Adonmo
Adonmo operates India's largest ambient digital out-of-home (DOOH) advertising network, with 66,000+ smart screens across 27+ cities reaching 12M+ daily urban viewers. The Hyderabad-based company serves 5,000+ national, regional, and D2C brands via proprietary programmatic platform AdServe, Acumen CMS, and a self-serve booking portal.
- Company typePrivate
- Founded2016
- HeadquartersHyderabad, India
- Headcount251–500
- GTM typeB2B
- OfferingServices
What Adonmo does
Adonmo Private Limited is an Indian digital out-of-home (DOOH) advertising company founded in 2016 and headquartered in Hyderabad, Telangana. The company operates India's largest ambient DOOH network with 66,000+ smart digital screens deployed across 27+ cities in residential lobbies and lifts (40,000+ screens reaching 7.5M+ residents), corporate IT parks (1,700+ screens reaching 2M+ professionals), premium gym environments (50K+ fitness enthusiasts), and shopping malls (1.1M+ shoppers). Adonmo claims 86% market share in India's ambient DOOH category and reaches 12M+ urban consumers daily, serving 5,000+ brands across national advertisers, regional businesses, D2C startups, real estate developers, and media agencies. Marquee customers include Coca-Cola, Amazon, Hyundai, Tata Group, Reliance, Apple, Google, Microsoft, HDFC Bank, Netflix, Spotify, and Nike.
The company operates an integrated proprietary technology stack combining physical hardware screens with three software platforms: AdServe (a programmatic DOOH buying platform enabling automated, data-driven campaign management with real-time targeting, dynamic creative, and QR-code-integrated performance tracking), Acumen CMS (a content management and screen-operations system for centralized campaign scheduling, content deployment, and screen health monitoring), and Poster Frames (a premium poster-frame inventory product). The AdServe platform supports real-time contextual triggers including weather, AQI, sports scores, footfall, and time-of-day signals to dynamically adapt creative content, and the self-serve portal book.adonmo.com allows direct online campaign activation starting at ₹15,000 with a 40% online discount.
Adonmo's revenue model combines programmatic and managed DOOH advertising placements, with three go-to-market motions: enterprise field sales for national advertisers, inside sales for media agencies with programmatic access, and a product-led self-serve motion targeting SMBs and D2C brands. The company has raised approximately $47M+ across disclosed rounds including a $15M strategic investment from Zomato in January 2022 (acquiring a 19.48% stake), a $7M Series B1 in March 2024 plus ₹20 crore in debt financing, and a $25M round in September 2024 led by Rigel Capital — earmarked for scaling the network to 100,000 screens across 40 cities. Reported revenue grew 4x in FY23, though the company has continued to report operating losses.
Adonmo firmographics
Firmographics- Name
- Adonmo
- Legal name
- Adonmo Private Limited
- Website
- https://adonmo.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Adonmo operates India's largest ambient digital out-of-home (DOOH) advertising network, with 66,000+ smart screens across 27+ cities reaching 12M+ daily urban viewers. The Hyderabad-based company serves 5,000+ national, regional, and D2C brands via proprietary programmatic platform AdServe, Acumen CMS, and a self-serve booking portal.
- Ownership category
- akta.pro rank
Adonmo industry classification
Industry- Product category
- Digital Out-of-Home Advertising
- NAICS
- Indoor and Outdoor Display Advertising (54185), Media Buying Agencies (541830)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Digital Out-of-Home (DOOH) Screens & Networks (BPAFALAB)
- akta.pro secondary industries
- Digital Out-of-Home (DOOH) Advertising (MPAAAKAB), OOH Media Planning, Buying & Inventory Aggregation (BPAFALAJ)
Keywords
Where Adonmo is headquartered
LocationHeadquarters
- HQ city
- Hyderabad
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Adonmo business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Infrastructure, Technology or R&D, Operations, Marketing or Sales, Personnel
Revenue model
- Ambient DOOH Advertising Placements: Adonmo generates revenue by selling digital out-of-home advertising placements across its network of 66,000+ ambient screens in residential lobbies, corporate offices, gyms, malls, and transit environments. Brands pay to advertise on screens based on city coverage, venue type, campaign duration, and screen inventory selected.
- Programmatic DOOH Access (AdServe): Programmatic access to the digital screen network via the AdServe platform, enabling automated, data-driven campaign buying and optimization. Advertisers pay for programmatic ad placements with audience targeting, dynamic creative delivery, and real-time reporting capabilities.
- Self-Serve Online Booking Platform: The book.adonmo.com self-serve portal enables brands to directly purchase DOOH ad placements online with transparent pricing, starting at ₹15,000 per campaign. Online bookings carry a 40% discount, and campaigns can go live same day with no minimum spend.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Self-serve online booking — minimum campaign starting at ₹15,000 with 40% online discount |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels7 records
Adonmo product offering
Product offeringCore offering
Adonmo operates India's largest Ambient Digital Out-of-Home (DOOH) advertising network, placing and operating 66,000+ smart digital screens across residential communities, corporate campuses, gyms, malls, and transit environments in 27+ Indian cities. The company sells advertising placements on this screen inventory through a three-platform ecosystem: AdServe (proprietary programmatic DOOH buying platform), Acumen CMS (content management and screen operations tooling), and Poster Frames (physical media inventory), complemented by a self-serve booking portal at book.adonmo.com that enables brands to directly browse inventory, upload creatives, pay online, and launch campaigns same day.
Product overview
AdOnMo provides India's largest Ambient DOOH (Digital Out-of-Home) advertising network with a three-platform ecosystem: AdServe (proprietary programmatic DOOH platform for automated campaign management), Acumen CMS (content management and screen operations tooling), and Poster Frames (physical media inventory). The company operates 66,000+ digital screens across 27+ Indian cities reaching 12M+ daily viewers, complemented by a self-serve booking platform (book.adonmo.com) for direct campaign activation.
Differentiator
Problem solved
Functional benefit
Brands
- AdServe: Proprietary programmatic DOOH platform enabling automated, real-time buying, targeting, dynamic creative delivery, and campaign optimization across Adonmo's 66,000+ digital screens.
- Acumen CMS
- Poster Frames
Products and services
- AdServe AdOnMo's proprietary programmatic DOOH platform that enables automated, data-driven advertising across 66,000+ premium digital screens in 27+ Indian cities. Provides real-time targeting, dynamic creative delivery, audience segmentation, QR code integration, and campaign optimization with live reporting for agencies and brands.
- Acumen CMS Content management and screen operations tooling providing centralized control for digital screen networks, enabling campaign scheduling, content deployment, screen health monitoring, and ad deployment maps.
- Poster Frames Premium poster-frame inventory product for extending brand visibility across physical touchpoints, complementing Adonmo's digital screen network.
- Self-Serve Booking Platform India's first self-serve DOOH advertising platform (book.adonmo.com) enabling brands to browse 10,000+ properties across gated communities, corporate tech parks, malls, and gyms; filter by city, property type, or package; see pricing instantly; pay online; and launch campaigns same day with no minimum spend beyond ₹15,000.
Quantifiable outcome
- 86% market share in India's ambient DOOH category
- +8 more outcomes
Companies that use Adonmo
Customer profileNamed customers48 records
Segments8 records
Ideal customer profiles3 records
Adonmo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature6 records
Adonmo partnerships and signals
Strategic signalScale indicators10 records
Recent moves6 records
Expansion highlights6 records
Adonmo competitors and assessment
Company assessmentDirect peers
- Hivestack: Programmatic DOOH ad exchange and supply-side platform operating globally. Comparable to Adonmo in enabling automated, data-driven DOOH campaign buying across digital screen networks for advertisers and agencies.
- Times OOH: One of India's largest OOH media operators with extensive airport, transit, and roadside inventory. Directly comparable to Adonmo as a large-scale Indian OOH/DOOH network serving national advertisers across multiple cities.
- Laqshya Media Group: Indian OOH and DOOH media operator with airport, transit, and urban inventory across multiple Indian cities. Comparable to Adonmo in serving enterprise advertisers with traditional and digital out-of-home inventory.
- Vistar Media: Leading global programmatic DOOH SSP/ad-server enabling automated buying across DOOH networks. Directly comparable to Adonmo's AdServe platform as a programmatic DOOH infrastructure layer serving agencies and brands.
- Place Exchange: Programmatic DOOH SSP integrated with major DSPs (The Trade Desk, etc.) for omnichannel planning. Comparable to Adonmo's programmatic stack as a supply-side platform enabling real-time DOOH buying across digital screen inventory.
- Moving Walls: Asia-Pacific-based outdoor advertising technology company providing programmatic DOOH planning and buying platform. Comparable to Adonmo in serving advertisers and agencies with location-based DOOH planning across emerging markets.
- Signpost India: Indian OOH and DOOH media operator with digital screens and traditional inventory across Indian cities. Comparable to Adonmo as a domestic OOH/DOOH network serving enterprise advertisers in the same geography.
Broad incumbents
- JCDecaux: Global #1 OOH advertising company operating street furniture, billboards, and transit media worldwide including India. Comparable as a broad incumbent OOH player, though much larger and operating across multiple OOH formats beyond Adonmo's ambient focus.
- Clear Channel Outdoor: Global OOH advertising company with billboard, transit, and airport networks. Comparable to Adonmo as a large incumbent OOH operator, though diversified across multiple OOH formats rather than specializing in ambient DOOH.
Emerging players
- Dooh!: Programmatic DOOH platform focused on emerging markets with self-serve capabilities. Comparable to Adonmo's book.adonmo.com self-serve motion and AdServe programmatic platform, though at an earlier stage of scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Adonmo social profiles
Digital presenceAdonmo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Adonmo leadership team
Management profileNumber of profiles
Profiles3 records
Adonmo funding detail
Funding detailFunding overview
Funding rounds10 records
Investors12 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Adonmo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Adonmo
What does Adonmo do?
Adonmo operates India's largest Ambient Digital Out-of-Home (DOOH) advertising network, placing and operating 66,000+ smart digital screens across residential communities, corporate campuses, gyms, malls, and transit environments in 27+ Indian cities. The company sells advertising placements on this screen inventory through a three-platform ecosystem: AdServe (proprietary programmatic DOOH buying platform), Acumen CMS (content management and screen operations tooling), and Poster Frames (physical media inventory), complemented by a self-serve booking portal at book.adonmo.com that enables brands to directly browse inventory, upload creatives, pay online, and launch campaigns same day.
Is Adonmo a public or private company?
Adonmo is a private company. It is classified as venture growth investor backed and is currently operating.
When was Adonmo founded?
Adonmo was founded in 2016. It employs 251 to 500 people.
Where is Adonmo based?
Adonmo is headquartered in Hyderabad, India, in the Asia region.
How does Adonmo make money?
Three revenue lines are on record. Ambient DOOH Advertising Placements are the primary driver. The others are programmatic DOOH Access (AdServe) and self-Serve Online Booking Platform.
Who are Adonmo's main competitors?
Direct peers on record are Hivestack, Times OOH, Laqshya Media Group, Vistar Media, Place Exchange, Moving Walls and Signpost India. Broad incumbents are JCDecaux and Clear Channel Outdoor. Dooh! is listed as an emerging player.
Does Adonmo have an API?
No public API is recorded for Adonmo.
What industry is Adonmo in?
Adonmo's product category is Digital Out-of-Home Advertising. Its primary akta.pro industry code is BPAFALAB, Digital Out-of-Home (DOOH) Screens & Networks, with a secondary code of MPAAAKAB, Digital Out-of-Home (DOOH) Advertising. Its NAICS code is 54185 and its SIC code is 7311.