MOTIS Brands
MOTIS Brands is a privately held, PE-backed platform that designs, manufactures, and distributes branded loading, hauling, automotive, and accessibility products through 14+ owned sub-brands and e-commerce storefronts, serving residential, commercial, and industrial customers across the U.S.
- Company typePrivate
- Founded2019
- HeadquartersGermantown, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What MOTIS Brands does
MOTIS Brands is a privately held, PE-backed holding company that designs, manufactures, and distributes a portfolio of branded loading, hauling, automotive, and accessibility products. The company was created in May 2019 through the consolidation of Race Ramps LLC (Escanaba, MI) and DRC Holdings (Germantown, WI) with backing from Rotunda Capital Partners, and is now supported by Prospect Hill Growth Partners. Headquartered in Germantown, WI, MOTIS Brands operates 14+ owned sub-brands including Race Ramps (automotive/showroom ramps), Heavy Duty Ramps (commercial aluminum loading), Black Widow (powersports ramps and lifts), Silver Spring Mobility (wheelchair ramps and lifts), Mac's Custom Tie-Downs, Cargo Equipment Corporation (cargo control products since 1962), and Black Ice (snowmobile equipment), among others.
Core technology centers on in-house U.S. aluminum manufacturing — including aluminum welding, cutting, and finishing — supported by a 157,000 sq. ft. purpose-built manufacturing facility (the MOTIS Manufacturing Center, opened May 2023) in Germantown, WI, and a second facility in Huntley, IL, producing ratchet straps, winch straps, and cargo control products. The company holds patented product designs originating from DRC Holdings and operates an in-house engineering team that builds custom configurations for commercial and industrial customers.
The business model combines direct-to-consumer e-commerce (seven owned storefronts including DiscountRamps.com, ranked among Newsweek/Statista's 2020 Top 1,000 US online shops) with sales-led B2B channels for commercial/industrial buyers via national account managers. Revenue is generated primarily through transactional hardware sales (unit pricing, pay-as-you-go) across consumer end-markets (powersports, mobility, pet, recreation) and commercial/industrial end-markets (loading ramps, cargo control, safety). Customers span residential/SMB buyers, with national-account programs for enterprise/commercial accounts, and the company pursues growth through a roll-up strategy of brand and product acquisitions (Cargo Equipment 2023, Titan Ramps 2024, Pier of d'Nort 2021) and licensing agreements (Elasco 2026).
MOTIS Brands firmographics
Firmographics- Name
- MOTIS Brands
- Legal name
- MOTIS Brands
- Website
- https://motisbrands.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- MOTIS Brands is a privately held, PE-backed platform that designs, manufactures, and distributes branded loading, hauling, automotive, and accessibility products through 14+ owned sub-brands and e-commerce storefronts, serving residential, commercial, and industrial customers across the U.S.
- Ownership category
- akta.pro rank
MOTIS Brands industry classification
Industry- Product category
- Loading Ramps & Cargo Control Equipment
- NAICS
- Industrial Supplies Merchant Wholesalers (423840), Commercial and Service Industry Machinery Manufacturing (33331)
- SIC
- Special Industry Machinery (No Metalworking Machinery) (3550), Wholesale-Professional & Commercial Equipment & Supplies (5040)
- akta.pro primary industry
- Assembly, Conversion Kits & OEM/ODM Contract Manufacturing (IMACAOAL)
Keywords
Where MOTIS Brands is headquartered
LocationHeadquarters
- HQ city
- Germantown
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
MOTIS Brands business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Hardware Sales - Ramps and Carriers: Sale of loading ramps, carriers, dollies, lift tables, and accessories for automotive, powersports, mobility, and industrial applications through e-commerce and retail channels
- Cargo Control Products: Sale of ratchet straps, winch straps, tie-downs, and cargo control products manufactured in Huntley, IL
- E-commerce Retail: Direct online retail through DiscountRamps.com offering thousands of products for auto, powersport and recreation users with almost 20 years in business
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Direct consumer and commercial product sales through e-commerce |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
MOTIS Brands product offering
Product offeringCore offering
MOTIS Brands designs, develops, manufactures, and distributes a portfolio of industry-leading loading, hauling, automotive, and accessibility products through sub-brands such as Race Ramps, Heavy Duty Ramps, Black Widow, Silver Spring Mobility, Mac's Custom Tie-Downs, and Cargo Equipment Corporation. The company operates in-house aluminum manufacturing and fabrication facilities and sells primarily through branded e-commerce storefronts including DiscountRamps.com and MobilityMart.com, as well as via national account managers for commercial and industrial buyers.
Product overview
MOTIS Brands is a diversified manufacturer and distributor of loading, hauling, automotive, and accessibility products organized as a platform company with multiple sub-brands. The portfolio includes Race Ramps (automotive/showroom ramps), Heavy Duty Ramps (commercial aluminum loading solutions), Black Widow (powersports loading equipment), Silver Spring Mobility (wheelchair/mobility products), Guardian Industrial (safety products), Black Ice (snowmobile equipment), Kill Shot (hunting gear), Elevate Outdoor (recreation accessories), Lucky Dog (pet products), Mac's Custom Tie-Downs (cargo restraint hardware), and Cargo Equipment Corp (cargo tie-down straps). Products are sold through eCommerce platforms including DiscountRamps.com and MobilityMart.com. The company operates manufacturing facilities in Germantown, WI and Illinois, with operations backed by Prospect Hill Growth Partners.
Differentiator
Problem solved
Functional benefit
Brands
- Race Ramps: USA-made automotive products for storage, transportation, display including loading ramps
- Heavy Duty Ramps
- Black Widow
- Silver Spring Mobility
- Guardian Industrial Products
- Black Ice
- Kill Shot
- Elevate Outdoor
- Lucky Dog
- Mac's Custom Tie-Downs
- Cargo Equipment
- Harbor-Mate
- Discount Ramps
- Mobility Mart
Products and services
- Race Ramps
Quantifiable outcome
- Nearly four times manufacturing capacity at new MOTIS Manufacturing Center
- +1 more outcomes
Companies that use MOTIS Brands
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles3 records
MOTIS Brands technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
MOTIS Brands partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Driver Industrial SafetyminorDriver Industrial Safety entered into an exclusive worldwide licensing agreement with MOTIS Brands to manufacture, market, and sell products under the Elasco brand. Elasco Products, established in 1988 and known for American-made polyurethane cable protectors, will be produced at Driver's Colorado facility with initial availability expected in May 2026.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
MOTIS Brands competitors and assessment
Company assessmentDirect peers
- Lippert Components: Large PE-backed (L Catterton, then public) consolidator of components and accessories for RV, marine, automotive, and adjacent mobility end-markets. Closely comparable to MOTIS as a multi-brand platform that uses M&A to build scale in vehicle-adjacent lifestyle products.
- CURT Manufacturing: Manufacturer and distributor of towing products (hitches, ball mounts, cargo management, vehicle accessories) sold through dealer and retail channels. Highly comparable product overlap with MOTIS's Heavy Duty Ramps and Mac's Custom Tie-Downs lines, particularly for truck/trailer loading and cargo control.
- Harmar Mobility: Manufacturer of mobility lifts, ramps, and accessibility products (vehicle lifts, stair lifts, wheelchair carriers). Directly comparable to MOTIS's Silver Spring Mobility and Mobility Mart business lines, serving the same wheelchair/accessibility customer base.
- EZ-Access: Manufacturer of aluminum wheelchair ramps, threshold ramps, and accessibility products. Direct competitor to MOTIS's Silver Spring Mobility in the home and portable accessibility ramp category.
- Erickson Manufacturing: Manufacturer of tie-down straps, cargo control products, and loading equipment. Closely comparable to MOTIS's Mac's Custom Tie-Downs and Cargo Equipment Corporation lines, serving truck/trailer and industrial cargo securement.
- Yakima: Designer and distributor of cargo carriers, roof racks, bike racks, and outdoor recreation gear. Directly comparable to MOTIS's Elevate Outdoor brand, serving the same outdoor recreation customer with vehicle-mounted cargo solutions.
- National Ramp: Manufacturer of aluminum ramps for home accessibility, wheelchair, and mobility applications. Direct competitor in aluminum ramp manufacturing, particularly against Silver Spring Mobility.
- Camco Manufacturing: Manufacturer of RV, camping, and outdoor products including leveling ramps, chocks, and accessories. Comparable as a multi-category accessory brand serving RV/recreation customers with similar ramp and load-management products to MOTIS's Black Widow and Black Ice lines.
- Tricam Industries: Multi-brand consumer products platform (including cargo management, ramps, and outdoor products). Closely comparable to MOTIS in business model — operating a family of niche consumer hardware brands with shared distribution and sourcing.
Broad incumbents
- Thule Group: Global leader in roof racks, bike racks, cargo carriers, and outdoor/travel gear. Comparable to Elevate Outdoor product category but operates as a much larger, publicly traded incumbent with broader international footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
MOTIS Brands financial estimates
Financial estimateRevenue estimate
Valuation estimate
MOTIS Brands leadership team
Management profileNumber of profiles
Profiles9 records
MOTIS Brands subsidiaries and ownership
Company hierarchySubsidiaries15 records
MOTIS Brands funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MOTIS Brands M&A and investment
M&A and investmentM&A3 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MOTIS Brands
What does MOTIS Brands do?
MOTIS Brands designs, develops, manufactures, and distributes a portfolio of industry-leading loading, hauling, automotive, and accessibility products through sub-brands such as Race Ramps, Heavy Duty Ramps, Black Widow, Silver Spring Mobility, Mac's Custom Tie-Downs, and Cargo Equipment Corporation. The company operates in-house aluminum manufacturing and fabrication facilities and sells primarily through branded e-commerce storefronts including DiscountRamps.com and MobilityMart.com, as well as via national account managers for commercial and industrial buyers.
Is MOTIS Brands a public or private company?
MOTIS Brands is a private company. It is classified as private equity controlled and is currently operating.
When was MOTIS Brands founded?
MOTIS Brands was founded in 2019. It employs 51 to 100 people.
Where is MOTIS Brands based?
MOTIS Brands is headquartered in Germantown, United States, in the North America region.
How does MOTIS Brands make money?
Three revenue lines are on record. Hardware Sales - Ramps and Carriers are the primary driver. The others are cargo Control Products and E-commerce Retail.
Who are MOTIS Brands's main competitors?
Direct peers on record are Lippert Components, CURT Manufacturing, Harmar Mobility, EZ-Access, Erickson Manufacturing, Yakima, National Ramp, Camco Manufacturing and Tricam Industries. Thule Group is listed as a broad incumbent.
Does MOTIS Brands have an API?
No public API is recorded for MOTIS Brands.
What industry is MOTIS Brands in?
MOTIS Brands's product category is Loading Ramps & Cargo Control Equipment. Its primary akta.pro industry code is IMACAOAL, Assembly, Conversion Kits & OEM/ODM Contract Manufacturing. Its NAICS code is 423840 and its SIC code is 3550.