Adulting

What Adulting does

Adulting is a Mexican financial consulting company that helps individuals take control of their personal finances through a combination of educational workshops, one-on-one advisory sessions, and corporate services. The company primarily serves Mexican Millennials and Gen Z who struggle with credit management, saving, investing, and budgeting, and also extends offerings to corporate clients seeking employee financial wellness. Its core product portfolio includes live online workshops (e.g., EL TALLER DE INVERSIONES at 799 MXN), recorded masterclasses (e.g., GRABACIÓN EL TALLER DE FINANZAS at 499 MXN), a premium comprehensive program (ADULTING NEXT LEVEL at 6,500 MXN), bundle packages, and personalized advisory formats including hourly ADULTING x Hora, One Shot sessions, and investment strategy consultations.

The underlying technology stack is deliberately lightweight: the company operates on Shopify's e-commerce platform for product listings, cart, checkout, and payment processing (supporting American Express, Apple Pay, Diners Club, Discover, Google Pay, JCB, Mastercard, and Visa), with Zoom or equivalent virtual meeting tools for live sessions. There is no proprietary technology platform, no mobile app, and no public API. Distribution is achieved through a Shopify-powered website (adulting.mx), a Spotify podcast, an email newsletter, and earned media placements in major Mexican outlets including Vogue MX, Forbes MX, El Financiero, El Universal, and GQ MX. The company is privately held, bootstrapped, and founder-led by CEO Liliana Olivares, with a small team and customer testimonials referencing individual advisors such as Águeda peculiar name in original. The revenue model is predominantly transactional: one-time workshop purchases, per-session advisory fees, and corporate engagements, with gift cards branded as Regala ADULTING. All sales are final and non-refundable per company policy. The headquarters is in Mexico City, with domestic-focused operations and passive international shipping availability to select countries.

Name

Adulting

Legal name

ADULTING

Website

https://adulting.mx

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Adulting is a Mexican financial consulting company that helps individuals take control of their personal finances through online workshops, personalized advisory sessions, and corporate services, primarily serving Mexican Millennials and Gen Z.

Ownership category

akta.pro rank

Headquarters

HQ city

Mexico City

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Online Workshops and Courses: Live online workshops and recorded masterclasses sold as one-time purchases. Products include investment workshops, finance workshops, and entrepreneur masterclasses at various price points.
2. Personalized Advisory Services: One-on-one financial consulting sessions including One Shot sessions and hourly ADULTING x Hora services, and investment strategy sessions customized to individual client needs.
3. Corporate Advisory: Financial advisory services tailored for businesses and their employees.
4. Conferences: Speaking engagements and conferences on personal finance topics.
5. Gift Cards: Gift certificates for financial education services, branded as 'Regala ADULTING'.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Adulting is a Mexican financial consulting company that helps individuals take control of their personal finances through online workshops (live and recorded), one-on-one personalized advisory sessions, and corporate financial wellness services. Its offerings include investment workshops, personal finance masterclasses for entrepreneurs, hourly advisory sessions, single consultations, and bundle packages, all priced in Mexican Pesos and delivered virtually.

Product overview

ADULTING is a financial consulting company offering a portfolio of educational products and advisory services. The core offering consists of online workshops (both live and recorded), personalized one-on-one advisories, and corporate services. The workshop lineup includes EL TALLER DE INVERSIONES (investment basics), EL TALLER DE FINANZAS (personal finance fundamentals), MASTER CLASS PARA EMPRENDEDORES (entrepreneur-focused), and ADULTING NEXT LEVEL (comprehensive advanced program). These are complemented by bundle packages PAQUETELOCOMPRES and PAQUETELOLLEVES. Advisory services include ADULTING x Hora (hourly sessions), One Shot (single consultations), and Estrategias de Inversión (investment strategy advisory). Corporate offerings encompass Conferencias (presentations) and Asesorías para Empresas (corporate advisory). The company also provides a podcast for ongoing financial education content. Built on Shopify e-commerce platform with payment processing through major credit cards and digital payment methods.

Differentiator

Problem solved

Functional benefit

Products and services

• EL TALLER DE INVERSIONES
• ADULTING NEXT LEVEL
• MASTER CLASS PARA EMPRENDEDORES 2026 (Grabación)
• GRABACIÓN EL TALLER DE FINANZAS
• PAQUETELOCOMPRES
• PAQUETELOLLEVES
• ADULTING x Hora
• Estrategias de Inversión
• One Shot
• Conferencias
• Asesorías para Empresas
• Regala ADULTING (Gift Cards)

Quantifiable outcome

• Customers consistently report exceeding savings goals - one customer exceeded their 3-month savings target
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• ShopifycoreTechnology or IntegrationADULTING operates on Shopify's e-commerce platform which enables the online store functionality, product listings, shopping cart, checkout processing, and payment collection. The company explicitly states 'ADULTING cuenta con tecnología de Shopify que nos permite brindarle los Servicios.' (ADULTING is powered by Shopify technology that allows us to provide the Services).

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Crehana: Latin American online learning platform offering subscription-based courses in Spanish across business, design, and personal finance to Spanish-speaking professionals. Most comparable as a Spanish-language, LATAM-focused online education brand with a similar audience demographic.
• Platzi: Major LATAM edtech platform offering online courses in Spanish, with growing personal finance and entrepreneurship content. Comparable as a Spanish-language online education subscription business targeting young professionals in Latin America.
• Domestika: Spanish/Portuguese-language online course marketplace focused on creative and business skills, with an entrepreneurship and money category. Comparable as a Spanish-language creator-led online education brand with a similar premium positioning and LATAM audience.

Broad incumbents

• Udemy: Global online course marketplace with extensive personal-finance content available in Spanish. Comparable as the broad, scaled incumbent in the same product category (online personal-finance courses), though Udemy is marketplace-based rather than brand-led.
• Khan Academy: Free online education platform with a dedicated Personal Finance curriculum covering saving, budgeting, credit, and investing. Comparable as the most-recognized free personal-finance education alternative, and the primary 'free' benchmark for Adulting's paid workshops.
• Coursera: Global online learning platform offering finance and personal-investing specializations from universities. Comparable as a broader incumbent in certified/structured personal-finance education for adult learners seeking credentials.
• edX: Global online education platform from Harvard/MIT offering finance and investing programs. Comparable as a broad, university-backed incumbent offering structured personal-finance education to adult learners, including in Spanish.
• LinkedIn Learning: Professional development course library with personal finance, investing, and money-management content, often bundled into corporate learning programs. Comparable as a broad incumbent offering adult financial education as part of a wider professional catalog.
• MasterClass: Premium subscription-based online education platform featuring celebrity and expert instructors. Comparable as a high-end, brand-led course subscription business targeting adult learners seeking expert-led video education.

Emerging players

• Alison: Free online course platform offering personal finance, investing, and accounting courses with global reach including Spanish-language content. Comparable as a free-tier alternative in personal-finance education, competing on accessibility rather than brand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/adultingmx

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adulting