MOTIS Brands

What MOTIS Brands does

MOTIS Brands is a privately held, PE-backed holding company that designs, manufactures, and distributes a portfolio of branded loading, hauling, automotive, and accessibility products. The company was created in May 2019 through the consolidation of Race Ramps LLC (Escanaba, MI) and DRC Holdings (Germantown, WI) with backing from Rotunda Capital Partners, and is now supported by Prospect Hill Growth Partners. Headquartered in Germantown, WI, MOTIS Brands operates 14+ owned sub-brands including Race Ramps (automotive/showroom ramps), Heavy Duty Ramps (commercial aluminum loading), Black Widow (powersports ramps and lifts), Silver Spring Mobility (wheelchair ramps and lifts), Mac's Custom Tie-Downs, Cargo Equipment Corporation (cargo control products since 1962), and Black Ice (snowmobile equipment), among others.

Core technology centers on in-house U.S. aluminum manufacturing — including aluminum welding, cutting, and finishing — supported by a 157,000 sq. ft. purpose-built manufacturing facility (the MOTIS Manufacturing Center, opened May 2023) in Germantown, WI, and a second facility in Huntley, IL, producing ratchet straps, winch straps, and cargo control products. The company holds patented product designs originating from DRC Holdings and operates an in-house engineering team that builds custom configurations for commercial and industrial customers.

The business model combines direct-to-consumer e-commerce (seven owned storefronts including DiscountRamps.com, ranked among Newsweek/Statista's 2020 Top 1,000 US online shops) with sales-led B2B channels for commercial/industrial buyers via national account managers. Revenue is generated primarily through transactional hardware sales (unit pricing, pay-as-you-go) across consumer end-markets (powersports, mobility, pet, recreation) and commercial/industrial end-markets (loading ramps, cargo control, safety). Customers span residential/SMB buyers, with national-account programs for enterprise/commercial accounts, and the company pursues growth through a roll-up strategy of brand and product acquisitions (Cargo Equipment 2023, Titan Ramps 2024, Pier of d'Nort 2021) and licensing agreements (Elasco 2026).

Name

MOTIS Brands

Legal name

MOTIS Brands

Website

https://motisbrands.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

51–100 employees

Short description

MOTIS Brands is a privately held, PE-backed platform that designs, manufactures, and distributes branded loading, hauling, automotive, and accessibility products through 14+ owned sub-brands and e-commerce storefronts, serving residential, commercial, and industrial customers across the U.S.

Ownership category

akta.pro rank

Product category

Loading Ramps & Cargo Control Equipment

NAICS

Industrial Supplies Merchant Wholesalers (423840), Commercial and Service Industry Machinery Manufacturing (33331)

SIC

Special Industry Machinery (No Metalworking Machinery) (3550), Wholesale-Professional & Commercial Equipment & Supplies (5040)

akta.pro primary industry

Assembly, Conversion Kits & OEM/ODM Contract Manufacturing (IMACAOAL)

Keywords

• Loading ramps
• Cargo control products
• Automotive hauling equipment
• Mobility accessibility ramps
• Aluminum manufacturing

Headquarters

HQ city

Germantown

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Hardware Sales - Ramps and Carriers: Sale of loading ramps, carriers, dollies, lift tables, and accessories for automotive, powersports, mobility, and industrial applications through e-commerce and retail channels
2. Cargo Control Products: Sale of ratchet straps, winch straps, tie-downs, and cargo control products manufactured in Huntley, IL
3. E-commerce Retail: Direct online retail through DiscountRamps.com offering thousands of products for auto, powersport and recreation users with almost 20 years in business

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

MOTIS Brands designs, develops, manufactures, and distributes a portfolio of industry-leading loading, hauling, automotive, and accessibility products through sub-brands such as Race Ramps, Heavy Duty Ramps, Black Widow, Silver Spring Mobility, Mac's Custom Tie-Downs, and Cargo Equipment Corporation. The company operates in-house aluminum manufacturing and fabrication facilities and sells primarily through branded e-commerce storefronts including DiscountRamps.com and MobilityMart.com, as well as via national account managers for commercial and industrial buyers.

Product overview

MOTIS Brands is a diversified manufacturer and distributor of loading, hauling, automotive, and accessibility products organized as a platform company with multiple sub-brands. The portfolio includes Race Ramps (automotive/showroom ramps), Heavy Duty Ramps (commercial aluminum loading solutions), Black Widow (powersports loading equipment), Silver Spring Mobility (wheelchair/mobility products), Guardian Industrial (safety products), Black Ice (snowmobile equipment), Kill Shot (hunting gear), Elevate Outdoor (recreation accessories), Lucky Dog (pet products), Mac's Custom Tie-Downs (cargo restraint hardware), and Cargo Equipment Corp (cargo tie-down straps). Products are sold through eCommerce platforms including DiscountRamps.com and MobilityMart.com. The company operates manufacturing facilities in Germantown, WI and Illinois, with operations backed by Prospect Hill Growth Partners.

Differentiator

Problem solved

Functional benefit

Brands

• Race Ramps: USA-made automotive products for storage, transportation, display including loading ramps
• Heavy Duty Ramps
• Black Widow
• Silver Spring Mobility
• Guardian Industrial Products
• Black Ice
• Kill Shot
• Elevate Outdoor
• Lucky Dog
• Mac's Custom Tie-Downs
• Cargo Equipment
• Harbor-Mate
• Discount Ramps
• Mobility Mart

Products and services

• Race Ramps

Quantifiable outcome

• Nearly four times manufacturing capacity at new MOTIS Manufacturing Center
• +1 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Driver Industrial SafetyminorOEM/ Whitelabel/ Licensing Partner · 7 April 2026Driver Industrial Safety entered into an exclusive worldwide licensing agreement with MOTIS Brands to manufacture, market, and sell products under the Elasco brand. Elasco Products, established in 1988 and known for American-made polyurethane cable protectors, will be produced at Driver's Colorado facility with initial availability expected in May 2026.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Lippert Components: Large PE-backed (L Catterton, then public) consolidator of components and accessories for RV, marine, automotive, and adjacent mobility end-markets. Closely comparable to MOTIS as a multi-brand platform that uses M&A to build scale in vehicle-adjacent lifestyle products.
• CURT Manufacturing: Manufacturer and distributor of towing products (hitches, ball mounts, cargo management, vehicle accessories) sold through dealer and retail channels. Highly comparable product overlap with MOTIS's Heavy Duty Ramps and Mac's Custom Tie-Downs lines, particularly for truck/trailer loading and cargo control.
• Harmar Mobility: Manufacturer of mobility lifts, ramps, and accessibility products (vehicle lifts, stair lifts, wheelchair carriers). Directly comparable to MOTIS's Silver Spring Mobility and Mobility Mart business lines, serving the same wheelchair/accessibility customer base.
• EZ-Access: Manufacturer of aluminum wheelchair ramps, threshold ramps, and accessibility products. Direct competitor to MOTIS's Silver Spring Mobility in the home and portable accessibility ramp category.
• Erickson Manufacturing: Manufacturer of tie-down straps, cargo control products, and loading equipment. Closely comparable to MOTIS's Mac's Custom Tie-Downs and Cargo Equipment Corporation lines, serving truck/trailer and industrial cargo securement.
• Yakima: Designer and distributor of cargo carriers, roof racks, bike racks, and outdoor recreation gear. Directly comparable to MOTIS's Elevate Outdoor brand, serving the same outdoor recreation customer with vehicle-mounted cargo solutions.
• National Ramp: Manufacturer of aluminum ramps for home accessibility, wheelchair, and mobility applications. Direct competitor in aluminum ramp manufacturing, particularly against Silver Spring Mobility.
• Camco Manufacturing: Manufacturer of RV, camping, and outdoor products including leveling ramps, chocks, and accessories. Comparable as a multi-category accessory brand serving RV/recreation customers with similar ramp and load-management products to MOTIS's Black Widow and Black Ice lines.
• Tricam Industries: Multi-brand consumer products platform (including cargo management, ramps, and outdoor products). Closely comparable to MOTIS in business model — operating a family of niche consumer hardware brands with shared distribution and sourcing.

Broad incumbents

• Thule Group: Global leader in roof racks, bike racks, cargo carriers, and outdoor/travel gear. Comparable to Elevate Outdoor product category but operates as a much larger, publicly traded incumbent with broader international footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries15 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MOTIS Brands