Name

SKOPOS GROUP

Legal name

SKOPOS Institut für Markt- und Kommunikationsforschung GmbH & Co. KG

Website

https://skopos-group.de

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Hürth

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure, Others

Revenue model

1. Market Research Services: Full-service market research including classic market research, qualitative and quantitative studies, panel research, and custom research projects for enterprise clients across multiple industries.
2. Specialized Research Solutions: Specialized services including UX research (SKOPOS NOVA), employee surveys (SKOPOS VIEW), mystery shopping (SKOPOS NEXT), community and CX solutions (SKOPOS CONNECT), and data science/analytics (SKOPOS ELEMENTS) sold as dedicated service offerings.
3. DIY/DIT Platform Licensing: SKOPOS ONE platform provides self-service research tools for clients to accelerate and simplify research processes, potentially offering subscription-based access.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

SKOPOS GROUP is a German full-service market research group that delivers customized market research, UX research, customer experience (CX) research, employee/People Experience surveys, mystery shopping, and data science & analytics to enterprise clients. The group operates through six specialized sub-brands (SKOPOS RESEARCH, SKOPOS NOVA, SKOPOS VIEW, SKOPOS CONNECT, SKOPOS NEXT, SKOPOS ELEMENTS) and supports clients with proprietary research tools (SKOPOS Sketchpad, Heatseeker, Replikator) and the DIY/DIT platform SKOPOS ONE.

Product overview

SKOPOS GROUP is a broadly positioned group of companies offering bundled market research expertise under one roof since 1995. The portfolio comprises six specialized sub-brands: SKOPOS (core market research), SKOPOS NOVA (UX research & usability), SKOPOS VIEW (employee surveys/People Experience), SKOPOS ELEMENTS (data science & analytics), SKOPOS CONNECT (communities & CX with agile software), and SKOPOS NEXT (mystery research/shopping). Additionally, the group offers proprietary research tools including SKOPOS Sketchpad, Heatseeker, and Replicator. In 2022, they launched SKOPOS ONE, a DIY/DIT platform for accelerating research processes.

Differentiator

Problem solved

Functional benefit

Brands

• SKOPOS ONE: DIY/DIT platform for accelerating and simplifying research processes, launched in 2021.

Products and services

• SKOPOS Market Research Full-service classic market research including qualitative and quantitative studies, panel research, community research, and brand tracking for enterprise clients across automotive, telecommunications, financial services, retail, and other industries.
• SKOPOS NOVA (UX Research & Usability) UX research and usability testing services supporting user-centered product and service development through user observation, listening, and strategic integration of findings for enterprise product teams.
• SKOPOS VIEW (Employee Surveys / People Experience) Full-service employee survey and People Experience solutions enabling companies to optimize working relationships and improve internal structures and processes through follow-up measurement.
• SKOPOS ELEMENTS (Data Science & Analytics) Data science and analytics services helping companies become data-driven by answering relevant business questions with data to gain competitive advantages and actionable insights.
• SKOPOS CONNECT (Communities & CX)

Quantifiable outcome

• Climate neutral since 2021 through compensation
• +2 more outcomes

Named customers16 records

Segments6 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• QualtricscoreStrategic or Co-development PartnerStrategic partnership with Qualtrics for customer experience management solutions. SKOPOS serves as a partner for Qualtrics-related implementations and consulting engagements in the German market.
• GS1 GermanyminorStrategic or Co-development PartnerOfficial GS1 cooperation partner providing market research support for GS1 standards and retail optimization initiatives.
• Hochschule FreseniusminorStrategic or Co-development PartnerUniversity cooperation for theory and practice alignment in market research education and potential joint research projects.
• InsurLab GermanyminorStrategic or Co-development PartnerStartup accelerator partnership supporting insurtech startups with market research expertise and consulting services.
• BVDW (Bundesverband Digitale Wirtschaft)minorStrategic or Co-development PartnerSuccessful partnership with BVDW for research standards and digital economy market research initiatives.
• Energy Efficiency Foundation (Stiftung Energieeffizienz)minorOthersFounder and Group CEO Olaf Hofmann serves on the board (Kuratorium) of Energy Efficiency Foundation. SKOPOS conducts research studies for the foundation including CO2 savings potential studies.
• Energy Check Advisory BoardminorOthersFounder and Group CEO Olaf Hofmann serves on the advisory board of Energy Check organization.
• ADM (Arbeitskreis Deutscher Markt- und Sozialforschungsinstitute)coreStrategic or Co-development PartnerIndustry association membership shaping standards and guidelines for German market research alongside BVM, ASI, and DGOF.
• DGOF (Deutsche Gesellschaft für Online-Forschung)coreStrategic or Co-development PartnerActive leadership in German online research society with board positions helping shape industry standards.

Scale indicators5 records

Recent moves18 records

Expansion highlights6 records

Direct peers

• Psyma Group: German full-service market research institute founded by psychologists with a similar mid-size, multi-method portfolio and comparable enterprise customer base across automotive and consumer industries.
• GIM (Gesellschaft für Innovative Marktforschung): Heidelberg-based qualitative and quantitative market research firm comparable in scale (~150+ employees), methodology breadth, and German blue-chip client mix to SKOPOS GROUP.
• Bilendi: European data-collection and online-panel provider operating access panels and DIY research technology, directly comparable to SKOPOS' ODC Panel heritage and SKOPOS ONE platform offering.
• Toluna: Global online panel and research-technology provider serving similar consumer-research, brand-tracking, and ad-hoc survey use cases for enterprise clients.
• YouGov: Global online panel and research-data company with strong European (including German DACH) presence, comparable in combining panel research, brand tracking, and syndicated insights offerings.
• Dynata: Large digital-first data and research platform operating access panels and programmatic research services, competing for the same enterprise MR-tech budgets as SKOPOS ONE.

Broad incumbents

• Ipsos: Global market research incumbent operating across all of SKOPOS' verticals (automotive, telco, finance, retail, public sector) with significantly larger scale and global panel infrastructure.
• Kantar: WPP-owned global research and insights giant with overlapping offerings in brand tracking, consumer research, CX, and analytics that directly compete for the same enterprise RFPs.
• NielsenIQ (GfK): German-origin (GfK) global consumer and retail measurement leader, overlapping with SKOPOS' retail, FMCG, and consumer-panel research practices in the German and European market.

Emerging players

• Questback: European employee-experience and CX survey platform directly comparable to SKOPOS VIEW's HR-survey and People Experience offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCC3NKbWteww4HD1ZC80GRxA/videos
• LinkedInlinkedin.com/company/skopos
• Facebookfacebook.com/skopos.de

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SKOPOS GROUP