PEIX

What PEIX does

PEIX Health Group (legal entity: PEIX Health GmbH) is a Berlin-based healthcare-specialist creative agency founded in 1996, serving enterprise pharmaceutical and healthcare organizations in the DACH region with a 30-year track record. The firm delivers an integrated service portfolio spanning PR, digital marketing, strategy, social media, medical support, and AI-assisted marketing, organized under named service lines including THE SIGNAL (OTC brand strategy consulting launched June 2026 in partnership with Torben Bo Hansen) and PEIX Editorial (editorial and corporate communications for pharma, launched April 2026 under Hanna Sachse). Named clients include Bayer, Novartis, Amgen, BMS, Chiesi, Berlin Chemie, Hermes Arzneimittel, Kade, Leti, Schaper Bruemmer, Dr. Pfleger, and the WHO, with documented campaigns spanning OTC product launches (Priorin, Lefaxan, ipalat) and corporate content (Studien Wirken, Die Welt mit Ava children's podcast).

The agency's technology stack centers on a customer portal (Kundenportal) housing the OpenAI-powered Creative Brief Bot for client briefing, complemented by a recurring elf99 networking event series hosted at the Berlin-Adlershof headquarters. The firm operates as a privately held GmbH with no disclosed external funding, parent company, or M&A activity, currently employing 101-250 staff. Business model is professional services: project-based engagements and retainer contracts with enterprise pharma buyers, distributed via direct sales, referrals, and industry events. Pricing is quote-driven and not publicly disclosed. The firm is a certified Google Partner (since 2017), holds a Comprix long-term TOP 3 ranking, and is a GWA member, signaling established credibility within the German healthcare creative-agency market.

Name

PEIX

Legal name

PEIX Health GmbH

Website

https://peix.de

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

101–250 employees

Short description

PEIX Health Group is a Berlin-based, 30-year-old creative agency specialized in healthcare and pharmaceutical marketing, serving enterprise pharma clients (Bayer, Novartis, Amgen, BMS) with PR, digital, strategy, social media, and AI-assisted marketing services.

Ownership category

akta.pro rank

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Creative Agency Services: Full-service healthcare marketing agency providing PR, digital marketing, strategy, social media, medical support, and AI-enhanced marketing services to pharmaceutical and healthcare companies. Revenue is generated through project-based engagements and retainer contracts.
2. THE SIGNAL Strategic Consulting: New strategic consulting offering focused on OTC brand strategy, developed in partnership with brand strategist Torben Bo Hansen. Targets marketing decision-makers seeking brand revitalization and digital transformation.
3. PEIX Editorial: Editorial services unit providing content strategy, corporate podcasts, stakeholder communication, and media relations support for pharmaceutical companies.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels9 records

Core offering

PEIX Health GmbH is a Berlin-based healthcare-focused creative agency that delivers end-to-end marketing and communications services for pharmaceutical, biotech, and healthcare clients. Core offerings span public relations, digital marketing, strategy and analysis, social media, Medical Support, and KI & Marketing (AI-enhanced marketing). Specialized stand-alone units include THE SIGNAL (OTC brand strategy consulting), PEIX Editorial (editorial and corporate communications), the AI-assisted Creative Brief Bot, the Kundenportal client platform, elf99 networking events, and the proprietary children's podcast brand "Die Welt mit Ava."

Product overview

PEIX Health Group is a healthcare-focused creative agency offering a unified service portfolio built around PR, digital marketing, strategy, social media, medical support, and AI-enhanced marketing solutions. The agency's offerings are organized into distinct service lines: THE SIGNAL provides specialized brand strategy consulting for OTC brands; PEIX Editorial delivers editorial and corporate communications services; the Creative Brief Bot (powered by OpenAI) offers AI-assisted creative brief generation; and the Kundenportal (Client Portal) provides a project management and briefing platform. Additional offerings include event series (elf99 – Adlershofer Impulse) and proprietary content brands like the children's podcast 'Die Welt mit Ava'. The agency serves prominent pharmaceutical clients including Bayer, Novartis, Amgen, and Chiesi.

Differentiator

Problem solved

Functional benefit

Brands

• PEIX Editorial: Editorial services unit for the pharmaceutical industry, providing strategic communication, content strategies, corporate podcasts, and media relations support
• THE SIGNAL

Products and services

• THE SIGNAL (OTC Brand Strategy Consulting) Strategic consulting brand focused on OTC (over-the-counter) brand marketing. Provides brand strategy services to help OTC brands increase market impact, strengthen brand value perception, and sustain sales in competitive e-commerce and AI environments.
• PEIX Editorial Editorial services unit providing content and corporate communications solutions for the pharmaceutical industry. Covers corporate affairs support, content strategy development, stakeholder media agenda-setting, corporate influencer development, medfluencer collaboration, and corporate podcast production.
• PR (Public Relations) Healthcare-focused public relations service line for pharmaceutical, biotech, and healthcare clients. Part of PEIX's core service portfolio.
• Digital Marketing Digital marketing service line covering performance marketing, digital campaigns, and online channel execution for healthcare clients. PEIX is a certified Google Partner since 2017.
• Strategie & Analysen (Strategy and Analysis) Strategy and analysis service line for healthcare marketing, including brand strategy and market analysis.
• Social Media Social media service line providing healthcare-specific social media strategy, content, and community management for pharmaceutical and healthcare brands.
• Medical Support Specialized medical-affairs service line providing healthcare and pharmaceutical clients with medical expertise integrated into marketing and communications programs.
• KI & Marketing (AI & Marketing) AI-enhanced marketing service line offering AI-assisted marketing capabilities for healthcare clients, including AI-powered tools such as the OpenAI-powered Creative Brief Bot.
• Creative Brief Bot AI-assisted tool for rapid and precise creation of creative briefs. Uses OpenAI to guide users through a chat-based briefing process and generates downloadable PDF and Word briefing documents. Accessible via the PEIX client portal.
• Die Welt mit Ava – Wir können alles sein (Children's Podcast Brand) Proprietary children's podcast brand featuring a 5-year-old host explaining the world from a child's perspective. Topics include emotions, role models, fears, and everyday experiences. PEIX developed the complete brand presence including Ava's visual persona and world.
• elf99 – Adlershofer Impulse (Event Series) Recurring event series hosted at PEIX headquarters in Berlin-Adlershof, held every two months. Features speaker presentations and networking with food and drinks, designed to inspire creative thinking and community engagement in the healthcare ecosystem.
• Kundenportal (Client Portal) Password-protected client portal providing learning content about PEIX's collaboration processes and workflows. Includes the Creative Brief Bot for briefing and project management.

Quantifiable outcome

• Podcast 'Die Welt mit Ava' achieved over 10,000 streams and #4 ranking in children's education podcast charts within 20 episodes

Named customers15 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

One partnership is on record.

• Torben Bo HansencoreStrategic or Co-development PartnerStrategic partnership with renowned brand strategist Torben Bo Hansen to launch THE SIGNAL, a strategic consulting offering focused on OTC brand transformation. Hansen brings over two decades of brand strategy experience from Philipp und Keuntje (PUK), having advised clients including DAK, Deutsche Bank, and Audi.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Serviceplan Health & Life: Berlin-based healthcare creative agency within the Serviceplan Group, serving pharma clients with brand, digital, and medical communications. Most direct German specialist competitor to PEIX, with similar vertical focus and DACH/European reach.
• Hering Schuppener Healthcare: Leading German healthcare and pharma communications consultancy with deep regulatory and PR expertise. Directly comparable to PEIX in serving top-tier pharma clients from the DACH market with integrated strategic and creative work.
• Scholz & Friends Health: German creative network with a dedicated health practice serving pharma and OTC clients. Competes with PEIX on creative brand campaigns for Bayer, Novartis and similar enterprise pharma accounts in the German-speaking market.
• WEFRA Life: Specialist German healthcare communications agency offering PR, medical, and creative services to pharma. Closely comparable in size, vertical depth, and DACH-centric pharma client base to PEIX.

Broad incumbents

• Publicis Health: Global healthcare marketing network within Publicis Groupe, offering creative, medical, and digital services to enterprise pharma. A broader incumbent that competes for the same Bayer/Novartis/Amgen accounts but at global scale.
• Ogilvy Health: WPP-owned global healthcare communications network with strong pharma creative and medical affairs capabilities. Comparable in serving top-tier pharma clients, but offers broader geographic reach and cross-discipline scale than PEIX.
• McCann Health: IPG-owned global health communications network with creative, medical, and patient engagement capabilities. Competes for the same enterprise pharma creative briefs as PEIX, particularly for multinational brand work.
• Saatchi & Saatchi Health: Publicis-owned global healthcare creative agency with strong pharma brand work. Directly comparable on enterprise pharma creative briefs and OTC brand strategy, though operating from a global holding company platform.
• Burson (BCW) Healthcare: Global communications and PR consultancy with a dedicated healthcare practice, formed from the merger of BCW and Hill & Knowlton. Comparable to PEIX's PR and corporate communications services for pharma clients, but at global scale.
• Razorfish Health: Digital-first healthcare agency within the Sapient/Publicis ecosystem, focused on pharma digital marketing, social, and data-driven campaigns. Overlaps with PEIX's Digitales Marketing and KI & Marketing service lines but operates globally.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@peixhealth
• Facebookfacebook.com/peixhealth
• LinkedInlinkedin.com/company/peix-pharma
• Instagraminstagram.com/peixhealth
• Xx.com/peixhealth

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PEIX