Omie
Omie is a Brazilian cloud-native ERP and CRM platform serving 180,000+ small and medium-sized enterprises with integrated financial, fiscal, marketplace, and embedded banking features, distributed via PLG, franchises, and an accountant partner network.
- Company typePrivate
- Founded2013
- HeadquartersSão Paulo, Brazil
- Headcount1,001–5,000
- GTM typeB2B
- OfferingSoftware
What Omie does
Omie is a Brazilian software company that develops a native cloud ERP and CRM platform for small and medium-sized enterprises (PMEs), headquartered in São Paulo and operating a 100+ franchise network across Brazil. The platform unifies sales, financial management, inventory, purchasing, services, CRM, and electronic invoice issuance (NF-e, NFS-e, NFC-e) into a single 100% cloud-based system hosted on AWS, with native AI tax classification (Omie.IA Fiscal) and a proprietary WhatsApp-based conversational interface (Omie no WhatsApp) for ERP operations. Around the core ERP, Omie has assembled an extensive product surface: an embedded digital business account (Omie.Cash, operated via regulated payment institution FitBank), a Mastercard corporate card (Cartão Omie), a marketplace and e-commerce integration hub (Omie.Hub) connecting 13+ marketplaces and 9+ storefronts, point-of-sale systems (Omie.PDV Varejo, Omie.PDV Restaurante), credit products (receivables discounting, real-estate-backed loans via Cashme), and a third-party app marketplace (Omie.Store) — built both organically and through acquisitions of Linker (digital bank, 2021), Conpass (CX platform, 2022), Ergoncredit (credit engine, 2022), and others.
Omie generates revenue primarily through recurring SaaS subscriptions priced from R$99 to R$679 per month and segmented by company revenue bracket and vertical (commerce, services, industry, ecommerce, retail, restaurants, marketing, transport, technology, medical clinics). Subscription revenue is supplemented by usage-based transaction fees on financial operations (PIX at R$0.50, boleto at R$1.99), credit product economics, franchise fees, training and certification programs (Omie.Educação), and app-store commissions. The company employs a hybrid go-to-market combining self-serve product-led growth (7-day free trial, online signup without credit card), inside sales for higher tiers, a national franchise system, and a formal accountant and channel-partner reseller program — serving 180,000+ customers that issue R$38 billion+ in invoices per month. Omie has raised R$580 million in a 2021 Series C (led by SoftBank Latin America Fund) and US$160 million in a 2025 Series D (led by Partners Group), with prior participation from Riverwood Capital, Tencent, Astella, and others, and was selected for Endeavor's Outliers 2026 cohort.
Omie firmographics
Firmographics- Name
- Omie
- Legal name
- Omie
- Website
- https://omie.com.br
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Omie is a Brazilian cloud-native ERP and CRM platform serving 180,000+ small and medium-sized enterprises with integrated financial, fiscal, marketplace, and embedded banking features, distributed via PLG, franchises, and an accountant partner network.
- Ownership category
- akta.pro rank
Omie industry classification
Industry- Product category
- Cloud ERP Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Retail ERP (Merchandising, POS Back Office) (HDAEAEAD)
- akta.pro secondary industries
- Core ERP Suites (Financials, Procurement, Projects) (HDAEAEAA), Risk, Compliance & Controls for Embedded Finance (KYB/KYC/AML, Fraud, Disputes) (FSAGALAK)
Keywords
Where Omie is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Omie business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Omie ERP subscription (Omie.ERP, Omie.Multivarejo): Recurring SaaS subscription priced per plan (Omie.ERP Padrão from R$569/month, Omie.Multivarejo from R$679/month) with tiers defined by company revenue bracket (from R$81k/year up to R$4.8M+/year). Includes Omie Cash business account free of maintenance fees. 7-day free trial offered.
- Omie.Cash transaction fees: Usage/transaction-based fees on financial operations inside the ERP — boleto issuance R$1.99 per settled boleto, PIX R$0.50 per transaction. Account opening and maintenance are free.
- Credit products (antecipação de duplicatas, empréstimo com garantia em imóvel): Revenue from credit offerings embedded in the ERP — receivables advance (desconto/antecipação de duplicatas) up to R$15M secured-loan products offered via Cashme partner. Credit line subject to risk analysis and customer tenure with Omie.
- Cartão Omie (corporate card): Corporate Mastercard with zero annual fee; limit set by user-deposit (aportes, min R$100). Revenue derives from card spend / interchange and Mastercard Surpreenda engagement.
- Payment links (link de pagamento): Card payment link generation and management inside the ERP, with competitive tariffs — generates transaction-based revenue on payment volume.
- Omie.Store marketplace of complementary apps: Third-party app marketplace ('apps integrados ao sistema') such as Certificado Digital Automático, Omie.Hub, and others — generates marketplace / app-store commission revenue.
- Omie franchise operation: 100+ Omie franchises across Brazil selling the system and onboarding local SME customers — generates franchise fees and recurring license revenue through franchisees.
- Omie Educação / training and certifications: Omie Academy free and paid courses, certifications, and Reforma Tributária training (CERTO for accountants). Generates revenue from paid trainings, certification programs, and educational content for entrepreneurs, accountants and franchisees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Omie.ERP Padrão — R$569/month for small and medium businesses needing efficient management without complexity |
| Subscription | Monthly | Omie.Multivarejo — R$679/month for physical stores, industries, ecommerce and growing operations |
| Subscription | Monthly | ERP plans starting from R$99/month for entry-level segment tiers |
| Usage-based | Pay-as-you-go | Omie.Cash transaction-based fees (R$1.99/boleto, R$0.50/PIX) |
| Other | Pay-as-you-go | Cartão Omie corporate Mastercard — zero annual fee, limit defined by user deposit (min R$100) |
| Freemium | Pay-as-you-go | Free 7-day trial on all ERP plans |
Go-to-market motion5 records
Distribution channels7 records
Marketing channels11 records
Omie product offering
Product offeringCore offering
Omie develops and sells a native cloud ERP and CRM platform for Brazilian small and medium-sized enterprises (PMEs), integrating financial management, sales, inventory, services, contracts, and electronic invoice (NF-e/NFS-e/NFC-e) issuance. Around the core ERP, Omie monetizes embedded financial services (Omie.Cash digital account, Cartão Omie corporate Mastercard, receivables discounting, credit monitoring) and a commerce layer (Omie.Hub marketplace/ecommerce integration, Omie.PDV retail and restaurant POS). The company distributes via a 100+ franchise network and a national accountant partner channel.
Product overview
Omie operates as a unified cloud ERP platform with an extensible add-on architecture targeted at Brazilian small and medium-sized enterprises (PMEs). The core product is Omie ERP — a 100% cloud-based, multi-module ERP covering sales, financial management, inventory, purchasing, CRM, services, and electronic invoice (NF-e, NFS-e, NFC-e, MDF-e) issuance, with native AI tax classification (Omie.IA Fiscal) and AI-driven WhatsApp interaction (Omie no WhatsApp). Around this core, Omie offers embedded financial services (Omie.Cash digital PJ account, Cartão Omie Mastercard credit card, Desconto de Duplicatas, Monitora credit monitoring), commerce extensions (Omie.Hub marketplace/e-commerce integration hub, Omie.PDV Varejo and Omie.PDV Restaurante point-of-sale systems), an accountant-focused suite (Omie G-Click, Decola CNPJ, Oneflow, Certo, Painel do Contador), document and education add-ons (Certificado Digital Automático, Omie.Educação Academy, Portal Omie, Omie.Store third-party marketplace, Pesquisa Atômica, Radar de Clientes), and acquired capabilities (Linker digital bank, Ergoncredit credit engine, Conpass CX platform). The product suite is sold primarily through the Omie.Multivarejo bundle for retailers and an Omie.ERP Padrão plan starting at R$569/month.
Differentiator
Problem solved
Functional benefit
Brands
- Omie ERP: Core cloud-based ERP system for PMEs covering financial management, sales, inventory, services, CRM, invoicing and more.
- Omie.Cash
- Omie.Hub
- Omie.PDV Varejo
- Omie.PDV Restaurante
- Omie.IA Fiscal
- Omie.Educação
- Cartão Omie
- Omie.Store
- Omie.G-Click
- CERTO
- Omie.IA Fiscal
Products and services
- Omie ERP 100% cloud-based ERP for Brazilian small and medium-sized enterprises, integrating sales, financial management, inventory, purchasing, CRM, services, and electronic invoice (NF-e/NFS-e/NFC-e) issuance in a single platform, with plans segmented by company revenue bracket (from R$81k/year up to R$4.8M+/year) and by segment (Services, Commerce, Distribution, Industry).
- Omie.Cash Embedded digital PJ business checking account integrated with Omie ERP, operated via regulated payment institution FITBANK; supports Pix, TED, boleto issuance (R$1.99 per settled boleto), Pix at R$0.50 per transaction, payment links, automatic bank reconciliation, and access to credit lines including antecipação de duplicatas.
- Omie.Hub Marketplace and e-commerce integration hub that synchronizes inventory, captures orders, emits invoices, manages listings, and handles shipping labels across 13+ Brazilian marketplaces (Amazon, Mercado Livre, Shopee, Magalu, Casas Bahia, Americanas, etc.) and 9+ e-commerce platforms (Nuvemshop, WooCommerce, Wix, Magento, etc.), included in the Omie.Multivarejo plan with unlimited listings.
- Omie.PDV Varejo Point-of-sale (PDV) system for retail stores fully integrated with Omie ERP, with cupom fiscal emission, offline operation, multiple payment methods, integrated weighing, kit sales, pre-sale, TEF integration, and separate retail/wholesale price tables; available as a free mobile app for Android.
- Omie.PDV Restaurante Free mobile POS application for restaurants, bars, snack bars, food trucks, cafes, and bakeries; manages tables, electronic menus, kitchen order routing, offline cupom emission, and integrates with iFood for delivery. Available on Google Play for Android 5.0+ devices and Android Smart POS terminals.
- Cartão Omie Mastercard-branded corporate credit card with a flexible user-defined limit backed by a deposit (minimum R$100), zero annual fee and maintenance charges, automatic reconciliation into the Omie ERP, and Mastercard Surpreenda rewards. Requires Omie ERP customer status and an active Omie.Cash account.
- Certificado Digital Automático Omie Automatic A1 digital certificate renewal solution that prepares a new certificate 40 days before expiry, notifies the user to schedule in-person validation, and bills the cost monthly or annually on the Omie invoice (with annual discount option).
- Desconto de Duplicatas Receivables discounting/antecipação service accessed within the Omie ERP, allowing businesses to discount duplicate invoices and receive payment ahead of schedule to maintain cash flow, with fees of R$1.99 per duplicate.
- Monitora (credit monitoring) Continuous credit situation monitoring service accessed via the Omie ERP financial module that alerts users to relevant changes in the analyzed CNPJ, supporting proactive credit-risk decisions before closing deals.
- Omie.Educação (Omie Academy) Educational platform (academy.omie.com.br) offering free and paid courses, certifications, and specialized tracks such as Reforma Tributária preparation for PMEs and the CERTO mentorship program for accountants, building a community of 200,000+ trained professionals.
- Omie G-Click Process and task management tool designed for accounting offices using the Omie platform, streamlining accounting workflows.
- Oneflow 100% web-based, autonomous accounting system offered as part of the Omie accountant ecosystem for managing client accounting operations.
- Decola CNPJ Complete commercial-structure toolkit for accountants, supporting client acquisition and onboarding with Omie.
- Painel do Contador Accounting and fiscal integration panel that connects accounting offices with their clients' Omie ERP data in real time.
- Certo (Reforma Tributária mentorship) Course and mentorship program for accountants focused on Brazil's Tax Reform (Reforma Tributária) preparation, delivered as paid content and live sessions.
- Portal Omie Complete portal for document management and B2B marketplace operations integrated with Omie ERP.
Quantifiable outcome
- R$38 billion+ in invoices issued per month
- +5 more outcomes
Companies that use Omie
Customer profileNamed customers20 records
Segments8 records
Ideal customer profiles3 records
Omie technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration44 records
AI capability10 records
Feature8 records
Omie partnerships and signals
Strategic signalPartnerships
39 partnerships are on record, tiered acquired company, strategic infrastructure partner, major channel integration, channel integration, logistics integration, strategic integration, integration partner and developer-tools partner.
- Ergoncreditacquired companyCredit startup acquired by Omie in August 2022 to develop a credit engine that integrates real-time financial and operational data. Initial credit portfolio of R$5 million with target of R$500 million within a year.
- Conpassacquired companySanta Catarina-based customer experience (CX) startup acquired by Omie in February 2022 (Omie's 4th acquisition in 6 months). Conpass's leadership (Ivan Biava) joined Omie as Diretor de CX; operation and team integrated to strengthen Omie's Customer Success division.
- Linker (digital bank)acquired companyDigital bank acquired by Omie for ~US$21 million in November 2021 — Omie's third acquisition of 2021 — to expand banking, credit and payment services across markets.
- Amazon Web Services (AWS)strategic infrastructure partnerAWS is Omie's cloud infrastructure provider. Omie stores customer data in AWS datacenters 'recognized worldwide for rigorous security standards' and is part of the AWS Partner Network (APN), as evidenced by AWS logo on partner wall.
- Mercado Livremajor channel integrationNative integration via Omie.Hub — automated order capture, stock sync, NF-e issuance, and shipping label retrieval. Also supports Mercado Livre Full fulfillment.
- Amazon (marketplace)major channel integrationNative integration via Omie.Hub for selling on Amazon Brazil marketplace, including unified stock and order management.
- Shopeemajor channel integrationIntegrated via Omie.Hub for automated selling on Shopee Brazil.
- Magazine Luiza (Magalu)major channel integrationIntegrated via Omie.Hub.
- Casas Bahiamajor channel integrationIntegrated via Omie.Hub.
- Americanaschannel integrationIntegrated via Omie.Hub.
- Netshoeschannel integrationIntegrated via Omie.Hub.
- Madeira Madeirachannel integrationIntegrated via Omie.Hub.
- Submarinochannel integrationIntegrated via Omie.Hub.
- Shoptimechannel integrationIntegrated via Omie.Hub.
- Ponto Friochannel integrationIntegrated via Omie.Hub.
- Extrachannel integrationIntegrated via Omie.Hub.
- Leroy Merlinchannel integrationIntegrated via Omie.Hub.
- Nuvemshopchannel integrationNative integration via Omie Hub for Nuvemshop ecommerce merchants — automated invoice issuance, inventory sync and financial reconciliation (also covered in dedicated Omie blog article).
- Shopifychannel integrationIntegrated via Omie.Hub.
- WooCommercechannel integrationIntegrated via Omie.Hub for WooCommerce stores.
- Magento (Adobe Commerce)channel integrationIntegrated via Omie.Hub.
- Wixchannel integrationIntegrated via Omie.Hub.
- Loja Integradachannel integrationIntegrated via Omie.Hub.
- Traychannel integrationIntegrated via Omie.Hub.
- Correioslogistics integrationIntegrated via Omie.Hub for shipping/logistics.
- Loggilogistics integrationIntegrated via Omie.Hub for shipping/logistics.
- Frenetlogistics integrationIntegrated via Omie.Hub for shipping/logistics.
- Intelipostlogistics integrationIntegrated via Omie.Hub for shipping/logistics.
- Mandaêlogistics integrationIntegrated via Omie.Hub for shipping/logistics.
- Data Fretelogistics integrationIntegrated via Omie.Hub for shipping/logistics.
- iFoodstrategic integrationIntegration via Omie.PDV Restaurante — auto-import of iFood menu and order capture for restaurants.
- Plugaintegration partnerPluga connects the Omie CRM to 83+ external tools, enabling no-code integrations.
- FITBank Instituição de Pagamentos Eletrônicos S.A.strategic infrastructure partnerRegulated Brazilian payment institution (CNPJ 13.203.354/0001-85) that holds the underlying funds for Omie.Cash accounts. Provides the regulated payment-account backbone behind Omie's embedded banking offering.
- Microsoft Power BIintegration partnerIntegration listed among open-API integrations: 'Power BI — Analise petabytes de dados, use recursos avançados de IA…'.
- Microsoft Excelintegration partnerOpen-API integration for spreadsheets via OneDrive sharing and collaboration.
- Google Sheetsintegration partnerOpen-API integration for Google Sheets (formulas, dynamic tables, conditional formatting).
- Postmandeveloper-tools partnerOpen-API tooling partner for API development and testing.
- Insomniadeveloper-tools partnerOpen-API tooling partner for API documentation, automation and testing.
- SOAP UIdeveloper-tools partnerOpen-source Java tool for consuming and testing SOAP web services against Omie's APIs.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
Omie competitors and assessment
Company assessmentDirect peers
- Bling: Brazilian cloud ERP for small retailers and ecommerce sellers, owned by Nuvemshop. Overlaps with Omie.Multivarejo in online sellers, marketplace integrations and NF-e issuance for small merchants.
- Linx: Brazilian retail-tech and ERP vendor (acquired by StoneCo). Overlaps with Omie.PDV Varejo, Omie.Hub and Omie Multivarejo in omnichannel retail, POS and marketplace integration.
- Conta Azul: Brazilian cloud financial management and ERP platform targeted at very small businesses and individual entrepreneurs. Direct competitor in the lower-end PME SaaS ERP space where Omie's R$99/month tier also competes.
Broad incumbents
- SAP Business One: Global ERP from SAP targeted at small and mid-sized companies. A direct competitor in the mid-market and upper-SME tier as Omie moves upmarket with its Series D-funded expansion.
- TOTVS: Brazil's largest enterprise software company and dominant ERP vendor. Competes with Omie across the SME ERP segment but serves a much broader range of company sizes and verticals with deeper on-prem and cloud offerings.
- HubSpot: Global CRM, marketing and operations platform with growing SMB presence in Brazil. Comparable to Omie CRM and Sales Management modules and a potential alternative as Brazilian PMEs adopt global SaaS.
- Stone Co: Brazilian payments and banking platform serving SMBs through POS and embedded financial services. Comparable to Omie.Cash + Cartão Omie + Desconto de Duplicatas and a potential competitor in SMB credit.
- PagSeguro: Brazilian payments and SMB banking provider (PagBank). Competes with Omie.Cash in the embedded business account and payment-link space and supports Omie.PDV Restaurante on PagSeguro Android Smart POS.
Emerging players
- Bitrix24: Global free/low-cost CRM and project-management SaaS widely adopted by small businesses including in Brazil. Competes with Omie CRM and basic sales-management at the very low end of the market.
Regional players
- RD Station: Brazilian SaaS platform for SMB marketing, sales and CRM acquired by TOTVS. Adjacent competitor in SMB software — overlaps with Omie's CRM and sales-management modules for PME customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Omie social profiles
Digital presenceOmie financial estimates
Financial estimateRevenue estimate
Valuation estimate
Omie leadership team
Management profileNumber of profiles
Profiles5 records
Omie subsidiaries and ownership
Company hierarchySubsidiaries3 records
Omie funding detail
Funding detailFunding overview
Funding rounds9 records
Investors17 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Omie M&A and investment
M&A and investmentM&A6 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Omie
What does Omie do?
Omie develops and sells a native cloud ERP and CRM platform for Brazilian small and medium-sized enterprises (PMEs), integrating financial management, sales, inventory, services, contracts, and electronic invoice (NF-e/NFS-e/NFC-e) issuance. Around the core ERP, Omie monetizes embedded financial services (Omie.Cash digital account, Cartão Omie corporate Mastercard, receivables discounting, credit monitoring) and a commerce layer (Omie.Hub marketplace/ecommerce integration, Omie.PDV retail and restaurant POS). The company distributes via a 100+ franchise network and a national accountant partner channel.
Is Omie a public or private company?
Omie is a private company. It is classified as venture growth investor backed and is currently operating.
When was Omie founded?
Omie was founded in 2013. It employs 1,001 to 5,000 people.
Where is Omie based?
Omie is headquartered in São Paulo, Brazil, in the Latin America region.
How does Omie make money?
Eight revenue lines are on record. Omie ERP subscription (Omie.ERP, Omie.Multivarejo) is the primary driver. The others are omie.Cash transaction fees, credit products (antecipação de duplicatas, empréstimo com garantia em imóvel), cartão Omie (corporate card), payment links (link de pagamento), omie.Store marketplace of complementary apps, omie franchise operation and omie Educação / training and certifications.
Who are Omie's main competitors?
Direct peers on record are Bling, Linx and Conta Azul. Broad incumbents are SAP Business One, TOTVS, HubSpot, Stone Co and PagSeguro. Bitrix24 is listed as an emerging player. RD Station is listed as a regional player.
Does Omie have an API?
Yes. Omie offers an open API (API aberta) for integrations that allows developers to build complementary applications and extend the platform. The developer portal is available at developer.omie.com.br. The API supports integrations with ERP, CRM, financial, and accounting systems. Omie supports SOAP web services, webhook notifications, and integrates with iPaaS platforms such as Pluga (which connects Omie CRM to more than 83 tools). Omie also develops accounting layout integrations on demand for any Brazilian accounting software. Developer documentation is at developer.omie.com.br.
What industry is Omie in?
Omie's product category is Cloud ERP Software. Its primary akta.pro industry code is HDAEAEAD, Retail ERP (Merchandising, POS Back Office), with a secondary code of HDAEAEAA, Core ERP Suites (Financials, Procurement, Projects). Its NAICS code is 5132 and its SIC code is 7370.