Ace Infoway

What Ace Infoway does

Ace Infoway Pvt. Ltd. is a privately held IT services company founded around 2000 and headquartered in Ahmedabad, India, with a US sales office in Woodland Hills, California, and additional offices in Rajkot (India), Edgware (UK), and Dubai (UAE). The firm delivers custom web and mobile application development, SaaS and product engineering, eCommerce platform work, Salesforce/HubSpot integrations, cloud and platform migration, UI/UX, QA, digital marketing, and digital transformation services for SMEs, digital agencies, startups, and select enterprise clients (e.g., HDFC ERGO, Columbia Books, Osho Foundation). Its core technology spans full-stack web (React, Angular, Vue.js, .NET, PHP, Python, Node.js, Java), mobile (iOS, Android, React Native, Xamarin, Flutter), leading databases, and major CMS/eCommerce/CRM platforms (WordPress, Drupal, Magento, Shopify, Salesforce, HubSpot) delivered on AWS, Azure, and Google Cloud.

Beyond services, Ace Infoway commercializes a portfolio of proprietary and partner products: Ace NMS (an automated print newsletter production workflow SaaS claiming 65% time reduction), Quintessential/Qe (a web-based sales CRM with white-label capability for agencies), Budgie Carts and Popin Budgie (mobile app builder tools), and partner offerings RotaWiz and Calrik. The company runs an ecosystem of group companies (AceQe, Pubtech, QeWebby, QeRetail, QeInbox, qeclick, QeCad, CameraReadyArt, QeCreative) extending into publishing, retail, and data/AI/ML (QeDataLab.ai).

Revenue is generated primarily through professional services — Fixed Price, Long-Term FTE, Time & Material, and Hire Dedicated Developer engagement models — supplemented by subscription/recurring revenue from Ace NMS, Quintessential CRM, and mobile app builder products. Distribution is direct enterprise sales supported by content marketing (blog, case studies, eBooks), organic social, PR/earned media, and a self-serve inquiry funnel. The company is bootstrapped with no disclosed funding, reports 700+ customers, 5000+ projects, 93% client retention, and 40% referral business over 24 years of operation.

Name

Ace Infoway

Legal name

Ace Infoway Pvt. Ltd.

Website

https://aceinfoway.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

251–500 employees

Short description

Ace Infoway is a bootstrapped IT services firm offering custom web, mobile, SaaS, and eCommerce development alongside proprietary products like Ace NMS and Quintessential CRM, serving SMEs, digital agencies, startups, and select enterprises across the US, India, UK, and UAE.

Ownership category

akta.pro rank

Product category

Custom Software Development Services

NAICS

Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151), Software Publishers (513210)

SIC

Services-Computer Integrated Systems Design (7373), Services-Prepackaged Software (7372)

akta.pro primary industry

Enterprise Architecture & IT Operating Model (BPAHAEAB)

Keywords

• Custom software development
• Web application development
• Mobile app development
• Saas development services
• Ecommerce development

Headquarters

HQ city

Woodland Hills

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Custom Software Development Services: Project-based custom development services for web, mobile, SaaS, eCommerce, and product engineering. Revenue generated through Fixed Price projects, Time & Material engagements, and dedicated developer hiring models.
2. Ace NMS (Newsletter Management System): Automated newsletter production workflow SaaS product enabling publishers to create newsletters without InDesign. Subscription or license-based revenue model.
3. Quintessential CRM: Web-based sales CRM product with subscription model. Includes white-label solution for agencies.
4. Mobile App Builder Products: Budgie Carts and Popin Budgie mobile app builder products.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

Ace Infoway is a custom software development services company that designs, builds, and maintains web applications, mobile apps, SaaS products, and eCommerce platforms for SMEs, digital agencies, and startups. Alongside its services, the firm sells two proprietary SaaS products — Ace NMS, an automated print newsletter production workflow solution, and Quintessential, a web-based Sales CRM. Engagements are delivered under Fixed Price, Time & Material, Long Term FTE, or Hire Dedicated Developer models.

Product overview

Ace Infoway operates as a technology services company offering a portfolio of proprietary products alongside comprehensive development services. Their core products include Ace NMS (Automated Print Newsletter Production Workflow Solution) and Quintessential (Qe), a web-based Sales CRM. These are complemented by mobile app development tools Budgie Carts and Popin Budgie. The company also distributes third-party products RotaWiz and Calrik through partnerships. Beyond their product suite, they provide extensive services spanning website development, mobile app development, SaaS development, eCommerce development, Salesforce/HubSpot integration services, QA & testing, UI/UX design, cloud development, digital transformation, machine learning, and platform migration.

Differentiator

Problem solved

Functional benefit

Brands

• Ace NMS: Automated Print Newsletter Production Workflow Solution that reduces production time by 65% and enables 12-page newsletter delivery in 24 hours.
• Quintessential
• RotaWiz
• Calrik
• Budgie Carts
• Popin Budgie

Products and services

• Custom Web Development Services Custom website design, development, and digital marketing services for SMEs, digital agencies, and startups, delivered using CMS and front-end stacks (WordPress, Drupal, Sitecore, React, Angular, Vue.js).
• Mobile App Development Services Native and cross-platform mobile application development for iOS and Android using React Native, Xamarin, and Flutter, targeted at SMEs, agencies, and startups that need to scale mobile offerings.
• SaaS Development Services End-to-end SaaS development covering CRM, ERP, management platforms, cloud applications, and customized software for SMEs, digital agencies, and startups seeking reliable bespoke solutions.
• eCommerce Development Services eCommerce development for retailers, distributors, manufacturers, and wholesalers on platforms such as Magento, Shopify, BigCommerce, WooCommerce, WordPress, and Drupal, focused on boosting customer satisfaction and market expansion.
• Web Application Development Services Bespoke agile web application development for businesses and startups, covering platforms and digital products using full-stack technologies such as React, Angular, Vue.js, .NET, PHP, Python, Node.js, and Java.
• Product Engineering Services End-to-end product engineering services for SMEs, agencies, and startups covering design, build, modernization, and scaling of software products.
• Salesforce Development Services Salesforce consulting, web-to-lead integration, ESP and web app integration, AppExchange support, and Salesforce configuration for enterprises and digital agencies.
• Digital Marketing Services Digital marketing services combining expert analysis and user insights to boost business presence and brand recognition across channels for SMEs and agencies.
• QA & Testing Services Quality assurance and software testing services for web, mobile, and SaaS products, supporting functional, regression, and automation testing across delivered projects.
• UI/UX Uplift Services UI/UX design and uplift services for businesses and startups, focused on user-centered interface redesigns and experience improvements for digital products.
• Design as a Service Ongoing, on-demand design services that augment client design teams with branding, interface, and creative design work, offered via group company QeCreative and the Ace Infoway ecosystem.
• Cloud Development Services Cloud-native application development, migration, and managed services on AWS, Azure, and Google Cloud for SMEs, agencies, and enterprises modernizing their digital platforms.
• Digital Transformation Services Digital transformation services including strategy, platform modernization, and AI/ML enablement (via QeDataLab.ai) for SMEs and enterprises seeking end-to-end digital overhauls.
• Platform Migration Services Platform and legacy system migration services, moving client workloads from older platforms to modern stacks (cloud, CMS, eCommerce, CRM).
• Machine Learning Services Custom machine learning model development and integration services for SMEs, agencies, and enterprises, enabled by the QeDataLab.ai data and AI/ML capabilities within the Ace Infoway group.
• Powerful Integrations Services Integration services that connect client web, app, and business systems with third-party platforms such as Salesforce, HubSpot, QuickBooks, MailChimp, ConstantContact, Informz, and Eloqua.
• Back-office Process Services Back-office process services providing content, publishing, and administrative workflow support, including support for platforms such as Osho Foundation, Columbia Books, and other publishing clients.
• Ace NMS (Newsletter Management System) Ace NMS is a SaaS-based automated print newsletter production workflow solution that allows publishers to create and produce newsletters without complex desktop publishing software such as InDesign, reducing production time by 65%, achieving 3x cost reduction, and saving up to $100K annually. It ingests content via RSS, XML, JSON, or RESTful APIs from any custom source.
• Quintessential (Qe) Sales CRM Quintessential is a fully web-based Sales CRM that connects sales teams, project teams, and customers, offering customer management, task and project management, lead tracking, order and payment management, email promotions, and monthly performance reports, with a white-label option for agencies.
• Budgie Carts Mobile App Builder Budgie Carts is a mobile app builder product from Ace Infoway that enables businesses to create mobile commerce or engagement applications without full custom development.
• Popin Budgie Popin Budgie is a mobile app development tool/service offered by Ace Infoway to support rapid mobile app creation and engagement use cases.

Quantifiable outcome

• 93% client retention rate
• +7 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Feature3 records

Partnerships

Nine partnerships are on record, tiered minor.

• AceQeminorOthersGroup company providing data/AI/ML services through QeDataLab.ai
• PubtechminorOthersGroup company in the Ace Infoway ecosystem
• QeWebbyminorOthersGroup company in the Ace Infoway ecosystem
• QeRetailminorOthersGroup company focused on retail technology solutions
• QeInboxminorOthersGroup company in the Ace Infoway ecosystem
• qeclickminorOthersGroup company in the Ace Infoway ecosystem
• QeCadminorOthersGroup company in the Ace Infoway ecosystem
• CameraReadyArtminorOthersGroup company in the Ace Infoway ecosystem
• QeCreativeminorOthersCreative design services company under Ace Infoway group

Scale indicators8 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Cybage Software: Privately held India-based IT services company with US presence delivering custom software, SaaS, eCommerce, and product engineering — near-identical service portfolio, size tier, and US/India delivery model to Ace Infoway.
• ValueCoders: Indian IT outsourcing firm offering dedicated development teams, custom software, and SaaS development — same core offerings, similar size, and similar SME/startup target customer profile.
• PixelCrayons: Custom software, web, and mobile app development company with India delivery serving US and global SME/startup clients; very close competitor on engagement models and tech stack.
• Brainvire Infotech: India-based custom web, mobile, and eCommerce development firm serving US SMEs and digital agencies with similar engagement models and technology stack; one of the most direct mid-market peers.
• Persistent Systems: Mid-tier India-headquartered digital engineering and software services firm with a US go-to-market; closely aligned with Ace Infoway's mix of custom development, Salesforce/cloud integration, and product engineering for mid-market and enterprise.
• Damco Solutions: US-India IT services and consulting firm providing custom software development, Salesforce integration, and digital transformation — overlapping Ace Infoway's core offerings to mid-market and enterprise customers.
• Simform: US-India digital product engineering and custom software development firm targeting SMEs, agencies, and startups; directly comparable technology stack (React, Node, cloud, mobile) and engagement models.

Broad incumbents

• Infosys: Global Indian IT services and digital transformation major that competes with Ace Infoway across custom development, cloud migration, and digital transformation; relevant as the much larger incumbent against which Ace's delivery model is benchmarked.
• Wipro: Global IT services and digital engineering company covering custom application development, cloud, and Salesforce/CRM integrations — the same verticals that anchor Ace Infoway's offering.
• Tata Consultancy Services (TCS): Largest Indian IT services firm offering custom software development, SaaS, and product engineering to enterprise and mid-market clients globally; directly comparable service catalog and onshore-offshore delivery model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Ace_Infoway
• Facebookfacebook.com/aceinfowaypvtltd
• LinkedInlinkedin.com/company/ace-infoway-pvt--ltd-?trk=biz-companies-cym

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ace Infoway