QuestBack
- Company typePrivate
- Founded1999
- HeadquartersOslo, Norway
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
QuestBack firmographics
Firmographics- Name
- QuestBack
- Legal name
- Questback AS
- Website
- https://questback.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
QuestBack industry classification
Industry- Product category
- Experience Management Software
- NAICS
- Business Support Services (5614)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Customer Retention, Win-Back & Churn Reduction Programs (MPAAAIAH)
Keywords
Where QuestBack is headquartered
LocationHeadquarters
- HQ city
- Oslo
- HQ country
- Norway
- HQ region
- Europe
Offices9 records
Markets served
QuestBack business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription Licenses: Annual or multi-year subscription tiers (EX Starter, EX Business, Enterprise) providing access to the feedback platform with tiered InsightLab professional services hours included
- Professional Services (InsightLab): Additional consulting hours beyond tier allocations for custom survey design, analysis, and implementation support
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | EX Starter: Entry-level package for smaller teams wanting to get started quickly |
| Subscription | Annual | EX Business: Mid-tier with extended support for medium-sized organizations |
| Subscription | Multi-year contract | Enterprise: Comprehensive solution for organizations maximizing employee experience |
| Freemium | Pay-as-you-go | Questback Essentials Trial |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
QuestBack product offering
Product offeringCore offering
QuestBack is an online experience management company that provides a cloud-based survey and feedback platform covering employee experience, customer experience, and market research. Its offering centers on four branded products — EmployeeQuest, CustomerQuest, MarketQuest, and the InsightLab professional services layer — supported by 35 pre-built templates, real-time analytics dashboards, GDPR-compliant European data hosting, and HRM system integrations. Customers access the platform through tiered SaaS subscriptions (EX Starter, EX Business, Enterprise) with a 14-day free trial available.
Product overview
QuestBack is an Experience Management platform offering a unified survey and feedback solution with four core branded products: EmployeeQuest™ for employee surveys, CustomerQuest™ for customer feedback, MarketQuest™ for market research, and InsightLab™ for professional services. The platform provides ready-made templates, customizable surveys, real-time analytics, and GDPR-compliant data handling. Questback Essentials serves as the entry-level free trial offering, while the branded solutions share a common technology infrastructure for survey creation, distribution, analysis, and reporting.
Differentiator
Problem solved
Functional benefit
Brands
- EmployeeQuest™: Employee experience and engagement survey solutions
- CustomerQuest™
- MarketQuest™
- InsightLab™
Products and services
- EmployeeQuest
Quantifiable outcome
- 21% better ROI in companies with high employee engagement
- +5 more outcomes
Companies that use QuestBack
Customer profileNamed customers13 records
Segments4 records
Ideal customer profiles3 records
QuestBack technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability2 records
Feature9 records
QuestBack partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered regional.
- Tech Feedback SolutionsregionalAuthorized partner operating in Spain, handling local sales and support for QuestBack solutions in the Spanish market.
- Gianluca PoscenteregionalAuthorized partner representing QuestBack in Italy, providing local sales and customer support services.
- QB insights ccregionalAuthorized partner serving the South African market for QuestBack feedback solutions.
- Valmaison SarlregionalAuthorized partner operating in France, providing local QuestBack sales and support services.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
QuestBack competitors and assessment
Company assessmentDirect peers
- Peakon (Workday): Peakon, acquired by Workday, is an employee engagement and listening platform serving enterprise HR organizations. It is a direct peer for QuestBack's EmployeeQuest product and represents enterprise EX consolidation.
- Culture Amp: Culture Amp is an employee experience platform providing engagement, performance, and onboarding surveys. It is a direct peer to QuestBack's EmployeeQuest product for mid-market and enterprise HR buyers.
- LimeSurvey: LimeSurvey is an open-source online survey application often used by academic, government, and enterprise customers in Europe. It is a comparable peer for QuestBack's European market research and government customers.
- Confirmit: Confirmit is a Nordic-origin experience management and market research software vendor with Voice of Customer and Voice of Employee solutions. It is a particularly close peer given shared regional roots and overlapping enterprise feedback offerings.
- Qualtrics: Qualtrics is the global leader in experience management software, offering employee, customer, product, and brand experience solutions on a single platform. It is the most direct competitor to QuestBack across EmployeeQuest, CustomerQuest, and MarketQuest.
- SurveyMonkey: SurveyMonkey is one of the best-known online survey platforms serving SMB through enterprise with self-serve and paid plans. It overlaps directly with Questback's self-serve trial, CustomerQuest, and MarketQuest offerings.
- Typeform: Typeform is a popular conversational survey and form-building platform used for customer feedback, lead generation, and market research. It is a direct peer for QuestBack's SMB-facing self-serve survey offering.
- Medallia: Medallia is a leading customer experience and employee experience management platform focused on enterprise CX analytics and listening programs. It is a direct competitor for QuestBack's CustomerQuest and Enterprise EX offerings.
- InMoment: InMoment is an experience intelligence and customer experience platform combining surveys, text analytics, and action management. It is a direct competitor to QuestBack's CustomerQuest CX suite, particularly in enterprise verticals.
Emerging players
- HappyOrNot: HappyOrNot is a Finnish-origin customer feedback terminal provider specializing in real-time, in-location satisfaction measurement. It is an adjacent peer for QuestBack's CustomerQuest CX use cases in European retail and service environments.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
QuestBack social profiles
Digital presenceQuestBack compliance and trust
Trust signalCompliance2 records
QuestBack financial estimates
Financial estimateRevenue estimate
Valuation estimate
QuestBack leadership team
Management profileNumber of profiles
Profiles5 records
QuestBack funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
QuestBack M&A and investment
M&A and investmentM&A4 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about QuestBack
What does QuestBack do?
QuestBack is an online experience management company that provides a cloud-based survey and feedback platform covering employee experience, customer experience, and market research. Its offering centers on four branded products — EmployeeQuest, CustomerQuest, MarketQuest, and the InsightLab professional services layer — supported by 35 pre-built templates, real-time analytics dashboards, GDPR-compliant European data hosting, and HRM system integrations. Customers access the platform through tiered SaaS subscriptions (EX Starter, EX Business, Enterprise) with a 14-day free trial available.
Is QuestBack a public or private company?
QuestBack is a private company. It is classified as venture growth investor backed and is currently operating.
When was QuestBack founded?
QuestBack was founded in 1999. It employs 251 to 500 people.
Where is QuestBack based?
QuestBack is headquartered in Oslo, Norway, in the Europe region.
How does QuestBack make money?
Two revenue lines are on record. SaaS Subscription Licenses are the primary driver. The others are professional Services (InsightLab).
Who are QuestBack's main competitors?
Direct peers on record are Peakon (Workday), Culture Amp, LimeSurvey, Confirmit, Qualtrics, SurveyMonkey, Typeform, Medallia and InMoment. HappyOrNot is listed as an emerging player.
Does QuestBack have an API?
Yes. QuestBack offers a secure API for integrating sensitive information and data. The API enables users to securely transmit confidential data and integrates with various business systems. Specific API type (REST, GraphQL), authentication method, rate limits, and versioning details are not publicly documented on the main website. Developer documentation is at academy.questback.com/resources.
What industry is QuestBack in?
QuestBack's product category is Experience Management Software. Its primary akta.pro industry code is MPAAAIAH, Customer Retention, Win-Back & Churn Reduction Programs. Its NAICS code is 5614 and its SIC code is 7372.