What Broadway Licensing does

Broadway Licensing operates the theatrical licensing and rights-administration business marketed as Concord Theatricals, serving professional theatres, educational institutions, and community/amateur theatre groups across North America and the United Kingdom. The company's core function is granting performing rights to copyrighted musicals, plays, and concert works, alongside selling printed scripts, vocal scores, and instrumental parts, and distributing cast recordings through a dedicated storefront. The catalog comprises exclusive collections tied to premier theatrical estates, including Rodgers & Hammerstein, Andrew Lloyd Webber, Tams-Witmark, Samuel French (Lorraine Hansberry), Dramatists Play Service (Richard Greenberg), and Playscripts, as well as contemporary titles such as Hamilton, Hadestown, and Bess Wohl's Liberation. Producing organizations cannot stage these works without a licensing agreement, and fees are quote-based, varying by production type, venue size, performance count, and use-case classification (professional, educational, or community).

The platform is delivered through dedicated e-commerce storefronts — concordtheatricals.com for licensing and script sales, concordtheatricalsrecordings.com for audio distribution, and concordtheatricals.co.uk for UK customers — supported by content channels including the Breaking Character blog and The Scene newsletter on Substack. Revenue is generated across four streams: theatrical licensing royalties, one-time script and publication sales, cast recording sales (one-time purchases), and music publishing royalties covering performance, synchronization, and print music rights. Pricing is not publicly disclosed; licensing terms are bespoke and negotiated per production. The company is privately held with no public ticker and operates as part of Concord, a broader media group; current revenue, headcount (reported between 11–50), and financial performance metrics are not disclosed in available sources.

Name

Broadway Licensing

Legal name

Concord Theatricals

Website

https://broadwaylicensing.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Broadway Licensing, operating as Concord Theatricals, licenses performing rights to musicals, plays, and concert works from premier theatrical estates (Rodgers & Hammerstein, Andrew Lloyd Webber, and others) to professional theatres, schools, and community groups across North America and the UK.

Ownership category

akta.pro rank

Product category

Theatrical Licensing

NAICS

Music Publishers (512230), Record Production and Distribution (51225), Theater Companies and Dinner Theaters (71111), Performing Arts Companies (7111)

SIC

Patent Owners & Lessors (6794), Books: Publishing Or Publishing & Printing (2731), Phonograph Records & Prerecorded Audio Tapes & Disks (3652)

akta.pro primary industry

Broadway & Commercial Theatre Productions (MPAGABAA)

akta.pro secondary industries

Royalty Accounting & Payment Services (Statements, Audits, Payee Management) (MPAIABAL), Music & Audio Rights for Broadcast (Sync/Master/Library) (MPABANAF), Music & Synchronization Rights for Film/TV (MPADALAC)

Keywords

• Theatrical licensing services
• Performing rights licensing
• Music publishing services
• Script publication sales
• Cast recordings distribution

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Theatrical Licensing: Licensing fees for performing rights to musicals, plays, and concerts for professional theatres, schools, and community groups in North America. Licensing agreements are required before productions can be performed.
2. Script and Publication Sales: Sale of printed scripts, vocal scores, instrumental parts, and production materials through the shop section of the website.
3. Cast Recordings: Sale of cast recordings and musical recordings through concordtheatricalsrecordings.com, including productions such as Hamilton, Hadestown, and other licensed shows.
4. Music Publishing: Publishing of musical works including licensing of performance rights, synchronization rights, and print music distribution through the Music Publishing section.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Broadway Licensing (operating as Concord Theatricals) licenses the performing rights to musicals, plays, and concert works for professional theatres, schools, and community groups. The company also publishes scripts, scores, and production materials, manages music publishing rights, and produces and distributes cast recordings from a unified theatrical catalog.

Product overview

Concord Theatricals operates as a comprehensive theatrical licensing platform offering both a platform-plus-modules architecture. The core platform provides theatrical licensing for musicals, plays, and concerts, while specialized collections (The Rodgers & Hammerstein Collection, The Tams-Witmark Collection, The Lorraine Hansberry Collection, The Andrew Lloyd Webber Collection, The Richard Greenberg Collection, The Playscripts Collection) function as distinct sub-brands managing specific theatrical IP. Supporting modules include Music Publishing and Cast Recordings for rights management and audio content distribution.

Differentiator

Problem solved

Functional benefit

Brands

• The Rodgers & Hammerstein Collection: Collection of theatrical works from Rodgers & Hammerstein including The Sound of Music, Cinderella, and other classic musicals.
• The Tams-Witmark Collection
• The Lorraine Hansberry Collection (Samuel French)
• The Andrew Lloyd Webber Collection
• The Richard Greenberg Collection (Dramatists Play Service)
• The Playscripts Collection
• Breaking Character

Products and services

• Musicals Licensing Theatrical licensing for musical productions, allowing professional theatres, schools, and community groups to perform Broadway and classical musicals.
• Plays Licensing Theatrical licensing for dramatic productions, enabling professional and amateur theatres to stage plays.
• Concert Library Licensing services for concert performances, providing rights to perform musical concert works.
• Youth & Teen Editions Adapted versions of musicals and plays designed for young performers, including teen editions of popular shows like Hadestown.
• The Rodgers & Hammerstein Collection Exclusive licensing collection featuring iconic musical properties including The Sound of Music, Cinderella, and other Rodgers & Hammerstein titles.
• The Tams-Witmark Collection Licensing collection for established musical theatre titles managed through the Tams-Witmark imprint, including Gypsy and other Broadway productions.
• The Lorraine Hansberry Collection (Samuel French) Dramatic works collection featuring the estate of Lorraine Hansberry, managed through the Samuel French imprint, including A Raisin in the Sun.
• The Andrew Lloyd Webber Collection Licensing collection for Andrew Lloyd Webber's musical theatre catalog including CATS, Phantom of the Opera, and other major titles.
• The Richard Greenberg Collection (Dramatists Play Service) Dramatic works collection from playwright Richard Greenberg, managed through Dramatists Play Service, including Take Me Out.
• The Playscripts Collection Licensing collection for contemporary and classic play scripts.
• Music Publishing Music publishing services for theatrical and concert music, managing composition rights, performance rights licensing, synchronization rights, and print music distribution.
• Cast Recordings Production, distribution, and licensing of cast recordings and theatrical audio content, including recordings of Hamilton, Hadestown, and other licensed shows.
• Script and Publication Sales Sale of printed scripts, vocal scores, instrumental parts, and production materials through the online shop, available to licensed and unlicensed customers.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Music Theatre International (MTI): MTI is the closest direct competitor, offering theatrical licensing for musicals and plays to schools, community theatres, and professional productions. Overlapping catalog focus on Broadway and family-friendly musicals makes it Broadway Licensing's primary head-to-head rival.
• Theatrical Rights Worldwide (TRW): TRW licenses Broadway musicals and plays to schools, community, and professional theatres across the U.S. Comparable business model with similar target customer segments, competing directly for licensing contracts.
• Josef Weinberger Limited: UK-based theatrical licensing agency representing major musicals and plays for amateur and professional productions, particularly strong in the British market. Comparable role in the UK licensing ecosystem.
• Dramatists Play Service: Long-established play publisher/licensor, now also operating under the Concord Theatricals umbrella. Competes in the play licensing space and shares catalog stewardship for the Richard Greenberg collection.

Broad incumbents

• Hal Leonard Corporation: Largest music print publisher and a major licensor of musical theatre rental materials and vocal scores. Competes with Concord Theatricals' music publishing and script/score distribution business lines.
• Concord Music Group: Parent organization of Broadway Licensing/Concord Theatricals. Operates recorded music, publishing, and theatrical divisions; provides corporate scale, capital, and cross-portfolio leverage to the licensing business.
• Warner Chappell Music: Major global music publisher that administers rights for theatrical songwriters. Comparable as a music publishing peer for the Concord Music Publishing side of the business, particularly for sync licensing.

Others

• Samuel French (imprint within Concord Theatricals): Now a sub-brand of Concord Theatricals (and thus part of Broadway Licensing), Samuel French historically operated as a standalone play publisher/licensor and remains a relevant comparable for play licensing scope and audience.
• R&H Theatricals (sub-brand of Concord): Operates as a collection/sub-brand within Concord Theatricals managing Rodgers & Hammerstein titles. Relevant for understanding how individual premium collections are organized and monetized within the parent.

Regional players

• Broadway.com: Industry platform covering Broadway shows, ticketing, and theatrical news. Not a direct competitor but a relevant ecosystem participant that shares audience and industry mindshare with Broadway Licensing's content channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/BwayLicensing
• Facebookfacebook.com/BroadwayLicensing
• LinkedInlinkedin.com/company/broadway-licensing

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Broadway Licensing