offerings around core service pillars—PR/communications, influencer relations, digital/social strategy, experiential events, VIP/talent relations, and brand partnerships—serving clients across fashion, beauty, technology, hospitality, health/wellness, and art sectors. Services are delivered through three U.S. office locations (New York, Los Angeles, Miami) with specialized industry expertise and team divisions for Corporate Communications, Creative Production, and Digital Strategy. The agency emphasizes integrated storytelling that bridges cultural relevance with business strategy.

Differentiator

Problem solved

Functional benefit

Products and services

• Public Relations & Communications
• Influencer & Creator Partnerships
• Digital & Social Strategy
• Experiential Marketing & Events
• Executive Communications & Founder Positioning
• Crisis & Reputation Management
• Health & Biotech Communications
• VIP & Talent Relations
• Brand Partnerships & Collaborations

Quantifiable outcome

• 800% follower increase for Fontainebleau Las Vegas during grand opening, New Year’s Eve, and Super Bowl events
• +3 more outcomes

Named customers9 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

19 partnerships are on record, tiered minor and core.

• Spring StudiosminorOthersPreferred venue partner for the New York office, providing event space for client activations and fashion-related PR events in Manhattan.
• The GlasshouseminorOthersPreferred event venue partner in New York for client activations and experiential marketing events.
• MoMA PS1minorOthersCultural institution partnership for art-related activations and creative collaborations in New York.
• The ShedminorOthersEvent venue partner for large-scale cultural activations and experiential events in Hudson Yards, New York.
• CiprianiminorOthersPreferred luxury event venue for high-profile client events, galas, and experiential activations in New York.
• Academy Museum of Motion PictureminorOthersCultural institution partnership for entertainment-related PR activations and Hollywood integration events.
• Goya StudiosminorOthersProduction studio partner for content creation, celebrity/influencer shoots, and media production in Los Angeles.
• Chateau MarmontminorOthersIconic hotel venue partner for VIP events, celebrity gatherings, and luxury lifestyle PR activations in Los Angeles.
• The Hollywood RooseveltminorOthersHistoric Los Angeles hotel venue for red carpet events, award season activations, and VIP gatherings.
• Faena ForumminorOthersLuxury cultural venue in Miami Beach for high-profile events, art installations, and brand activations.
• 1 Hotel South BeachminorOthersEco-luxury hotel partner for wellness-focused events, sustainable brand activations, and hospitality PR activations in Miami.
• Pérez Art Museum Miami (PAMM)minorOthersArt museum partnership for Art Basel Miami Beach strategy, cultural PR activations, and collector engagement events.
• Swedish House MafiacoreStrategic or Co-development PartnerCollaborated with Swedish House Mafia for IKEA brand innovation campaigns, amplifying IKEA's cultural relevance through music and lifestyle collaborations.
• MarimekkocoreStrategic or Co-development PartnerDesign collaboration partner with IKEA for bold, colorful product collaborations that redefined IKEA's cultural positioning for the next generation.
• SephoracoreGTM or Marketing PartnerNational retail partnership enabling Henry Rose's clean fragrance launch and distribution through Sephora's premium beauty retail channel.
• TomorrowlandcoreGTM or Marketing PartnerGlobal music festival collaboration with Loop Earplugs that established the brand as essential for music lovers, travelers, and wellness seekers, positioning Loop at the intersection of fashion, function, and festival culture.
• Roger FederercoreGTM or Marketing PartnerElite athlete partnership supporting On Running's U.S. market entry and cementing the brand's status as a performance powerhouse in the competitive sneaker and athletic footwear market.
• Rachel BilsonminorGTM or Marketing PartnerCelebrity partnership for the “Serving Summer” campaign with 21Seeds tequila brand, driving media buzz and brand collaborations through actress/influencer platform.
• Michelle PfeiffercoreGTM or Marketing PartnerCo-founder and celebrity brand ambassador for Henry Rose, the clean fragrance brand built, launched, and grown by Factory PR that achieved industry leadership status.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/factory-pr
• Instagraminstagram.com/factorypr
• Xx.com/factorypr
• Facebookfacebook.com/factorypr

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FACTORY PR