VYOMA

What VYOMA does

VYOMA (legal entity: Vyoma Technologies Private Limited; brand: Vyoma Media) is a Bangalore-headquartered digital out-of-home (DOOH) advertising company founded in 2007 by former tennis player Shriranga K. Sudhakara. The company operates India's largest integrated digital signage network, placing intelligent display screens at Indian Railways ticket counters, metro stations, and bus terminals. As of the most recent disclosures, the network comprised 2,100+ screens across 350+ railway stations in 14–20 states, 250+ cities, and 337 Tier I–III market locations, reaching 120 million+ consumers monthly — approximately 4 million daily commuters with an average dwell time of 10–15 minutes at ticket counters. The company is targeting Rs 100 crore in revenue and was last valued at Rs 50 crore in 2017.

VYOMA's product portfolio is built around three proprietary technology platforms: VMC (Vyoma Media Controller), a cloud-based content management system that schedules and delivers dynamic content across the network based on audience profiles, weather, location, and time of day; RTM (Real Time Monitoring), a real-time ad-delivery verification system with a NOC dashboard tracking slot play and viewer counts; and Vcam, an analytics platform for campaign measurement and audience insights drawn from 25+ crore (250M+) commuter data points at ticketing counters. The product line also includes Self Ticketing Zones (QR-enabled displays integrated with railway ticketing), Passenger Information Systems (real-time bus/arrival displays), and large-format LED installations at highway toll plazas under the 'Mission 400' expansion initiative.

VYOMA operates a B2B advertising revenue model, selling campaign-based media space on its digital screen network to brands and agencies across FMCG, automobile, telecom, banking, insurance, e-commerce, entertainment, and government verticals — with a client roster of 500+ brands including Maruti Suzuki, HUL, Airtel, Tata, ITC, Apollo, Google, Amazon, Coca-Cola, Xiaomi, and LIC. The company pays a fixed license fee to Indian Railways and other transit authorities for screen placement and generates revenue primarily from brand advertising spend, supplemented by emerging data-monetization potential. Vyoma distributes through direct enterprise field sales, with a recently expanded leadership team (CRO, CMO, regional business heads) and partnerships with ZEEL for content, CRIS/Railtel for transit integration, and Trimax for bus ITS data. The company has been a member of the global Digital Place Based Advertising Association (DPAA) since 2017, the first Indian firm to join.

Name

VYOMA

Legal name

Vyoma Technologies Private Limited

Website

https://vyoma-media.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

51–100 employees

Short description

VYOMA (Vyoma Media) is India's largest digital out-of-home (DOOH) advertising network, operating 2,100+ intelligent screens at railway stations, metros, and bus terminals across 250+ cities to deliver captive-audience brand campaigns to 120 million+ commuters monthly.

Ownership category

akta.pro rank

Product category

Digital Out-of-Home (DOOH) Advertising

NAICS

Indoor and Outdoor Display Advertising (54185), Indoor and Outdoor Display Advertising (541850), Advertising Agencies (54181)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Digital Out-of-Home (DOOH) Screens & Networks (BPAFALAB)

akta.pro secondary industries

Digital Out-of-Home (DOOH) Advertising (MPAAAKAB), Out-of-Home (OOH), DOOH & Ambient Advertising (BPAFAAAI), Out-of-Home (OOH) Media Planning & Buying (MPAAABAG)

Keywords

• Digital out-of-home advertising
• Digital signage network
• Transit media advertising
• Programmatic DOOH platforms
• Audience analytics advertising

Headquarters

HQ city

Bangalore

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Technology or R&D, Supply Chain, Marketing or Sales, Personnel

Revenue model

1. DOOH Advertising: Vyoma generates revenue by selling digital advertising space on its network of intelligent displays to brands across FMCG, automobile, telecom, and other sectors. Brands pay for targeted advertising campaigns on railway, metro, and bus displays.
2. Data Analytics Services: Revenue from data monetization through audience insights and analytics derived from commuter behavior data at ticket counters and transit locations. 25+ crore data points analyzed based on commuter data from ticketing counters.
3. License Fee from Transit Authorities: Vyoma pays railways and transit authorities a fixed license fee for placing screens at ticket counters, while generating advertising revenue.

Go-to-market motion1 record

Distribution channels6 records

Marketing channels5 records

Core offering

VYOMA operates India's largest integrated digital out-of-home (DOOH) advertising network, comprising over 2,100 intelligent digital screens placed at 350+ railway stations, metro stations, bus terminals and toll plazas across 14 states. The company sells targeted digital advertising space and campaign execution services to brand advertisers and media agencies, supported by a proprietary cloud-based content management platform (VMC), real-time campaign monitoring (RTM), and audience analytics (Vcam) that deliver contextual, location-aware content to a captive transit audience.

Product overview

VYOMA encompasses multiple entities: Vyoma Media operates India's largest integrated digital out-of-home (DOOH) advertising network with over 2,100 intelligent screens at railway stations, metro stations, and bus terminals across 200+ cities. The product portfolio includes the core Digital Signage Network, Railway/Metro/Bus Displays, Self Ticketing Zones, and Passenger Information Systems, supported by proprietary platforms RTM (Real Time Monitoring), VMC (Vyoma Media Controller), and Vcam analytics. Additionally, L&T Vyoma operates the Sovereign Cloud Platform for AI workloads on India's sovereign cloud infrastructure. Separate from Vyoma Media, Vyoma Systems (Chennai, 2021) offers UpTickPro for pre-silicon RISC-V verification. The companies share the VYOMA brand identity but operate in distinct market segments.

Differentiator

Problem solved

Functional benefit

Products and services

• Railway Station Displays Digital screens positioned at railway ticket counters across 351 stations in 14 states. Screens display ticket fare information in the bottom quarter and advertising content in the top three-quarters, reaching commuters with an average dwell time of 10–15 minutes. For advertisers and transit authorities.
• Metro Digital Displays Digital display installations at metro stations including Kolkata Metro, displaying passenger information, fare details, and commercial content in English, Bengali, and Hindi.
• Bus Terminal Displays Digital displays at BMTC bus stations and on-board Volvo buses (19-inch LCD infotainment) including Passenger Information System (PIS) screens at 11 major Bengaluru bus depots.
• Self Ticketing Zones (STZ) QR code-enabled self-service ticketing zones at railway stations featuring 180-degree digital displays that combine commuter ticketing functionality with advertising and content delivery (Zee TV, Zee Cinema, &Pictures, Zee Bollywood, ZEE5 India).
• RTM (Real Time Monitoring) Proprietary cloud-based monitoring software providing advertisers with real-time log data on the exact number of ad slots played and viewer count at each station. Includes NOC dashboard and historical reports for advertisers to monitor campaign delivery and screen uptime.
• VMC (Vyoma Media Controller) Cloud-based content management platform controlling 2,100+ screens, enabling dynamic content scheduling based on audience profiles, weather conditions, time of day, and location-specific targeting.
• Vcam Analytics Platform Analytics and insights platform providing campaign measurement, real-time feedback, and audience analysis for advertisers using Vyoma's digital displays.
• Highway Toll Plaza Displays Large-format LED screens at national highway toll plazas providing advertising reach to highway travelers; pilot deployment of 180 screens near Bangalore targeting over 500 toll plazas nationwide.
• Passenger Information System (PIS) Real-time bus arrival/departure display boards at major bus stations integrated with Trimax ITS data, showing weather updates, bus schedules, and advertisements.

Quantifiable outcome

• 120 million+ consumers reached monthly
• +5 more outcomes

Named customers22 records

Segments6 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Zee Entertainment Enterprises Ltd (ZEEL)coreStrategic or Co-development Partner · 22 January 2020Year-long partnership to build Self Ticketing Zones (STZ) at 25 Mumbai railway stations. 340 digital screens across 68 STZ locations. ZEE provides content including Zee TV, Zee Cinema, &Pictures, Zee Bollywood and ZEE5 India. QR code enabled zones for enhanced commuter engagement and ticketing.
• RailtelcoreStrategic or Co-development PartnerRailtel Corporation provides connectivity infrastructure and railway information systems integration. Vyoma screens integrated with railway ticketing systems. Railtel partnered with Google for station Wi-Fi project.
• Business Network International (BNI) - Bangalore ChapterminorGTM or Marketing PartnerVyoma was official digital display partner for BNI event, showcasing contextual weather-based content on real-time basis.
• Indian RailwayscoreStrategic or Co-development PartnerLong-term exclusive partnership for digital displays at railway ticket counters across 350+ stations. Vyoma pays license fee to railways while generating advertising revenue.
• Bengaluru Metropolitan Transport Corporation (BMTC)coreStrategic or Co-development PartnerPartnership to power Passenger Information System displays across 35 screens in 11 major bus depots. Real-time bus information, weather updates, and advertising.
• Centre for Railway Information Systems (CRIS)coreTechnology or IntegrationCRIS provides ticketing software integration for Kolkata Metro project, enabling Vyoma screens to display real-time passenger information synchronized with ticketing systems.

Scale indicators11 records

Recent moves11 records

Expansion highlights6 records

Direct peers

• Laqshya Media Group: One of India's largest OOH and DOOH media operators with strong airport and transit presence. Directly competes with Vyoma for transit advertising budgets and shares the same advertiser base (FMCG, auto, telecom majors).
• Times OOH (Times Innovative Media): Backed by Bennett Coleman & Co, Times OOH operates a pan-India DOOH and transit advertising network including airports and metros. Directly competes with Vyoma for premium transit media real estate and brand advertising budgets.
• Selvel One: Indian OOH/DOOH operator with significant transit and street-furniture inventory across metros. Directly competes with Vyoma for transit advertising spends and operates in similar railway/metro environments.
• Madison OOH: Madison Media's OOH arm offering DOOH and static outdoor media solutions in India. Competes with Vyoma for advertiser budgets across transit, airports, and urban inventory with strong media-buying relationships.
• Kinetic India (GroupM): WPP-owned OOH specialist with India presence offering DOOH planning and buying. Competes with Vyoma as an intermediary for brand OOH campaigns, leveraging GroupM's agency relationships.
• Global Advertisers: Established Indian OOH media owner with pan-India outdoor and transit inventory. Competes with Vyoma in transit DOOH and traditional outdoor for similar advertiser segments.
• EyeNow (Intouch Media): India-focused digital screen media operator with DOOH networks in airports, malls, and transit. Competes with Vyoma for premium brand advertising budgets across similar captive-audience environments.

Broad incumbents

• JCDecaux India: Global OOH leader with established India presence focused on street furniture, airports, and transit. Competes with Vyoma in transit DOOH but operates at much larger global scale and broader format portfolio.
• Clear Channel India (IOAA): Part of global Clear Outdoor / IOAA group operating in India with DOOH and static OOH inventory. Competes with Vyoma in transit and urban DOOH but is part of a much broader global OOH portfolio.

Emerging players

• AdOnMo: Tech-driven Indian DOOH startup operating digital screens in taxis, autos, and small-format transit locations. Emerging competitor in programmatic DOOH with a different format mix but overlapping advertiser base and value proposition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/vyoma_media
• Facebookfacebook.com/vyomamedia
• LinkedInlinkedin.com/company/vyoma-media

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VYOMA