Maino Systems

What Maino Systems does

Maino Sistemas de Informática Ltda., operating commercially as Mainô, is a privately held Brazilian SaaS company headquartered in Rio de Janeiro that has specialized for approximately twenty years in management software for companies engaged in foreign trade (Comex). The company is registered as a currency exchange correspondent of Ebury Bank under Brazilian Central Bank (BACEN) Resolution CMN 4,935. Mainô operates a vertical SaaS platform purpose-built for Brazilian importers, distributors of imported goods, and retailers who import directly, with three product lines: Mainô ERP (integrated management spanning purchase orders, customs clearance, NF-e issuance, inventory, and finance), Mainô Xpert (specialized import process management with system integration capabilities), and Mainô Flex (pay-per-use, self-serve NF-e issuance without subscription contracts). The platform incorporates modules for AI-assisted product catalog management, real-time cargo monitoring, exchange closure management, inventory and financial control, and tax parameterization covering all Brazilian states.

The platform's underlying technology targets the specific frictions of Brazilian import operations, including the recently modernized DUIMP customs process. Core technical differentiators include automated NF-e generation from DUIMP or DI documents in approximately two minutes, AI-assisted NCM classification and product catalog population, real-time shipment tracking across maritime and air cargo, and continuous tax parameter monitoring across Brazilian states. The system is offered primarily through a sales-led, consultative model for ERP and Xpert tiers, with a self-serve, transactional motion for Flex and a commission-based partner referral channel targeting accountants, customs brokers, integrators, and trading companies.

Mainô's commercial model combines recurring SaaS subscriptions for ERP and Xpert with transaction-based pricing for Flex at publicly disclosed rates of R$450 per basic package and R$2,000 per pro package, supplemented by partner referral commissions. The company serves over 1,500 customer companies and 12,000 active users, processed R$22 billion+ in VLMD import declarations and 130,801 import NF-e invoices in 2024, and has cataloged more than 5,000 products on the platform. Ownership is private with no publicly disclosed institutional investors beyond a 2024 KPTL funding round, and the company reports support response times of approximately two minutes.

Name

Maino Systems

Legal name

MAINÔ SISTEMAS DE INFORMÁTICA LTDA

Website

https://maino.com.br

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Maino Systems (Mainô) is a Brazilian SaaS company providing import management software — including ERP, specialized Comex tools, and pay-per-use NF-e issuance — for importers, distributors, and retailers in Brazil, with AI-assisted catalog management and BACEN-regulated currency exchange correspondent services.

Ownership category

akta.pro rank

Headquarters

HQ city

Rio De Janeiro

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription (ERP and Xpert): Subscription-based access to the Mainô ERP (complete company management) and Mainô Xpert (import-specific management) platforms, integrating import operations with invoicing, inventory control, purchasing, and finance modules
2. Transaction-based (Flex): Pay-per-use model for Mainô Flex where customers pay per import process or NFe issued, with no recurring subscription or annual contract required. Credits-based system for product catalog management
3. Partner Referral Program: Bonification to partners for each successful customer referral that converts to a paid contract, with bonuses equivalent to the customer's first payment

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Mainô is a SaaS platform that automates and integrates Brazilian import operations, from purchase orders and customs documentation (DUIMP/DI) through NF-e issuance, inventory, finance, and domestic sales. It is offered as three products—Mainô ERP (full company management for importers), Mainô Xpert (specialized import management with integrations), and Mainô Flex (on-demand NF-e issuance without recurring fees)—targeting importers, trading companies, distributors, and foreign trade departments operating in Brazil.

Product overview

Maino Systems (Mainô) offers a SaaS platform with three main products for import management: Mainô ERP is the complete integrated solution for full company management (imports, NF-e issuance, inventory, purchasing, and finances); Mainô Xpert is the specialized solution for agile import process management with integration capabilities; and Mainô Flex is the on-demand NF-e emission service with no recurring fees. All products share core modules for product catalog management, cargo monitoring, financial control, inventory management, and tax compliance, connected through an integrated platform covering the full import cycle from pre-shipment to customs clearance.

Differentiator

Problem solved

Functional benefit

Brands

• Mainô ERP: Complete and integrated management system specialized in import operations, offering automation and end-to-end predictability for companies that import.
• Mainô Xpert
• Mainô Flex

Products and services

• Mainô ERP Complete and integrated ERP solution for managing companies that import, featuring automation from pre-shipment purchase orders through customs clearance, inventory control, financial management, and NF-e issuance. Targets importers, distributors of imported merchandise, and retailers, and is used by 1,400+ companies.
• Mainô Xpert Specialized solution for agile and functional import process management, allowing integration with other systems and tools to make operations more functional. Designed for foreign trade departments, trading companies, operators, and import managers, with AI-powered catalog management, real-time cargo monitoring, and integrated financial/exchange control.
• Mainô Flex On-demand solution for issuing import NF-e (electronic invoices) and managing product catalogs, paying exclusively for what is used without recurring costs or extra bureaucracy. Features emission in 2 minutes using DUIMP or DI XML data, plus credits-based product catalog management for occasional importers and SMBs.

Quantifiable outcome

• 130,801 import tax invoices issued in 2024
• +3 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Partner Program - Accounting Firms (Escritórios de Contabilidade)coreChannel Partner/ Reseller/ DistributorPartnership program targeting accounting firms and accountants specializing in foreign trade (Comex). Partners receive fair commission for each successful referral, complete sales support from Mainô including implementation and support, performance bonuses, market recognition, and access to collaborative ecosystem of import professionals.
• Partner Program - Customs Brokers (Despachantes Aduaneiros)coreChannel Partner/ Reseller/ DistributorPartnership program for customs brokers who can refer their import clients to Mainô for documentation and management solutions. Brokers receive commission for referrals and can use Mainô Flex to generate NFe for their clients during customs clearance.
• Partner Program - Trading CompaniescoreChannel Partner/ Reseller/ DistributorPartnership program for trading companies that import goods and can benefit from Mainô's specialized import management system. Partners receive referral bonuses and access to co-marketing activities.
• Partner Program - Integrators/Operators (Integradores/Operadores)minorImplementation/ SI/ Consulting PartnerPartnership with system integrators and operators who implement and configure Mainô solutions for end customers, providing implementation support and ongoing operational assistance.
• Partner Program - Digital Affiliates and CommunitiesminorGTM or Marketing PartnerPartnership with digital affiliates and online communities focused on foreign trade and import topics, providing referral marketing and thought leadership opportunities.
• Partner Program - Trade Associations and InstitutionsminorStrategic or Co-development PartnerPartnerships with associations, federations, chambers, and formal institutions in the foreign trade sector, as well as educational institutions focused on Comex, for networking, knowledge sharing, and market credibility.
• Ebury Bank (Regulatory Partner)coreOthersMainô operates as a currency exchange correspondent of Ebury Bank, in compliance with Brazilian Central Bank (BACEN) Resolution CMN Nº 4,935. Ebury Bank is a specialized financial institution for international payments and currency exchange services.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• TOTVS: Brazil's largest ERP and business management software provider with broad modules for tax, inventory, and finance. Comparable because it competes for the same Brazilian SMB/mid-market ERP wallet, though it offers import features only as part of a much larger suite.
• Senior Sistemas: Established Brazilian ERP vendor serving mid-market and enterprise with HCM, logistics, and tax modules. Comparable because it competes for the same import-intensive Brazilian businesses with integrated ERP suites that include fiscal and inventory management.
• Linx (Stone): Brazilian retail and ERP software vendor now part of Stone, serving retailers and distributors with POS, inventory, and tax modules. Comparable because it targets import-distributing retailers that overlap with Mainô's ERP buyer profile.
• Oracle NetSuite: Global cloud ERP with localization for Brazil including tax and inventory modules. Comparable because it serves mid-market importers/distributors in Brazil with broader ERP scope, often displacing specialized tools like Mainô at scale.
• SAP Brasil: Global enterprise ERP leader with trade compliance and customs modules. Comparable because it serves the same end-customers (importers and distributors) with broader software suites that include import/tax functionality, posing a bundling threat.

Direct peers

• Conta Azul: Brazilian SaaS platform for SMB financial management, invoicing, and tax compliance. Comparable because it targets the same SMB Brazilian customer with subscription cloud software addressing NF-e issuance and fiscal workflows.
• Omie: Brazilian cloud-native ERP platform for SMBs covering financials, sales, inventory, and fiscal compliance. Comparable because it targets the same Brazilian SMB buyer with subscription SaaS ERP, including tax and invoicing features that overlap with Mainô's stack.
• Alterdata: Brazilian ERP and fiscal management software company serving SMBs with accounting, inventory, and tax compliance modules. Comparable because it competes for the same Brazilian SMB ERP budget with overlapping fiscal and inventory functionality.
• Tecnospeed: Brazilian software provider specializing in fiscal documents, NF-e, and customs integrations. Comparable because it competes directly in fiscal-document automation and customs documentation, often embedded into other ERPs serving the same import-heavy customer base.

Others

• Ebury Bank: Specialized cross-border payments and FX institution operating in Brazil under BACEN. Comparable because it is Mainô's embedded currency-exchange partner for import operations, sitting in adjacent trade-finance workflows that complement import management software.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/mainosistemas
• Facebookfacebook.com/mainosistemas

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maino Systems